{"id":2028,"date":"2025-09-08T08:50:18","date_gmt":"2025-09-08T15:50:18","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2028"},"modified":"2025-09-08T09:05:07","modified_gmt":"2025-09-08T16:05:07","slug":"skan-vs-probabilistic-vs-ssot","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/skan-vs-probabilistic-vs-ssot\/","title":{"rendered":"SKAN vs \ud655\ub960\uc801 vs SSOT: \ucd5c\uc801\uc758 \uadc0\uc778 \ubd84\uc11d \ubc29\ubc95 \ucc3e\uae30"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"SKAN vs Probabilistic vs SSOT\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT.png 1920w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<p>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0 \uc624\ub798 \uc885\uc0ac\ud558\uc168\ub2e4\uba74 \uc544\ub9c8 \ud55c \ubc88\ucbe4\uc740 \uacbd\ud5d8\ud574 \ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. <em>\u201c\ub3c4\ub300\uccb4 \uc9c4\uc2e4\uc774\ub780 \ubb34\uc5c7\uc778\uac00?\u201d<\/em> \uc7a0\uc2dc \ub3d9\uc548 \uae30\uc5ec\ub3c4 \ubcf4\uace0\uc11c\ub97c \uc751\uc2dc\ud558\uace0 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p>\ucd9c\ucc98\ub9c8\ub2e4 \ub2e4\ub978 \uc218\uce58\uac00 \ub098\uc624\uace0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc774 \ubc14\ub00c\uba74\uc11c \uc990\uaca8 \uc0ac\uc6a9\ud558\ub358 \uae30\ub2a5\ub4e4\uc774 \ud558\ub098\ub458\uc529 \uc0ac\ub77c\uc9c0\uace0, \ub9c8\uce58 \ub864\ub7ec\ucf54\uc2a4\ud130\ub97c \ud0c0\ub294 \uac83\ucc98\ub7fc \ubd88\uc548\ud558\uace0 \ucd94\uce21\ub9cc \ud558\uac8c \ub418\ub294 \uc0c1\ud669.<\/p>\n\n\n\n<p>2021\ub144\ubd80\ud130 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uace0\uc720 \ubaa8\ubc14\uc77c \uc2dd\ubcc4\uc790(\uc77c\uba85) \uacf5\uc720\ub97c \uac70\ubd80\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.appsflyer.com\/glossary\/idfa\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>IDFA<\/strong><\/a>\uadf8\ub807\uac8c \ud558\ub294 \uac81\ub2c8\ub2e4. <a href=\"https:\/\/www.adjust.com\/glossary\/app-tracking-transparency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc560\ud50c\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131 (ATT)<\/strong><\/a><strong> \ubaa8\ub4e0 \uac83\uc774 \ubc14\ub00c\uc5c8\uc5b4\uc694.<\/strong><\/p>\n\n\n\n<p>\uc791\uc740 \ud31d\uc5c5 \ud558\ub098, \uc791\uc740 &quot;\u201c<em>\uc571\uc5d0 \ucd94\uc801\ud558\uc9c0 \ub9d0\ub77c\uace0 \uc694\uccad\ud558\uc138\uc694<\/em>\u201d\uadf8\ub9ac\uace0 \uac11\uc790\uae30 \uc0ac\uc6a9\uc790 \uc218\uc900 ID\uac00 \uc0ac\ub77c\uc84c\uc2b5\ub2c8\ub2e4. 2025\ub144 2\ubd84\uae30\uae4c\uc9c0\ub294 \uc57d 100\ub9cc \uc0ac\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">35%\uc758 \uc0ac\uc6a9\uc790\uac00 \ucc38\uc5ec\ub97c \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4(2024\ub144 2\ubd84\uae30 34.5% \ubc0f 2023\ub144 2\ubd84\uae30 34%\ubcf4\ub2e4 \uc18c\ud3ed \uc99d\uac00).<\/a>. \uc774\ub294 \ub300\ub2e4\uc218\uc758 \uc0ac\ub78c\ub4e4\uc774 \ub354 \uc774\uc0c1 \uae30\uc5c5\uacfc \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud655\uc815\uc801 \uadc0\uc18d \ubc29\uc2dd\uc740 \ub354 \uc774\uc0c1 \ud1b5\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc785\ub825\ud558\ub2e4 <a href=\"https:\/\/www.appsflyer.com\/glossary\/skadnetwork\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SKAdNetwork (SKAN)<\/strong><\/a>, \uc560\ud50c\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud504\ub808\uc784\uc6cc\ud06c. \uc644\ubcbd\ud558\uc9c0\ub3c4 \uc54a\uace0, \ubaa8\ub450\uc5d0\uac8c \uc0ac\ub791\ubc1b\ub294 \uac83\ub3c4 \uc544\ub2c8\uc9c0\ub9cc, \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uc0ac\uc6a9\ub420 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uad6c\uae00\uc758 <a