{"id":2127,"date":"2025-11-03T00:36:12","date_gmt":"2025-11-03T08:36:12","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2127"},"modified":"2025-11-03T00:36:14","modified_gmt":"2025-11-03T08:36:14","slug":"the-hidden-costs-of-probabilistic-attribution-and-why-skan-wins-long-term","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/the-hidden-costs-of-probabilistic-attribution-and-why-skan-wins-long-term\/","title":{"rendered":"\ud655\ub960\uc801 \uc6d0\uc778 \ubd84\uc11d\uc758 \uc228\uaca8\uc9c4 \ube44\uc6a9 (\uadf8\ub9ac\uace0 SKAN\uc774 \uc7a5\uae30\uc801\uc73c\ub85c \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc774\uc720)"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/OPTION-1-Dark-version-1024x576.png\" alt=\"\" class=\"wp-image-2128\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/OPTION-1-Dark-version-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/OPTION-1-Dark-version-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/OPTION-1-Dark-version-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/OPTION-1-Dark-version-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/OPTION-1-Dark-version-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/OPTION-1-Dark-version.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understanding-the-shift-aak-skan-and-ios-attribution\"><strong>\ubcc0\ud654 \uc774\ud574\ud558\uae30: AAK, SKAN \ubc0f iOS \uae30\uc5ec\ub3c4 \ubd84\uc11d<\/strong><\/h3>\n\n\n\n<p>\ud655\ub960\uc801 \uae30\uc5ec \ubd84\uc11d(\uc5c5\uacc4\uc5d0\uc11c\ub294 \ud754\ud788 Apple Attribution Kit(AAK)\ub77c\uace0 \ud568)\uc740 \uae30\uae30 \uc2e0\ud638, \ubaa8\ub378\ub9c1 \ubc0f \uc2dc\uac04 \uae30\ubc18 \ub9e4\uce6d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc571 \uc124\uce58\uac00 \uc5b4\ub514\uc5d0\uc11c \ubc1c\uc0dd\ud588\ub294\uc9c0 \ucd94\ub860\ud569\ub2c8\ub2e4. \ubc18\uba74 SKAdNetwork(SKAN)\ub294 Apple\uc758 \uc790\uccb4 \ud504\ub808\uc784\uc6cc\ud06c\ub85c, \uae30\uae30 ID \uc5c6\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\uba74\uc11c \uc9d1\uacc4\ub41c \ubc29\uc2dd\uc73c\ub85c \uc124\uce58 \ucd9c\ucc98\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucd94\ucc9c \uc2a4\ub2c8\ud3ab \uce5c\ud654\uc801\uc778 \ucc28\uc774\uc810:<\/strong><\/p>\n\n\n\n<p>\ud655\ub960\uc801 \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub294 \ubaa8\ub378\ub9c1\uacfc \uae30\uae30 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc5b4\ub5a4 \uad11\uace0\uac00 \uc571 \uc124\uce58\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0 \ucd94\uc815\ud558\ub294 \ubc18\uba74, SKAdNetwork\ub294 \uae30\uae30 \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0 Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc124\uce58\ub97c \uac80\uc99d\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc801\uc778 \uc0c1\ucda9 \uad00\uacc4\ub294 \uc989\uac01\uc131\uacfc \uc138\ubd84\uc131 \ub300 \uc815\ud655\uc131\uacfc \uaddc\uc815 \uc900\uc218\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\uac00 \uac15\ud654\ub418\uace0 \uc560\ud50c\uc758 \uc0dd\ud0dc\uacc4\uac00 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\uc2dd\uc774 \uc131\uc7a5, \uce21\uc815 \ubc0f \uc7a5\uae30 \uc804\ub7b5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-probabilistic-attribution-and-why-did-it-gain-traction\"><strong>\ud655\ub960\uc801 \uadc0\uc778\uc774\ub780 \ubb34\uc5c7\uc774\uba70, \uc65c \uc8fc\ubaa9\ubc1b\uac8c \ub418\uc5c8\uc744\uae4c\uc694?