Acquire New News App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.

Campaign Startup Process

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal Cost-Per-Install (CPI) for a News app. 

Performance Results


Decrease in Cost-Per-Install


Increase Install Rate


Below the CPI Goal


Creative Iterations

Video Ad

Localized News Ad

Key Takeaways

News apps are one of the most utilized apps in a smartphone with the average user spending 31 minutes per day browsing through one. It has replaced newspapers and other channels of delivering news globally. It’s especially desirable for mobile users because it synthesizes local and international updates once the story breaks. We ran a user growth campaign for a News app and the performance showed great increase in installs, and also surpassing the cost-per-install (CPI) goal by 20%.

When it comes to creative strategies, video and display ads are creative formats that contributed to the success of growing the user base. As for the design implemented, presenting unique or popular app features to users are some of the strategies that could work for your News app. Learn more about how you can dominate with your news app here

Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new news app users

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Scale the user base with a lower churn rate

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Boost lifetime value of news app users

Did You Know?

Percentage of smartphone users who use news apps during 2019

Penetration rate of news apps among Android users in 2018

Total number of news apps in the major app stores as of March 2020


About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.


For more information, please visit or follow us on Twitter: @aarkimobile.




Ready to grow and scale your user base?