Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal Cost-Per-Install (CPI) for a News app.
Decrease in Cost-Per-Install
Increase Install Rate
Below the CPI Goal
Localized News Ad
News apps are one of the most utilized apps in a smartphone with the average user spending 31 minutes per day browsing through one. It has replaced newspapers and other channels of delivering news globally. It’s especially desirable for mobile users because it synthesizes local and international updates once the story breaks. We ran a user growth campaign for a News app and the performance showed great increase in installs, and also surpassing the cost-per-install (CPI) goal by 20%.
When it comes to creative strategies, video and display ads are creative formats that contributed to the success of growing the user base. As for the design implemented, presenting unique or popular app features to users are some of the strategies that could work for your News app. Learn more about how you can dominate with your news app here.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new news app users
Scale the user base with a lower churn rate
Boost lifetime value of news app users