{"id":2056,"date":"2025-09-23T02:29:49","date_gmt":"2025-09-23T09:29:49","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2056"},"modified":"2025-09-23T08:50:43","modified_gmt":"2025-09-23T15:50:43","slug":"skan-4-conversion-schema-how-to-design-one-that-actually-works-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/skan-4-conversion-schema-how-to-design-one-that-actually-works-step-by-step-guide\/","title":{"rendered":"SKAN 4 \ubcc0\ud658 \uc2a4\ud0a4\ub9c8: \uc2e4\uc81c\ub85c \uc791\ub3d9\ud558\ub294 \uc2a4\ud0a4\ub9c8\ub97c \uc124\uacc4\ud558\ub294 \ubc29\ubc95(\ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc)"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-1-Light-version-1024x576.png\" alt=\"SKAN 4 conversion schema\" class=\"wp-image-2057\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-1-Light-version-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-1-Light-version-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-1-Light-version-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-1-Light-version-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-1-Light-version-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-1-Light-version.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc560\ud50c\uc758 SKAdNetwork 4\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc744 \uac15\ud654\ud588\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \ub354 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc9c8\ubb38\ub4e4\uc744 \ub358\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. <em>\u201cSKAN 4\uc5d0 \uc5b4\ub5a4 \uc774\ubca4\ud2b8\ub97c \ub9e4\ud551\ud574\uc57c \ud560\uae4c\uc694?\u201d<\/em>, <em>\u201c&quot;\uc138\ubc00\ud55c \uac12\uacfc \uac70\uce5c \uac12 \uc911 \uc5b4\ub5a4 \uac83\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?&quot;\u201d<\/em>, \uadf8\ub9ac\uace0 <em>\u201c&quot;\ucea0\ud398\uc778 \ubcfc\ub968\uc774 \ub108\ubb34 \ub0ae\uc73c\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?&quot;\u201d<\/em>.<\/p>\n\n\n\n<p>\uc774 \uac00\uc774\ub4dc\ub294 \ud45c\uc900 \ubb38\uc11c\uc5d0\uc11c\ub294 \ucc3e\uc544\ubcfc \uc218 \uc5c6\ub294 \uc608\uc2dc\uc640 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub2e8\uacc4\ubcc4\ub85c \ub2f5\ubcc0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-audit-your-business-metrics\"><strong>1\ub2e8\uacc4: \ube44\uc988\ub2c8\uc2a4 \uc9c0\ud45c\ub97c \uac10\uc0ac\ud569\ub2c8\ub2e4<\/strong><\/h2>\n\n\n\n<p><strong>\ubcc0\ud658 \uc2a4\ud0a4\ub9c8\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\ubcc0\ud658 \uc2a4\ud0a4\ub9c8\ub294 \uaddc\uce59\uc11c\uc785\ub2c8\ub2e4. <strong>\uc571 \ub0b4 \uc774\ubca4\ud2b8\ub97c Apple\uc758 SKAN \ud3ec\uc2a4\ud2b8\ubc31 \ucc3d\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/strong>. \uc774\ub294 \uc911\uc694\ud55c\ub370, \uc65c\ub0d0\ud558\uba74 \uc774\uac83\uc774 \ubc14\ub85c \uc6d0\uc2dc \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e0\ud638\ub85c \ubcc0\ud658\ud558\ub294 \uc720\uc77c\ud55c \ubc29\ubc95\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \uc5c6\uc73c\uba74 \ud3ec\uc2a4\ud2b8\ubc31\uc774 \uc5b5\uc81c\ub418\uac70\ub098 \uc758\ubbf8 \uc5c6\ub294 null \uac12\ub9cc \ub0a8\uac8c \ub429\ub2c8\ub2e4.