{"id":2202,"date":"2025-12-16T13:40:32","date_gmt":"2025-12-16T21:40:32","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2202"},"modified":"2025-12-16T13:40:33","modified_gmt":"2025-12-16T21:40:33","slug":"2025-wrapped-aarkis-year-in-review","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/2025-wrapped-aarkis-year-in-review\/","title":{"rendered":"2025\ub144 \uacb0\uc0b0: Aarki\uc758 \ud55c \ud574\u56de\u987e"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-1024x576.png\" alt=\"\" class=\"wp-image-2205\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uae30\ub150\ube44\uc801\uc778 \ud55c \ud574\ub97c \ub9c8\ubb34\ub9ac\ud558\uba70, Aarki\uc640 \ud568\uaed8\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc5ec\uc815\uc744 \ub418\uc9da\uc5b4\ubcfc \uc2dc\uac04\uc785\ub2c8\ub2e4. 2025\ub144 Aarki Wrapped\uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4. \uc804\ub7b5, \uc2e0\ud638, \uadf8\ub9ac\uace0 \uaddc\ubaa8 \ud655\uc7a5\uc744 \ud1b5\ud574 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub2e8\uc21c\ud55c \uc7a1\uc74c\uc5d0\uc11c \ud655\uc2e4\ud55c \uacb0\uacfc\ub85c \uc804\ud658\ud55c \ud55c \ud574\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0b8 \ucea0\ud398\uc778\uacfc \ud68d\uae30\uc801\uc778 \uc774\uc815\ud45c\ubd80\ud130 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uacfc \ubbf8\ub798 \uc131\uc7a5 \ub3d9\ub825\uae4c\uc9c0, \uc774\ubc88 \ud68c\uace0\uc5d0\uc11c\ub294 \uc804\uccb4 \ub9c8\ucf00\ud305 \ud37c\ub110\uc744 \uc544\uc6b0\ub974\ub294 \ud55c \ud574\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ub370\uc774\ud130, \uc131\uacf5 \uc0ac\ub840, \uadf8\ub9ac\uace0 \uc55e\uc73c\ub85c\uc758 \uacc4\ud68d\uc744 \ud568\uaed8 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-tracks-your-most-played-campaigns-in-2025\"><strong>2025\ub144 \uac00\uc7a5 \ub9ce\uc774 \ud50c\ub808\uc774\ud55c \ucea0\ud398\uc778: \uc778\uae30 \ud2b8\ub799<\/strong><\/h2>\n\n\n\n<p>\uc88b\uc544\ud558\ub294 \ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8\ucc98\ub7fc, \uc5b4\ub5a4 \ucea0\ud398\uc778\uc740 \ub354 \ub9ce\uc740 \ubc29\uc1a1 \uc2dc\uac04\uacfc \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-retargeting\"><strong>1. \ub9ac\ud0c0\uac9f\ud305<\/strong><\/h3>\n\n\n\n<p>\uc548\ub4dc\ub85c\uc774\ub4dc\ub294 \ub300\uaddc\ubaa8 \uc0ac\uc6a9\uc790 \uc7ac\uc811\uc18d\uc744 \uc704\ud55c \uac15\ub825\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ud0a4\uac70\ub098 \uace0\uac00\uce58 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \uc720\uc785\uc2dc\ud0a4\ub824\ub294 \uacbd\uc6b0, \uc548\ub4dc\ub85c\uc774\ub4dc \ub9ac\ud0c0\uac9f\ud305\uc740 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uce35\uc5d0\uc11c \uc77c\uad00\ub41c \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud50c\ub7ab\ud3fc \ubcc0\uacbd\uc774 \uacc4\uc18d\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c\ub3c4, \ub2f9\uc0ac\uc758 \uc815\ubc00\ud55c \ud0c0\uac9f \uace0\uac1d \uc124\uc815\uacfc \ucd5c\uc801\ud654\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 iOS \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. iOS \ub9ac\ud0c0\uac9f\ud305\uc740 \uc804\uccb4 \ub9c8\ucf00\ud305 \ud37c\ub110 \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-user-acquisition-ua\"><strong>2. \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)<\/strong><\/h3>\n\n\n\n<p>iOS \uc2e0\uaddc \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub294 \ub454\ud654\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f\ud305\ub41c \uc720\uc0ac \uc7a0\uc7ac\uace0\uac1d\uacfc \ub370\uc774\ud130 \uae30\ubc18 \uc785\ucc30 \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\ud488\uc9c8 \ucf54\ud638\ud2b8\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ud558\uc5ec \ud6c4\uc18d \uc804\ud658\uc744 \ucd09\uc9c4\ud588\uc2b5\ub2c8\ub2e4. &quot;SKAN\uc740 \ub108\ubb34 \uc5b4\ub824\uc6cc\uc694.&quot;\ub77c\uace0 \ub9d0\ud558\ub294 \uace0\uac1d\uc740 \ub2e8 \ud55c \uba85\ub3c4 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-aarki-influencer-network\"><strong>3. \uc544\ub974\ud0a4 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub124\ud2b8\uc6cc\ud06c<\/strong><\/h3>\n\n\n\n<p>\uc778\ud50c\ub8e8\uc5b8\uc11c \uc8fc\ub3c4 \ucea0\ud398\uc778\uc740 \ub2e8\uc21c\ud55c \ube0c\ub79c\ub4dc \ud64d\ubcf4\ub97c \ub118\uc5b4 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \uc778\ud50c\ub8e8\uc5b8\uc11c \ud2b8\ub798\ud53d\uc744 \uc131\uacfc \uae30\ubc18 \ubbf8\ub514\uc5b4\uc5d0 \ud1b5\ud569\ud588\uc744 \ub54c \uc785\uae08\ub960\uc774 30\ub9cc \uac74 \uc774\uc0c1 \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. Aarki \uc778\ud50c\ub8e8\uc5b8\uc11c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc804\ud658\uc728\uc774 \ub192\uc740 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucf58\ud150\uce20\ub97c \uc790\uc0ac \uae30\uc220 \uc2a4\ud0dd\uc5d0 \uc9c1\uc811 \uacf5\uae09\ud568\uc73c\ub85c\uc368, \uc9c4\uc815\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \ub300\uaddc\ubaa8 \ub9ac\ud0c0\uac9f\ud305 \ubc0f \ucd5c\uc801\ud654\ub97c \uc2e4\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-creative-studio\"><strong>4. \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc2a4\ud29c\ub514\uc624<\/strong><\/h3>\n\n\n\n<p>\ud50c\ub7ab\ud3fc\uc5d0 \uc0c1\uad00\uc5c6\uc774, \uc801\uc808\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \uc800\ud76c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc2a4\ud29c\ub514\uc624\ub294 \ub2e4\uc591\ud55c \ud654\uba74 \ud06c\uae30, \ud615\uc2dd, \uadf8\ub9ac\uace0 \uc2dc\uccad\uc790\uce35\uc5d0 \uac78\uccd0 \uc131\uacf5\uc801\uc778 \ucf58\uc149\ud2b8\ub97c \uc2e0\uc18d\ud558\uac8c \ud14c\uc2a4\ud2b8\ud558\uace0, \uac1c\uc120\ud558\uace0, \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ub124 \uace1\uc740 \ud558\ub098\ub85c \uc5ee\uc5ec \uc644\ubcbd\ud55c \uc568\ubc94\uc744 \uc774\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4. \uac01 \uc694\uc18c\ub294 \uc870\ud654\ub86d\uac8c \uc5b4\uc6b0\ub7ec\uc838 \ub2e8\uc21c\ud55c \uc18c\uc74c\uc774 \uc544\ub2cc \uba85\ud655\ud55c \uc2e0\ud638\ucc98\ub7fc \ub290\uaef4\uc9c0\ub294 \uacb0\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-repeat-mode-pressing-play-on-performance\"><strong>\ubc18\ubcf5 \ubaa8\ub4dc: \uc5f0\uc8fc \uc911 \uc7ac\uc0dd \ubc84\ud2bc\uc744 \ub204\ub974\uc138\uc694<\/strong><\/h2>\n\n\n\n<p>\ud6a8\uacfc\uac00 \uc788\ub294 \uac83\uc744 \ubc1c\uacac\ud558\uba74 \ub2e4\uc2dc \uc2dc\ub3c4\ud574 \ubcf4\ub294 \uac70\uc8e0. <em>\ub2e4\uc2dc<\/em>.