href=\"https:\/\/privacysandbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/a> \uac00\ub294 \uae38\uc5d0, \uc774\uac74 \uc560\ud50c\ub9cc\uc758 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd94\uac00 <strong>\ud655\ub960 \ubaa8\ub378<\/strong> \uadf8\ub9ac\uace0 MMP \uc8fc\ub3c4 <strong>\ub2e8\uc77c \uc815\ubcf4\uc6d0(SSOT)<\/strong>, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\uc81c \uc138 \uac00\uc9c0 \uae30\uc5ec\ub3c4 \uce21\uc815 \uacbd\ub85c\ub97c \ub3d9\uc2dc\uc5d0 \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uae30\ub2a5\ub4e4\uc758 \uc791\ub3d9 \ubc29\uc2dd, \uc0ac\uc6a9 \uc2dc\uc810, \uadf8\ub9ac\uace0 \ud5a5\ud6c4 \uacc4\ud68d\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-skan-actually-is-and-isn-t\">SKAN\uc774\ub780 \ubb34\uc5c7\uc778\uac00 (\uadf8\ub9ac\uace0 SKAN\uc774 \uc544\ub2cc \uac83\uc740 \ubb34\uc5c7\uc778\uac00)<\/h2>\n\n\n\n<p>\uc560\ud50c\uc758 SKAdNetwork\ub294 \uae30\uae30 ID \uc5c6\uc774 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub300\uc2e0 \uad11\uace0\uc8fc\ub294 \uc560\ud50c\ub85c\ubd80\ud130 \uc775\uba85\ud654\ub41c \ud3ec\uc2a4\ud2b8\ubc31\uc744 \uc9c0\uc5f0\ub41c \uc0c1\ud0dc\ub85c \uc218\uc2e0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>SKAN 4.0+\uc758 \uc8fc\uc694 \uae30\ub2a5:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uae30\uae30 ID \uc5c6\uc74c<\/strong> \u2192 \uc124\uacc4 \ub2e8\uacc4\ubd80\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc5ec\ub7ec \uac1c\uc758 \ud3ec\uc2a4\ud2b8\ubc31<\/strong> \u2192 \ucd5c\ub300 3\uac1c\uae4c\uc9c0, \uccab\ub0a0 \uc774\ud6c4 \ucd5c\uc801\ud654 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubcc0\ud658 \uac12 \ubc0f \ub300\ub7b5\uc801\uc778 \uac12<\/strong> \u2192 \uc911\uc694\ud55c \uc774\ubca4\ud2b8\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacc4\uce35\ud615 \ucea0\ud398\uc778 ID<\/strong> \u2192 \ucea0\ud398\uc778 \uad6c\uc131\uc5d0 \uc788\uc5b4 \ub354 \ud070 \uc720\uc5f0\uc131 \uc81c\uacf5.<\/li>\n\n\n\n<li><strong>\uad70\uc911 \uc775\uba85\uc131 \ub4f1\uae09<\/strong> \u2192 \uc124\uce58 \ud69f\uc218\uac00 \ub9ce\uc744\uc218\ub85d \ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p><strong>\uad11\uace0\uc8fc\uc5d0\uac8c \uc911\uc694\ud55c \uc774\uc720:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uaddc\uc815 \uc900\uc218 \uc6b0\uc120<\/strong> \u2192 \uc560\ud50c\uc758 \uaddc\uc815\uc744 \uc644\ubcbd\ud558\uac8c \uc900\uc218\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub354 \uae68\ub057\ud55c \ub370\uc774\ud130<\/strong> \u2192 SKAN \uc124\uce58\ub294 \uc0ac\uae30\ub85c \ud45c\uc2dc\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubbf8\ub798\uc5d0\ub3c4 \ubb38\uc81c\uc5c6\uc2b5\ub2c8\ub2e4<\/strong> \u2192 \uc560\ud50c\uc758 \ub85c\ub4dc\ub9f5\uc740 SKAN + AdAttributionKit\uc774\uc9c0, \uae30\uae30 ID\uac00 \uc544\ub2d9\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>\u201c&quot;\ud655\uc815\uc801\uc778 \ud574\ubc95\uc774 \uc788\ub2e4\uba74 \uc65c \ud655\ub960\uc801\uc778 \ubc29\uc2dd\uc5d0 \uc758\uc874\ud558\uaca0\uc2b5\ub2c8\uae4c? SKAN\uc740 \uae68\ub057\ud558\uace0, \uade0\ud615 \uc7a1\ud788\uace0, \ubbf8\ub798\uc5d0\ub3c4 \uc720\ud6a8\ud55c \uc9c4\uc2e4\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.