<sup data-fn=\"c174fc58-d2f6-4a42-8648-42079197c4bf\" class=\"fn\"><a id=\"c174fc58-d2f6-4a42-8648-42079197c4bf-link\" href=\"#c174fc58-d2f6-4a42-8648-42079197c4bf\">1<\/a><\/sup>.<\/p>\n\n\n\n<p>\ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uae30 \uc804\uc5d0 \uc571\uc758 \uc131\uacf5 \uae30\uc900\uc744 \uba85\ud655\ud788 \uc815\uc758\ud558\uc138\uc694. \uac8c\uc784\uc758 \uacbd\uc6b0 \ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc \ubc0f \uc778\uc571 \uad6c\ub9e4\uac00 \ub420 \uc218 \uc788\uace0, \uad6c\ub3c5\ud615 \uc571\uc758 \uacbd\uc6b0 \ubb34\ub8cc \uccb4\ud5d8 \uc2dc\uc791 \ub610\ub294 \ucd08\uae30 \uc720\uc9c0\uc728\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacfc\uac70 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc131\uacf5 \uae30\uc900\uc744 \uc124\uc815\ud558\uc138\uc694. <strong>\uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \uc608\uce21\ud558\ub294 \ub370 \uac00\uc7a5 \uc911\uc694\ud55c \ucd08\uae30 \uc0ac\uac74\ub4e4\uc744 \ucc3e\uc544\ub77c<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49 \uc124\uce58\ub7c9\uc774 \uc801\ub2e4\uba74 \ub2e8\uc21c\ud654\ud558\uc138\uc694. \uc138\ubd84\ud654\ub41c \uad6c\uac04\uc73c\ub85c \ub098\ub204\ub294 \uac83\ubcf4\ub2e4 \ub300\ub7b5\uc801\uc778 \uac12\uc73c\ub85c \ub098\ub204\ub294 \uac83\uc774 \ub354 \uc548\uc804\ud569\ub2c8\ub2e4. \uc138\ubd84\ud654\ub41c \uac12\uc740 Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc744 \ucda9\uc871\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \ubc18\ud658\ub418\uba70, \uc774 \uae30\uc900\uc5d0 \ub300\ud574\uc11c\ub294 \uc774 \uac00\uc774\ub4dc \ub4b7\ubd80\ubd84\uc5d0\uc11c \uc790\uc138\ud788 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-understand-the-skan-4-windows\"><strong>2\ub2e8\uacc4: SKAN 4 \uc708\ub3c4\uc6b0 \uc774\ud574\ud558\uae30<\/strong><\/h2>\n\n\n\n<p><strong>\uc138 \uac00\uc9c0 \ud3ec\uc2a4\ud2b8\ubc31 \ucc3d\uc740 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>SKAN 4\ub294 \uc124\uce58\ub2f9 \ucd5c\ub300 3\uac1c\uc758 \ud3ec\uc2a4\ud2b8\ubc31\uc744 \uc804\uc1a1\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>0~2\uc77c\ucc28<\/strong>: \uc138\ubc00\ud55c \uac12 \ub610\ub294 \uac70\uce5c \uac12 (\uc628\ubcf4\ub529 \ubc0f \ucd08\uae30 \ub300\ub7c9 \uc774\ubca4\ud2b8\uc5d0 \uac00\uc7a5 \uc801\ud569).<\/li>\n\n\n\n<li><strong>3\uc77c\ucc28~7\uc77c\ucc28<\/strong>: \uc800\uac15\ub3c4 \uc81c\ud488\ub9cc \ud574\ub2f9 (\uccab \uad6c\ub9e4 \ub610\ub294 \uc2dc\ud5d8 \uc0ac\uc6a9\uc5d0 \uc801\ud569).<\/li>\n\n\n\n<li><strong>8\uc77c\ucc28~35\uc77c\ucc28<\/strong>: \ub300\ub7b5\uc801\uc778 \uac12\ub9cc \ud45c\uc2dc (\uc218\uc775 \uad6c\uac04\uc774\ub098 \uac31\uc2e0\uacfc \uac19\uc740 \uc7a5\uae30\uc801\uc778 \uc2e0\ud638\uc5d0 \uc801\ud569).<br><\/li>\n<\/ul>\n\n\n\n<p>\ub610\ud55c \ub2e4\uc74c\uacfc \uac19\uc740 \uac83\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ucc3d\ubb38 \uc7a0\uae08<\/strong> \uc774 \uc635\uc158\uc740 \uce21\uc815\uc744 \uc870\uae30\uc5d0 \uc885\ub8cc\ud558\uc5ec \uacb0\uacfc\ub97c \ub354 \ube68\ub9ac \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e8\uc810\uc740 \ud6c4\ubc18\uc5d0 \ubc1c\uc0dd\ud558\ub294 \uc774\ubca4\ud2b8\ub97c \ub193\uce60 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc8fc\uc694 \ub9c8\uc77c\uc2a4\ud1a4\uc740 \ucc98\uc74c \uba70\uce60 \ub0b4\uc5d0 \ub2ec\uc131\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4.