{"id":256,"date":"2021-02-05T16:42:00","date_gmt":"2021-02-06T00:42:00","guid":{"rendered":"https:\/\/aarki.com\/?p=256"},"modified":"2024-05-31T07:38:17","modified_gmt":"2024-05-31T14:38:17","slug":"dos-and-donts-of-mobile-advertising","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/infographic\/dos-and-donts-of-mobile-advertising\/","title":{"rendered":"\ubaa8\ubc14\uc77c \uad11\uace0\uc5d0\uc11c \ud574\uc57c \ud560 \uc77c\uacfc \ud558\uc9c0 \ub9d0\uc544\uc57c \ud560 \uc77c"},"content":{"rendered":"

\ud6cc\ub96d\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uac15\ub825\ud55c \ub9ac\ud0c0\uac9f\ud305 \ubc0f \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc804\ub7b5\uc740 \ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \ub370 \uc788\uc5b4 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \uc815\ud574\uc9c4 \uacf5\uc2dd\uc740 \uc5c6\uc9c0\ub9cc, \ub530\ub77c\uc57c \ud560 \uba87 \uac00\uc9c0 \uc0ac\ud56d\uacfc \ud53c\ud574\uc57c \ud560 \uc0ac\ud56d\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"Infographic<\/figure>\n\n\n\n

\ucc3d\uc758\uc801\uc778<\/h3>\n\n\n\n

\uc801\uc808\ud55c \uba54\uc2dc\uc9c0\uac00 \uc801\uc808\ud55c \ub300\uc0c1\uc5d0\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uac1c\uc778\ud654\ud558\uc138\uc694.<\/p>\n\n\n\n

\uc0ac\uc6a9\uc790\ub97c \uc624\ub3c4\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \uc0ac\uc6a9\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>\n\n\n\n

\uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uace0 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uc744 \uace0\uc218\ud558\uc138\uc694.<\/p>\n\n\n\n

\uc911\uc694\ud55c \uc138\ubd80 \uc0ac\ud56d\uc5d0\uc11c \uc8fc\uc758\ub97c \ubd84\uc0b0\uc2dc\ud0a4\ub294 \uc694\uc18c\ub294 \uc0ac\uc6a9\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>\n\n\n\n

\uc2e0\uaddc \uc720\uc800 \ud655\ubcf4 (User Acquisition)<\/h3>\n\n\n\n

\uc7a5\uae30\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790 \uc804\ud658\uc774 \uc608\uc0c1\ub418\ub294 \uacbd\uc6b0 \uc911\uac04 \ub2e8\uacc4 \uc774\ubca4\ud2b8\ub97c \ucd5c\uc801\ud654\ud558\uc138\uc694.  <\/p>\n\n\n\n

\ucd08\uae30 \uc9c0\ud45c\ub9cc \ubcf4\uace0 \uc131\uae09\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uc9c0 \ub9d0\uace0, \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\ub97c \ubc18\ub4dc\uc2dc \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n\n\n\n

\uae30\uc874 \ud30c\ud2b8\ub108 \ucea0\ud398\uc778\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \ubd80\ubd84\uc744 \uacf5\uc720\ud558\uc5ec \uc2e0\uaddc \ud30c\ud2b8\ub108\uc758 \ubbf8\ub514\uc5b4 \uc778\ubca4\ud1a0\ub9ac\ub97c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc138\uc694.<\/p>\n\n\n\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ucc44\ub110 \uc131\uacfc \uce21\uc815 \uae30\uc900\uc73c\ub85c \uc18c\uc15c \ubbf8\ub514\uc5b4 KPI\ub97c \uc0ac\uc6a9\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>\n\n\n\n

\ub9ac\ud0c0\uac9f\ud305<\/h3>\n\n\n\n

\ub9ac\ud0c0\uac9f\ud305 \ubc0f \uc774\ubca4\ud2b8 \uac8c\uc2dc\ubb3c \uc54c\ub9bc\uc744 \uc704\ud574 \ub300\uaddc\ubaa8 \uc7a0\uc7ac\uace0\uac1d \ubaa9\ub85d\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/p>\n\n\n\n

\uace0\uc815\ub41c \ubaa9\ub85d\uc5d0 \uc758\uc874\ud558\uc9c0 \ub9d0\uace0, \ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \uc9d1\ud589\uc744 \uc704\ud574 \ub3d9\uc801 \ubaa9\ub85d\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/p>\n\n\n\n

\ub354 \ub192\uc740 \ub9e4\uce6d\ub960\uacfc \ud130\uce58\uc728\uc744 \uc704\ud574 \ubaa8\ub4e0 \uad11\uace0 \ud615\uc2dd\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n

\ub9ac\ud0c0\uac9f\ud305\uc758 \uc131\ub2a5 \ud5a5\uc0c1 \ubc0f \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 PSA\uc640 \uac19\uc740 \uc99d\ubd84 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9c8\uc138\uc694.<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ud301\uc744 \ub530\ub974\uba74 \ubaa8\ubc14\uc77c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc704\ud55c \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \uc81c\uc791\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. Aarki\uac00 \ucea0\ud398\uc778 \uc218\uc900\uc744 \ud55c \ub2e8\uacc4 \ub192\uc774\ub294 \ub370 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294\uc9c0 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uc8fc\uc138\uc694. \uc5ec\uae30<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

\ud6cc\ub96d\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uac15\ub825\ud55c \ub9ac\ud0c0\uac9f\ud305 \ubc0f \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc804\ub7b5\uc740 \ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \ub370 \uc788\uc5b4 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \ub2e8 \ud558\ub098\uc758 \uacf5\uc2dd\uc73c\ub85c \uc815\uc758\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4\u2026<\/p>","protected":false},"author":5,"featured_media":946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographic"],"yoast_head":"\nDo\u2019s and Don\u2019ts of Mobile Advertising - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/infographic\/dos-and-donts-of-mobile-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do\u2019s and Don\u2019ts of Mobile Advertising\" \/>\n<meta property=\"og:description\" content=\"Having great creative as well as powerful strategies for retargeting and user acquisition are the key factors to running an effective mobile ad campaign. 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