&quot;\u201d<\/em><\/p><cite> \u2014 Rajeev Ranjan, Aarki \uc81c\ud488 \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5<\/cite><\/blockquote><\/figure>\n\n\n\n<p><strong>\ud558\uc9c0\ub9cc \uc194\uc9c1\ud788 \ub9d0\ud574\ubd05\uc2dc\ub2e4:<\/strong> SKAN\uc740 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub370 \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9ac\uace0(7~14\uc77c), \uc138\ubd80\uc801\uc778 \ubd84\uc11d\uc774 \uc81c\ud55c\uc801\uc774\uba70, \ub9c8\ucf00\ud130\uac00 \ucd5c\uc801\ud654\ub97c \ud558\uae30 \uc804\uc5d0 \uae30\ub2e4\ub824\uc57c \ud55c\ub2e4\ub294 \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-probabilistic-fast-but-fragile\">\ud655\ub960\uc801: \ube60\ub974\uc9c0\ub9cc \ucde8\uc57d\ud568<\/h2>\n\n\n\n<p>\ud655\ub960\uc801 \uadc0\uc18d \ubaa8\ub378\uc740 \uc0ac\uc6a9\uc790 \ud589\ub3d9(\uae30\uae30 \uc2e0\ud638, IP \uc8fc\uc18c, \ud0c0\uc784\uc2a4\ud0ec\ud504 \ub4f1)\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. <em>\ucd94\uc815<\/em> \uc5b4\ub5a4 \uad11\uace0\uac00 \uc124\uce58\ub97c \uc720\ub3c4\ud588\ub098\uc694?.<\/p>\n\n\n\n<p><strong>\ub9c8\ucf00\ud130\ub4e4\uc774 \uc774\ub97c \uc0ac\uc6a9\ud558\ub294 \uc774\uc720:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc18d\ub3c4<\/strong> \u2192 \uba87 \uc2dc\uac04 \ub0b4\uc5d0 \ube60\ub978 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc138\ubd84\uc131<\/strong> \u2192 \uc77c\uc77c \uc785\ucc30\uac00 \ubc0f \uad11\uace0 \uc18c\uc7ac \uc870\uc815\uc5d0 \ud544\uc694\ud55c \ub354 \ub9ce\uc740 \ub370\uc774\ud130.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud568\uc815\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub370\uc774\ud130\ub294 \ubaa8\ub378\ub9c1\ub41c \uac83\uc774\uc9c0 \uac80\uc99d\ub41c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc815\ucc45\uc774 \uacc4\uc18d \uac15\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4(\uc560\ud50c\uc740 \uc9c0\ubb38 \uc778\uc2dd\uc744 \uba85\uc2dc\uc801\uc73c\ub85c \uae08\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4).<\/li>\n\n\n\n<li>\uaddc\ubaa8\uac00 \ud074\uc218\ub85d (1\ub4f1\uae09 \uc2dc\uc7a5\uc5d0\uc11c 5,000\uac74 \uc774\uc0c1 \uc124\uce58 \uc2dc) \ud6a8\uacfc\uac00 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>SKAN\uc774 &quot;\uc9c0\uc5f0\ub41c \uc9c4\uc2e4&quot;\uc774\ub77c\uba74, \ud655\ub960\ub860\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 &quot;\ube60\ub974\uc9c0\ub9cc \ubaa8\ud638\ud55c&quot; \uac83\uc785\ub2c8\ub2e4. \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud558\ub294 \ub370\ub294 \uc720\uc6a9\ud558\uc9c0\ub9cc, \uc7a5\uae30 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uae30\ubc18\uc774 \ub420 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ssot-reconciling-skan-and-modeling-data-into-one-view\">SSOT: SKAN\uacfc \ubaa8\ub378\ub9c1 \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 \ubdf0\ub85c \ud1b5\ud569<\/h2>\n\n\n\n<p>\ud1b5\ud569 \ubcf4\uace0 \ubcf4\uae30(\ub2e8\uc77c \uc9c4\uc2e4 \uc18c\uc2a4(SSOT)\ub77c\uace0\ub3c4 \ud568)\ub294 MMP\uc5d0 \uc758\ud574 \uad6c\ucd95\ub418\uba70, SKAN \ud3ec\uc2a4\ud2b8\ubc31\uc744 \ud655\ub960\uc801 \ubc0f \ubaa8\ub378\ub9c1\ub41c \uadc0\uc18d\uacfc \ubcd1\ud569\ud558\uc5ec \ud558\ub098\uc758 \ud1b5\ud569 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub9c8\ucf00\ud130\ub4e4\uc774 \uc88b\uc544\ud558\ub294 \uc774\uc720:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SKAN \ub370\uc774\ud130\uc640 MMP \ub370\uc774\ud130 \uac04\uc758 \uc911\ubcf5 \uacc4\uc0b0\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud300 \uac04 \uacf5\uc720\ud558\uae30\uc5d0 \ub354 \uae54\ub054\ud558\uace0 \uc77c\uad00\ub41c \ubcf4\uace0\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud754\ud788 \ubc1c\uc0dd\ud558\ub294 &quot;\ub450 \uac1c\uc758 \ub300\uc2dc\ubcf4\ub4dc, \ub450 \uac1c\uc758 \ub2f5\ubcc0&quot; \ubb38\uc81c\ub97c \ubc29\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p><strong>\uc81c\ud55c \uc0ac\ud56d:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc790\uccb4\uc801\uc778 \uadc0\uc18d \ubc29\uc2dd\uc774 \uc544\ub2c8\ub77c, \uc870\uc815 \uacc4\uce35\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>SKAN\uacfc \ud655\ub960\ub860\uc801 \ubc29\ubc95\ub860\uc758 \uadfc\ubcf8\uc801\uc778 \uc7a5\ub2e8\uc810\uc744 \uc5ec\uc804\ud788 \ubb3c\ub824\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>SSOT\ub97c \uace8\uc744 \ub123\ub294 \uc120\uc218\uac00 \uc544\ub2c8\ub77c, \ubcf4\uace0\uc758 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud574\uc8fc\ub294 \uc2ec\ud310\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-mmps-handle-ssot\">MMP\ub294 SSOT\ub97c \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud558\ub098\uc694?