<\/p>\n\n\n\n<p>2025\ub144\uc5d0 \ub2f9\uc2e0\uc740 Aarki\ub97c \uafb8\uc900\ud788 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc77c\ud68c\uc131 \ucea0\ud398\uc778\ubcf4\ub2e4\ub294 \uc9c0\uc18d\uc801\uc774\uace0 \ud655\uc7a5\ub41c \uc804\ub7b5\uc5d0 \uc9d1\uc911\ud558\uc5ec \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc131\uacfc\ub97c \ub204\uc801\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub294?<br><br><strong>\ud6a8\uc728\uc131\uc744 \ud76c\uc0dd\ud558\uc9c0 \uc54a\uace0 1\ub144 \uc548\uc5d0 \uc9c0\ucd9c\uc744 3\ubc30\ub85c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\uc774\uac83\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uae09\uaca9\ud55c \ubcc0\ub3d9\ubcf4\ub2e4\ub294 \uc77c\uad00\uc131\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/strong>\uaddc\ubaa8 \ud655\uc7a5\uc740 \ub2e8\uc21c\ud788 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc4f0\ub294 \uac83\uc785\ub2c8\ub2e4. \ubc18\ubcf5 \uac00\ub2a5\ud55c \ubaa8\ub378\uc744 \ud1b5\ud574 \uc5bb\uc740 \uacbd\ud5d8\uc744 \ud65c\uc6a9\ud558\uba74 \ub9c8\ucc30 \uc5c6\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2e0\ud638 \ub300 \uc7a1\uc74c\ube44<\/strong>\uad11\ubc94\uc704\ud558\uace0 \uc131\uacfc\uac00 \uc5c6\ub294 \ub300\uc0c1\uc5d0\uac8c \uc608\uc0b0\uc744 \ub0ad\ube44\ud558\ub294 \ub300\uc2e0, \ub370\uc774\ud130 \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc9c4\uc815\uc73c\ub85c \uc911\uc694\ud55c \uacf3\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc131\ub2a5 \uc18d\ub3c4 \uc870\uc808<\/strong>\ucea0\ud398\uc778 \uc9c4\ud589 \uc18d\ub3c4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc870\uc808\ud558\uace0 \uc7a0\uc7ac\uace0\uac1d \ud53c\ub85c\ub3c4 \ubcc0\ud654\ub97c \uace0\ub824\ud568\uc73c\ub85c\uc368 \ub300\uaddc\ubaa8 \ucea0\ud398\uc778\uc5d0\uc11c\ub3c4 \ub192\uc740 \uc218\uc775\ub960\uc744 \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-campaign-spotlight-one-that-went-platinum\"><strong>\uc8fc\ubaa9\ud560 \ub9cc\ud55c \ucea0\ud398\uc778: \ud50c\ub798\ud2f0\ub118\uc744 \ub2ec\uc131\ud55c \ucea0\ud398\uc778<\/strong><\/h2>\n\n\n\n<p>\ub9e4\ub144 \ub6f0\uc5b4\ub09c \ud788\ud2b8\uace1\uc774 \ud558\ub098\uc529 \uc788\ub294\ub370, \uc774 \uace1\uc740 \ub2e8\uc21c\ud788 \ucc28\ud2b8\uc5d0 \uc624\ub978 \uac83\uc744 \ub118\uc5b4 \ud070 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<em> \ubc31\uae08.