{"id":1881,"date":"2025-07-09T04:32:30","date_gmt":"2025-07-09T11:32:30","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1881"},"modified":"2025-07-13T23:33:15","modified_gmt":"2025-07-14T06:33:15","slug":"beat-the-4-bosses-holding-back-your-apps-growth","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/beat-the-4-bosses-holding-back-your-apps-growth\/","title":{"rendered":"\uc571 \uc131\uc7a5\uc744 \uac00\ub85c\ub9c9\ub294 4\uac00\uc9c0 \uc8fc\uc694 \uc7a5\uc560\ubb3c\uc744 \uadf9\ubcf5\ud558\uc138\uc694"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdqobGJ6DpvvGRk7pJ56ulhp8HMj8ghyEuShpsYmpni7RP4hIzzsmYXtw_QBQFKHOfTFFWTQ4bAhq6zqyNJko05fSstaE5sSAlxgKa8cF_D4Y4AK5Gf_4GWuTGTneb2odJZ339VuA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>\uc774 \ube14\ub85c\uadf8\ub294 \ud574\ub2f9 \uc138\uc158\uc5d0 \ub300\ud55c \uc804\uc220\uc801 \uc694\uc57d\uc785\ub2c8\ub2e4. <\/em><strong><em>Aarki\uc758 CRO\uc778 Avi Das<\/em><\/strong><em>, \uc5d0 <\/em><strong><em>\uc571 \uc131\uc7a5 \uc11c\ubc0b \ubca0\ub97c\ub9b0 2025<\/em><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-welcome-to-level-2025\"><strong>\ub808\ubca8 2025\uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n<p>\ub2f9\uc2e0\uc740 \uac00\ub4dd \ucc2c \uc804\ub9ac\ud488 \uc0c1\uc790\uc640 \uba4b\uc9c4 MarTech \uc7a5\ube44 \uc138\ud2b8\ub97c \uac00\uc9c0\uace0 \uc2dc\uc791\ud558\uc9c0\ub9cc, \ub9f5\uc740 \uc870\uc791\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc801\ub4e4\uc740 \uc775\uc219\ud569\ub2c8\ub2e4. \ud558\ub298 \ub192\uc774 \uce58\uc19f\ub294 CPI, \ub290\ub9b0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uc5c9\ub9dd\uc778 \ub370\uc774\ud130, \uc2dc\uc57c\uc758 \uc808\ubc18\uc744 \uac00\ub9b4 \ub9cc\ud07c \ub192\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc7a5\ubcbd \ub4f1, \ubaa8\ub4e0 \uc6c0\uc9c1\uc784\uc774 \ub9c8\uce58 \ub208\uc744 \uac00\ub9ac\uace0 \uc2f8\uc6b0\ub294 \uac83\ucc98\ub7fc \ub290\uaef4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub04a\uc784\uc5c6\ub294 \ub178\ub825\uc740 \ub2f9\uc2e0\uc744 \uad6c\uc6d0\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. &quot;\uc608\uc0b0 \uc99d\uc561&quot; \ubc84\ud2bc\uc744 \uacc4\uc18d\ud574\uc11c \ub204\ub974\ub294 \ub9c8\ucf00\ud130\ub294 \uacb0\uad6d \uac19\uc740 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ub354 \uc801\uc740 \uc218\uc775\uc744 \uc5bb\ub294 \ub370 \uadf8\uce60 \ubfd0\uc785\ub2c8\ub2e4. \uc9c4\uc815\ud55c \uc2b9\uc790\ub294 \ub124 \uac00\uc9c0 \ub09c\uad00, \uc989 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \uc608\uc0b0 \uacfc\ub2e4, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc815\uccb4, \ub370\uc774\ud130 \uc190\uc2e4, \uadf8\ub9ac\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uc131\uacfc \uac04\uc758 \uade0\ud615\uc744 \uc644\ubcbd\ud558\uac8c \uadf9\ubcf5\ud558\ub294 \uc0ac\ub78c\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ub2e8\uacc4\ub4e4\uc744 \ud074\ub9ac\uc5b4\ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdWX1d-EjdK5t9HtYSEwLFtNSjjHQyNrAUFSOiZKpMWjTfK3ivqHWAeJHjdN7TQD9iJHmeXf0JbCSrtnkszTDH3qF_9ar0VmW559_gtiP3elTyjt_e7nypvvwO_F6v2oNIOf7Dy?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boss-fight-1-ua-inflation-and-the-never-ending-loop\"><strong>\ubcf4\uc2a4\uc804 #1: UA \uc778\ud50c\ub808\uc774\uc158\uacfc \ub05d\uc5c6\ub294 \ub8e8\ud504<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdlsW3sbz4mQm5BuaWwl10X3fUOsezmbsD-EyT9av-d37yerF_Cg2XmcyJ7C7qjTFcI95v6EhZIsUteMjOmn1bhvRXs934Xx5XMYYqKJOu5O2zy3V7ZHBxmeAVfc8tArjLKOEa4?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.aarki.com\/ko\/insights\/mobile-app-user-acquisition-strategy\/?