<sup data-fn=\"99e1812f-e386-43f9-af08-017f0e5fa723\" class=\"fn\"><a id=\"99e1812f-e386-43f9-af08-017f0e5fa723-link\" href=\"#99e1812f-e386-43f9-af08-017f0e5fa723\">2<\/a><\/sup>.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/marketing.aarki.com\/hubfs\/9f172a128824beed0d7a472686a60fed155f1f2abe14b8c790f4bea7f0ac2b6b.png\" alt=\"\" style=\"width:739px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-map-events-to-windows\"><strong>3\ub2e8\uacc4: \uc774\ubca4\ud2b8\ub97c \ucc3d\uc5d0 \ub9e4\ud551<\/strong><\/h2>\n\n\n\n<p><strong>\uac01 \ucc3d\uc5d0 \uc5b4\ub5a4 \uc774\ubca4\ud2b8\ub97c \ub9e4\ud551\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\ucc3d\ubb38<\/strong><\/td><td><strong>\uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub2e4<\/strong><\/td><td><strong>\uc608\uc2dc<\/strong><\/td><\/tr><tr><td>0~2\uc77c\ucc28<\/td><td>\ucd08\uae30 \ucc38\uc5ec \ubc0f \uc628\ubcf4\ub529<\/td><td>\uc571 \uc2e4\ud589 \uc644\ub8cc, \ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc, \uccab \ubc88\uc9f8 \uc138\uc158<\/td><\/tr><tr><td>3\uc77c\ucc28~7\uc77c\ucc28<\/td><td>\uccab \ubc88\uc9f8 \uac00\uce58 \ud589\ub3d9<\/td><td>\uccab \uad6c\ub9e4, \ubb34\ub8cc \uccb4\ud5d8, 7\uc77c\ucc28 \uc720\uc9c0<\/td><\/tr><tr><td>8\uc77c\ucc28~35\uc77c\ucc28<\/td><td>\uc7a5\uae30\uc801\uc778 \uacb0\uacfc<\/td><td>\uc218\uc775 \uad6c\uac04, \ubc18\ubcf5 \uad6c\ub9e4, \uad6c\ub3c5 \uac31\uc2e0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udc49 \uad6c\uae00\uc740 \uc758\ubbf8 \uc788\ub294 \uaddc\ubaa8\ub85c \ubc1c\uc0dd\ud558\ub294 \ub9e4\ud551 \uc774\ubca4\ud2b8\ub97c \uac15\uc870\ud569\ub2c8\ub2e4. \uc601\ub9ac\ud55c \uc2a4\ud0a4\ub9c8\ub97c \ud1b5\ud574 \uc608\uce21 \uae30\ubc18\uc758 \uc870\uae30 \ub300\uc751\uacfc \uc7a5\uae30\uc801\uc778 \ud655\uc778 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<sup data-fn=\"a6b2d664-c4c4-4d0d-b119-fb082970abd2\" class=\"fn\"><a id=\"a6b2d664-c4c4-4d0d-b119-fb082970abd2-link\" href=\"#a6b2d664-c4c4-4d0d-b119-fb082970abd2\">3<\/a><\/sup>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-fine-vs-coarse-values\"><strong>4\ub2e8\uacc4: \ubbf8\uc138 \uac12 vs \uac70\uce5c \uac12<\/strong><\/h2>\n\n\n\n<p><strong>SKAN 4\uc5d0\uc11c \ubbf8\uc138\uac12\uacfc \uac70\uce5c\uac12\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud6cc\ub96d\ud55c \uac00\uce58<\/strong>64\uac1c\uc758 \uac00\ub2a5\ud55c \ubc84\ud0b7(0~63)\uc740 \uccab \ubc88\uc9f8 \ud3ec\uc2a4\ud2b8\ubc31 \uae30\uac04(0~2\uc77c\ucc28)\uc5d0\ub9cc \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0c1\uc138\ud55c \uc774\ubca4\ud2b8 \ub610\ub294 \uc218\uc775 \ub9e4\ud551\uc774 \uac00\ub2a5\ud558\uc9c0\ub9cc, \ubc84\ud0b7\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucc44\uc6b8 \ub9cc\ud07c \ucda9\ubd84\ud55c \uc124\uce58 \uc218\uac00 \uc788\uc5b4\uc57c\ub9cc \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac70\uce5c \uac12<\/strong>\uc138 \uac00\uc9c0 \ub4f1\uae09(\ub0ae\uc74c, \uc911\uac04, \ub192\uc74c)\uc774 \uc138 \uac1c\uc758 \ucc3d \ubaa8\ub450\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub4f1\uae09\uc740 \ub354 \uac04\ub2e8\ud558\uace0, \ub370\uc774\ud130 \uc591\uc774 \uc801\ub354\ub77c\ub3c4 \uc548\uc815\uc801\uc774\uba70, null \uac12\uc744 \ubc18\ud658\ud560 \uac00\ub2a5\uc131\uc774 \ub0ae\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ubbf8\uc138\ud55c \uac12\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694, \uac70\uce5c \uac12\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694, \uc544\ub2c8\uba74 \ub458 \ub2e4 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc138\ubc00\ud55c \uac12\uc740 \uc138\ubd80\uc801\uc778 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc, \uc2a4\ucf00\uc77c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub300\ub7b5\uc801\uc778 \uac12\uc740 \uc708\ub3c4\uc6b0 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub354 \uc548\uc804\ud558\uba70 null \ud3ec\uc2a4\ud2b8\ubc31\uc758 \uc704\ud5d8\uc744 \uc904\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc5b4\ub5a4 \ucc3d\uc5d0 \ud45c\uc2dc\ub418\ub4e0 &quot;\ub192\uc74c&quot; \uac12\uc774 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc0ac\uc6a9\uc790\ub97c \uc77c\uad00\ub418\uac8c \ub098\ud0c0\ub0b4\ub3c4\ub85d \ud56d\uc0c1 \uc815\uaddc\ud654\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-test-validate-iterate\"><strong>5\ub2e8\uacc4: \ud14c\uc2a4\ud2b8, \uac80\uc99d, \ubc18\ubcf5<\/strong><\/h2>\n\n\n\n<p><strong>\ucea0\ud398\uc778 \ubcfc\ub968\uc774 \ub108\ubb34 \ub0ae\uc73c\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\ud558\ub8e8 \uc124\uce58 \ud69f\uc218\uac00 \uc57d 100\ud68c \ubbf8\ub9cc\uc778 \ucea0\ud398\uc778\uc740 Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc744 \ucda9\uc871\ud558\uc9c0 \ubabb\ud574 \ub370\uc774\ud130\uac00 \ubb34\ud6a8\ud654\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 &quot;\ud14c\uc2a4\ud2b8 \ucea0\ud398\uc778&quot;\uc740 \ud6a8\uc728\uc131\uc744 \uc798\ubabb \ud310\ub2e8\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc9d1\ub41c \ub370\uc774\ud130\uac00 \uc2e4\uc81c\ub85c \ud65c\uc6a9 \uac00\ub2a5\ud558\ub3c4\ub85d \uae30\uc900\uc744 \ucda9\uc871\ud560 \uc218 \uc788\ub3c4\ub85d \ucda9\ubd84\ud55c \uc608\uc0b0\uc744 \ud655\ubcf4\ud558\uc138\uc694.<sup>2<\/sup>.<\/p>\n\n\n\n<p><strong>\ub0b4 \uc2a4\ud0a4\ub9c8\uac00 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\ub294\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\uace0, \ubb34\ud6a8\uc728\uc744 \ucd94\uc801\ud558\uace0, SKAN \uc2e0\ud638\ub97c \ub0b4\ubd80 \ubd84\uc11d\uacfc \ube44\uad50\ud558\uc138\uc694. \uc138\ubd80 \uac12\uc774 \ub178\uc774\uc988\uac00 \ub9ce\ub2e4\uba74 \ub2e8\uc21c\ud654\ud558\uc138\uc694. \ud2b9\uc815 \ucd08\uae30 \uc870\uce58(\uc608: 3\uc77c\ucc28 \uc218\uc775\ub960)\uac00 \uc7a5\uae30 ROAS\ub97c \uac15\ub825\ud558\uac8c \uc608\uce21\ud55c\ub2e4\uba74 \uc2a4\ud0a4\ub9c8\uc5d0\uc11c \uc6b0\uc120\uc21c\uc704\ub97c \ub192\uc774\uc138\uc694. \ud558\uc774\ube0c\ub9ac\ub4dc \uce21\uc815\uc740 \uc5ec\ub7ec \uc694\uc18c\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. <strong>\ud655\ub960 \ubaa8\ub378\ub9c1 \ubc0f MMP \ub300\uc2dc\ubcf4\ub4dc\ub97c \uac16\ucd98 SKAN<\/strong> \uadf8\ub9ac\uace0 \uc774\ub294 \uc124\uc815\uc744 \uac80\uc99d\ud558\ub294 \uac00\uc7a5 \uc548\uc804\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4.