{"id":1982,"date":"2025-08-04T00:40:21","date_gmt":"2025-08-04T07:40:21","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1982"},"modified":"2025-08-04T00:57:43","modified_gmt":"2025-08-04T07:57:43","slug":"how-this-fintech-apps-smart-retargeting-lifted-roas-25-while-holding-cpi-below-10","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/success-stories\/how-this-fintech-apps-smart-retargeting-lifted-roas-25-while-holding-cpi-below-10\/","title":{"rendered":"\uc774 \ud540\ud14c\ud06c \uc571\uc758 \uc2a4\ub9c8\ud2b8 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc774 ROAS\ub97c 25%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9ac\uba74\uc11c CPI\ub97c $10 \ubbf8\ub9cc\uc73c\ub85c \uc720\uc9c0\ud55c \ubc29\ubc95"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-1024x576.png\" alt=\"\" class=\"wp-image-1988\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-mission-brief-it-s-time-for-a-new-play\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b7d3\" class=\"has-inline-color\">\uc784\ubb34 \uc694\uc57d: \uc0c8\ub85c\uc6b4 \uc5f0\uadf9\uc744 \uc120\ubcf4\uc77c \uc2dc\uac04\uc785\ub2c8\ub2e4<\/mark><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc774 \uac8c\uc784\ud654\ub41c \ud540\ud14c\ud06c \uc571\uc740 \uc124\uce58 \uc218\ub294 \uafb8\uc900\ud788 \uc99d\uac00\ud588\uc9c0\ub9cc, \uc124\uce58 \ud6c4 \uc0ac\uc6a9\uc790 \uc720\uc785\uc740 \ub454\ud654\ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub300\ubd80\ubd84\uc758 \uc0ac\uc6a9\uc790\ub294 \uc124\uce58 \ud6c4 \ud55c\ub450 \uac00\uc9c0 \uc720\uc6a9\ud55c \uc791\uc5c5\uc744 \uc644\ub8cc\ud55c \ub2e4\uc74c \ud734\uba74 \uc0c1\ud0dc\uc5d0 \ub4e4\uc5b4\uac14\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>SMS \uc54c\ub9bc\uc740 \ud55c\ub3d9\uc548 \ud6a8\uacfc\uac00 \uc788\uc5c8\uc9c0\ub9cc, \ud22c\uc790 \ub300\ube44 \uc218\uc775\ub960(ROI)\uc774 \ub5a8\uc5b4\uc9c0\uace0 \uc788\uc5c8\uace0, \uc804 \uc138\uacc4\uc801\uc778 \ub3c4\ub2ec \ubc94\uc704\ub3c4 \uc81c\ud55c\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-1024x480.png\" alt=\"\" class=\"wp-image-1972\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-1024x480.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-768x360.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-1536x720.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-18x8.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-1024x480.png\" alt=\"\" class=\"wp-image-1973\" style=\"width:785px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-1024x480.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-768x360.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-1536x720.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-18x8.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-retargeting-was-layered-onto-ua-and-sms-efforts-and-also-tracked-against-them\"><strong><mark style=\"background-color:#aeea00;color:#00b7d3\" class=\"has-inline-color\">\ub9ac\ud0c0\uac9f\ud305\uc740 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \ubc0f \ubb38\uc790 \uba54\uc2dc\uc9c0(SMS) \ud65c\ub3d9\uc5d0 \ucd94\uac00\uc801\uc73c\ub85c \uc801\uc6a9\ub418\uc5c8\uc73c\uba70, \uc774\ub7ec\ud55c \ud65c\ub3d9\ub4e4\uc744 \uae30\uc900\uc73c\ub85c \ucd94\uc801\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/mark><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">\ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uce21\uc815 \uac00\ub2a5\ud55c \uc131\ub2a5 \ud5a5\uc0c1\uc774 \ub098\ud0c0\ub0ac\uc73c\uba70, \uc774\ub294 \uc801\uc808\ud55c \ub808\uc774\uc5b4\uac00 \uc804\uccb4 \uc2a4\ud0dd\uc744 \ub354\uc6b1 \uac15\ub825\ud558\uac8c \ub9cc\ub4e0\ub2e4\ub294 \uac83\uc744 \uc785\uc99d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-1024x480.png\" alt=\"\" class=\"wp-image-1974\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-1024x480.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-768x360.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-1536x720.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-18x8.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#005141\" class=\"has-inline-color\"><strong>\ub3c4\uc804<\/strong><\/mark><\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#005141\" class=\"has-inline-color\">\ub9ac\ud0c0\uac9f\ud305\uc774 \uc720\ub9ac\ud588\ub358 \uc774\uc720<\/mark><\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">D7 \uc774\ud6c4\uc758 \ubcc0\ub3d9, \uadf8 \uc774\ud6c4<br>\ud55c\ub450 \uac00\uc9c0 \ud589\ub3d9\uc744 \uc644\ub8cc\ud569\ub2c8\ub2e4<\/td><td class=\"has-text-align-left\" data-align=\"left\">RT\ub294 \uc544\ubb34 \ub54c\ub098 \ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">SMS \ube44\uc6a9\uc774 \uc11c\uc11c\ud788 \uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/td><td class=\"has-text-align-left\" data-align=\"left\">RT\ub97c \ud1b5\ud574 \ud1b5\uc2e0\uc0ac \uc694\uae08 \uc5c6\uc774 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uace0, SMS\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\ub0b4\ubd80 RT \ubca4\uce58\ub9c8\ud06c \uc5c6\uc74c<\/td><td class=\"has-text-align-left\" data-align=\"left\">UA \ubc0f SMS\uc640\uc758 \ube44\uad50 \ud14c\uc2a4\ud2b8 \uacb0\uacfc, \ud655\uc2e4\ud558\uace0 \uc810\uc9c4\uc801\uc778 \uc131\ub2a5 \ud5a5\uc0c1\uc774 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\uc81c\ud55c\ub41c \ub0b4\ubd80 \ub300\uc5ed\ud3ed<\/td><td class=\"has-text-align-left\" data-align=\"left\">\uc544\ub974\ud0a4\ub294 \uc9c4\ud589 \uc18d\ub3c4, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uc2dc\uac04\ub300 \uc870\uc815 \ub4f1\uc744 \ub2f4\ub2f9\ud588\uc2b5\ub2c8\ub2e4.