<\/strong><\/h2>\n\n\n\n<p>\ud655\ub960\uc801 \uae30\uc5ec \ubd84\uc11d\uc740 IP \uc8fc\uc18c, \uae30\uae30 \uc720\ud615, \uc6b4\uc601\uccb4\uc81c \ubc84\uc804, \ud074\ub9ad \uc2dc\uac04 \ub4f1\uc758 \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0 \ud074\ub9ad\uacfc \uc571 \uc124\uce58\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<sup data-fn=\"91ac3280-986c-4d38-91f5-dd61d9211141\" class=\"fn\"><a id=\"91ac3280-986c-4d38-91f5-dd61d9211141-link\" href=\"#91ac3280-986c-4d38-91f5-dd61d9211141\">1<\/a><\/sup>. \uc778\uae30\ub97c \uc5bb\uac8c \ub41c \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uac70\uc758 \uc2e4\uc2dc\uac04 \ubcf4\uace0<\/li>\n\n\n\n<li>\ub192\uc740 \ub370\uc774\ud130 \uc138\ubd84\uc131<\/li>\n\n\n\n<li>\ube60\ub978 \ucd5c\uc801\ud654 \ub8e8\ud504<\/li>\n<\/ul>\n\n\n\n<p><strong>\uc608:<\/strong> \ubaa8\ubc14\uc77c \uac8c\uc784 \ud37c\ube14\ub9ac\uc154\uac00 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uc790\ub9c8\uc790 \uba87 \ubd84 \ub9cc\uc5d0 \uc804\ud658\uc774 \ubc1c\uc0dd\ud55c \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc(MMP)\uc740 \uae30\uae30 \uc720\ud615 \ubc0f \uc720\uc785 \uc571\uacfc \uac19\uc740 \uc138\ubd80\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \ud300\uc774 \uad11\uace0 \uc18c\uc7ac\ub97c \uc2e0\uc18d\ud558\uac8c \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc18d\ub3c4\uc5d0\ub294 \ub300\uac00\uac00 \ub530\ub974\uba70, \ud2b9\ud788 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \ucd5c\uc6b0\uc120\uc2dc\ub418\ub294 \uc624\ub298\ub0a0\uc5d0\ub294 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-hidden-costs-of-probabilistic-attribution\"><strong>\ud655\ub960\uc801 \uadc0\uc778\uc5d0 \uc228\uaca8\uc9c4 \ube44\uc6a9<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-happens-when-attribution-data-is-inflated-or-inaccurate\"><strong>\uae30\uc5ec\ub3c4 \ub370\uc774\ud130\uac00 \uacfc\uc7a5\ub418\uac70\ub098 \ubd80\uc815\ud655\ud560 \uacbd\uc6b0 \uc5b4\ub5a4 \uc77c\uc774 \ubc1c\uc0dd\ud560\uae4c\uc694?<\/strong><\/h3>\n\n\n\n<p>\ud655\ub960\uc801 \ubc29\ubc95\uc740 \uacb0\uc815\ub860\uc801 \ubc29\uc2dd\uc774 \uc544\ub2cc \ubaa8\ub378\ub9c1 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2e4\uc81c\ub85c\ub294 \uc790\uc5f0\uc801\uc73c\ub85c \ubc1c\uc0dd\ud55c \uc124\uce58\ub098 \uc798\ubabb \ubd84\ub958\ub41c \uc124\uce58\ub97c \uc911\ubcf5 \uacc4\uc0b0\ud558\uac70\ub098 \uacfc\ub2e4\ud558\uac8c \uc9d1\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<sup data-fn=\"d54fdc7a-0904-4a77-8fe2-feef79304572\" class=\"fn\"><a id=\"d54fdc7a-0904-4a77-8fe2-feef79304572-link\" href=\"#d54fdc7a-0904-4a77-8fe2-feef79304572\">2<\/a><\/sup>.<\/p>\n\n\n\n<p><strong>\uc608:<\/strong> \ub9c8\ucf00\ud130\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 1\ub9cc \uac74\uc758 \uc124\uce58\uac00 \ubc1c\uc0dd\ud588\ub2e4\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub098\uc911\uc5d0 \uc54c\uace0 \ubcf4\ub2c8 301\uba85\uc758 \uc0ac\uc6a9\uc790\uac00 \uc720\ub8cc \ucea0\ud398\uc778\uc5d0 \uc798\ubabb \ubc30\uc815\ub41c \uc790\uc5f0 \uc720\uc785 \uc0ac\uc6a9\uc790\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc131\uacfc \uc9c0\ud45c\uac00 \uc65c\uace1\ub418\uace0 \uc608\uc0b0 \ubc30\ubd84\uc774 \ube44\ud6a8\uc728\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc774\ub294 \uc798\ubabb\ub41c \uc758\uc0ac \uacb0\uc815, \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 ROAS \uc608\uce21, \uadf8\ub9ac\uace0 \uc798\ubabb\ub41c KPI \uc124\uc815\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-privacy-changes-have-weakened-probabilistic-attribution\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubcc0\ud654\uac00 \ud655\ub960\uc801 \uadc0\uc18d\uc744 \uc57d\ud654\uc2dc\ud0a8 \ubc29\uc2dd<\/strong><\/h3>\n\n\n\n<p>iOS \uc804\ubc18\uc5d0 \uac78\uccd0 ATT(\ucd94\uc801 \uae30\ub2a5)\uac00 \ub3c4\uc785\ub428\uc5d0 \ub530\ub77c \ub300\ubd80\ubd84\uc758 \uc0ac\uc6a9\uc790\ub294 \ucd94\uc801\uc744 \uac70\ubd80\ud569\ub2c8\ub2e4. 