{"id":2039,"date":"2025-09-16T04:29:17","date_gmt":"2025-09-16T11:29:17","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2039"},"modified":"2025-09-16T05:15:11","modified_gmt":"2025-09-16T12:15:11","slug":"ios-attribution-in-2026-5-things-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/ios-attribution-in-2026-5-things-marketers-need-to-know\/","title":{"rendered":"2026\ub144 iOS \uc5b4\ud2b8\ub9ac\ubdf0\uc158: \ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 5\uac00\uc9c0"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"iOS Attribution in 2026: 5 Things marketers need to know\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version.png 1920w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<p>\uc560\ud50c\uc740 \ub04a\uc784\uc5c6\uc774 \uaddc\uce59\uc744 \uc0c8\ub85c \uc4f0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\ub3c4 \uc804\ub7b5\uc744 \ub04a\uc784\uc5c6\uc774 \uc218\uc815\ud558\uace0 \uc788\uc8e0. \uadf8\ub9ac\uace0 2026\ub144, iOS\uc5d0\uc11c\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub2e8\uc21c\ud788 \ub4a4\ucc98\uc9c0\uc9c0 \uc54a\ub294 \uac83\uc744 \ub118\uc5b4, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uc131\uacfc\uac00 \ub9c8\uce68\ub0b4 \uacf5\uc874\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\ub97c \uacc4\ud68d\ud558\ub294 \uac83\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uae00\uc740 \u201cSKAN(SKAdNetwork)\uc774\ub780 \ubb34\uc5c7\uc778\uac00?\u201d\ub97c \uc124\uba85\ud558\ub294 \uae00\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc740 \uc774\ubbf8 \uadf8 \ub0b4\uc6a9\uc744 \uc54c\uace0 \uacc4\uc2e4 \uac81\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 2026\ub144\uc758 SKAN \ud604\ud669, \uc5ec\ub7ec\ubd84\uc774 \uc9c1\uba74\ud558\uac8c \ub420 \uacfc\uc81c, \uadf8\ub9ac\uace0 \uc2e4\uc81c\ub85c \ud6a8\uacfc\uac00 \uc788\ub294 \uc804\ub7b5\ub4e4\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-idfa-opt-ins-are-practically-gone\"><strong>IDFA \uc635\ud2b8\uc778 \uae30\ub2a5\uc740 \uc0ac\uc2e4\uc0c1 \uc0ac\ub77c\uc84c\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<p>Adjust\ub294 2025\ub144 2\ubd84\uae30\uc5d0 \uc804 \uc138\uacc4 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(ATT) \ub3d9\uc758\uc728\uc774 35%\uc5d0 \ubd88\uacfc\ud588\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4.<sup data-fn=\"b87b296e-6f72-418e-8045-f5d9e4670daa\" class=\"fn\"><a id=\"b87b296e-6f72-418e-8045-f5d9e4670daa-link\" href=\"#b87b296e-6f72-418e-8045-f5d9e4670daa\">1<\/a><\/sup>. Singular\ub294 2024\ub144 2\ubd84\uae30\uc5d0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd94\uc801 \uac00\ub2a5\ud55c \uae30\uae30\uac00 13,851,000\ub300(TP3T)\uc5d0 \ubd88\uacfc\ud558\ub2e4\uace0 \uc9d1\uacc4\ud588\ub294\ub370, \uc774\ub294 2023\ub144 4\ubd84\uae30\uc758 18,910,000\ub300(TP3T)\uc5d0\uc11c \uac10\uc18c\ud55c \uc218\uce58\uc785\ub2c8\ub2e4.