__hstc=251908822.98469078564d6043bb64834fb76fe892.1750765675623.1752238077390.1752249016433.16&amp;__hssc=251908822.2.1752249016433&amp;__hsfp=630760631\">\uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)<\/a> \ube44\uc6a9\uc740 <a href=\"https:\/\/bit.ly\/aarki-sing-q2-report\">\uc804\ub144 \ub300\ube44 12% \uc99d\uac00.<\/a> \uc608\uc0b0\uc740 26%\ub098 \uae09\uc99d\ud588\ub294\ub370, \uc0ac\uc6a9\uc790 \uc99d\uac00\uc728\uc740 \uc5b4\ub5a8\uae4c\uc694? <a href=\"https:\/\/www.statista.com\/statistics\/218984\/number-of-global-mobile-users-since-2010\/\">\ub2e8 2%.<\/a> \uadf8\uac74 \ud655\uc7a5\uc774 \uc544\ub2c8\ub77c, \ubc1c\uc804\uc73c\ub85c \uc704\uc7a5\ud55c \uc785\ucc30 \uacbd\uc7c1\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub294 \uc790\uc0ac\uc758 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \uc2dc\uc2a4\ud15c\uc774 \ud0c4\ud0c4\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc124\uce58 \uc218\ub3c4 \ud655\ubcf4\ud588\uace0, \uc720\uc9c0 \ud30c\ud2b8\ub108\ub3c4 \uc788\uc73c\ub2c8 \ucda9\ubd84\ud558\ub2e4\uace0 \uc5ec\uae30\uc8e0. \ud558\uc9c0\ub9cc \uadf8\ub4e4\uc774 \uac04\uacfc\ud558\ub294 \uac83\uc740 \uc774\ub7ec\ud55c &quot;\uc2e0\uaddc \uc0ac\uc6a9\uc790&quot; \uc911 \uc2e4\uc81c\ub85c\ub294 \uae30\uc874 \uc0ac\uc6a9\uc790, \uc989 \uc0c8\ub85c\uc6b4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc73c\ub85c \uc9d1\uacc4\ub418\ub294 \uc7ac\uc124\uce58 \uc0ac\uc6a9\uc790\uac00 \uc5bc\ub9c8\ub098 \ub418\ub294\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba87 \ub2ec \uc804\uc5d0 \uc774\ud0c8\ud588\ub358 \uc0ac\ub78c\ub4e4\uc774 \uc2e0\uaddc \uace0\uac1d\uc73c\ub85c \uc9d1\uacc4\ub418\ub294 \ud604\uc0c1\uc744 \ub9d0\ud558\ub294 \uac81\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc6a9\uc790 \ud480\uc774 \uc131\uc7a5\ud558\uc9c0 \uc54a\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud558\ub294 \ud604\uc0c1\uc785\ub2c8\ub2e4. \ub354 \ube44\uc2fc \ud3ec\ud138\uc744 \ud1b5\ud574 \uae30\uc874 \ud50c\ub808\uc774\uc5b4\ub4e4\uc744 \ub2e4\uc2dc \ub04c\uc5b4\ub4e4\uc774\ub294 \uac83\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc790, \uc774\uc81c \uc815\ub9d0 \ub180\ub77c\uc6b4 \uc0ac\uc2e4\uc744 \uc54c\ub824\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ub2e8 20%\uc758 \ube44\uc6a9\uc73c\ub85c \ub2e4\uc2dc \ud65c\uc131\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXft6cp3IncH43RLzzK_DiQtjgWrlp5ukdSWNk1aqaNTy1qJUof2p_6nqQ9uQhHnYWOpd9bbSeSzKMEv02WQek3AYHOOSzFMi6b7M3uANIALPQ7X1PN9-GBo-QTvp2pSjxkO-F1baw?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uc544\uc9c1 <a href=\"https:\/\/www.aarki.com\/ko\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/?__hstc=251908822.98469078564d6043bb64834fb76fe892.1750765675623.1752238077390.1752249016433.16&amp;__hssc=251908822.2.1752249016433&amp;__hsfp=630760631\">\ub9ac\ud0c0\uac9f\ud305(RT)<\/a> \uc5ec\uc804\ud788 \uc18c\uc678\ub429\ub2c8\ub2e4. <a href=\"https:\/\/www.appsflyer.com\/\">\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/a> \uc720\ub8cc \ub9ac\ub9c8\ucf00\ud305 \uc804\ud658\uc728\uc774 \uc720\ub8cc \uc124\uce58\uc728\ubcf4\ub2e4 10\ubc30 \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc608\uc0b0\uc740 \uc5ec\uc804\ud788 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\uc5d0 \uce58\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uc220\uc801\uc778 \uc624\ub958\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac74 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\ub97c \ub300\ud3ed \uc904\uc774\ub294 \uac8c \uc544\ub2c8\ub77c, \uade0\ud615\uc744 \uc7ac\uc870\uc815\ud558\ub294 \uac81\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uac04\uc774 90\uc77c\uc774\uace0, \uadf8 \uc774\ud6c4\uc5d0 \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub97c \uc7ac\ud655\ubcf4\ud55c\ub2e4\uba74? \ub9ac\ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud574\uc11c \ub354 \ube68\ub9ac \ub3c4\ub2ec\ud558\uace0, \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9(CAC)\uc774 \ub204\uc801\ub418\uae30 \uc804\uc5d0 \uac00\uce58\ub97c \ub418\ucc3e\uc73c\uc138\uc694. \ud544\uc694\ud55c \ub3c4\uad6c\ub294 \uc774\ubbf8 \uac16\ucdc4\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc6b4\uc601\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-so-why-start-retargeting-from-day-1\"><strong>\uadf8\ub807\ub2e4\uba74 \uc65c \uccab\ub0a0\ubd80\ud130 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd9tkqoDdYwPigTnpxiprbjyhwB_CjeUb9TCEJ6DnnrWqjO70c1L_L0xKsW7LEOsu3rHlxvcj032FXmr26Gx18uoIUZWDcKKzdnkXC_uGRsCSsk-iLoPs_U1rut-yM2OQYZSU5YEA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uc65c\ub0d0\ud558\uba74 <strong>\uc124\uce58 \ud69f\uc218\uac00 \uace7 \uc601\ud5a5\ub825\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/strong>. \uc2e4\uc9c8\uc801\uc778 \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc740 \uccab\ub0a0 \uc774\ud6c4\ubd80\ud130 \ub098\ud0c0\ub098\uba70, \ub9ac\ud0c0\uac9f\ud305\uc740 \ub2e4\ub978 \ubaa8\ub4e0 \ucc44\ub110\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \ub108\ubb34 \ub9ce\uc740 \uc571\ub4e4\uc774 \ube60\uc9c0\ub294 \ud568\uc815\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uae30\ub2e4\ub9bc\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 60\uc77c \ub610\ub294 90\uc77c \ub3d9\uc548 \ud65c\ub3d9\uc744 \uc911\ub2e8\ud560 \ub54c\uae4c\uc9c0 \ub9ac\ud0c0\uac9f\ud305\uc744 \ubbf8\ub8e8\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub54c\ucbe4\uc774\uba74 \uad6c\ub9e4 \uc758\ub3c4\ub294 \uc0ac\ub77c\uc9c0\uace0, \uacb0\uad6d\uc5d0\ub294 \ucc28\uac00\uc6b4 \uc7a0\uc7ac\uace0\uac1d\uc744 \ub2e4\uc2dc \ud65c\uc131\ud654\ud558\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uac8c \ub429\ub2c8\ub2e4. \uac00\uc7a5 \ud604\uba85\ud55c \ubc29\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? <strong>\uae30\uc5b5\ub825, \ud765\ubbf8, \uadf8\ub9ac\uace0 \ucd94\uc9c4\ub825\uc774 \uc544\uc9c1 \uc0b4\uc544\uc788\uc744 \ub54c \uc77c\ucc0d \uc2dc\uc791\ud558\uc138\uc694.<\/strong><\/p>\n\n\n\n<p>\ucd08\uae30 RT\uac00 \uc5b4\ub5bb\uac8c \ucc28\uc774\ub97c \ub9cc\ub4e4\uc5b4\ub0c8\ub294\uc9c0 \ubcf4\uc5ec\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UA\uac00 \ub9ac\ud0c0\uac9f\ud305\uc5d0\uc11c \ucc98\ub9ac\ud574\uc57c \ud560 \uc77c\uc744 \ub0ad\ube44\ud558\uc9c0 \uc54a\ub3c4\ub85d \ud558\uc138\uc694.<\/strong> \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc790\uc2e0\ub3c4 \ubaa8\ub974\uac8c \uac12\ube44\uc2fc \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\ub97c \ud1b5\ud574 \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ud6e8\uc52c \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \uc774\ud0c8 \uace0\uac1d\uc744 \uc870\uae30\uc5d0 \ud3ec\ucc29\ud558\uba74 \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9(CAC)\uc744 \ubd80\ud480\ub9ac\uc9c0 \uc54a\uace0\ub3c4 \uac00\uce58\ub97c \ub418\ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>SMS + \ub9ac\ud0c0\uac9f\ud305 &gt; SMS \ub2e8\ub3c5:<\/strong> \ud55c \uace0\uac1d\uc0ac\ub294 SMS \uc608\uc0b0\uc758 \uc77c\ubd80\ub97c RT\uc5d0 \ud560\ub2f9\ud558\uc5ec \uc989\uac01\uc801\uc778 \uc131\uacfc \ud5a5\uc0c1\uc744 \uacbd\ud5d8\ud588\uc2b5\ub2c8\ub2e4. SMS\ub294 \ub3c4\ub2ec\ub960\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud588\uc9c0\ub9cc, RT\ub294 \uc774\ud0c8 \uace0\uac1d\uc744 \ub2e4\uc2dc \uc720\uc785\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ub450 \uac00\uc9c0\ub97c \uacb0\ud569\ud55c \uc804\ub7b5\uc774 SMS\ub9cc \uc0ac\uc6a9\ud588\uc744 \ub54c\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc624\ud504\ub77c\uc778 \ud65c\ub3d9 \ubc0f \ubaa8\ubc14\uc77c \ud6c4\uc18d \uc870\uce58:<\/strong> \uc624\ud504\ub77c\uc778 \uc774\ubca4\ud2b8\ub294 \ub2e8\uc21c\ud788 \uc624\ud504\ub77c\uc778 \ubc29\ubb38\uac1d \uc720\uce58\uc5d0\ub9cc \uadf8\uccd0\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc800\ud76c\ub294 \ube0c\ub79c\ub4dc\uac00 \uc624\ud504\ub77c\uc778 \uc811\uc810\uc744 \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4\ub85c \ud655\uc7a5\ud558\uace0, \ucc38\uc11d\uc790\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \ud0c0\uac9f\ud305 \uad11\uace0\ub97c \ud1b5\ud574 \uc778\uc9c0\ub3c4\ub97c \ud589\ub3d9\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc77c\ucc0d \uc2dc\uc791\ud558\uc138\uc694. \uae30\uc138\ub97c \uc62c\ub9ac\uc138\uc694. \uccab\ub0a0 \ucd5c\uace0 \uc810\uc218\uc5d0 \uc5f0\uc5f0\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boss-fight-2-creative-gridlock\"><strong>\ubcf4\uc2a4\uc804 #2: \ucc3d\uc758\uc801\uc778 \uad50\ucc29\uc0c1\ud0dc<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdfJEL_MPbni4tMyOU6OsoDAzEMpvQS7HJS9mYeRKqIX-NwTNMrySp2nK7is6kxmAPiQo1mOd1ZGN0o_6ZaoFCb6H2kr4Q4CMr8uNx2-jFi0Z2idP4zcJ5aOr4cN3rm2686ZSb8?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ucc3d\uc758\ub825\uc740 \uac00\uc7a5 \uac15\ub825\ud55c \ubb34\uae30\uac00 \ub418\uc5b4\uc57c \ud558\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \ud300\uc740 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uc0b0\uc774 \ub298\uc5b4\ub0a0\uc218\ub85d \ub300\ubd80\ubd84\uc758 \ud300\uc740 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uc591\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uacb0\uacfc\ubb3c\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uac8c \ub418\ub294\ub370, \uc774\ub294 \uc18d\ub3c4\ub294 \ube60\ub974\uc9c0\ub9cc \ud6a8\uc728\uc131\uc740 \ub5a8\uc5b4\uc9c0\ub294 \uacb0\uacfc\ub97c \ub0b3\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0dd\uc0b0\ub7c9\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc571\ub4e4\uc740 \uc774\uc81c \ub9e4\ub2ec \uc218\uc2ed \uac00\uc9c0\uc758 \uc0c8\ub85c\uc6b4 \ubcc0\ud615 \ubc84\uc804\uc744 \ucd9c\uc2dc\ud558\uace0 \uc788\uc73c\uba70, \ubaa8\ub4e0 \uc9c0\ucd9c \ub4f1\uae09\uc5d0\uc11c \uc0dd\uc0b0\ub7c9\uc774 \ub450 \uc790\ub9bf\uc218 \uc99d\uac00\uc728\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"https:\/\/darwinsoftware.io\/2023\/03\/a-survey-on-the-current-state-of-creative-testing-in-digital-marketing\/\"> \uc2e4\uc81c\ub85c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc131\uacfc\ub97c \ub0b4\ub294 \ub9c8\ucf00\ud130\ub294 10~20%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/a> \uadf8\uac74 \ub9c8\uce58 \uc804\uc124\uc801\uc778 \ubb34\uae30\ub97c \uc5bb\uace0\ub3c4 \ud55c \ubc88\ub3c4 \uc7a5\ucc29\ud558\uc9c0 \uc54a\ub294 \uac83\uacfc \uac19\uc544\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXekNOFC6O_SUWLpaYiuFVSJOjB1xWslcsltMER0sTNiAeE9PL6aWt1S1X4Gzso0jtv1W3a_EcIH2pR4mEOKzJK9tMjwdoFw54znYRTHM4sKr2VHmuiisI7wUvXyVG6yKIQrye6ZfA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>AI\ub294 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud574 \uc904 \uac83\uc73c\ub85c \uae30\ub300\ub418\uc5c8\uc9c0\ub9cc, \uc591\uc9c8\uc758 \ub370\uc774\ud130\ub97c \uc785\ub825\ud574\uc57c\ub9cc \uadf8 \ud488\uc9c8\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0\uc11c Aarki\uc640 \uac19\uc740 \ud30c\ud2b8\ub108\uac00 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. Aarki\ub294 \uc790\uccb4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub7a9\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \ud53c\ub4dc\ubc31\uc744 \uac15\ub825\ud55c \uacb0\uacfc\ubb3c\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub294 AI \uc778\ud504\ub77c\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ud30c\ud2b8\ub108\ub4e4\uc774 \uc774\ub7ec\ud55c \uc778\ud504\ub77c\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <strong>\ucc3d\uc758\uc801\uc778 \ud53c\ub4dc\ubc31 \ub8e8\ud504<\/strong>, \uc131\ub2a5 \ub370\uc774\ud130\uc640 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \ubc18\ubcf5 \uc791\uc5c5\uc744 \ud1b5\ud574 \uad6c\ub3d9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-the-right-system-clicks-it-shows\"><strong>\uc801\ud569\ud55c \uc2dc\uc2a4\ud15c\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uba74 \uadf8 \ud6a8\uacfc\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<p>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc791\uc5c5\uc740 \ub354 \uc774\uc0c1 \uac12\ube44\uc2fc \ucd94\uce21\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \uac70\ub450\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uba87\uba87 \ud30c\ud2b8\ub108\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc774 \ub2e8\uacc4\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub118\uc5c8\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/rovio-case-study\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOXPGNd923dkxxj06ATbUoRuEW1CIsnAxBIHNNrFDyMS7plEblxg21S7ThVkktldKHomKE0obDkoE-GW9atPC9LHod8Vonx9WKfQqiOzfBDpdrX_l1ykyWHBKR5U_li7TT4LKj9A?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:629px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/apps-case-study\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd4Yo8y0Axg_jPdditzRYUbgKSzlWO0pZwdL71aRfo5RTnc5Qm6IRKQ7f0tNBxxtQ-qEq0pmxPkyhlUY5496GNAEuXJfdAb9HwNbf7nR6gUa9jj1TlwUCfLTy1SjIScm9uAwIOCBg?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:633px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/retargeting-performance-at-scale-delivering-74-over-dhgates-roas-goal\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0c4dJ4Fy7zszyIkHmRibUYMUQc46jjhiwEaU8Ww8tHSz8uc2PvkRBeoE1cLrvH_O1QaxqDhOJOhqNMr7-O_XF5ICYkFKkVqHEag1okfV3pdlBZT4X4vNsHVuWBcblmzsKRutruA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:638px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p>\ud575\uc2ec\uc740 \ubaa8\ub4c8\uc2dd \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud30c\uc774\ud504\ub77c\uc778\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa9\uc801 \uc788\ub294 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\uace0, AI\uc5d0 \ud5c8\ud669\ub41c \uc9c0\ud45c\uac00 \uc544\ub2cc \uc2e4\uc81c \uc2e0\ud638\ub97c \uc785\ub825\ud558\uc138\uc694. \ubaa8\ub4e0 \uc544\uc774\ub514\uc5b4\ub97c \uc791\uc740 \ubcf4\uc2a4\ucc98\ub7fc \uc0dd\uac01\ud558\uace0, \ucd9c\uc2dc\ud558\uace0, \ud559\uc2b5\ud558\uace0, \uac1c\uc120\ud558\uace0, \ucd5c\uc885 \uc2b9\uc778\uc744 \ubc1b\uc744 \ub54c\uae4c\uc9c0 \uacc4\uc18d \ucd94\uc9c4\ud558\uc138\uc694.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boss-fight-3-signal-loss-data-is-the-old-oil\"><strong>\ubcf4\uc2a4\uc804 #3: \uc2e0\ud638 \uc190\uc2e4 \u2013 \ub370\uc774\ud130\ub294 \ub0a1\uc740 \uc11d\uc720\ub2e4<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcBq5uqyfWPE562TPLb5J6u2ItBx0SyC1D4onFMRd40IRszF-GWsxcRg3v0OiZ5ra4gtxKjQrql1weCuFy1y_8m8qNIgVPmqavwwfNSsk-CYlnlqDpysIJRS0O7l4eZZwVT2yKtEg?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ub370\uc774\ud130\ub294 \ud55c\ub54c \uc5f0\ub8cc\uc600\uc9c0\ub9cc, \uc774\uc81c\ub294 \ub9c8\ucc30\uc758 \uc6d0\uc778\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uc815\ucc45\uc758 \ubcc0\ud654\ub85c \ud611\uc5c5\uc740 \ubb3c\ub860 \uc815\ubcf4 \uc804\ub2ec\ub9c8\uc800 \uc704\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \ub9c9\ub300\ud55c \uc591\uc758 \uc790\uc0ac \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc9c0\ub9cc \uacf5\uc720\ub97c \uaebc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ubaa8\ub450\uac00 \uac01\uc790 \uace0\ub9bd\ub41c \ucc44 \ubd88\uc644\uc804\ud55c \uc9c0\ub3c4\ub9cc\uc744 \uac00\uc9c0\uace0 \uc0ac\uc6a9\uc790\ub4e4\uc758 \ub2e4\uc74c \ud589\ubcf4\ub97c \ucd94\uce21\ud558\uba70 \uc6c0\uc9c1\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc81c \ub54c\uac00 \ub418\uc5c8\ub2e4 <strong>\ub808\uc774\ub354\ub97c \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\uc138\uc694<\/strong>.