2024\ub144 \uc911\ubc18 \uae30\uc900\uc73c\ub85c \uc804 \uc138\uacc4 ATT \ub3d9\uc758\uc728\uc740 \uc57d 13,85%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<sup data-fn=\"2b5c67be-c957-4f0b-bfea-cf82663761b5\" class=\"fn\"><a id=\"2b5c67be-c957-4f0b-bfea-cf82663761b5-link\" href=\"#2b5c67be-c957-4f0b-bfea-cf82663761b5\">3<\/a><\/sup>. \uc989, \ud655\ub960 \ubaa8\ub378\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub294 \ub300\ubd80\ubd84\uc758 \uc7a5\uce58 \uc218\uc900 \ub370\uc774\ud130\uc5d0 \ub354 \uc774\uc0c1 \uc811\uadfc\ud560 \uc218 \uc5c6\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc608:<\/strong> \ud55c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc571\uc740 \ud655\ub960\uc801 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec iOS\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uc720\uc785(UA)\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc218\uc2e0 \uac70\ubd80\ub85c \uc778\ud55c \uc2e0\ud638 \uc190\uc2e4\uacfc \uacf5\uc720 IP \uc8fc\uc18c \ub54c\ubb38\uc5d0 \uc124\uce58 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc774 \ud2b9\ud788 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ubbfc\uac10\ud55c \uc9c0\uc5ed\uc5d0\uc11c \uc77c\uad00\uc131\uc774 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacb0\uad6d \uc131\uacfc \uc9c0\ud45c\ub294 \ubd88\uc548\uc815\ud574 \ubcf4\uc774\uace0, \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \ud300\uc740 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \uc783\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-short-term-gains-can-lead-to-long-term-inefficiencies\"><strong>\ub2e8\uae30\uc801\uc778 \uc774\uc775\uc740 \uc7a5\uae30\uc801\uc778 \ube44\ud6a8\uc728\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub2e4<\/strong><\/h3>\n\n\n\n<p>\ud655\ub960 \ub370\uc774\ud130\ub294 \ube60\ub974\uc9c0\ub9cc, \ubc29\ud5a5\uc131\uc744 \uc81c\uc2dc\ud560 \ubfd0 \ud655\uc815\uc801\uc778 \uacb0\ub860\uc744 \ub0b4\ub9ac\uc9c0\ub294 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\uc5d0 \uc9c0\ub098\uce58\uac8c \uc758\uc874\ud558\uba74 \uacfc\uc7a5\ub41c \uc9c0\ud45c\ub97c \ubc14\ud0d5\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc2dc\uae30\uc0c1\uc870\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc608:<\/strong> \ud55c \ud300\uc774 \ucd08\uae30 \uc124\uce58 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud558\uc5ec \ucd08\uae30\uc5d0\ub294 CPI\uac00 \ub0ae\uc740 \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \uacf5\uaca9\uc801\uc73c\ub85c \ud655\uc7a5\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc2e4\uc81c \uad6c\ub9e4 \ub370\uc774\ud130\uac00 \ub098\uc62c \ub54c\ucbe4\uc5d0\ub294 LTV\uac00 \uae30\uc900\uce58 \uc774\ud558\ub85c \ub5a8\uc5b4\uc9c0\uace0 \ucea0\ud398\uc778 \uc608\uc0b0\uc740 \uc774\ubbf8 \uc18c\uc9c4\ub41c \uc0c1\ud0dc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimization-blind-spots-can-mislead-strategy\"><strong>\ucd5c\uc801\ud654\uc758 \uc0ac\uac01\uc9c0\ub300\ub294 \uc804\ub7b5\uc744 \uc798\ubabb \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<p>\ud655\ub960 \ubaa8\ub378\uc740 \uc138\ubd80\uc801\uc778 \uac83\ucc98\ub7fc \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc, \uc2e4\uc81c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubc18\uc601\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \ucd94\ub860\ub41c \uad00\uacc4\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc608:<\/strong> IP \uc8fc\uc18c\uc640 \uc0ac\uc6a9\uc790 \uc5d0\uc774\uc804\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc740 \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc791\ub3d9\ud558\uc9c0\ub9cc, \ud1b5\uc2e0 \uc0ac\uc5c5\uc790\ub4e4\uc774 IP \uc8fc\uc18c\ub97c \uacf5\uc720\ud558\ub294 \uad6d\uac00\uc5d0\uc11c\ub294 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c\ub294 \uae30\uc5ec\ub3c4 \ubd84\uc11d \uacb0\uacfc\uac00 \uc88b\uc544 \ubcf4\uc774\uc9c0\ub9cc, \uc124\uce58 \ud6c4 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\ub294 \uc2e4\uc81c \uac00\uce58\uc640 \uc77c\uce58\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<sup data-fn=\"9378e7b7-0361-4cb1-a882-9cd5ee6104f7\" class=\"fn\"><a id=\"9378e7b7-0361-4cb1-a882-9cd5ee6104f7-link\" href=\"#9378e7b7-0361-4cb1-a882-9cd5ee6104f7\">4<\/a><\/sup>.