<sup data-fn=\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac\" class=\"fn\"><a id=\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac-link\" href=\"#b8e63f92-ce49-47f8-8664-65ad95d7d1ac\">2<\/a><\/sup><\/p>\n\n\n\n<p>\ub300\ubd80\ubd84\uc758 \ucea0\ud398\uc778\uc5d0\uc11c \ud655\uc815\uc801\uc778 \uae30\uae30 \uc218\uc900 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc740 \ub354 \uc774\uc0c1 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-1024x576.png\" alt=\"ATT opt-in rates by app vertical QoQ 2023 to 2025\" class=\"wp-image-2042\" style=\"width:932px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud83d\udc49 <strong>\uc6b0\ub9ac\uc758 \uc758\uacac\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong> IDFA(\uc2dd\ubcc4\uc790 \uc778\uc99d)\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc124\uacc4\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uc2dc\ub300\uc5d0 \ub4a4\ub5a8\uc5b4\uc9c4 \uc804\ub7b5\uc744 \ud3bc\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc635\ud2b8\uc778 \ub370\uc774\ud130\ub294 \ub9e4 \ubd84\uae30\ub9c8\ub2e4 \uc904\uc5b4\ub4e4\uace0 \uc788\uc73c\uba70, \uc124\ub839 \uc874\uc7ac\ud558\ub354\ub77c\ub3c4 \ub300\ud45c\uc131\uc744 \ud655\ubcf4\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \ud300\uc740 \uc635\ud2b8\uc544\uc6c3\uc774 \uae30\ubcf8\uac12\uc774 \ub418\ub294 \uc138\uc0c1\uc744 \ub300\ube44\ud558\uc5ec, IDFA\uac00 \uc644\uc804\ud788 \uc0ac\ub77c\uc9c0\ub354\ub77c\ub3c4 \ubb34\ub108\uc9c0\uc9c0 \uc54a\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2a4\ud0dd\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. <strong>\ubaa8\ub4e0 \ucc38\uc5ec\ub97c \uc2dc\uc791\uc810\uc774 \uc544\ub2cc \ucd94\uac00\uc801\uc778 \uac80\uc99d\uc73c\ub85c \uac04\uc8fc\ud558\uc2ed\uc2dc\uc624.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-skan-4-0-is-the-standard-skan-5-0-is-the-future\"><strong>SKAN 4.0\uc740 \ud45c\uc900\uc785\ub2c8\ub2e4. SKAN 5.0\uc740 \ubbf8\ub798\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<p>AppsFlyer\ub294 2024\ub144 \ucd08\uae4c\uc9c0 2,000\uac1c \uc774\uc0c1\uc758 \uc571\uc5d0\uc11c 2\uc5b5 4\ucc9c\ub9cc \uac74 \uc774\uc0c1\uc758 SKAN 4 \ud3ec\uc2a4\ud2b8\ubc31\uc744 \ucd94\uc801\ud588\uc2b5\ub2c8\ub2e4.<sup data-fn=\"5c9a8b14-587b-41fb-9dfb-81a2fc842908\" class=\"fn\"><a id=\"5c9a8b14-587b-41fb-9dfb-81a2fc842908-link\" href=\"#5c9a8b14-587b-41fb-9dfb-81a2fc842908\">3<\/a><\/sup> \uc774\ud6c4 \ucc44\ud0dd\ub960\uc740 \uacc4\uc18d \uc99d\uac00\ud558\uc5ec 2025\ub144\uc5d0\ub294 \ub300\ubd80\ubd84\uc758 iOS \ucea0\ud398\uc778\uc774 SKAN\uc744 \uc6b0\uc120\uc2dc\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc9c4\uc815\ud55c \ubcc0\ud654\ub294 \uadf8 \uc774\ud6c4\uc5d0 \uc77c\uc5b4\ub0a0 \uc77c\uc785\ub2c8\ub2e4. 2026\ub144 \ucd9c\uc2dc \uc608\uc815\uc778 SKAN 5.0\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubcc0\ud654\ub97c \uc57d\uc18d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub2f5\ubcc0 \uc18d\ub3c4\uac00 \ube68\ub77c\uc838 \uba70\uce60\uc774 \uc544\ub2cc \uba87 \uc2dc\uac04 \ub0b4\uc5d0 \ub2f5\ubcc0\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub0b4\uc7a5\ud615 <a href=\"https:\/\/www.aarki.com\/ko\/insights\/incrementality-testing-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8<\/a>.