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-130-over-d7-roas-goals\"><strong>+130% D7 ROAS \ubaa9\ud45c \ucd08\uacfc \ub2ec\uc131<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/explore.aarki.com\/130-over-d7-roas-goal-a-global-gaming-publishers-ios-ua-growth-story\/\">\uae00\ub85c\ubc8c \uac8c\uc784 \ud37c\ube14\ub9ac\uc154\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed<\/a>, Aarki\ub294 \uae09\uaca9\ud55c \uc131\uc7a5\uc5d0 \uc9c1\uba74\ud558\uba74\uc11c\ub3c4 \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\uba70 iOS \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \ucea0\ud398\uc778\uc744 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>28\ubc30 <\/strong>6\uc8fc\uc5d0 \uac78\uccd0 \uc8fc\uac04 \uc9c0\ucd9c \uaddc\ubaa8 \ud655\ub300<\/li>\n\n\n\n<li><strong>41\uac1c\uc758 \uc9c0\uc624\uc2a4 <\/strong>10\uac1c\uc758 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc7a0\uae08 \ud574\uc81c\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>$63K+ <\/strong>\ub450 \ub2ec \uc774\ub0b4\uc758 \uc77c\uc77c \uc9c0\ucd9c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-worked-strategy-over-hype\"><strong>\uc131\uacf5 \uc694\uc778: \uacfc\uc7a5\ub41c \ud64d\ubcf4\ubcf4\ub2e4 \uc804\ub7b5\uc774 \uc911\uc694\ud588\ub2e4<\/strong><\/h3>\n\n\n\n<p>\uc774\uac83\uc740 \ub2e8\uc21c\ud788 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\ub294 \uac83\uc5d0 \uad00\ud55c \uac83\uc774 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. \ud1b5\uc81c\ub418\uace0 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc2e4\ud589\uc5d0 \uad00\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubaa8\ub378 \uae30\ubc18 \uc785\ucc30 \ubc0f \ud398\uc774\uc2f1:<\/strong> \ub525\ub7ec\ub2dd \ubaa8\ub378\uc740 \ubcc0\ub3d9\uc131\uc744 \ud761\uc218\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9c0\ucd9c\uc744 \uc870\uc815\ud558\uc5ec \ub300\uaddc\ubaa8 \uc548\uc815\uc131\uc744 \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub192\uc740 QPS \ucc98\ub9ac \uc6a9\ub7c9:<\/strong> \uc800\ud76c \uae30\uc220\uc740 \ucd08\ub2f9 \uc218\ubc31\ub9cc \uac1c\uc758 \uc2e0\ud638\ub97c \ucc98\ub9ac\ud558\uc5ec \ubaa8\ub378 \uc131\ub2a5\uc774 \uadf9\ud55c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \ud0c1\uc6d4\ud558\uac8c \uc720\uc9c0\ub418\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc77c\uc77c \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ucd5c\uc801\ud654:<\/strong> \ubd84\uc11d\uac00\ub4e4\uc740 \ub9e4\uc77c \ud6c4\uc18d \ubcf4\uace0\uc11c\ub97c \uac80\ud1a0\ud558\uace0, \uc9c0\uc5ed\ubcc4 \uc608\uc0b0\uc744 \uc870\uc815\ud558\uba70, \uc2e0\uc18d\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \uc704\ud574 \uace0\uac1d\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc774 \ucea0\ud398\uc778\uc740 \uaddc\ubaa8 \ud655\uc7a5\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uac83\uc744 \uc785\uc99d\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uadf8 \ud655\uc7a5\uc774 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uc2e0\uc18d\ud558\uba70 \ud6a8\uc728\uc801\uc77c \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2025-vibe-check-less-waste-more-signal\"><strong>2025\ub144 \ubc14\uc774\ube0c \uccb4\ud06c: \ub0ad\ube44\ub294 \uc904\uc774\uace0, \uc2e0\ud638\ub294 \ub354 \ub9ce\uc774 \ubcf4\ub0b4\uc790<\/strong><\/h2>\n\n\n\n<p>\uc194\uc9c1\ud788 \ub9d0\ud574\ubd05\uc2dc\ub2e4. \uc624\ub298\ub0a0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub108\ubb34 \ubcf5\uc7a1\ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc740 \uacc4\uc18d \ubc14\ub00c\uace0, \uace0\uac1d\uce35\uc740 \ubcc0\ud558\uace0, \uc608\uc0b0\uc740 \ube60\ub4ef\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74 2025\ub144\uc758 \uc804\ubc18\uc801\uc778 \ubd84\uc704\uae30\ub294 \uc5b4\ub560\uc744\uae4c\uc694?