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc0ac\uac01\uc9c0\ub300\ub294 \ub514\ubc84\uae45\uc5d0 \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\uac8c \ud558\uace0, \ucea0\ud398\uc778 \uacb0\uacfc\uc5d0 \ub300\ud55c \uc798\ubabb\ub41c \ud655\uc2e0\uc744 \uc2ec\uc5b4\uc8fc\uba70, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f \ub370\uc774\ud130 \uacfc\ud559 \uc790\uc6d0\uc744 \uace0\uac08\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-skadnetwork-skan-wins-for-long-term-measurement\"><strong>SKAdNetwork(SKAN)\uc774 \uc7a5\uae30 \uce21\uc815 \ubd84\uc57c\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n\n\n\n<p>SKAN\uc740 Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uae30\uae30 ID\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0, \uc9c0\uc5f0\ub41c \ud3ec\uc2a4\ud2b8\ubc31\uacfc \uc9d1\uacc4\ub41c \uc804\ud658 \uac12\uc744 \ud1b5\ud574 \uac80\uc99d\ub41c \uc124\uce58 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<sup data-fn=\"d356e63a-fdd3-4d2b-b1c7-f9551d9594b8\" class=\"fn\"><a id=\"d356e63a-fdd3-4d2b-b1c7-f9551d9594b8-link\" href=\"#d356e63a-fdd3-4d2b-b1c7-f9551d9594b8\">5<\/a><\/sup>.<\/p>\n\n\n\n<p>\uba87 \uac00\uc9c0 \uc81c\ud55c \uc0ac\ud56d\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 SKAN\uc740 Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub85c\ub4dc\ub9f5\uacfc \ubd80\ud569\ud558\uace0 \uce21\uc815\uc758 \uc9c0\uc18d\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \ub54c\ubb38\uc5d0 iOS \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc758 \uae30\ubc18\uc73c\ub85c \ube60\ub974\uac8c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-benefits-of-skan-in-a-privacy-first-ecosystem\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc0dd\ud0dc\uacc4\uc5d0\uc11c SKAN\uc758 \uc774\uc810<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uad11\uace0 \uc0ac\uae30 \uc81c\ub85c<\/strong>\uc124\uce58\ub294 Apple \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc720\ud6a8\uc131\uc744 \uac80\uc0ac\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubbf8\ub798\uc5d0\ub3c4 \ubb38\uc81c\uc5c6\uc2b5\ub2c8\ub2e4<\/strong>SKAN 5\uc640 \uadf8 \ud6c4\uc18d \ud504\ub808\uc784\uc6cc\ud06c\ub4e4\uc774 \uc560\ud50c\uc758 \ub85c\ub4dc\ub9f5\uc5d0 \ud3ec\ud568\ub418\uc5b4 \uc788\uc73c\ubbc0\ub85c SKAN\uc740 \uc0ac\ub77c\uc9c0\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<sup data-fn=\"b6b6a2cc-d604-428d-b41c-5ba35c5703fd\" class=\"fn\"><a id=\"b6b6a2cc-d604-428d-b41c-5ba35c5703fd-link\" href=\"#b6b6a2cc-d604-428d-b41c-5ba35c5703fd\">6<\/a><\/sup><\/li>\n\n\n\n<li><strong>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 LTV \ubaa8\ub378\ub9c1<\/strong>\uc801\uc808\ud558\uac8c \uc124\uacc4\ub41c \uc804\ud658 \uac00\uce58 \uc2a4\ud0a4\ub9c8\ub97c \ud65c\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub294 \uc124\uce58 \ud6c4 \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \ub098\ud0c0\ub0b4\ub294 \ud589\ub3d9\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>\uc608:<\/strong> Aarki\ub294 7\uc77c \uc804\ud658 \uc2a4\ud0a4\ub9c8\ub97c \uc0ac\uc6a9\ud558\ub294 SKAN \uc6b0\uc120 \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \uc9c0\uc5f0\ub418\uc5b4 \uc81c\uacf5\ub418\uc9c0\ub9cc, \uc778\uc0ac\uc774\ud2b8\ub294 \ud655\uc815\uc801\uc774\uba70 \uc774\ub97c \ud65c\uc6a9\ud558\uc5ec \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud0c0\uac9f \uace0\uac1d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-about-the-trade-offs\"><strong>\uadf8\ub807\ub2e4\uba74 \uc7a5\ub2e8\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h3>\n\n\n\n<p>\ub124, SKAN\uc5d0\ub294 \uba87 \uac00\uc9c0 \uc5b4\ub824\uc6c0\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud3ec\uc2a4\ud2b8\ubc31\uc774 \uc9c0\uc5f0\ub429\ub2c8\ub2e4<\/li>\n\n\n\n<li>\ub370\uc774\ud130\ub294 \uc9d1\uacc4\ub41c \ud615\ud0dc\ub85c \uc81c\uacf5\ub418\uba70 \uc0ac\uc6a9\uc790 \uc218\uc900\uc758 \uc778\uc0ac\uc774\ud2b8\uac00 \ubd80\uc871\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ucc3d\uc758\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\ub824\uba74 \uc2a4\ud0a4\ub9c8 \uacc4\ud68d\uacfc \uc5c4\uaca9\ud55c \ud14c\uc2a4\ud2b8\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\ud558\uc9c0\ub9cc \ub611\ub611\ud55c \ub9c8\ucf00\ud130\ub77c\uba74 \uc774\ub7ec\ud55c \ubb38\uc81c\ub4e4\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Aarki\uc758 \ud1b5\ud569 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud504\ub808\uc784\uc6cc\ud06c\uc640 AI \uae30\ubc18 \ubcc0\ud615 \ud14c\uc2a4\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74 SKAN\uc758 \uc81c\uc57d \uc870\uac74 \ub0b4\uc5d0\uc11c\ub3c4 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<sup data-fn=\"a096c43a-2575-4811-96eb-e730a7520528\" class=\"fn\"><a id=\"a096c43a-2575-4811-96eb-e730a7520528-link\" href=\"#a096c43a-2575-4811-96eb-e730a7520528\">7<\/a><\/sup>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparison-table-probabilistic-attribution-vs-skadnetwork\"><strong>\ube44\uad50\ud45c: \ud655\ub960\uc801 \uae30\uc5ec \ubd84\uc11d vs SKAdNetwork<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\ubbf8\ud130\ubc95<\/strong><\/td><td><strong>\ud655\ub960\uc801 \uadc0\uc778<\/strong><\/td><td><strong>SKAdNetwork (SKAN)<\/strong><\/td><\/tr><tr><td>\ub370\uc774\ud130 \uc138\ubd84\uc131<\/td><td>\ub192\uc74c(\uc7a5\uce58 \uc218\uc900 \uc2e0\ud638)<\/td><td>\ub354 \ub0ae\uc74c(\uc9d1\uacc4 \ub370\uc774\ud130)<\/td><\/tr><tr><td>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubaa8\ub378<\/td><td>\ucd94\ub860 \ubc29\uc2dd\uc740 \ubbfc\uac10\ud55c \uc2e0\ud638\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/td><td>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\uba70, \uae30\uae30 ID\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td>\ubcc0\ud658 \ucc3d<\/td><td>\uc2e4\uc2dc\uac04, \uc989\uac01\uc801\uc778<\/td><td>\ubc30\uc1a1 \uc9c0\uc5f0 (1-3\uc77c)<\/td><\/tr><tr><td>\ubcf4\uace0 \uc8fc\uae30<\/td><td>\ube60\ub984(\uba87 \ubd84\uc5d0\uc11c \uba87 \uc2dc\uac04)<\/td><td>\ub354 \ub290\ub9bc (\ud3ec\uc2a4\ud2b8\ubc31, \uc77c\uc218)<\/td><\/tr><tr><td>\ud638\ud658\uc131<\/td><td>\ub300\ubd80\ubd84\uc758 MMP\ub97c \ud3ec\ud568\ud558\ub294 \uad11\ubc94\uc704\ud55c<\/td><td>iOS \ub124\uc774\ud2f0\ube0c \uc571\uc774\uba70 SKAN 5\ub85c \ub354\uc6b1 \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td>\uc0ac\uae30 \ubc29\uc9c0<\/td><td>\ubcf4\ud1b5 \uc218\uc900, \uc2a4\ud478\ud551 \uacbd\ud5a5 \uc788\uc74c<\/td><td>\ub192\uc740 Apple \uc778\uc99d \uc124\uce58 \uc218<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-you-as-a-mobile-marketer\"><strong>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\uc778 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uc774\uac83\uc774 \uc758\ubbf8\ud558\ub294 \ubc14\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SKAN\uc744 \uce21\uc815 \uae30\uc900\uc73c\ub85c \ud65c\uc6a9\ud558\uc138\uc694<\/strong>\ud655\ub960\ub860\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \ucd08\uae30 \ud14c\uc2a4\ud2b8\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc131\ub2a5 \ubc0f \ud655\uc7a5\uc131 \uad00\ub828 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c\ub294 SKAN\uc774 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2a4\ud0a4\ub9c8 \uc124\uacc4 \ubc0f \ucc3d\uc758\uc801\uc778 \ud14c\uc2a4\ud2b8\uc5d0 \ud22c\uc790\ud558\uc138\uc694.