<\/li>\n\n\n\n<li>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 <a href=\"https:\/\/www.aarki.com\/ko\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ub9ac\ud0c0\uac9f\ud305<\/a> \uc9c0\uc6d0\ud558\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\uc6b0\ub9ac\uc758 \uc758\uacac\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong> \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc5ec\uc804\ud788 SKAN 4 \ud559\uc2b5 \uace1\uc120\uc5d0\uc11c \ud5c8\ub355\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. SKAN 5\ub294 \uc900\ube44 \uc5ec\ubd80\uc640 \uad00\uacc4\uc5c6\uc774 \ub3c4\ub798\ud560 \uac83\uc774\uba70, \uadf8 \uc804\ud658 \uae30\uac04 \ub3d9\uc548 \ub530\ub77c\uc7a1\uc744 \uc2dc\uac04\uc740 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08 \uc804\ud658 \uc2a4\ud0a4\ub9c8, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5, \uadf8\ub9ac\uace0 \uc810\uc9c4\uc801 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ucca0\uc800\ud788 \ud14c\uc2a4\ud2b8\ud558\ub294 \ud300\uc774 \ub098\uc911\uc5d0 \uc6d0\ud65c\ud558\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \uba3c\uc800 \ub3c4\uc785\ud558\ub294 \uac83\ubcf4\ub2e4 \uc0c8\ub85c\uc6b4 \uaddc\uce59\uc774 \uc758\ubb34\ud654\ub420 \ub54c \ubc1c\uc0dd\ud558\ub294 \uac12\ube44\uc2fc \uac00\ub3d9 \uc911\ub2e8\uc744 \ud53c\ud558\ub294 \ub370 \ub354 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-under-100-installs-per-day-your-data-may-vanish\"><strong>\ud558\ub8e8 \uc124\uce58 \ud69f\uc218\uac00 100\ud68c \ubbf8\ub9cc\uc778\uac00\uc694? \uadf8\ub807\ub2e4\uba74 \ub370\uc774\ud130\uac00 \uc0ac\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc18c\uaddc\ubaa8 \ucea0\ud398\uc778\uc740 \uc5ec\uc804\ud788 \uc0ac\ub77c\uc9d1\ub2c8\ub2e4.<\/strong> \uc77c\uc77c \uc124\uce58 \ud69f\uc218\uac00 \uc57d 20\ud68c \ubbf8\ub9cc\uc778 \ucea0\ud398\uc778\uc740 \uc885\uc885 &quot;\uc804\ud658 \uac12\uc774 0&quot;\uc73c\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4.\u201c<sup data-fn=\"e58747c0-730b-407c-b179-428d93a1ae95\" class=\"fn\"><a id=\"e58747c0-730b-407c-b179-428d93a1ae95-link\" href=\"#e58747c0-730b-407c-b179-428d93a1ae95\">4<\/a><\/sup> \uc560\ud50c\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc774 \ub370\uc774\ud130\ub97c \ucc28\ub2e8\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubaa8\ubc94 \uc0ac\ub840:<\/strong> \uc758\ubbf8 \uc788\ub294 \ud3ec\uc2a4\ud2b8\ubc31\uc744 \uc5bb\uc73c\ub824\uba74 \ucea0\ud398\uc778\ub2f9 \ud558\ub8e8 100~150\uac74\uc758 \uc124\uce58\ub97c \ubaa9\ud45c\ub85c \ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\uc6b0\ub9ac\uc758 \uacac\ud574<\/strong><em>:<\/em> \uc18c\uaddc\ubaa8 \uc608\uc0b0\uc73c\ub85c \uc9c4\ud589\ud558\ub294 &quot;\ud14c\uc2a4\ud2b8 \ucea0\ud398\uc778&quot;\uc740 \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \uc798\ubabb\ub41c \uc778\uc2dd\uc744 \uc2ec\uc5b4\uc90d\ub2c8\ub2e4. \uc560\ud50c\uc774 \uc815\ud55c \uae30\uc900\uce58 \uc774\ud558\ub85c \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub418\uba74 \uc2dc\uc2a4\ud15c\uc740 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc73c\ubbc0\ub85c, \ucd5c\uc801\ud654 \uc791\uc5c5\uc740 \uc2e4\uc81c\uac00 \uc544\ub2cc \ub178\uc774\uc988\uc5d0 \uae30\ubc18\ud558\uac8c \ub429\ub2c8\ub2e4. \ud604\uba85\ud55c \ub9c8\ucf00\ud130\ub294 \ucc98\uc74c\ubd80\ud130 \uc774\ub7ec\ud55c \uae30\uc900\uce58\ub97c \ub118\uc744 \uc218 \uc788\ub3c4\ub85d \uc608\uc0b0\uc744 \ucc45\uc815\ud569\ub2c8\ub2e4. \uc774\ub294 \uc720\uc6a9\ud55c \uc2e0\ud638\ub97c \uc5bb\uae30 \uc704\ud55c \uc785\uc7a5\ub8cc\ub77c\uace0 \uc0dd\uac01\ud558\uba74 \ub429\ub2c8\ub2e4. \ucda9\ubd84\ud55c \ub370\uc774\ud130 \uc591\uc744 \ud655\ubcf4\ud560 \uc5ec\ub825\uc774 \uc5c6\ub2e4\uba74, \uadf8\uac83\uc744 \ud14c\uc2a4\ud2b8\ub77c\uace0 \ubd80\ub97c \uc218\ub3c4 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hybrid-measurement-becomes-default\"><strong>\ud558\uc774\ube0c\ub9ac\ub4dc \uce21\uc815 \ubc29\uc2dd\uc774 \uae30\ubcf8\uac12\uc73c\ub85c \uc790\ub9ac \uc7a1\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n<p>\uc774\uc81c\ub294 \ub2e8 \ud558\ub098\uc758 \ubc29\ubc95\uc73c\ub85c \ubaa8\ub4e0 \uac83\uc744 \ud574\uacb0\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub611\ub611\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\ub7b5\ub4e4\uc744 \ubcf5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc2a4\uce78<\/strong> \u2192 \uae54\ub054\ud558\uace0 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ucd9c\ucc98 \ud45c\uae30.<\/li>\n\n\n\n<li><strong>\ud655\ub960 \ubaa8\ub378<\/strong> \u2192 \ube60\ub974\uace0 \ubc29\ud5a5\uc131 \uc788\ub294 \uc77d\uae30.<\/li>\n\n\n\n<li><strong>MMP \ud1b5\ud569<\/strong> \u2192 \uc720\uc5f0\ud55c \ubcf4\uace0 \uae30\ub2a5.<\/li>\n\n\n\n<li><strong>SSOT \ud504\ub808\uc784\uc6cc\ud06c<\/strong> \u2192 \ubaa8\ub4e0 \uac83\uc744 \ud558\ub098\uc758 \uc9c4\uc2e4\ub85c \ud1b5\ud569\ud55c\ub2e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/marketing.aarki.com\/hubfs\/ea0744e21bf31046a21f93bbc54f1a0e2a77e758472ad52c247734bdc5e946a3.png\" alt=\"Venn diagram of SKAN, Probabilisticv, MMP and SSOT.\" style=\"width:488px;height:auto\"\/><\/figure>\n\n\n\n<p>\ud83d\udc49 <strong>\uc6b0\ub9ac\uc758 \uc758\uacac\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong> 2026\ub144\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub2e8 \ud558\ub098\uc758 \ub3c4\uad6c\ub9cc\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4. SKAN\uc5d0\ub9cc \uc758\uc874\ud558\uba74 \uc18d\ub3c4\uac00 \ub290\ub824\uc9c0\uace0, \ud655\ub960 \uae30\ubc18 \ub370\uc774\ud130\uc5d0\ub9cc \uc758\uc874\ud558\uba74 \uaddc\uc815 \uc900\uc218 \uc704\ud5d8\uc5d0 \ub178\ucd9c\ub418\uba70, MMP \ub300\uc2dc\ubcf4\ub4dc\uc5d0\ub9cc \uc758\uc874\ud558\uba74 \ub370\uc774\ud130\uc5d0 \uacf5\ubc31\uc774 \uc0dd\uae41\ub2c8\ub2e4. \uc131\uacf5\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc744 \ud558\ub098\uc758 \uc6cc\ud06c\ud50c\ub85c\ub85c \ud1b5\ud569\ud558\uc5ec SKAN\uacfc \ubaa8\ub378\ub9c1\ub41c \ub370\uc774\ud130\ub97c \uc7ac\ubb34 \ubc0f \uc81c\ud488 \ud300\uc774 \uc2e4\uc81c\ub85c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud615\ud0dc\ub85c \uc81c\uc2dc\ud558\ub294 \uc0ac\ub78c\ub4e4\uc785\ub2c8\ub2e4. \ud558\uc774\ube0c\ub9ac\ub4dc \ubc29\uc2dd\uc740 \ub354 \uc774\uc0c1 \uc2e4\ud5d8\uc774 \uc544\ub2c8\ub77c \uae30\ubcf8 \uc6d0\uce59\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.aarki.com\/ko\/insights\/skan-vs-probabilistic-vs-ssot\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ub2f9\uc2e0\uc758 \uae30\uc5ec\uc5d0 \ub300\ud55c \ub9cc\uc871\uac10\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-smart-marketers-should-do-in-2026\"><strong>\ub611\ub611\ud55c \ub9c8\ucf00\ud130\ub77c\uba74 2026\ub144\uc5d0 \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h2>\n\n\n\n<p>\uc62c\ud574\uc758 \uc131\uacf5 \ube44\uacb0\uc740 \ud3b8\ubc95\uc774 \uc544\ub2c8\ub77c, \uc624\ub798 \uc9c0\uc18d\ub420 \ud1a0\ub300\ub97c \ub9c8\ub828\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubcc0\ud658 \uc2a4\ud0a4\ub9c8\ub97c \uc7ac\uc124\uacc4\ud558\uc138\uc694<\/strong>: 0\uc77c\ucc28\ubd80\ud130 35\uc77c\ucc28\uae4c\uc9c0\uc758 \uc2e4\ud589 \uacc4\ud68d\uc744 \ud5c8\ud669\ub41c \uc9c0\ud45c\uac00 \uc544\ub2cc \uc2e4\uc9c8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacc4\ud558\uc2ed\uc2dc\uc624.<\/li>\n\n\n\n<li><strong>SKAN 5 \uacc4\ud68d<\/strong>\uc9c0\uae08 \ubc14\ub85c \uc810\uc9c4\uc801 \uac1c\uc120 \ubc0f \ub9ac\ud0c0\uac9f\ud305 \uc124\uc815 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\uc784\uacc4\uac12\uc5d0 \ub300\ud55c \uc608\uc0b0 \ucc45\uc815<\/strong>\ucea0\ud398\uc778\uc774 \uc2e4\ud328\ud558\uba74 \uacb0\ucf54 \uc2e4\uc9c8\uc801\uc778 \ub370\uc774\ud130\ub97c \uc5bb\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc124\uce58\ub97c \ub118\uc5b4\uc11c\uc138\uc694<\/strong>ROAS, \uace0\uac1d \uc720\uc9c0\uc728, \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\ub97c \ucd5c\uc801\ud654\ud558\uc138\uc694. \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ub294 \uccab\uac78\uc74c\uc77c \ubfd0, \ubaa9\ud45c\uac00 \uc544\ub2d9\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>UA\uc640 RT\ub97c \uc815\ub82c\ud569\ub2c8\ub2e4.<\/strong>UA \ube44\uc6a9\uc774 \uc0c1\uc2b9\ud568\uc5d0 \ub530\ub77c, \uccab\ub0a0\ubd80\ud130 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc740 \ub354 \uc774\uc0c1 \uc120\ud0dd \uc0ac\ud56d\uc774 \uc544\ub2d9\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\uc6b0\ub9ac\uc758 \uc758\uacac\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong> 2026\ub144 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e8\uae30\uc801\uc778 \uaf3c\uc218\ub97c \ucad3\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc9c0\uc18d \uac00\ub2a5\ud55c \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\ub9cc\uc73c\ub85c\ub294 \ube44\uc6a9\uc774 \ub108\ubb34 \ub9ce\uc774 \ub4e0\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uae30\uc5d0, \uccab\ub0a0\ubd80\ud130 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. &#039;\uc800\ub834\ud55c \ud14c\uc2a4\ud2b8&#039;\ub294 \ud5c8\uad6c\ub77c\ub294 \uac83\uc744 \uc54c\uae30\uc5d0, \ubaa9\ud45c\uce58\ub97c \ub118\uc5b4\uc11c\ub294 \ub370 \uc608\uc0b0\uc744 \ud22c\uc790\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc571 \uc124\uce58\ub294 \uc2dc\uc791\uc77c \ubfd0 \ub05d\uc774 \uc544\ub2c8\ub77c\ub294 \uac83\uc744 \uc54c\uae30\uc5d0, \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROAS)\uacfc \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\ub97c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \ucd5c\uc6b0\uc120\uc778 \uc138\uc0c1\uc5d0\uc11c \uc131\uc7a5\uc740 \uae30\ubcf8\uae30\ub97c \ud0c4\ud0c4\ud558\uac8c \ub2e4\uc9c0\ub294 \ub370\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line\"><strong>\uacb0\ub860<\/strong><\/h2>\n\n\n\n<p>2026\ub144\uc740 \ub9cc\ub2a5 \ud574\uacb0\ucc45\uc744 \ucc3e\ub294 \ud574\ub2f5\uc774 \ud544\uc694\ud55c \ud574\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc900\uc218\ud558\uba74\uc11c Apple\uc758 SKAdNetwork \uc804\ubc18\uc5d0 \uac78\uccd0 \ud655\uc7a5 \uac00\ub2a5\ud558\uace0, \uc18d\ub3c4\uc640 \uaddc\uc815 \uc900\uc218 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud558\ub294 \ud0c4\ub825\uc801\uc778 \uce21\uc815 \uc2a4\ud0dd\uc744 \uad6c\ucd95\ud558\ub294 \ud574\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc131\uacf5\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \ud3b8\ubc95\uc744 \ucad3\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\ub78c\ub4e4\uc77c \uac83\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SKAN 5.0\uc744 \uc900\ube44\ud558\uba74\uc11c SKAN 4.0\uc5d0 \ud22c\uc790\ud558\uc138\uc694<\/li>\n\n\n\n<li>\ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\uc744 \uc9c0\ub2a5\uc801\uc73c\ub85c \ub808\uc774\uc5b4\ub9c1\ud558\uc138\uc694<\/li>\n\n\n\n<li>\uc778\uc218 \uc9c1\ud6c4 \ubc14\ub85c \ub9ac\ud0c0\uac9f\ud305\ud558\uc138\uc694<\/li>\n\n\n\n<li>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc7a5\uc560\ubb3c\uc774 \uc544\ub2c8\ub77c \uacbd\uc7c1\uc758 \uc7a5\uc73c\ub85c \uc5ec\uae30\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\uc6b0\ub9ac\uc758 \uacac\ud574<\/strong><em>:<\/em> \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \uc0ac\ub77c\uc9c0\uc9c0 \uc54a\uaca0\uc9c0\ub9cc, \uc131\uc7a5 \ub610\ud55c \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uacfc\uac70\uc758 \uaddc\uc815\uc5d0 \ub9de\ucdb0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2a4\ud0dd\uc744 \uad6c\ucd95\ud560 \uac83\uc778\uc9c0, \uc544\ub2c8\uba74 \ubbf8\ub798\uc758 \uae30\ud68c\uc5d0 \ub9de\ucdb0 \uad6c\ucd95\ud560 \uac83\uc778\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-citations\">\uc778\uc6a9\ubb38:<\/h6>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"b87b296e-6f72-418e-8045-f5d9e4670daa\"><a href=\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\">\uc870\uc815\ud558\ub2e4. <em>ATT \uac00\uc785 \uc694\uae08\uc81c(2025\ub144 \uae30\uc900).