Acquire New News App Users!

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.

Campaign Startup Process

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal Cost-Per-Install (CPI) for a News app. 

Key Takeaways

News apps are one of the most utilized apps in a smartphone with the average user spending 31 minutes per day browsing through one. It has replaced newspapers and other channels of delivering news globally. It’s especially desirable for mobile users because it synthesizes local and international updates once the story breaks. We ran a user growth campaign for a News app and the performance showed great increase in installs, and also surpassing the cost-per-install (CPI) goal by 20%.

When it comes to creative strategies, video and display ads are creative formats that contributed to the success of growing the user base. As for the design implemented, presenting unique or popular app features to users are some of the strategies that could work for your News app. Learn more about how you can dominate with your news app here.