<\/p>\n\n\n\n<p>Aarki\ub294 \uc571 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc218\uc2ed\uc5b5 \uac1c\uc758 \uc2e0\ud638\ub97c \uc218\uc9d1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uccb4 \ub370\uc774\ud130 \uc13c\ud130\uc5d0\uc11c \uc774\ub7ec\ud55c \uc2e0\ud638\ub97c \ucc98\ub9ac\ud569\ub2c8\ub2e4. <strong>\ud558\ub8e8 2200\uc5b5 \uac74\uc758 \uc785\ucc30 \uacbd\ub9e4<\/strong> \uadf8\ub9ac\uace0 \ubc14\uc0ad\ubc14\uc0ad <strong>\ucd08\ub2f9 600\ub9cc \uac74\uc758 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ucffc\ub9ac<\/strong>. \uc774\ub97c \ud1b5\ud574 \ub9c8\uce58 \ub808\uc774\ub354\ucc98\ub7fc \uc0ac\uc6a9\uc790\uc758 \uc720\uc785 \uacbd\ub85c\uc640 \uc774\ub3d9 \uacbd\ub85c\ub97c \ucd94\uc801\ud558\uace0, \uc0ac\uc6a9\uc790\ub97c \uc6d0\ud65c\ud558\uac8c \ub2e4\uc2dc \uc6d0\ub798 \uc704\uce58\ub85c \ub418\ub3cc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfk8maXj2WWliSuTHdy0SEw4l0RqZR9jStwAkO-_8-sW15Dx3NsNq8KiEVhTVpMmWi1QbB_ANGck8ocTEIYhNqstAccG5EFpXnTcEVyYf-3eznzoX9q6urrm-pSE250Txc8W5MQFA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc0dd\ud0dc\uacc4\ub97c \ub2e4\uc74c\uacfc \uac19\uc774 \ubd80\ub985\ub2c8\ub2e4. <a href=\"https:\/\/www.aarki.com\/ko\/insights\/know-where-your-app-users-go-next-drive-retargeting-with-app-hive-analysis\/\"><em>\uc571 \ud558\uc774\ube0c<\/em><\/a>, \uc0ac\uc6a9\uc790\ub4e4\uc774 \ud53c\ud2b8\ub2c8\uc2a4 \ud2b8\ub798\ucee4\uc5d0\uc11c \uc74c\uc2dd \ubc30\ub2ec, \uac8c\uc784\uae4c\uc9c0 \uba87 \ubd84 \ub9cc\uc5d0 \ub118\ub098\ub4dc\ub294 \uc2dc\ub300\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud540\ud14c\ud06c \uc0ac\uc6a9\uc790\ub4e4\uc740 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc794\uc561 \ud655\uc778\uc5d0\uc11c \ud37c\uc990 \uac8c\uc784\uc73c\ub85c \uafb8\uc900\ud788 \uc774\ub3d9\ud558\ub294 \uac83\uc744 \uad00\ucc30\ud588\uace0, \uc774\ub7ec\ud55c \ub0b4\ubd80 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ud37c\uc990 \uc2a4\ud0c0\uc77c \uad11\uace0 \uc18c\uc7ac\ub97c \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc815\ud655\ud55c \uc815\ubcf4\ub9cc \uc788\ub2e4\uba74 \ub354 \uc774\uc0c1 \ucd94\uce21\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad00\uc2ec\uc774 \ubc14\ub00c\ub294 \uc21c\uac04 \ubc14\ub85c \ud0c0\uac9f\ud305\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc720\uc9c0\uc728\uc740 \ub192\uc774\uace0 \uc774\ud0c8\ub960\uc740 \ub0ae\ucd94\uba70, \uc774\ud0c8 \uace0\uac1d\uc744 \uc131\uacf5\uc801\uc778 \uc7ac\ubc29\ubb38 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boss-fight-4-privacy-vs-performance-the-false-choice\"><strong>\ubcf4\uc2a4\uc804 #4: \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 vs. \uc131\ub2a5 \u2013 \uc798\ubabb\ub41c \uc120\ud0dd<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeqeIf2yDLjt6EA0ndFYW9Dbvj35cDP_J4E7Q7s2TY-0perT3y4ZVBhNgP0qj-8xj0VxojEVXSd6fpzWcUseSy1gI9t9MZ1aYJ7jUuvBj8XtJYmdpcJBmc6MMdqdTctr9AuXdRF?