<\/h3>\n\n\n\n<p>SKAN\uc774 \ub4f1\uc7a5\ud558\uba74\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \uac11\uc790\uae30 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \ub9de\uc774\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <em>\ub450 \uc138\ud2b8\uc758 \uc22b\uc790<\/em>SKAN\uc758 \uc9c0\uc5f0\ub41c \ud3ec\uc2a4\ud2b8\ubc31\uacfc MMP\uc758 \ubaa8\ub378\ub9c1 \ubcf4\uace0\uc11c. \uc774\ub85c \uc778\ud574 \ud63c\ub780\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 MMP\ub294 \ud1b5\ud569 \ubcf4\uace0 \ub3c4\uad6c\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 SKAN \ub370\uc774\ud130\ub97c \uc790\uccb4 \ub370\uc774\ud130\uc640 \ud1b5\ud569\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. <strong>\u2018&#039;\uc911\ubcf5 \uc81c\uac70&#039;\u2019<\/strong> (\ub610\ub294 \ud754\ud788 \ub9d0\ud558\ub294 &#039;\uc911\ubcf5 \uc81c\uac70&#039;)\ub97c \ud1b5\ud574 \ud558\ub098\uc758 \uc22b\uc790\ub9cc \ubcf4\uc774\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc774 \ud558\ub294 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\uc5e0\uc5e0\ud504<\/strong><\/th><th><strong>\ud1b5\ud569 \uce21\uc815\uc5d0 \ub300\ud55c \uadf8\ub4e4\uc758 \uacac\ud574<\/strong><\/th><th><strong>\ub9c8\ucf00\ud130\uc5d0\uac8c \uc788\uc5b4 \uc774\uac83\uc774 \uc758\ubbf8\ud558\ub294 \ubc14\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong><\/td><td><strong>\ub2e8\uc77c \uc815\ubcf4\uc6d0(SSOT)<\/strong><\/td><td>SKAN \ub370\uc774\ud130\ub97c \ub2e4\ub978 iOS \uc2e0\ud638\uc640 \ubcd1\ud569\ud558\uace0 \uc911\ubcf5\uc744 \ud45c\uc2dc\ud558\uc5ec \uac01 \uc124\uce58\uac00 \ud55c \ubc88\ub9cc \uacc4\uc0b0\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 &quot;\uc2e4\uc81c&quot; \uc124\uce58 \ubc0f \uc218\uc775 \uc218\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"https:\/\/www.appsflyer.com\/blog\/measurement-analytics\/ssot-bridging-data-gaps\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"> \ub354 \uc54c\uc544\ubcf4\uae30<\/a><\/td><\/tr><tr><td><strong>\ub098\ubb47\uac00\uc9c0<\/strong><\/td><td><strong>\ud1b5\ud569 \ubd84\uc11d<\/strong><\/td><td>SKAN, Apple Ads, IDFA\/IDFV \ub4f1\uc744 \ud55c\ub208\uc5d0 \ubcfc \uc218 \uc788\ub3c4\ub85d \ud1b5\ud569 \ubd84\uc11d \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. SKAN\uc5d0\uc11c \uc790\uc5f0 \uc720\uc785 \uc124\uce58\ub85c \ud45c\uc2dc\ub418\uc5c8\uc9c0\ub9cc \uc2e4\uc81c\ub85c\ub294 \uc720\ub8cc \uad11\uace0\ub85c \ubc1c\uc0dd\ud55c \uc124\uce58\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. <a href=\"https:\/\/help.branch.io\/docs\/unified-analytics?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">\ub354 \uc54c\uc544\ubcf4\uae30<\/a><\/td><\/tr><tr><td><strong>\ub2e8\uc218\ud615<\/strong><\/td><td><strong>\ud1b5\ud569 \uce21\uc815<\/strong><\/td><td>SKAN\uacfc MMP \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \ub354 \uae34 \ucf54\ud638\ud2b8 \ubcf4\uae30 \uae30\uac04(\ucd5c\ub300 35\uc77c)\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubd80\ud480\ub824\uc9c4 \uc720\uae30\uc801 \uc720\uc785 \ubc0f \uc911\ubcf5 \uacc4\uc0b0\ub41c \uc124\uce58\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.singular.net\/blog\/unified-measurement\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">\ub354 \uc54c\uc544\ubcf4\uae30<\/a><\/td><\/tr><tr><td><strong>\ucf54\ucc28\ubc14<\/strong><\/td><td><strong>SKAN \uc778\uc0ac\uc774\ud2b8 \ubc0f \uc775\uc2a4\ud50c\ub85c\ub7ec<\/strong><\/td><td>SKAN \ub370\uc774\ud130\uc5d0 \ucd5c\uc801\ud654\ub41c \uac15\ub825\ud55c \ub300\uc2dc\ubcf4\ub4dc \ubc0f \ubd84\uc11d \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc131\uacfc\uc640 \ube44\uc6a9\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\uc73c\uba70, \ub2e8\uc21c\ud788 &quot;\ud558\ub098\uc758 \uc218\uce58&quot;\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uac83\ubcf4\ub2e4\ub294 \uc138\ubd80\uc801\uc778 \ub0b4\uc6a9\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<a href=\"https:\/\/www.kochava.com\/blog\/analyzing-your-skadnetwork-data-in-kochava\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"> \ub354 \uc54c\uc544\ubcf4\uae30<\/a><\/td><\/tr><tr><td><strong>\uc870\uc815\ud558\ub2e4<\/strong><\/td><td><strong>\ub098\ub780\ud788 \ubcf4\uae30 \ubcf4\uace0<\/strong><\/td><td>SKAN \uacb0\uacfc\uc640 \uae30\uae30 \uc218\uc900 \uacb0\uacfc\ub97c \ubcd1\ud569\ud558\uc9c0 \uc54a\uace0 \ub098\ub780\ud788 \ud45c\uc2dc\ud569\ub2c8\ub2e4. \ub450 \uac00\uc9c0 \uad00\uc810\uc744 \ubaa8\ub450 \ud655\uc778\ud558\uace0 \uc9c1\uc811 \ud310\ub2e8\ud558\ub824\ub294 \uacbd\uc6b0 \uc720\uc6a9\ud569\ub2c8\ub2e4.<a href=\"https:\/\/www.adjust.com\/blog\/side-by-side-device-data-and-skadnetwork-data-adjust\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"> \ub354 \uc54c\uc544\ubcf4\uae30<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aarki-s-take\">\uc544\ub974\ud0a4\uc758 \uc0dd\uac01<\/h3>\n\n\n\n<p>\uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \ubcf4\uace0\uc11c\uc758 \uc815\ud655\uc131\uc744 \ud655\uc778\ud558\ub294 \ub370 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc11c\ub85c \ub2e4\ub978 \ub0b4\uc6a9\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub450 \uac1c\uc758 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc6d0\ud558\ub294 \uc0ac\ub78c\uc740 \uc544\ubb34\ub3c4 \uc5c6\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e4\uc74c \uc0ac\ud56d\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SSOT\ub294 ~\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4. <strong>\ubcf4\uace0 \uc77c\uad00\uc131<\/strong>, \uc0c8\ub85c\uc6b4 \uadc0\uc18d \ubc29\ubc95\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/li>\n\n\n\n<li>SKAN\uc758 \uc9c0\uc5f0 \uc2dc\uac04\uacfc \uc784\uacc4\uac12\uc744 \uadf8\ub300\ub85c \uacc4\uc2b9\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uac00\uc7a5 \uae54\ub054\ud558\uace0 \ubbf8\ub798\uc9c0\ud5a5\uc801\uc778 \uae38\uc740 \uc5ec\uc804\ud788\u2026 <strong>SKAN \uc790\uccb4\uc5d0\uc11c \uc2e4\ud589 \uc911<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>SSOT\ub294 \ubcf4\uace0\uc11c\uc758 \uc624\ub958\ub97c \uc644\ud654\ud560 \uc218 \uc788\uc9c0\ub9cc, \ucd5c\uc801\ud654 \uc804\ub7b5\uc740 \uc5ec\uc804\ud788 \uc6d0\ud558\ub294 \ubc14\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. <strong>\ud074\ub9b0 \ub370\uc774\ud130(SKAN)<\/strong>, <strong>\ub354 \ube60\ub978 \uc77d\uae30(\ud655\ub960\uc801)<\/strong>, \ub610\ub294 <strong>\ubcd1\ud569\ub41c \ubcf4\uae30(SSOT)<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-a-practical-framework\">\uc120\ud0dd\ud558\ub294 \ubc29\ubc95: \uc2e4\uc6a9\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c<\/h2>\n\n\n\n<p>\uad11\uace0\uc8fc\ub9c8\ub2e4 \ud544\uc694\ud55c \uc124\uc815\uc740 \ub2e4\ub985\ub2c8\ub2e4. \uac04\ub2e8\ud558\uac8c \uc0dd\uac01\ud574 \ubcf4\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc5c4\uaca9\ud55c \uc0ac\uae30 \ubc29\uc9c0 \uaddc\uc815?