<\/em><\/a> <a href=\"#b87b296e-6f72-418e-8045-f5d9e4670daa-link\" aria-label=\"1\uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac\"><a href=\"https:\/\/www.singular.net\/blog\/att-opt-in-rates-2024\/\">\ub2e8\uc218\ud615. <em>ATT \uac00\uc785 \uc694\uae08\uc81c(2024\ub144 \uae30\uc900).<\/em><\/a> <a href=\"#b8e63f92-ce49-47f8-8664-65ad95d7d1ac-link\" aria-label=\"2 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"5c9a8b14-587b-41fb-9dfb-81a2fc842908\"><a href=\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/skan-data-learnings\/\">\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4. <em>SKAN \ub370\uc774\ud130 \ud559\uc2b5 \ub0b4\uc6a9.<\/em><\/a>  <a href=\"#5c9a8b14-587b-41fb-9dfb-81a2fc842908-link\" aria-label=\"3 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"e58747c0-730b-407c-b179-428d93a1ae95\"><em><a href=\"https:\/\/www.moloco.com\/blog\/skan-industry-benchmarks-best-practices-actionable-strategies-for-improving-attribution\">SKAN\uc758 \uc0b0\uc5c5 \ubca4\uce58\ub9c8\ud06c \ubc0f \uc804\ub7b5.<\/a><\/em> <a href=\"#e58747c0-730b-407c-b179-428d93a1ae95-link\" aria-label=\"4 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Apple keeps rewriting the rules. Marketers keep rewriting their playbooks. And in 2026, attribution on iOS is not just about keeping up, it\u2019s about planning for a future where privacy &#8230;<\/p>","protected":false},"author":22,"featured_media":2045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":"[{\"content\":\"<a href=\\\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\\\">Adjust. <em>ATT opt-in rates 2025.<\/em><\/a>\",\"id\":\"b87b296e-6f72-418e-8045-f5d9e4670daa\"},{\"content\":\"<a href=\\\"https:\/\/www.singular.net\/blog\/att-opt-in-rates-2024\/\\\">Singular. <em>ATT opt-in rates 2024.<\/em><\/a>\",\"id\":\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac\"},{\"content\":\"<a href=\\\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/skan-data-learnings\/\\\">AppsFlyer. <em>SKAN Data Learnings.<\/em><\/a> \",\"id\":\"5c9a8b14-587b-41fb-9dfb-81a2fc842908\"},{\"content\":\"<em><a href=\\\"https:\/\/www.moloco.com\/blog\/skan-industry-benchmarks-best-practices-actionable-strategies-for-improving-attribution\\\">SKAN industry benchmarks and strategies.<\/a><\/em>\",\"id\":\"e58747c0-730b-407c-b179-428d93a1ae95\"}]"},"categories":[13],"tags":[],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iOS Attribution in 2026: 5 Things Marketers Need to Know - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/ios-attribution-in-2026-5-things-marketers-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS Attribution in 2026: 5 Things Marketers Need to Know\" \/>\n<meta property=\"og:description\" content=\"Apple keeps rewriting the rules. 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