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uc774 \ub808\ubca8\uc740 \ubb38\uc81c\uac00 \uc788\ub294 \uac8c \uc544\ub2c8\ub77c, \ub354 \ub098\uc740 \ube4c\ub4dc\uac00 \ud544\uc694\ud55c \uac81\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc560\ud50c\uc774 \ubb38\uc744 \ub2eb\uc558\uc73c\ub2c8, \uc774\uc81c \uad6c\uae00\ub3c4 \ubb38\uc744 \ub2eb\uc744 \ucc28\ub840\ub2e4. <a href=\"https:\/\/bit.ly\/aarki-sing-q2-report\">ATT \uac00\uc785 \uc815\ubcf4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <strong>9.3%<\/strong><\/a>, \ud3ec\uc2a4\ud2b8\ubc31\uc774 \ud45c\ub958\ud569\ub2c8\ub2e4 <strong>35\uc77c<\/strong> \ub2a6\uc740 \uac10\uc774 \uc788\uace0, SKAN\uc740 \uc218\uc775 \uad00\ub828 \uc815\ubcf4\ub97c 64\uac1c\uc758 \uc791\uc740 \uce78\uc5d0 \uc555\ucd95\ud574\uc11c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uc131\uacfc \ucd94\uad6c\ub77c\ub294 \ub450 \uac00\uc9c0 \uae38 \uc0ac\uc774\uc5d0\uc11c \uc634\uc9dd\ub2ec\uc2f9 \ubabb\ud558\ub294 \uac83\ub3c4 \ub2f9\uc5f0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uadf8\uac83\uc740 \uc798\ubabb\ub41c \uc120\ud0dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>SKAN 4.0\uc740 \uc911\uac04 \uc9c0\uc810\uc785\ub2c8\ub2e4.<\/strong>, \uadf8\ub9ac\uace0 \uac00\uc7a5 \ud070 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ubbf8 SKAN \uc804\uc6a9 \ubaa8\ub4dc\uc5d0 \uae4a\uc219\uc774 \ub4e4\uc5b4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc65c\uc77c\uae4c\uc694? \ubc14\ub85c \uadf8\uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. <em>~\ud560 \uc218 \uc788\ub2e4<\/em> \uc804\ud658 \uac00\uce58\ub97c \ub9e4\ud551\ud558\uace0, \ud3ec\uc2a4\ud2b8\ubc31 \uc124\uc815\uc744 \uc870\uc815\ud558\uace0, \uc2dc\uc2a4\ud15c\uc774 \ud655\ub960\uc801\uc73c\ub85c \uc0ac\uace0\ud558\ub3c4\ub85d \ud559\uc2b5\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \uc548\ub2e4\uba74 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\ub3c4 \uc131\ub2a5\uc774 \ub9cc\uc871\uc2a4\ub7fd\uc9c0 \uc54a\ub2e4\uba74, \ud655\uc7a5\uc131\uc744 \uace0\ub824\ud558\uc5ec \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud574 \uc628 \uc800\ud76c\uc640 \uac19\uc740 \ud30c\ud2b8\ub108\uc640 \uc0c1\ub2f4\ud574 \ubcf4\uc138\uc694. <em>\ub0b4\ubd80\uc5d0<\/em> SKAN\uc774 \uc8fc\ub3c4\ud558\ub294 \uc138\uc0c1.<\/p>\n\n\n\n<p>SKAN\uacfc\uc758 \uc9c4\uc9dc \ubcf4\uc2a4\uc804\uc740 \ubc14\ub85c \uc800\uac83\uc774\uc57c: <strong>\ubcf5\uc7a1\ud558\uace0, \uae30\uc220\uc801\uc774\uba70, \ub9ce\uc740 \uc790\uc6d0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/strong>. \ubcc0\ud658 \uac12 \uc124\uc815, \ud3ec\uc2a4\ud2b8\ubc31 \ub9e4\ud551, lockWindow \ud0c0\uc774\uba38 \ucc98\ub9ac \ub4f1\uc740 \ubaa8\ub450 \uac04\ub2e8\ud558\uac8c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \ub300\ubd80\ubd84\uc758 \ud300\uc740 \uc131\ub2a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uba74\uc11c \uc774\ub7ec\ud55c \ubb38\uc81c\ub4e4\uc744 \ud574\uacb0\ud560 \uc5ec\ub825\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc14\ub85c \uadf8 \uc9c0\uc810\uc5d0\uc11c \uc544\ub974\ud0a4\uac00 \ub4f1\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uc774\ubbf8 \uac74\uc124\uc5d0 \ud544\uc694\ud55c \uc5b4\ub824\uc6b4 \uc791\uc5c5\ub4e4\uc744 \ubaa8\ub450 \ub9c8\ucce4\uc2b5\ub2c8\ub2e4. <strong>SKAN \ub124\uc774\ud2f0\ube0c \uc778\ud504\ub77c<\/strong> \ub300\uaddc\ubaa8 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ub6f0\uc5b4\ub09c \uc131\ub2a5\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc800\ud76c \ud300\uc740 \ub2e8\uc21c\ud788 \ud1b5\ud569\uc744 \uc9c0\uc6d0\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc801\uadf9\uc801\uc73c\ub85c \ud1b5\ud569 \uacfc\uc815\uc744 \uc548\ub0b4\ud558\uace0 \ucd5c\uc801\ud654\ud558\uba70, \ubcf5\uc7a1\ud55c \uc2e0\ud638\ub97c \ubd84\uc11d\ud558\ub294 \uc9c0\ub3c4 \ud559\uc2b5 \uae30\ubc18 AI \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \ub9c8\uce58 \uc544\uc774\uc5b8\ub9e8 \uc288\ud2b8\ub97c \uc785\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc800\ud76c\uac00 \uc2dc\uc2a4\ud15c\uc5d0 \ub3d9\ub825\uc744 \uacf5\uae09\ud558\uba74, \uc5ec\ub7ec\ubd84\uc740 \uc784\ubb34\ub97c \uc218\ud589\ud558\uc2dc\uba74 \ub429\ub2c8\ub2e4. \ub354 \ube60\ub978 \uc758\uc0ac \uacb0\uc815, \ub354\uc6b1 \uc815\ud655\ud55c \ubaa9\ud45c \uc124\uc815, \ub0ad\ube44 \uc5c6\ub294 \ud6a8\uc728\uc801\uc778 \ud654\ub825 \uc6b4\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVuy3iZzuCEOMrdN2-aF98U2tyV4JBAHosBfeqvtilWR92SgRqYnDBOXg_ozy1jWv1Yri67ZYvvOcGfj-yWoHk6sPJn6knwTrQH7veISNlBmcH7zJ4XfPTQMGGpo5cJ8qYLY7yiA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub294 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \ud50c\ub808\uc774\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uac8c\uc784 \uba54\ucee4\ub2c8\uc998\uc744 \uc219\ub2ec\ud558\uace0, \uc801\uc808\ud55c \ub3c4\uad6c\ub97c \uac16\ucd94\uc138\uc694. \uc790\uc2e0\uac10\uc744 \uac00\uc9c0\uace0 \ub2e4\uc2dc \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-geared-up-now-it-s-time-to-play-to-win\"><strong>\uc900\ube44 \uc644\ub8cc! \uc774\uc81c \uc2b9\ub9ac\ub97c \ud5a5\ud574 \ub098\uc544\uac08 \uc2dc\uac04\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n<p>\uae30\uc874 \uc804\ub7b5, \uc989 \ub3d9\uc77c\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uacfc\ub3c4\ud55c \uc785\ucc30, \ub05d\uc5c6\ub294 \uad11\uace0 \uc18c\uc7ac \ubcc0\uacbd, \uc5b4\uc124\ud508 \uae30\uc5ec\ub3c4 \ubd84\uc11d \ubc29\uc2dd\uc740 2025\ub144\uc5d0 \uc801\ud569\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc804\ub7b5\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uba74 \uacb0\uacfc\ub294 \ud655\uc2e4\ud569\ub2c8\ub2e4. Aarki \ud30c\ud2b8\ub108\ub4e4\uc740 \uc774\ubbf8 100\ub9cc \uba85 \uc774\uc0c1\uc758 \ud30c\ud2b8\ub108\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. <strong>\ubd88\uacfc 6\uac1c\uc6d4 \ub9cc\uc5d0 \uc9c0\ucd9c\uc744 \ub450 \ubc30\ub85c \ub298\ub838\ub2e4.<\/strong>. \ub3c8\uc73c\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud574\uc11c\uac00 \uc544\ub2c8\ub77c, \uacc4\uc0b0\uc774 \ub9de\uc558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub4e4\uc740 \ubcf4\uc2a4\ub4e4\uacfc \uc2f8\uc6e0\uace0, \uadf8\ub4e4\uc744 \uc774\uacbc\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub2f9\uc2e0 \ucc28\ub840\uc785\ub2c8\ub2e4. \uae30\uc874\uc758 \ubc29\uc2dd\uc744 \ubc84\ub9ac\uace0, \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uad6c\ucd95\ud558\uace0, \ub354 \ube60\ub974\uac8c \ud655\uc7a5\ud558\uc138\uc694. \uadf8\ub9ac\uace0 \uc2dc\uc791\ud574 \ubd05\uc2dc\ub2e4.<a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/?__hstc=251908822.98469078564d6043bb64834fb76fe892.1750765675623.1752238077390.1752249016433.16&amp;__hssc=251908822.2.1752249016433&amp;__hsfp=630760631\"> \ud568\uaed8 \ub2e4\uc74c \ub2e8\uacc4\uc758 \uc131\uc7a5\uc744 \uc774\ub8e8\uc5b4 \ubcf4\uc138\uc694.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc774 \ube14\ub85c\uadf8\ub294 App Growth Summit Berlin 2025\uc5d0\uc11c Aarki\uc758 CRO\uc778 Avi Das\uac00 \uc9c4\ud589\ud55c \uc138\uc158\uc5d0 \ub300\ud55c \uc804\uc220\uc801 \uc694\uc57d\uc785\ub2c8\ub2e4. \ub808\ubca8 2025\uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uac83\uc744 \uac00\uc9c0\uace0 \ud0dc\uc5b4\ub0a9\ub2c8\ub2e4\u2026<\/p>","protected":false},"author":15,"featured_media":1928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beat the 4 Bosses Holding Back Your App\u2019s Growth - Aarki<\/title>\n<meta name=\"description\" content=\"Fighting rising CPIs, creative fatigue, and signal loss? Beat the 4 boss fights holding back app growth\u2014UA inflation, creative gridlock, data decay, and the privacy-performance trap\u2014and scale smarter in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/beat-the-4-bosses-holding-back-your-apps-growth\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beat the 4 Bosses Holding Back Your App\u2019s Growth\" \/>\n<meta property=\"og:description\" content=\"Fighting rising CPIs, creative fatigue, and signal loss? 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