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-happened-behind-the-scenes\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b7d3\" class=\"has-inline-color\">\ubb34\ub300 \ub4a4\uc5d0\uc11c \ubb34\uc2a8 \uc77c\uc774 \ubc8c\uc5b4\uc84c\uc744\uae4c?<\/mark><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud574\ub2f9 \ucea0\ud398\uc778\uc740 \uc9c0\ub3c4 \ud559\uc2b5 AI \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4., <\/strong>\uc774\ub294 Aarki\uc758 \ubd84\uc11d\ud300\uc774 \uc2e4\uc2dc\uac04 \uc131\ub2a5 \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac10\ub3c5\ud574\uc57c \ud568\uc744 \uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>Aarki\uc758 \uae00\ub85c\ubc8c \uc131\uc7a5\ud300\uc740 \uc2dc\ucc28\ub97c \ucd08\uc6d4\ud558\uc5ec \ubaa8\ub4e0 \uac83\uc744 \uc870\uc728\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong> \ucd9c\uc2dc \uc2dc\uc810\ubd80\ud130 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc9c0\uc6d0\uae4c\uc9c0, \uc2e4\ud589\uc774 \uacc4\ud68d\ub300\ub85c \uc9c4\ud589\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-this-isn-t-just-a-25-roas-story\"><mark style=\"background-color:#aeea00;color:#00b7d3\" class=\"has-inline-color\"><strong>\uc774\uac83\uc774 \ub2e8\uc21c\ud55c \uac83\uc774 \uc544\ub2cc \uc774\uc720<\/strong> <strong>+25% ROAS \uc2a4\ud1a0\ub9ac<\/strong><\/mark><\/h2>\n\n\n\n<p>\uc774\uac83\uc740 \uadf8\ub4e4\uc758 \uccab \ubc88\uc9f8 RT \ucea0\ud398\uc778\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc608\uc0c1 \ubaa9\ud45c\ub97c \ub6f0\uc5b4\ub118\uc5c8\uace0, SMS\ubcf4\ub2e4 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uadf8\ub9ac\uace0 \uadf8\uac83\uc740 \ub2e4\uc74c\uc744 \uc99d\uba85\ud588\uc2b5\ub2c8\ub2e4:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RT\ub294 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc774\ubbf8 \ud655\ubcf4\ud55c \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc801\uc808\ud55c \uc2e4\ud589 \ud30c\ud2b8\ub108\ub9cc \uc788\ub2e4\uba74 \uae00\ub85c\ubc8c \uaddc\ubaa8\uc758 \uacf5\uaca9\uc740 \ub9c9\ub300\ud55c \uc791\uc804 \uc5c6\uc774\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud300 \uaddc\ubaa8\uac00 \uc791\ub354\ub77c\ub3c4 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc774 \uc77c\ud68c\uc131 \uc2dc\ub3c4\uac00 \uc544\ub2cc \ud559\uc2b5 \uacfc\uc815\uc774 \ub41c\ub2e4\uba74 \ud070 \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-about-aarki\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b7d3\" class=\"has-inline-color\">Aarki \uc18c\uac1c<\/mark><\/h5>\n\n\n\n<p>Aarki\ub294 AI \uae30\ubc18 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub97c \ud1b5\ud574 \ubaa8\ubc14\uc77c \uc571\uc774 \uc0ac\uc6a9\uc790\uc758 \uc758\ub3c4\ub97c \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub85c \uc804\ud658\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \ud734\uba74 \uc0ac\uc6a9\uc790 \uc7ac\ud65c\uc131\ud654\ubd80\ud130 \uae00\ub85c\ubc8c \ubc84\uc2a4\ud2b8 \ucea0\ud398\uc778 \ud655\uc7a5\uae4c\uc9c0, Aarki\ub294 \uc2e4\uc9c8\uc801\uc778 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654, \uc608\uce21 \uc785\ucc30, \uadf8\ub9ac\uace0 \uad00\ub9ac\ud615 \uc9c0\uc6d0\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4. \uc131\uacfc\ub97c \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc804\ud658\ud560 \uc900\ube44\uac00 \ub418\uc168\ub2e4\uba74, Aarki\uac00 \ub3c4\uc640\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud568\uaed8 \ub9cc\ub4e4\uc5b4\uac08 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Mission Brief: It\u2019s Time For a New Play Retargeting was layered onto UA and SMS efforts, and also tracked against them. All channels saw measurable lift, proving that the &#8230;<\/p>","protected":false},"author":15,"featured_media":1977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How This Fintech App\u2019s Smart Retargeting Lifted ROAS 25% While Holding CPI Below $10 - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/success-stories\/how-this-fintech-apps-smart-retargeting-lifted-roas-25-while-holding-cpi-below-10\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How This Fintech App\u2019s Smart Retargeting Lifted ROAS 25% While Holding CPI Below $10\" \/>\n<meta property=\"og:description\" content=\"The Mission Brief: It\u2019s Time For a New Play Retargeting was layered onto UA and SMS efforts, and also tracked against them. 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