<\/strong> \u2192 SKAN\ub9cc \uc0ac\uc6a9\ud558\uc138\uc694. Apple\uc774 \uc2e0\ud638\ub97c \uc81c\uc5b4\ud558\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uae30\uc131 \uc124\uce58\ub294 \uac10\uc9c0\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\uae30 \ubc29\uc9c0 \uaddc\uc815\uc744 \uc644\ud654\ud558\uace0, \uac70\ub798\ub7c9\uc744 \ub298\ub9ac\ub824\ub294 \uac74\uac00\uc694?<\/strong> \u2192 \ud06c\uae30 \ube44\uad50\ub97c \uc704\ud574 SSOT(PB + SKAN \ud558\uc774\ube0c\ub9ac\ub4dc)\ub97c \uc0ac\uc6a9\ud558\uc2ed\uc2dc\uc624.<\/li>\n\n\n\n<li><strong>ATT \uac00\uc785\ube44\uac00 \ub0ae\uc740\uac00\uc694?<\/strong> \u2192 SKAN\uc740 \uc758\ubbf8 \uc788\ub294 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ubcf4\ud558\ub294 \uae30\ubcf8 \uacbd\ub85c\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>AT&amp;T \ub3d9\uc758 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ub9ac\ub9c8\ucf00\ud305\uc744 \uc2e4\ud589\ud558\uc2dc\uaca0\uc2b5\ub2c8\uae4c?<\/strong> \u2192 \uadf8 \uc704\uc5d0 \ud655\ub960\uc801 \ub9ac\ud0c0\uac9f\ud305 \ub808\uc774\uc5b4\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-1024x576.png\" alt=\"\" class=\"wp-image-2029\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect-in-a-skan-campaign\">SKAN \ucea0\ud398\uc778\uc5d0\uc11c \uae30\ub300\ud560 \uc218 \uc788\ub294 \uc0ac\ud56d<\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud130\ub4e4\uc774 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38: <em>\u201c&quot;\ucc98\uc74c 2\uc8fc \ub3d9\uc548 \ubb34\uc2a8 \uc77c\uc774 \uc77c\uc5b4\ub098\ub098\uc694?&quot;\u201d<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1\uc77c\ucc28~5\uc77c\ucc28<\/strong> \u2192 \ud3ec\uc2a4\ud2b8\ubc31\uc774 \ud558\ub098\ubfd0\uc774\ubbc0\ub85c \uc124\uce58 \ub370\uc774\ud130\uac00 \uc81c\ud55c\uc801\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>7\uc77c\ucc28~14\uc77c\ucc28<\/strong> \u2192 \uc9c0\uc5f0\ub418\uc5c8\ub358 \ubcf4\uace0\uc11c\ub4e4\uc774 \uc870\uae08\uc529 \ub4e4\uc5b4\uc624\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. CPI\uc640 ROAS\uac00 \uc548\uc815\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucd5c\uc801\ud654\uac00 \uc2dc\uc791\ub429\ub2c8\ub2e4<\/strong> \u2192 \uc804\ud658 \uac00\uce58(\uc124\uce58 \u2192 \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30 \u2192 \uad6c\ub9e4)\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc774 \ucda9\uc871\ub418\uba74 \uc801\uc6a9\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uafc0\ud301: SKAN \ucea0\ud398\uc778\uc744 3\uc77c \ucc28\uc5d0 \uac11\uc790\uae30 \uc911\ub2e8\ud558\uc9c0 \ub9c8\uc138\uc694. $500~$1,000\/\uc77c \uc815\ub3c4\uc758 \ucda9\ubd84\ud55c \uc2dc\uac04\uc744 \uc8fc\uc5b4 \uc784\uacc4\uc810\uc744 \ub118\uc5b4\uc11c \uc9c4\uc815\ud55c \uc131\uacfc\ub97c \ub0b4\ub3c4\ub85d \ud558\uc138\uc694.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aarki-s-take-balanced-not-blinded\">\uc544\ub974\ud0a4\uc758 \uacac\ud574: \uade0\ud615 \uc7a1\ud78c \uc2dc\uac01, \ub9f9\ubaa9\uc801\uc778 \uc2dc\uac01\uc774 \uc544\ub2cc<\/h2>\n\n\n\n<p>Aarki\uc5d0\uc11c\ub294 \ud68d\uc77c\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uac15\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SKAN 4.0 \uc774\uc0c1 \uc644\ubcbd \uc9c0\uc6d0<\/strong> \u2192 \ub2e4\uc911 \ud3ec\uc2a4\ud2b8\ubc31, \uac70\uce5c \uac12 + \uc138\ubc00\ud55c \uac12, \ucea0\ud398\uc778 \uacc4\uce35 \uad6c\uc870.