<sup>1,3<\/sup>. \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694 <a href=\"https:\/\/www.aarki.com\/ko\/insights\/ios-attribution-in-2026-5-things-marketers-need-to-know\/\">iOS \uae30\uc5ec\ub3c4 \ubd84\uc11d \uc194\ub8e8\uc158<\/a> \uc5ec\uae30.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-take-qualifiers-beat-purchases-early\"><strong>\uc6b0\ub9ac\uc758 \uacac\ud574: \uc608\uc120 \ud1b5\uacfc\uc790\uac00 \ucd08\uae30 \uad6c\ub9e4\uc790\ubcf4\ub2e4 \uc55e\uc11c \ub098\uac04\ub2e4<\/strong><\/h2>\n\n\n\n<p>\ub9ce\uc740 \uac00\uc774\ub4dc\uac00 \uc218\uc775 \ucc3d\ucd9c \uc774\ubca4\ud2b8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \ucd08\uae30 \ucc38\uc5ec \uc9c0\ud45c\uac00 \ub354 \uc608\uce21\ub825\uc774 \ub192\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5b4\ub5a4 \uac8c\uc784\uc740 &quot;\ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc + 3\uc77c\ucc28 \uc7ac\uad6c\ub9e4&quot; \uc0ac\uc6a9\uc790\uac00 \ucd08\uae30 \uc18c\uc561 \uad6c\ub9e4\ub9cc \ud558\ub294 \uc0ac\uc6a9\uc790\ubcf4\ub2e4 \uc218\uc775 \ucc3d\ucd9c \ub2a5\ub825\uc774 \ub354 \ub6f0\uc5b4\ub098\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c 0~2\uc77c\ucc28\uc758 \uc138\ubd84\ud654\ub41c \uac12\uc73c\ub85c \ubd84\uc11d\ud558\uba74 \ub354 \ube60\ub974\uace0 \uac15\ub825\ud55c \uc2e0\ud638\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-checklist\"><strong>\ucd5c\uc885 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI)\uc640 \uc608\uce21 \uc774\ubca4\ud2b8\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubcfc\ub968\uacfc \ud0c0\uc774\ubc0d\uc744 \uae30\uc900\uc73c\ub85c \uc774\ubca4\ud2b8\ub97c SKAN \uc708\ub3c4\uc6b0\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc12c\uc138\ud55c \uac00\uce58\uc640 \uac70\uce5c \uac00\uce58\uc758 \uade0\ud615\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ub9de\ucd94\uc138\uc694.<\/li>\n\n\n\n<li>\uc608\uc0b0\uc774 \uc784\uacc4\uc810\uc744 \ub118\uc5b4\uc11c\ub3c4\ub85d \uc870\uc815\ud558\uc138\uc694.<\/li>\n\n\n\n<li>SKAN \uc2e0\ud638\ub97c \ub2e4\ub978 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\uc640 \ube44\uad50\ud558\uc5ec \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc0ac\uc6a9\uc790 \ud589\ub3d9\uacfc Apple\uc758 \uaddc\uce59\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ubc18\ubcf5\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc2ed\uc2dc\uc624.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line\"><strong>\uacb0\ub860<\/strong><\/h2>\n\n\n\n<p>SKAN 4 \uc804\ud658 \uc2a4\ud0a4\ub9c8\ub294 64\uac1c\uc758 \ubc84\ud0b7\uc744 \ucc44\uc6b0\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc744 \ucda9\uc871\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 KPI\uc640 \uc5f0\uacc4\ub418\ub294 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc758 \uc608\uce21 \uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2a4\ud0a4\ub9c8 \uc124\uacc4\ub97c \uc9c0\uc18d\uc801\uc778 \uc804\ub7b5\uc73c\ub85c \uc811\uadfc\ud558\uba74 SKAN 4\ubfd0\ub9cc \uc544\ub2c8\ub77c 2026\ub144 \ucd9c\uc2dc \uc608\uc815\uc778 SKAN 5\uc5d0\ub3c4 \ub300\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uc2a4\ud0a4\ub9c8 \uc2a4\ud2b8\ub808\uc2a4 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\ub294 \ub9c8\ucf00\ud130\ub294 