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-less-waste\"><strong>\ud3d0\uae30\ubb3c \uac10\uc18c<\/strong><\/h3>\n\n\n\n<p>\ub354\uc6b1 \uc815\uad50\ud55c \uc7a0\uc7ac\uace0\uac1d \ud0c0\uac9f\ud305\uacfc \ucd5c\uc801\ud654 \uc2e0\ud638\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uad11\uace0\ube44\uac00 \ub354\uc6b1 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\uc5c8\uc73c\uba70, \ud6a8\uacfc\uac00 \ubbf8\ubbf8\ud55c \ub178\ucd9c\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc774 \ucd5c\uc18c\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smarter-retargeting\"><strong>\ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \ub9ac\ud0c0\uac9f\ud305<\/strong><\/h3>\n\n\n\n<p>\uc720\uc0ac \ud0c0\uac9f \ud480\uc744 \uc138\ubd84\ud654\ud558\uace0, \uc7a0\uc7ac\uace0\uac1d\uc744 \ud1b5\ud569\ud558\uace0, \uad11\uace0\ub97c \uc9c0\ub2a5\uc801\uc73c\ub85c \uc21c\ucc28\uc801\uc73c\ub85c \uac8c\uc7ac\ud568\uc73c\ub85c\uc368 \ub9ac\ud0c0\uac9f\ud305\uc740 \ub354\uc6b1 \uad00\ub828\uc131\uc774 \ub192\uc544\uc9c0\uace0 \ubc18\ubcf5\uc131\uc774 \uc904\uc5b4\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cleaner-roas\"><strong>\ud074\ub9ac\ub108 ROAS<\/strong><\/h3>\n\n\n\n<p>\ub354\uc6b1 \uc815\uad50\ud55c \uc138\ubd84\ud654, \ud5a5\uc0c1\ub41c \uc785\ucc30 \ub85c\uc9c1, \uadf8\ub9ac\uace0 \uba85\ud655\ud55c \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc744 \ud1b5\ud574 \ub354\uc6b1 \uba85\ud655\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ltv-glow-ups-on-repeat\"><strong>LTV\uc758 \ud654\ub824\ud55c \ubcc0\uc2e0\uc774 \ubc18\ubcf5\ub429\ub2c8\ub2e4<\/strong><\/h3>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \uc0dd\uc560 \uac00\uce58(LTV)\uac00 \ub2e8\uc21c\ud788 \uc99d\uac00\ud55c \uac83\uc774 \uc544\ub2c8\ub77c, \uc608\uce21 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc9c0\ud45c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc591\uc801\uc778 \uc131\uc7a5\ubfd0 \uc544\ub2c8\ub77c \uc9c8\uc801\uc778 \uc131\uc7a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac74 \uc6b4\uc774 \uc544\ub2c8\uc5c8\uc5b4. <em>\ub370\uc774\ud130 \uae30\ubc18 \uc131\uacfc<\/em>, \uc7a1\uc74c\uc774 \uc544\ub2cc \uc2e0\ud638\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-next-season-preview-2026-is-your-growth-era\"><strong>\ub2e4\uc74c \uc2dc\uc98c \ubbf8\ub9ac\ubcf4\uae30: 2026\ub144\uc740 \ub2f9\uc2e0\uc758 \uc131\uc7a5\uae30\uc785\ub2c8\ub2e4<\/strong><\/h2>\n\n\n\n<p>2025\ub144\uc774 \ucd94\uc9c4\ub825\uc744 \uc313\ub294 \ud574\uc600\ub2e4\uba74, <strong>2026\ub144\uc740 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\ub294 \ud574\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\ub4e4\uc774 \ubc8c\uc5b4\uc9c8\uc9c0 \uc54c\ub824\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lower-cpas\"><strong>\ub0ae\uc740 CPA<\/strong><\/h3>\n\n\n\n<p>\uc608\uce21 \ubaa8\ub378\ub9c1\uacfc AI \uae30\ubc18 \uc785\ucc30\uc740 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \ub0ae\ucd94\ub294 \ub3d9\uc2dc\uc5d0 \uccab\uc778\uc0c1\ubd80\ud130 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stickier-ltv\"><strong>\ub354\uc6b1 \ub048\uc801\uc774\ub294 LTV<\/strong><\/h3>\n\n\n\n<p>\uc138\ubd84\ud654 \ubc0f \ucf54\ud638\ud2b8 \ud559\uc2b5\uc744 \uac1c\uc120\ud558\uba74 \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub3c4\uac00 \uc720\uc9c0\ub418\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smarter-full-funnel-plays\"><strong>\ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \ud480\ud37c\ub110 \uc804\ub7b5<\/strong><\/h3>\n\n\n\n<p>\uc800\ud76c\ub294 \ub9ac\ud0c0\uac9f\ud305, \uace0\uac1d \ud655\ubcf4, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub124\ud2b8\uc6cc\ud06c, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc\uc758 \uc2ec\uce35\uc801\uc778 \ud1b5\ud569\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc601\uc5ed\uc73c\ub85c \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc73c\uba70, AI \uae30\ubc18\uc758 \uc804\ub7b5\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \ud22c\uc790 \ube44\uc6a9\uc744 \ucd5c\ub300\ud55c \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-capabilities-on-the-horizon\"><strong>\uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc774 \uace7 \ucd9c\uc2dc\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<p>\ub2e4\uc74c \uc568\ubc94\uc740 \uc774\ubbf8 \uc81c\uc791 \uc911\uc774\uba70, \uc9c0\uae08\uae4c\uc9c0 \uc800\ud76c\uac00 \ub9cc\ub4e0 \uc568\ubc94 \uc911 \uac00\uc7a5 \uc57c\uc2ec\ucc2c \uc791\ud488\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4!&nbsp;<\/p>\n\n\n\n<p><strong>\uc800\ud76c \ud300\uacfc \uc774\uc57c\uae30\ud574 \ubcf4\uc138\uc694.<\/strong> \uadf8\ub9ac\uace0 2026\ub144 \ub85c\ub4dc\ub9f5\uc744 \uc218\ub9bd\ud558\uae30 \uc2dc\uc791\ud558\uc138\uc694. <a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/\">\uc6b0\ub9ac \ud568\uaed8 \uae30\ub85d\uc744 \uc138\uc6cc\ubcf4\uc790<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As we close out a landmark year, it\u2019s time to rewind the tracks that defined your performance marketing journey with Aarki. Welcome to our 2025 Aarki Wrapped. The year strategy, &#8230;<\/p>","protected":false},"author":22,"featured_media":2205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2025 Wrapped: Aarki\u2019s Year in Review - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/2025-wrapped-aarkis-year-in-review\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Wrapped: Aarki\u2019s Year in Review\" \/>\n<meta property=\"og:description\" content=\"As we close out a landmark year, it\u2019s time to rewind the tracks that defined your performance marketing journey with Aarki. 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