<\/strong>SKAN \uce5c\ud654\uc801\uc778 \uc2a4\ud0a4\ub9c8\ub97c \uad6c\ucd95\ud558\uc5ec \ucd08\uae30 \ud65c\ub3d9(\uc608: \uc628\ubcf4\ub529, \uad6c\ub9e4)\uc744 \uc804\ud658 \uac12\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>Aarki\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 DSP \ubc0f AI \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/strong>SKAN \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud569\ud558\uc5ec \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \ubc0f \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><strong>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-probabilistic-attribution-still-be-helpful\"><strong>\ud655\ub960\uc801 \uadc0\uc18d\uc740 \uc5ec\uc804\ud788 \uc720\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h3>\n\n\n\n<p>\ub124, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud14c\uc2a4\ud2b8, \ud734\uba74 \uc0ac\uc6a9\uc790 \ub9ac\ud0c0\uac9f\ud305, \ub610\ub294 ATT \uac00\uc785\ub960\uc774 \ub192\uc740 \uc9c0\uc5ed\uacfc \uac19\uc740 \uc81c\ud55c\uc801\uc778 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c\ub294 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2dd\ubcc4 \uc815\ubcf4\uac00 \uc54c\ub824\uc9c4 \uae30\uc874 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc7ac\ucc38\uc5ec \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub294 \uacbd\uc6b0 \ud655\ub960 \ubaa8\ub378\uc740 \ubc29\ud5a5\uc131\uc744 \uc81c\uc2dc\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc911\uc694\ud55c \ud658\uacbd, \ud2b9\ud788 \ub300\uaddc\ubaa8 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc758 \uacbd\uc6b0\uc5d0\ub294 \ud655\ub960 \ubaa8\ub378\uc744 \uc8fc\uc694 \uce21\uc815 \uae30\uc900\uc73c\ub85c \uc0bc\uc544\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-should-i-switch-fully-to-skan-based-measurement\"><strong>SKAN \uae30\ubc18 \uce21\uc815 \ubc29\uc2dd\uc73c\ub85c \uc644\uc804\ud788 \uc804\ud658\ud574\uc57c \ud558\ub294 \uc2dc\uc810\uc740 \uc5b8\uc81c\uc77c\uae4c\uc694?<\/strong><\/h3>\n\n\n\n<p>\ub300\ubd80\ubd84\uc758 \uad11\uace0\uc8fc\ub4e4\uc740 \uc774\ubbf8 2024\ub144\uc5d0 SKAN\uc744 \uc6b0\uc120\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uc635\ud2b8\uc778\uc728\uc774 20% \ubbf8\ub9cc\uc774\uac70\ub098, \ud655\uc7a5 \uac00\ub2a5\ud558\uace0 \uc815\ucc45\uc5d0 \ubd80\ud569\ud558\ub294 \uce21\uc815 \ubc29\uc2dd\uc744 \uc6d0\ud55c\ub2e4\uba74 \uc9c0\uae08\uc774 SKAN\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4.<sup data-fn=\"e6cc0f47-094b-4e85-8bec-36cdc7b04b97\" class=\"fn\"><a id=\"e6cc0f47-094b-4e85-8bec-36cdc7b04b97-link\" href=\"#e6cc0f47-094b-4e85-8bec-36cdc7b04b97\">8<\/a><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-reconcile-skan-and-probabilistic-signals\"><strong>SKAN\uacfc \ud655\ub960\uc801 \uc2e0\ud638\ub97c \uc5b4\ub5bb\uac8c \uc870\ud654\uc2dc\ud0ac \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h3>\n\n\n\n<p>\uc544\ub974\ud0a4\uc640 \ub2e4\ub978 \ub9ac\ub354\ub4e4\uc740 SKAN \ub370\uc774\ud130\ub97c \uae30\uc900\uc120\uc73c\ub85c \uc0bc\uace0 \ud655\ub960\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc29\ud5a5\uc131 \ubcf4\uc644 \uc694\uc18c\ub85c \ud65c\uc6a9\ud558\ub294 \ud1b5\ud569 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd, \uc989 SSOT(Single Source of Truth)\ub97c \uad8c\uc7a5\ud569\ub2c8\ub2e4.<sup data-fn=\"fe5d9dd1-f0f0-4dcd-b7a0-a3392ba527a9\" class=\"fn\"><a id=\"fe5d9dd1-f0f0-4dcd-b7a0-a3392ba527a9-link\" href=\"#fe5d9dd1-f0f0-4dcd-b7a0-a3392ba527a9\">9<\/a><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-does-skan-support-retargeting-and-in-app-optimization\"><strong>SKAN\uc740 \ub9ac\ud0c0\uac9f\ud305 \ubc0f \uc778\uc571 \ucd5c\uc801\ud654\ub97c \uc9c0\uc6d0\ud569\ub2c8\uae4c?