SKAN 5\uc5d0\uc11c \ub354 \ube60\ub978 \ud3ec\uc2a4\ud2b8\ubc31\uacfc \ub0b4\uc7a5\ub41c \uc99d\ubd84 \uae30\ub2a5\uc774 \uc81c\uacf5\ub420 \ub54c\ub97c \ub300\ube44\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<em><\/em><\/p>\n\n\n\n<p><strong>SKAN 5 \ucd9c\uc2dc \uc804\uc5d0 iOS \ud655\uc7a5\uc131\uc744 \ubbf8\ub9ac \ud655\ubcf4\ud558\uc138\uc694. <\/strong><a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/\"><strong>\uc624\ub298 \ubb34\ub8cc \uc804\ub7b5 \uc0c1\ub2f4\uc744 \uc608\uc57d\ud558\uc138\uc694<\/strong>!<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"c174fc58-d2f6-4a42-8648-42079197c4bf\"><a href=\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/4403727223185-SKAN-Conversion-Studio\">\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4, <em>SKAN \ubcc0\ud658 \uc2a4\ud29c\ub514\uc624<\/em> (2024)<\/a> <a href=\"#c174fc58-d2f6-4a42-8648-42079197c4bf-link\" aria-label=\"1\uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"99e1812f-e386-43f9-af08-017f0e5fa723\"><a href=\"https:\/\/help.adjust.com\/en\/article\/set-up-skan-4-mapping\">\uc870\uc815\ud558\ub2e4, <em>SKAN 4 \ub9e4\ud551 \uc124\uc815<\/em> (2024)<\/a> <a href=\"#99e1812f-e386-43f9-af08-017f0e5fa723-link\" aria-label=\"2 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"a6b2d664-c4c4-4d0d-b119-fb082970abd2\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13286653?hl=en\">Google, <em>SKAN \uc2a4\ud0a4\ub9c8 \uc124\uc815<\/em> (2024)<\/a> <a href=\"#a6b2d664-c4c4-4d0d-b119-fb082970abd2-link\" aria-label=\"3 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc560\ud50c\uc758 SKAN Network 4\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc744 \uac15\ud654\ud588\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \ub354\uc6b1 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 &quot;SKAN 4\uc5d0 \uc5b4\ub5a4 \uc774\ubca4\ud2b8\ub97c \ub9e4\ud551\ud574\uc57c \ud560\uae4c?&quot;, &quot;\uc138\ubc00\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c, \uc544\ub2c8\uba74 \uc77c\ubc18\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c?&quot;\uc640 \uac19\uc740 \uc9c8\ubb38\uc744 \ub358\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":22,"featured_media":2057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":"[{\"content\":\"<a href=\\\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/4403727223185-SKAN-Conversion-Studio\\\">AppsFlyer, <em>SKAN Conversion Studio<\/em> (2024)<\/a>\",\"id\":\"c174fc58-d2f6-4a42-8648-42079197c4bf\"},{\"content\":\"<a href=\\\"https:\/\/help.adjust.com\/en\/article\/set-up-skan-4-mapping\\\">Adjust, <em>Set Up SKAN 4 Mapping<\/em> (2024)<\/a>\",\"id\":\"99e1812f-e386-43f9-af08-017f0e5fa723\"},{\"content\":\"<a href=\\\"https:\/\/support.google.com\/google-ads\/answer\/13286653?hl=en\\\">Google, <em>SKAN Schema Setup<\/em> (2024)<\/a>\",\"id\":\"a6b2d664-c4c4-4d0d-b119-fb082970abd2\"}]"},"categories":[13],"tags":[122,124,125,123],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-skan-4-conversion-schema","tag-skan-4-conversion-value-mapping","tag-skan-4-postback-windows","tag-skan-4-schema-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SKAN 4 Conversion Schema: How to 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