<\/li>\n\n\n\n<li><strong>\uc720\uc5f0\ud55c \ud504\ub808\uc784\uc6cc\ud06c<\/strong> \u2192 \uc0ac\uae30 \ubc29\uc9c0 \uaddc\uce59 \ubc0f \ubcf4\uace0 \ubaa9\ud45c\uc5d0 \ub530\ub77c SKAN \uc804\uc6a9, \ud655\ub960 \uae30\ubc18 \ub610\ub294 SSOT \ubc29\uc2dd\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac80\uc99d\ub41c \ud1b5\ud569 \uae30\ub2a5<\/strong> \u2192 AppsFlyer, Adjust, \ubc0f Singular\ub294 \uc774\ubbf8 \uac80\uc99d\uc744 \uc644\ub8cc\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud65c\uc131\ud654 \ub3c4\uad6c<\/strong> \u2192 \ubca4\uce58\ub9c8\ud06c, \uc758\uc0ac\uacb0\uc815 \ud2b8\ub9ac, \uc0ac\uae30 \uc601\ud5a5 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc124\uc815 \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aarki-is-skan-ready-with-privacy-first-ua-rt-at-scale-now-and-beyond\">Aarki\ub294 SKAN\uc744 \uc644\ubcbd\ud558\uac8c \uc9c0\uc6d0\ud558\uba70, \ud604\uc7ac\ub294 \ubb3c\ub860 \ubbf8\ub798\uc5d0\ub3c4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc0ac\uc6a9\uc790 \uc2b9\uc778(UA) \ubc0f \uc2e4\uc2dc\uac04 \ucc98\ub9ac(RT) \uae30\ub2a5\uc744 \ub300\uaddc\ubaa8\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\ud604\uc7ac \ub300\ubd80\ubd84\uc758 iOS \uad11\uace0(95~98%)\ub294 \uc774\ubbf8 SKAN\uc744 \ud1b5\ud574 \ucc98\ub9ac\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uad11\uace0\uc8fc\ub4e4\uc740 \uaddc\uc815 \uc900\uc218\ub97c \uc120\ud0dd\ud558\ub354\ub77c\ub3c4 \uaddc\ubaa8 \uc190\uc2e4\uc744 \ubcf4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc9c4\uc815\ud55c \uacfc\uc81c\ub294 \ucea0\ud398\uc778\uc744 \uc124\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Aarki\ub294 SKAN 4.0 \uc774\uc0c1\uc744 \uc911\uc2ec\uc73c\ub85c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ub2e4\uc2dc \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub124\uc774\ud2f0\ube0c \ud3ec\uc2a4\ud2b8\ubc31 \uc218\uc9d1<\/strong> \ud574\ud0b9 \uc5c6\uc774 \uc560\ud50c\uc758 \uc9c0\uc5f0\ub418\uace0 \uc775\uba85\ud654\ub41c \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc804\ud658 \uac00\uce58 \uc720\uc5f0\uc131<\/strong> \uc774\ub97c \ud1b5\ud574 \uc2a4\ud0a4\ub9c8\ub294 \uc138 \uac00\uc9c0 SKAN \ud3ec\uc2a4\ud2b8\ubc31 \ubaa8\ub450\uc5d0\uc11c \uc62c\ubc14\ub978 \uc774\ubca4\ud2b8\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucea0\ud398\uc778 \uacc4\uce35 \uad6c\uc870 \uc9c0\uc6d0<\/strong> \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uae30\uc900\uc5d0 \ub108\ubb34 \uc77c\ucc0d \ub3c4\ub2ec\ud558\uc9c0 \uc54a\ub3c4\ub85d \uad6c\uc131\ud558\uace0 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uadf8 \uc704\uc5d0 \ub367\uc785\ud788\uc138\uc694 <strong>\uade0\ud615 \uc7a1\ud78c \uc811\uadfc \ubc29\uc2dd <\/strong><a href=\"https:\/\/www.aarki.com\/ko\/insights\/mobile-app-user-acquisition-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)<\/strong><\/a><strong> \uadf8\ub9ac\uace0 <\/strong><a href=\"https:\/\/www.aarki.com\/ko\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\ub9ac\ud0c0\uac9f\ud305(RT)<\/strong><\/a>, \ub450 \ud50c\ub7ab\ud3fc \ubaa8\ub450 \uc560\ud50c\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc5d0 \ub530\ub77c \uc6b4\uc601\ub418\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc73c\uba70, \uad11\uace0\uc8fc\ub294 \uaddc\uc815 \uc900\uc218\ub97c \ud3ec\uae30\ud558\uc9c0 \uc54a\uace0\ub3c4 \uaddc\ubaa8\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa9\ud45c\ub294 \ud300\ub4e4\uc5d0\uac8c \ub2e4\uc74c\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <strong>\uc120\ud0dd<\/strong>SKAN\uc740 \uae54\ub054\ud55c \ubcf4\uace0\ub97c \uc704\ud574, SSOT\ub294 \ubcfc\ub968\uc774 \uc6b0\uc120\uc2dc\ub420 \ub54c, \uadf8\ub9ac\uace0 ATT \ub3d9\uc758\uac00 \ud5c8\uc6a9\ub418\ub294 \uacbd\uc6b0 \ud655\ub960\uc801 \ub9ac\ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-skan-5-0-and-privacy-sandbox\"><strong>\ud5a5\ud6c4 \uc804\ub9dd: SKAN 5.0 \ubc0f \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4<\/strong><\/h2>\n\n\n\n<p>\uc560\ud50c\uc758 SKAN 5.0\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ub2a5\uc744 \uc57d\uc18d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub354 \ube60\ub978 \ud3ec\uc2a4\ud2b8\ubc31<\/strong> (\uba70\uce60\uc774 \uc544\ub2cc \uba87 \uc2dc\uac04 \ub2e8\uc704).