<\/strong><\/h3>\n\n\n\n<p>\ub124, SKAN\uc758 \ucd5c\uc2e0 \ubc84\uc804\uacfc Apple\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5c5\ub370\uc774\ud2b8\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc7ac\ucc38\uc5ec \ubc0f \ub354\uc6b1 \ud48d\ubd80\ud55c \uc124\uce58 \ud6c4 \ucd94\uc801 \uae30\ub2a5\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<sup data-fn=\"7adf5520-be28-4b36-ad2e-bf17e33972b8\" class=\"fn\"><a id=\"7adf5520-be28-4b36-ad2e-bf17e33972b8-link\" href=\"#7adf5520-be28-4b36-ad2e-bf17e33972b8\">10<\/a><\/sup>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>\uacb0\ub860<\/strong><\/h2>\n\n\n\n<p>\ud655\ub960\uc801 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc740 \ud55c\ub54c \uc18d\ub3c4\uc640 \uc138\ubc00\ud568\uc744 \uc81c\uacf5\ud588\uc9c0\ub9cc, \uc624\ub298\ub0a0 iOS \ud658\uacbd\uc5d0\uc11c\ub294 \uacfc\uc7a5\ub41c \uc131\ub2a5 \ub370\uc774\ud130, \uaddc\uc815 \uc900\uc218 \uc704\ud5d8, \uc804\ub7b5 \ubd88\uc77c\uce58\uc640 \uac19\uc740 \uc228\uaca8\uc9c4 \ubb38\uc81c\uc810\uc744 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. SKAdNetwork\ub294 \uc138\ubc00\ud568\uc740 \ub2e4\uc18c \ub5a8\uc5b4\uc9c0\uc9c0\ub9cc, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ud655\uc815\uc801 \uce21\uc815 \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>2026\ub144 \uc774\ud6c4\ub97c \uc120\ub3c4\ud560 \ub9c8\ucf00\ud130\uc5d0\uac8c SKAN\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. Aarki\uc5d0\uc11c\ub294 SKAN \uc6b0\uc120 \uc0ac\uace0\ubc29\uc2dd\uc774 \uc774\ubbf8 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \ubbf8\ub514\uc5b4, \uce21\uc815 \uc804\ubc18\uc5d0 \ud1b5\ud569\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798\ub294 \ubaa8\ub378\ub9c1\uc774 \uc544\ub2cc \uac80\uc99d\uc744 \ud1b5\ud574 \uc2e4\ud604\ub429\ub2c8\ub2e4.<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"91ac3280-986c-4d38-91f5-dd61d9211141\"><a href=\"https:\/\/reteno.com\/glossary\/mobile-attribution\">Reteno \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 2025<\/a> <a href=\"#91ac3280-986c-4d38-91f5-dd61d9211141-link\" aria-label=\"1\uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"d54fdc7a-0904-4a77-8fe2-feef79304572\"><a href=\"https:\/\/dataseat.com\/blog\/skan-vs-mmp-metrics\">Dataseat SKAN\uacfc MMP \uce21\uc815\ud56d\ubaa9 2024<\/a> <a href=\"#d54fdc7a-0904-4a77-8fe2-feef79304572-link\" aria-label=\"2 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"2b5c67be-c957-4f0b-bfea-cf82663761b5\"><a href=\"https:\/\/www.singular.net\/blog\/att-opt-in-rates-2024\/\">2024\ub144 \ub2e8\uc77c ATT \uc218\uc2e0\uc728<\/a> <a href=\"#2b5c67be-c957-4f0b-bfea-cf82663761b5-link\" aria-label=\"3 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"9378e7b7-0361-4cb1-a882-9cd5ee6104f7\"><a href=\"https:\/\/adjoe.io\/blog\/why-probabilistic-attribution-is-a-game-changer\/\">Adjoe, \ud655\ub960\uc801 \uadc0\uc778 \ubd84\uc11d\uc774 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uc774\uc720 (2025)<\/a> <a href=\"#9378e7b7-0361-4cb1-a882-9cd5ee6104f7-link\" aria-label=\"4 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"d356e63a-fdd3-4d2b-b1c7-f9551d9594b8\"><a href=\"https:\/\/www.branch.io\/resources\/blog\/the-limitations-of-skadnetwork-pros-and-cons-vs-an-mmp-for-mobile-tracking\/\">SKAdNetwork 2020\uc758 \ud55c\uacc4\uc810<\/a> <a href=\"#d356e63a-fdd3-4d2b-b1c7-f9551d9594b8-link\" aria-label=\"5 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"b6b6a2cc-d604-428d-b41c-5ba35c5703fd\"><a href=\"https:\/\/www.aarki.com\/ko\/insights\/skan-vs-probabilistic-vs-ssot\/\">Aarki SKAN vs \ud655\ub960\ub860\uc801 vs SSOT 2025<\/a> <a href=\"#b6b6a2cc-d604-428d-b41c-5ba35c5703fd-link\" aria-label=\"6 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"a096c43a-2575-4811-96eb-e730a7520528\"><a href=\"https:\/\/www.aarki.com\/ko\/insights\/5-creative-strategies-that-actually-work-under-skan-2026-guide\/\">SKAN 2025\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 Aarki 5\uac00\uc9c0 \ucc3d\uc758\uc801\uc778 \uc804\ub7b5<\/a> <a href=\"#a096c43a-2575-4811-96eb-e730a7520528-link\" aria-label=\"7 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"e6cc0f47-094b-4e85-8bec-36cdc7b04b97\"><a href=\"https:\/\/dataseat.com\/blog\/state-of-skadnetwork-adoption\">Dataseat\uc758 SKAdNetwork \ub3c4\uc785 \ud604\ud669(2024\ub144)<\/a> <a