{"id":1941,"date":"2025-07-24T04:02:42","date_gmt":"2025-07-24T11:02:42","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1941"},"modified":"2025-07-31T09:06:15","modified_gmt":"2025-07-31T16:06:15","slug":"tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/","title":{"rendered":"\uae30\uc874 \uc2dc\uc2a4\ud15c\uc744 \uc644\uc804\ud788 \ubd84\ud574\ud558\uace0 \ub354 \ub098\uc740 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uae30: DSP\ub97c \ucc98\uc74c\ubd80\ud130 \ub2e4\uc2dc \ub9cc\ub4dc\ub294 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 \uad50\ud6c8"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1201\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg 2134w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1-300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1-1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1-768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1-1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1-2048x1153.jpg 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/figure>\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#005141\" class=\"has-inline-color\">\uc800\uc790 \uc18c\uac1c<\/mark><\/p><cite><mark style=\"background-color:rgba(0, 0, 0, 0);color:#005141\" class=\"has-inline-color\"><strong>\uc544\ub9cc \uc0ac\ub9b0\uc740 \uc544\ub974\ud0a4\uc758 CEO\ub85c\uc11c, \uc81c\ud488, \ubb38\ud654, \ucf54\ub4dc \ub4f1 \ubaa8\ub4e0 \uba74\uc5d0\uc11c \ud68c\uc0ac\uc758 DSP\ub97c \uc644\uc804\ud788 \uc0c8\ub86d\uac8c \uc7ac\uad6c\ucd95\ud558\ub294 \ud504\ub85c\uc81d\ud2b8\ub97c \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong> \uadf8\ub294 \ub450 \ubc88\uc9f8\ub85c \uad11\uace0 \uae30\uc220 \ud68c\uc0ac CEO\ub97c \ub9e1\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4(\uccab \ubc88\uc9f8\ub294 2012\ub144\uc5d0 DSP\ub97c \uc124\ub9bd\ud588\ub294\ub370, \ub2e4\uc2dc\ub294 \uc548 \ud558\uaca0\ub2e4\uace0 \ub9f9\uc138\ud588\uc5c8\uc8e0\u2026 \ud558\uc9c0\ub9cc \ud68c\uc0ac\ub97c \uc7ac\uac74\ud558\ub294 \ub3c4\uc804\uc5d0 \ub9e4\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4). \uc544\ub9cc\uc740 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ub0b4\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ubab0\ub450\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucca0\uc800\ud788 \uc9c0\ud0a4\uace0, \uc804\uccb4 \ub9c8\ucf00\ud305 \ud37c\ub110\uc744 \uc544\uc6b0\ub974\uba70, \ud5c8\ud669\ub41c \uc9c0\ud45c\uac00 \uc544\ub2cc ROAS(\uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960)\ub97c \ubaa9\ud45c\ub85c \ud558\ub294 \ub9c8\ucf00\ud305\uc744 \ucd94\uad6c\ud569\ub2c8\ub2e4. \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54 \uc678\uacfd\uc5d0 \uac70\uc8fc\ud558\ub294 \uadf8\ub294 \ub0ae\uc5d0\ub294 Aarki\ub97c \uc6b4\uc601\ud558\uace0, \ubc24\uc5d0\ub294 \ub2ed, \ud1a0\ub07c, \uadf8\ub9ac\uace0 \ub450 \ub9c8\ub9ac\uc758 \ub369\uce58 \ud070 \uac1c\uc640 \ud568\uaed8 \ub9c8\ub2f9\uc5d0\uc11c \uc2dc\uac04\uc744 \ubcf4\ub0c5\ub2c8\ub2e4. \ub2ec\uac40\uacfc \uad11\uace0 \uae30\uc220\uc5d0 \ub300\ud55c \uadf8\uc758 \uc9c0\uc2dd\uc740 \uc5b8\uc81c\ub4e0 \uc694\uccad\ud558\uc2dc\uba74 \uc81c\uacf5\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/mark><\/cite><\/blockquote><\/figure>\n\n\n\n<p>2023\ub144 1\uc6d4, \uc81c\uac00 Aarki\uc758 CEO \uc790\ub9ac\uc5d0 \uc62c\ub790\uc744 \ub54c \ud68c\uc0ac\ub294 \uc911\ub300\ud55c \uae30\ub85c\uc5d0 \uc11c \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \uc81c\ud488\uc740 \ub178\ud6c4\ud654\ub418\uc5c8\uace0, \ud68c\uc0ac \ubb38\ud654\ub294 \ub290\ub9ac\uace0 \uacbd\uc9c1\ub418\uc5b4 \uc788\uc5c8\uc73c\uba70, \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub294 \ubcf5\uc7a1\ud558\uace0 \ube44\ud6a8\uc728\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ucd5c\uc801\ud654\ud558\ub294 \ucc28\uc6d0\uc774 \uc544\ub2c8\ub77c, \uc804\uba74\uc801\uc778 \uac1c\ud3b8\uc774 \ud544\uc694\ud55c \uc0c1\ud669\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc3d\uc5c5\uc790\ub85c\uc11c \uc800\ub294 \uc774\uc804\uc5d0 \uc131\uacf5\uc801\uc778 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc77c\uad6c\uc5b4 \ubcf8 \uacbd\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uae30\uc5c5 \ud68c\uc0dd\uc740 \uc644\uc804\ud788 \ub2e4\ub978 \ucc28\uc6d0\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4. \ucc98\uc74c\ubd80\ud130 \ub2e4\uc2dc \uc2dc\uc791\ud558\ub294 \uac83\uacfc\ub294 \ub2ec\ub9ac, \uae30\uc874 \uae30\uc5c5\uc744 \ud68c\uc0dd\uc2dc\ud0a8\ub2e4\ub294 \uac83\uc740 \ubfcc\ub9ac \uae4a\uc740 \uc2b5\uad00, \ub0a1\uc740 \uc0ac\uace0\ubc29\uc2dd, \uadf8\ub9ac\uace0 \ubcc0\ud654\uc5d0 \uc800\ud56d\ud558\ub294 \ubb38\ud654\uc640 \uc2f8\uc6cc\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc2e4\ud328\ud560 \ud655\ub960\uc774 \ub9e4\uc6b0 \ub192\uc558\uace0, \uc131\uacf5\uc740 \uacb0\ucf54 \ubcf4\uc7a5\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\uac00 \uc774 \ubb38\uc81c\ub97c \uc5b4\ub5bb\uac8c \uc811\uadfc\ud588\uace0, \ubb34\uc5c7\uc744 \ubc30\uc6e0\ub294\uc9c0 \uc54c\ub824\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-embrace-radical-honesty-about-what-s-broken\"><strong>1. \ubb34\uc5c7\uc774 \uc798\ubabb\ub418\uc5c8\ub294\uc9c0\uc5d0 \ub300\ud574 \uacfc\uac10\ud558\uac8c \uc194\uc9c1\ud574\uc9c0\uc138\uc694<\/strong><\/h3>\n\n\n\n<p>\uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc810\uc9c4\uc801\uc778 \uac1c\uc120\uc774 \uc544\ub2c8\ub77c, \ub0c9\ud639\ud560 \uc815\ub3c4\ub85c \uc194\uc9c1\ud55c \ud3c9\uac00\uc600\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uae30\uc220 \uc2a4\ud0dd\ubd80\ud130 \ub0b4\ubd80 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uc9c0 \uc54a\ub294 \ubd80\ubd84\uc744 \uacf5\uac1c\uc801\uc73c\ub85c \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud22c\uba85\uc131\uc740 \ubd88\ud3b8\ud588\uc9c0\ub9cc \ud544\uc218\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. Aarki 1.0\uc744 \ud2b9\uc9d5\uc9d3\ub294 \uc5ec\ub7ec \uacb9\uc758 \uc7a5\ubcbd\uacfc \ube44\uacf5\uac1c \ud68c\uc758 \ub4a4\uc5d0 \uc228\ub294 \ub300\uc2e0, \uc6b0\ub9ac\ub294 \ud604\uc2e4\uc744 \uc815\uba74\uc73c\ub85c \ub9c8\uc8fc\ud558\uae30\ub85c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-start-over-and-mean-it\"><strong>2. \ucc98\uc74c\ubd80\ud130 \ub2e4\uc2dc \uc2dc\uc791\ud558\uace0 \uc9c4\uc2ec\uc73c\ub85c \uc784\ud558\uc138\uc694<\/strong><\/h3>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \uc218\uc815\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc644\uc804\ud788 \uc0c8\ub86d\uac8c \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. \ud310\ub9e4\ub97c \uc911\ub2e8\ud558\uace0, \uc2dc\ub300\uc5d0 \ub4a4\ub5a8\uc5b4\uc9c4 \uae30\uc220 \uc2a4\ud0dd\uc744 \ud574\uccb4\ud588\uc73c\uba70, \uc804 \uc9c1\uc6d0\uc774 \uc81c\ud488 \uc7ac\uad6c\ucd95\uc5d0 \uc804\ub150\ud588\uc2b5\ub2c8\ub2e4. \uc815\ub9d0 \ub450\ub824\uc6b4 \uacb0\uc815\uc774\uc5c8\uc2b5\ub2c8\ub2e4! \ub9e4\ucd9c\uacfc \ud310\ub9e4\ub294 \uc911\ub2e8\ub418\uc5c8\uc9c0\ub9cc, \ub355\ubd84\uc5d0 \uc624\ub298\ub0a0 \uc2dc\uc7a5\uc5d0 \uc9c4\uc815\uc73c\ub85c \ub9de\ub294 \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \ub370 \ubaa8\ub4e0 \uc5ed\ub7c9\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc804\ub7b5\uc744 \uc81c\ud488\uc5d0 \uae4a\uc219\uc774 \ud1b5\ud569\ud558\uace0, \uace0\uac1d \uc720\uc9c0\ub97c \ud575\uc2ec \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c \uc0bc\ub294 \uac83\uc744 \uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-transforming-culture-is-harder-than-tech\"><strong>3. \ubb38\ud654 \ubcc0\ud601\uc740 \uae30\uc220 \ubcc0\ud601\ubcf4\ub2e4 \uc5b4\ub835\ub2e4<\/strong><\/h3>\n\n\n\n<p>\uae30\uc220\uc744 \uc7ac\uad6c\ucd95\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc5b4\ub824\uc6e0\ub358 \uac83\uc740 \ubb38\ud654\ub97c \ubc14\uafb8\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. Aarki 1.0\uc740 \ub108\ubb34 \ub9ce\uc740 \uacc4\uce35 \uad6c\uc870, \ud3d0\uc1c4\uc801\uc778 \uc18c\ud1b5, \ubd80\uc11c \uac04 \uc7a5\ubcbd, \uadf8\ub9ac\uace0 \ucc45\uc784\uac10 \ubd80\uc871\uc73c\ub85c \ud22c\uba85\uc131\uc774 \uacb0\uc5ec\ub418\uc5b4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac\ub294 \ud300 \uc790\uccb4\ub97c \uc7ac\uad6c\ucd95\ud558\ub294 \uc5b4\ub824\uc6b4 \uacb0\uc815\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4. \uae30\uc874 \ud300\uc6d0 \uc57d 801\uba85\uc774 \ub5a0\ub0ac\uace0, \uc601\uc5c5 \uc870\uc9c1 \uc804\uccb4\ub97c \uad50\uccb4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \ud22c\uba85\uc131, \ucc45\uc784\uac10, \uadf8\ub9ac\uace0 \uc8fc\uc778\uc758\uc2dd\uc744 \uc911\uc2dc\ud558\ub294 \ud6c4\ubcf4\uc790\ub4e4\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \uace0\ub824\ud588\uc2b5\ub2c8\ub2e4. \uba85\ud655\ud55c KPI, \uac00\uc2dc\uc801\uc778 \uc131\uacfc \uc9c0\ud45c, \uadf8\ub9ac\uace0 \uc5c4\uaca9\ud55c \ucc45\uc784 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. JIRA\uc640 Confluence\ub294 \uae30\uc220\uc801\uc778 \uce21\uba74\ubfd0 \uc544\ub2c8\ub77c \uac1c\ubc29\uc801\uc774\uace0 \ud22c\uba85\ud55c \uc870\uc9c1 \ubb38\ud654\ub97c \uc704\ud55c \ud575\uc2ec \ub3c4\uad6c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc758 Aarki\ub294 \uc5f4\ub9b0 \uc18c\ud1b5, \uc2e0\uc18d\ud55c \ud53c\ub4dc\ubc31, \uadf8\ub9ac\uace0 \uc194\uc9c1\ud55c \ucc45\uc784\uac10\uc744 \ubc14\ud0d5\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-recruiting-talent-when-you-re-struggling\"><strong>4. \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \ub54c \uc778\uc7ac\ub97c \ucc44\uc6a9\ud558\ub294 \ubc29\ubc95<\/strong><\/h3>\n\n\n\n<p>\uacbd\uc601 \uc815\uc0c1\ud654 \uc2dc\uae30\uc5d0 \uc778\uc7ac\ub97c \ucc44\uc6a9\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc790\uae08\ub825\uc774 \ud48d\ubd80\ud558\uace0 \uaddc\ubaa8\uac00 \ud070 \uacbd\uc7c1\uc0ac\ub4e4\uacfc \ub9de\uc11c \uc2f8\uc6cc\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc2e4\ud328 \uc9c1\uc804\uc774\ub77c\uace0 \uc5ec\uaca8\uc9c0\ub294 \ud68c\uc0ac\uc5d0 \ub204\uac00 \ud569\ub958\ud558\uace0 \uc2f6\uc5b4 \ud558\uaca0\uc2b5\ub2c8\uae4c? \uc77c\ubc18\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ubcf4\uc778 \uc9c0\uc6d0\uc790\ub294 \ub450 \ubd80\ub958\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \ube44\uc804\uc5d0 \uae4a\uc740 \uacf5\uac10\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4(\ub300\ubd80\ubd84 \uc774\uc804 \ud300\uc774\ub098 \uc778\ub9e5 \ucd9c\uc2e0)\uacfc, \uc194\uc9c1\ud788 \ub9d0\ud574\uc11c \uc138 \ubc88\uc9f8, \ub124 \ubc88\uc9f8\ub85c \uace0\ub824\ud588\ub358 \uc0ac\ub78c\ub4e4\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub9ac\ub354\uc2ed\uc744 \uad6c\ucd95\ud558\ub824\uba74 \uc9c0\uc18d\uc801\uc778 \uc5ed\ub7c9 \uac15\ud654\uac00 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uc5b4\ub5bb\uac8c\ub4e0 \ub04c\uc5b4\ub4e4\uc77c \uc218 \uc788\ub294 \uc0ac\ub78c\ub4e4\uacfc \ud568\uaed8 \uc77c\ud558\ub2e4\uac00, \ud68c\uc0ac\uc758 \ubc1c\uc804\uc774 \ud655\uc2e4\ud574\uc9d0\uc5d0 \ub530\ub77c \uc810\ucc28 \ub354 \ub6f0\uc5b4\ub09c \uc778\uc7ac\ub97c \uc601\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ub0c9\uc815\ud558\uace0 \uc794\uc778\ud558\uac8c \ubcf4\uc77c \uc218\ub3c4 \uc788\uc9c0\ub9cc, \uc81c\ud55c\ub41c \uc790\uc6d0\uacfc \uc2dc\uae09\ud55c \uc0c1\ud669 \uc18d\uc5d0\uc11c\ub294 \ud604\uc2e4\uc801\uc778 \ud310\ub2e8\uc774 \ud544\uc218\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc774 \ubb34\ub108\uc9c8 \uac83 \uac19\uc740 \uc21c\uac04\ub3c4 \ub9ce\uc558\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \uacb0\ucf54 \ud3ec\uae30\ud558\uc9c0 \uc54a\uace0 \ub04a\uc784\uc5c6\uc774 \ud300\uc744 \ub2e4\ub4ec\uace0 \uac15\ud654\ud574 \ub098\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-product-excellence-drives-everything-else\"><strong>5. \uc81c\ud488\uc758 \uc6b0\uc218\uc131\uc774 \ubaa8\ub4e0 \uac83\uc744 \uc88c\uc6b0\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<p>\ub2f9\uc0ac\uc758 \uc0c8\ub85c\uc6b4 DSP \ud50c\ub7ab\ud3fc\uc778 Encore\ub294 \uc804\uccb4 \ud37c\ub110 \uc131\ub2a5, \uc2ec\uce35 \uc2e0\uacbd\ub9dd, SKAN4 \uaddc\uc815 \uc900\uc218 \ubc0f \uace0\uac1d \uc720\uc9c0 \uc911\uc2ec\uc758 \uacb0\uacfc\ub97c \uc704\ud574 \ucc98\uc74c\ubd80\ud130 \uc0c8\ub86d\uac8c \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc81c\ud488\uc758 \uc6b0\uc218\uc131\uc5d0 \ub04a\uc784\uc5c6\uc774 \uc9d1\uc911\ud588\uc73c\uba70, \uc81c\ub300\ub85c \ub41c \uc81c\ud488\uc774 \uadf8 \uc5b4\ub5a4 \uc601\uc5c5 \ud504\ub808\uc820\ud14c\uc774\uc158\ubcf4\ub2e4 \uac15\ub825\ud55c \ud798\uc744 \ubc1c\ud718\ud560 \uac83\uc774\ub77c\ub294 \ud655\uace0\ud55c \uc2e0\ub150\uc744 \uac00\uc9c0\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \uc2dc\uc7a5 \uac80\uc99d\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc2e0\ub150\uc774 \ub354\uc6b1 \uac15\ud654\ub418\uc5c8\uc9c0\ub9cc, \uc2e4\ud328\uc758 \uc704\ud5d8\uc740 \uc5b8\uc81c\ub098 \ub3c4\uc0ac\ub9ac\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-profitability-as-a-discipline\"><strong>6. \uc218\uc775\uc131\uc774\ub77c\ub294 \ud559\ubb38 \ubd84\uc57c<\/strong><\/h3>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \ub2e8\uc21c\ud788 &quot;\ubb34\uc870\uac74 \uc131\uc7a5&quot;\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc0bc\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc624\ud788\ub824 \uc218\uc775\uc131\uc744 \ud558\ub098\uc758 \uaddc\uc728\ub85c \uc0bc\uace0 \uadf8 \ud6a8\uacfc\ub97c \uac80\uc99d\ud558\ub294 \uc9c0\ud45c\ub85c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uace0\ud1b5\uc2a4\ub7ec\uc6b4 \uc120\ud0dd\uc744 \uac10\uc218\ud558\uace0, \uc790\uc6d0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uba70, \uc5b4\ub824\uc6b4 \uacb0\uc815\uc744 \ub04a\uc784\uc5c6\uc774 \ub0b4\ub824\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\uc6b0 \ud798\ub4e0 \uacfc\uc815\uc774\uc5c8\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uc5c4\uaca9\ud55c \uaddc\uc728\uc740 \uc6b0\ub9ac\uc758 \uacbd\uc601 \uc815\uc0c1\ud654 \uc804\ub7b5\uc758 \ucd08\uc11d\uc774 \ub418\uc5c8\uace0, \uc6b0\ub9ac\uac00 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \uac00\uace0 \uc788\ub2e4\ub294 \ud655\uc2e0\uc744 \ub0b4\ubd80\uc801\uc73c\ub85c \uc2ec\uc5b4\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-lessons-for-founders-navigating-a-turnaround\"><strong>7. \uae30\uc5c5 \ud68c\uc0dd\uc744 \uc774\ub04c\uc5b4\uac00\ub294 \ucc3d\uc5c5\uc790\ub97c \uc704\ud55c \uad50\ud6c8<\/strong><\/h3>\n\n\n\n<p>\ub9cc\uc57d \ub2f9\uc2e0\uc774 \uacbd\uc601 \ud601\uc2e0\uc758 \uc704\uae30\uc5d0 \uc9c1\uba74\ud588\ub2e4\uba74, \uac00\uc7a5 \ud798\ub4e0 \uc9c4\uc2e4\uc740 \ubc14\ub85c \uc774\uac83\uc785\ub2c8\ub2e4. \ud601\uc2e0\uc740 \uc810\uc9c4\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacfc\uac10\ud558\uace0 \ub2e8\ud638\ud55c \ud589\ub3d9\uc774 \ud544\uc694\ud558\uba70, \ucc98\ucc38\ud558\uac8c \uc2e4\ud328\ud560 \uc218\ub3c4 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1b\uc544\ub4e4\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2f9\uc2e0\uc774 \uc628\uc804\ud788, \ud22c\uba85\ud558\uac8c, \uadf8\ub9ac\uace0 \uc6a9\uac10\ud558\uac8c \ud5cc\uc2e0\ud55c\ub2e4\uba74, \uc81c\ud488\ubfd0 \uc544\ub2c8\ub77c \uc870\uc9c1 \uc804\uccb4\uc758 \uadfc\ubcf8\uc801\uc778 \uac00\uce58\uad00\uc744 \uc7ac\ud3b8\ud560 \uae30\ud68c\ub97c \uc5bb\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud22c\uba85\ub3c4:<\/strong> \uace0\ud1b5\uc2a4\ub7fd\ub354\ub77c\ub3c4 \uacfc\uac10\ud55c \uac1c\ubc29\uc131.<\/li>\n\n\n\n<li><strong>\ucc45\uc784:<\/strong> \uba85\ud655\ud55c \uce21\uc815 \uae30\uc900, \uacb0\uacfc \ubc0f \uac00\uc2dc\uc801\uc778 \uae30\ub300\uce58\ub97c \ud3ec\ud568\uc2dc\ud0a4\uc2ed\uc2dc\uc624.<\/li>\n\n\n\n<li><strong>\uc0c8\ub85c\uc6b4 \uc2dc\uc791\uc744 \uc704\ud55c \uc6a9\uae30:<\/strong> \uae30\uc874 \uad6c\uc870\ub97c \uc644\uc804\ud788 \ud5c8\ubb3c\uace0 \ub354 \ub098\uc740 \uac83\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubb38\ud654\uac00 \ubaa8\ub4e0 \uac83\ubcf4\ub2e4 \uc6b0\uc120\uc774\ub2e4:<\/strong> \uae30\uc220\uc801 \uc7ac\uac74\uc740 \uc5b4\ub824\uc6b4 \uc77c\uc774\uc9c0\ub9cc, \ubb38\ud654\uc801 \uc7ac\uac74\uc740 \ud6e8\uc52c \ub354 \uc5b4\ub835\uace0 \ud6e8\uc52c \ub354 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc544\ub974\ud0a4\ub97c \uc7ac\uac74\ud558\ub294 \uac83\uc740 \ud655\uc2e4\ud558\uac70\ub098 \uc548\uc804\ud55c \uc77c\uc774 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc5b4\ub824\uc6e0\uc8e0. \ud558\uc9c0\ub9cc \uc774 \uacfc\uc815\uc744 \ud1b5\ud574 \ub9ac\ub354\uc2ed, \ud68c\ubcf5\ub825, \uadf8\ub9ac\uace0 \uc81c\ud488\uacfc \ubb38\ud654\uc5d0 \ub300\ud55c \ub04a\uc784\uc5c6\ub294 \uc9d1\uc911\ub825\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uad50\ud6c8\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub354 \ub098\uc740 \uac83\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ubaa8\ub4e0 \uac83\uc744 \ud5c8\ubb3c\uc5c8\uace0, \uadf8 \uacb0\uacfc \ub354\uc6b1 \uac15\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>About The Author Aman Sareen is CEO of Aarki, where he\u2019s led a full-scale rebuild of the company\u2019s DSP from the ground up\u2014product, culture, and code included. He\u2019s a second-time &#8230;<\/p>","protected":false},"author":15,"featured_media":1946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch\" \/>\n<meta property=\"og:description\" content=\"About The Author Aman Sareen is CEO of Aarki, where he\u2019s led a full-scale rebuild of the company\u2019s DSP from the ground up\u2014product, culture, and code included. He\u2019s a second-time ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aarki.com\/ko\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/\" \/>\n<meta property=\"og:site_name\" content=\"Aarki\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T11:02:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T16:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2134\" \/>\n\t<meta property=\"og:image:height\" content=\"1201\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/\"},\"author\":{\"name\":\"Abhishek\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#\\\/schema\\\/person\\\/7a3f8915280b7a82b36d29c8766fdc6e\"},\"headline\":\"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch\",\"datePublished\":\"2025-07-24T11:02:42+00:00\",\"dateModified\":\"2025-07-31T16:06:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/\"},\"wordCount\":871,\"image\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/\",\"url\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/\",\"name\":\"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch - Aarki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg\",\"datePublished\":\"2025-07-24T11:02:42+00:00\",\"dateModified\":\"2025-07-31T16:06:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#\\\/schema\\\/person\\\/7a3f8915280b7a82b36d29c8766fdc6e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg\",\"width\":2134,\"height\":1201},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aarki.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#website\",\"url\":\"https:\\\/\\\/www.aarki.com\\\/\",\"name\":\"Aarki\",\"description\":\"AI-Enabled Mobile Marketing Platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aarki.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#\\\/schema\\\/person\\\/7a3f8915280b7a82b36d29c8766fdc6e\",\"name\":\"Abhishek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g\",\"caption\":\"Abhishek\"},\"url\":\"https:\\\/\\\/www.aarki.com\\\/ko\\\/author\\\/abhishek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch - Aarki","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aarki.com\/ko\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/","og_locale":"ko_KR","og_type":"article","og_title":"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch","og_description":"About The Author Aman Sareen is CEO of Aarki, where he\u2019s led a full-scale rebuild of the company\u2019s DSP from the ground up\u2014product, culture, and code included. He\u2019s a second-time ...","og_url":"https:\/\/www.aarki.com\/ko\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/","og_site_name":"Aarki","article_published_time":"2025-07-24T11:02:42+00:00","article_modified_time":"2025-07-31T16:06:15+00:00","og_image":[{"width":2134,"height":1201,"url":"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg","type":"image\/jpeg"}],"author":"Abhishek","twitter_card":"summary_large_image","twitter_misc":{"\uae00\uc4f4\uc774":"Abhishek","\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04":"4\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/#article","isPartOf":{"@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/"},"author":{"name":"Abhishek","@id":"https:\/\/www.aarki.com\/#\/schema\/person\/7a3f8915280b7a82b36d29c8766fdc6e"},"headline":"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch","datePublished":"2025-07-24T11:02:42+00:00","dateModified":"2025-07-31T16:06:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/"},"wordCount":871,"image":{"@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg","articleSection":["Insights"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/","url":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/","name":"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch - Aarki","isPartOf":{"@id":"https:\/\/www.aarki.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/#primaryimage"},"image":{"@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg","datePublished":"2025-07-24T11:02:42+00:00","dateModified":"2025-07-31T16:06:15+00:00","author":{"@id":"https:\/\/www.aarki.com\/#\/schema\/person\/7a3f8915280b7a82b36d29c8766fdc6e"},"breadcrumb":{"@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/#primaryimage","url":"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg","contentUrl":"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/07\/Amans-Blog-Tearing-It-Down-to-Build-It-Better_-Lessons-from-Rebuilding-a-DSP-from-Scratch-Option-2-1.jpg","width":2134,"height":1201},{"@type":"BreadcrumbList","@id":"https:\/\/www.aarki.com\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aarki.com\/"},{"@type":"ListItem","position":2,"name":"Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch"}]},{"@type":"WebSite","@id":"https:\/\/www.aarki.com\/#website","url":"https:\/\/www.aarki.com\/","name":"\uc544\ub974\ud0a4","description":"AI \uae30\ubc18 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aarki.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Person","@id":"https:\/\/www.aarki.com\/#\/schema\/person\/7a3f8915280b7a82b36d29c8766fdc6e","name":"\uc544\ube44\uc170\ud06c","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/secure.gravatar.com\/avatar\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g","caption":"Abhishek"},"url":"https:\/\/www.aarki.com\/ko\/author\/abhishek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/posts\/1941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/comments?post=1941"}],"version-history":[{"count":0,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/posts\/1941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/media\/1946"}],"wp:attachment":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/media?parent=1941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/categories?post=1941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/tags?post=1941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}