<\/li>\n\n\n\n<li><strong>\ub0b4\uc7a5\ub41c \uc810\uc9c4\uc801 \uae30\ub2a5<\/strong> (\ub9c8\uce68\ub0b4 \uc591\ub825\uc744 \uce21\uc815\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4.).<\/li>\n\n\n\n<li><strong>\ub9ac\ud0c0\uac9f\ud305 \uc9c0\uc6d0<\/strong> (\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc900\uc218\ud558\ub294 \ub9ac\ub9c8\ucf00\ud305).<br><\/li>\n<\/ul>\n\n\n\n<p>\uc548\ub4dc\ub85c\uc774\ub4dc\uc5d0\uc11c, <strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/strong> \uc790\uccb4\uc801\uc73c\ub85c \uc9d1\uacc4\ub41c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uce21\uc815 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud560 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc758 \ubb3c\uacb0\uc740 \ubb3c\ub7ec\uac00\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub354\uc6b1 \uac15\ub825\ud558\uac8c \ub2e4\uac00\uc624\uace0 \uc788\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\"><strong>\uc694\uc57d<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc2a4\uce78<\/strong> = \uae54\ub054\ud558\uace0, \uacb0\uc815\ub860\uc801\uc774\uba70, \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud655\ub960\ub860\uc801<\/strong> = \ube60\ub974\uace0, \ubc29\ud5a5\uc131\uc774 \uc788\uc9c0\ub9cc, \uc815\ucc45\uc5d0 \ubbfc\uac10\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>SSOT<\/strong> = \uc790\uccb4\uc801\uc778 \ubc29\ubc95\uc774 \uc544\ub2c8\ub77c, \ubcf4\uace0 \ubc29\uc2dd\uc744 \uc870\uc815\ud55c \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uadf8\ub7f4 \ud544\uc694 \uc5c6\uc5b4\uc694 <em>\uc0ac\ub791<\/em> SKAN\uc740 \ud544\uc218\uc801\uc774\uc9c0\ub9cc, \uc5b4\uca54 \uc218 \uc5c6\uc774 \uac10\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. SKAN \ud50c\ub808\uc774\ubd81 \uad6c\ucd95\uc744 \uc77c\ucc0d \uc2dc\uc791\ud560\uc218\ub85d SKAN 5.0\uacfc \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uae30\ubcf8 \uc124\uc815\uc73c\ub85c \uc790\ub9ac \uc7a1\uc744 \ub54c \uc804\ud658\uc774 \ub354 \uc218\uc6d4\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uce59\uc740 \ubcc0\ud558\uc9c0 \uc54a\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uc758 \uc131\uc7a5\uc740 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SKAN, \ud655\ub960\ub860\uc801 \uc54c\uace0\ub9ac\uc998, SSOT \ub4f1 \uc5b4\ub5a4 \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\ub4e0, \uc800\ud76c\uc640 \ud568\uaed8\ub77c\uba74 \ubaa8\ub4e0 \uae38\uc774 \uc131\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. <a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uc138\uc694.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0 \uc624\ub798 \uc885\uc0ac\ud558\uc168\ub2e4\uba74, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubcf4\uace0\uc11c\ub97c \ubcf4\uba74\uc11c &quot;\ub3c4\ub300\uccb4 \ubb50\uac00 \uc9c4\uc2e4\uc774\uc9c0?&quot;\ub77c\ub294 \uc0dd\uac01\uc744 \ud574\ubcf8 \uc801\uc774 \uc788\uc744 \uac81\ub2c8\ub2e4. \ucd9c\ucc98\ub9c8\ub2e4 \uc218\uce58\uac00 \ub2e4\ub974\uace0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubcc0\uacbd\uc73c\ub85c \uacb0\uacfc\uac00 \ub4a4\uc9d1\ud788\uae30\ub3c4 \ud558\uc8e0.<\/p>","protected":false},"author":15,"featured_media":2030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SKAN vs Probabilistic vs SSOT: Finding Your Attribution Happy Place - Aarki<\/title>\n<meta name=\"description\" content=\"SKAN vs Probabilistic vs SSOT: Cut through attribution confusion. 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