href=\"#e6cc0f47-094b-4e85-8bec-36cdc7b04b97-link\" aria-label=\"8 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"fe5d9dd1-f0f0-4dcd-b7a0-a3392ba527a9\"><a href=\"https:\/\/www.aarki.com\/ko\/insights\/skan-vs-probabilistic-vs-ssot\/\">Aarki SKAN vs \ud655\ub960\ub860\uc801 vs SSOT 2025<\/a> <a href=\"#fe5d9dd1-f0f0-4dcd-b7a0-a3392ba527a9-link\" aria-label=\"9 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"7adf5520-be28-4b36-ad2e-bf17e33972b8\"><a href=\"https:\/\/www.aarki.com\/ko\/insights\/5-creative-strategies-that-actually-work-under-skan-2026-guide\/\">SKAN 2025\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 Aarki 5\uac00\uc9c0 \ucc3d\uc758\uc801\uc778 \uc804\ub7b5<\/a> <a href=\"#7adf5520-be28-4b36-ad2e-bf17e33972b8-link\" aria-label=\"10 \uac01\uc8fc\ub97c \ucc38\uc870\ud558\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>iOS \uc571\uc758 \ud655\ub960\uc801 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc5d0 \uc228\uaca8\uc9c4 \uc704\ud5d8\uc744 \uc0b4\ud3b4\ubcf4\uace0 Apple\uc758 SKAdNetwork\uac00 \uc7a5\uae30\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uc774\uc720\ub97c \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":22,"featured_media":2128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":"[{\"content\":\"<a href=\\\"https:\/\/reteno.com\/glossary\/mobile-attribution\\\">Reteno Mobile Attribution 2025<\/a>\",\"id\":\"91ac3280-986c-4d38-91f5-dd61d9211141\"},{\"content\":\"<a href=\\\"https:\/\/dataseat.com\/blog\/skan-vs-mmp-metrics\\\">Dataseat SKAN vs MMP Metrics 2024<\/a>\",\"id\":\"d54fdc7a-0904-4a77-8fe2-feef79304572\"},{\"content\":\"<a href=\\\"https:\/\/www.singular.net\/blog\/att-opt-in-rates-2024\/\\\">Singular ATT opt-in rates 2024<\/a>\",\"id\":\"2b5c67be-c957-4f0b-bfea-cf82663761b5\"},{\"content\":\"<a href=\\\"https:\/\/adjoe.io\/blog\/why-probabilistic-attribution-is-a-game-changer\/\\\">Adjoe Why probabilistic attribution is a game-changer 2025<\/a>\",\"id\":\"9378e7b7-0361-4cb1-a882-9cd5ee6104f7\"},{\"content\":\"<a href=\\\"https:\/\/www.branch.io\/resources\/blog\/the-limitations-of-skadnetwork-pros-and-cons-vs-an-mmp-for-mobile-tracking\/\\\">Branch The Limitations of SKAdNetwork 2020<\/a>\",\"id\":\"d356e63a-fdd3-4d2b-b1c7-f9551d9594b8\"},{\"content\":\"<a href=\\\"https:\/\/www.aarki.com\/insights\/skan-vs-probabilistic-vs-ssot\/\\\">Aarki SKAN vs Probabilistic vs SSOT 2025<\/a>\",\"id\":\"b6b6a2cc-d604-428d-b41c-5ba35c5703fd\"},{\"content\":\"<a href=\\\"https:\/\/www.aarki.com\/insights\/5-creative-strategies-that-actually-work-under-skan-2026-guide\/\\\">Aarki 5 creative strategies that wok under SKAN 2025<\/a>\",\"id\":\"a096c43a-2575-4811-96eb-e730a7520528\"},{\"content\":\"<a href=\\\"https:\/\/dataseat.com\/blog\/state-of-skadnetwork-adoption\\\">Dataseat The state of SKAdNetwork adoption 2024<\/a>\",\"id\":\"e6cc0f47-094b-4e85-8bec-36cdc7b04b97\"},{\"content\":\"<a href=\\\"https:\/\/www.aarki.com\/insights\/skan-vs-probabilistic-vs-ssot\/\\\">Aarki SKAN vs Probabilistic vs SSOT 2025<\/a>\",\"id\":\"fe5d9dd1-f0f0-4dcd-b7a0-a3392ba527a9\"},{\"content\":\"<a href=\\\"https:\/\/www.aarki.com\/insights\/5-creative-strategies-that-actually-work-under-skan-2026-guide\/\\\">Aarki 5 creative strategies that wok under SKAN 2025<\/a>\",\"id\":\"7adf5520-be28-4b36-ad2e-bf17e33972b8\"}]"},"categories":[13],"tags":[152,154,80,141,153],"class_list":["post-2127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-probabilistic-attribution","tag-probabilistic-vs-skan","tag-retargeting","tag-skadnetwork","tag-user-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Hidden Costs of Probabilistic Attribution (and Why SKAN Wins Long-Term) - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/the-hidden-costs-of-probabilistic-attribution-and-why-skan-wins-long-term\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" 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