Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating optimal Cost-Per-Install (CPI) and Cost-Per-Action (CPA) for a Music Streaming app.
Decrease in Cost-Per-Install
Increase Click Through Rate
Decrease in Cost-Per-Action
Increase Install Rate
Music streaming has been the norm when it comes to enjoying the latest music releases from favorite artists. Many music apps compete to get a share of worldwide listeners that will continuously engage with the app often. With our experience in handling such an app campaign, we just might be able to help you.
A user acquisition campaign for a music streaming app showed impressive results with registration costs surpassing the goal by more than 38%. Taking a deep dive into creative strategies, we can conclude that using a simple yet engaging ad with a catchy beat works for many audiences. You can find out more about audio ads here.
Another creative strategy is showing a new feature of the app and how it works. When it comes to ad formats, video ads came out top but display ads showed promising results, too. Though, it’s never a one size fits all for every campaign. That’s why it’s always good to test or reach out to a trusted DSP like Aarki.
Learn more from an expert by contacting us here.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new music streaming app users
Scale the user base with a lower churn rate
Boost lifetime value of music streaming app users