Acquire New Music Streaming App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating optimal Cost-Per-Install (CPI) and Cost-Per-Action (CPA) for a Music Streaming app.


Performance Results

7%

Decrease in Cost-Per-Install
(CPI)

49%

Increase Click Through Rate
(CTR)

91%

Decrease in Cost-Per-Action
(CPA)

47%

Increase Install Rate
(IR)

 

Creative Iterations

music-streaming-UA-howtouse-video
Video Ad

music-streaming-UA-topsongs-display
Display Ad

Key Takeaways

Music streaming has been the norm when it comes to enjoying the latest music releases from favorite artists. Many music apps compete to get a share of worldwide listeners that will continuously engage with the app often. With our experience in handling such an app campaign, we just might be able to help you.

A user acquisition campaign for a music streaming app showed impressive results with registration costs surpassing the goal by more than 38%. Taking a deep dive into creative strategies, we can conclude that using a simple yet engaging ad with a catchy beat works for many audiences. You can find out more about audio ads here.

Another creative strategy is showing a new feature of the app and how it works. When it comes to ad formats, video ads came out top but display ads showed promising results, too. Though, it’s never a one size fits all for every campaign. That’s why it’s always good to test or reach out to a trusted DSP like Aarki.

Learn more from an expert by contacting us here.

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new music streaming app users

scale icon

Scale the user base with a lower churn rate

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Boost lifetime value of music streaming app users


Did You Know?

50%
Percentage growth of sessions consumers spent on entertainment apps from 2017 to 2019

751K
Total number of entertainment apps as of February 2020

8.4M
Total downloads of entertainment apps from September 2018 to August 2019

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?