Re-Engage With Lapsed Music Streaming App Users!

Reactivation Campaign

Reactivating your mobile user base is a key strategy to maintaining the longevity of your app. Using mobile programmatic media, you can target previous users of your app to do a specific action or become active app users again. Whether these users haven’t opened their app in a given period or have uninstalled the app, the goal is to re-engage these previously active users.

Segmentation Strategy

Audience segments are one of the most important pillars in retargeting campaigns. User segments based on historical behavior, such as spend and days lapsed, are used to inform ad messaging to retarget users. The creative ads are tailored to targeted segments. Each intersection list is a Targeting Group with a corresponding Creative Group.

In a Music Streaming app, you can target users based on the last open and activity levels. We'll work with you to create an ad strategy that is optimized for high engagement.


SEGMENTATION STRAT


The Challenge

Acquiring lapsed high lifetime value (LTV) users is a challenge, and retaining and keeping them engaged is yet another. Aarki is here to help you generate more revenue from existing users who have already installed your Music Streaming app.

Whether users forgot about your app or no longer found it useful, we can encourage them to re-install or start using your app again through a reactivation campaign.


Performance Results

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Surpass your ROI with us

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Lower your eCPR

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Raise key metrics


Creative Iterations

 

Localization

Maximize the benefits of your retargeting campaign! Aarki combines localization with multivariate testing and reaches users who speak the same language but live in different countries.

Professional translators translate to 26 language variants and we dynamically serve the variant with the main language spoken in each country.

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Personalization

Personalized creative ads drive higher engagement. To target the users on a more granular level, Aarki uses segment intersections such as spend level and days lapsed. With full information for creative optimization in our hands, we make sure that the right personalized ad will reach your target user.

Maximize Your Ad Creatives

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Highlight new music streaming app features

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Use personalized ads based on user’s last activity

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Promote new albums or songs by favorite artists to bring back lapsed users

Benefits of Engaging Lapsed Users

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Drive more
engagement

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Boost retention

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Gain more high
lifetime value users


Did You Know?

751K
Total number of entertainment apps as of February 2020

$2.7B
In-app revenue of entertainment apps during 2019

3.3%
User retention rate 30 days after installing an entertainment app in 2019

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About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

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