{"id":1750,"date":"2025-05-12T03:39:20","date_gmt":"2025-05-12T10:39:20","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1750"},"modified":"2025-05-29T22:50:10","modified_gmt":"2025-05-30T05:50:10","slug":"aarki-launches-encore-full-funnel-mobile-growth-platform-built-for-the-privacy-first-era","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/pr\/aarki-launches-encore-full-funnel-mobile-growth-platform-built-for-the-privacy-first-era\/","title":{"rendered":"Aarki, \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc2dc\ub300\ub97c \uc704\ud574 \uad6c\ucd95\ub41c \ud480 \ud37c\ub110 \ubaa8\ubc14\uc77c \uc131\uc7a5 \ud50c\ub7ab\ud3fc Encore \ucd9c\uc2dc"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Encore\ub294 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac9f\ud305\uc744 \ub525 \ub274\ub7f4 \ub124\ud2b8\uc6cc\ud06c \ucd5c\uc801\ud654\uc640 SKAN 4 \uc9c0\uc6d0 \ud0c0\uac9f\ud305\uacfc \ud1b5\ud569\ud558\uc5ec iOS \ubc0f Android\uc5d0\uc11c \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ube60\ub978 \ubaa8\ubc14\uc77c \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-1024x576.png\" alt=\"\" class=\"wp-image-1795\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54, \uce98\ub9ac\ud3ec\ub2c8\uc544 \u2013 2025\ub144 5\uc6d4 12\uc77c<\/strong> \u2014<a href=\"https:\/\/www.aarki.com\/ko\/\" target=\"_blank\" rel=\"noreferrer noopener\"> \uc544\ub974\ud0a4<\/a>\ub294 \uc624\ub298, \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \ucd5c\uc6b0\uc120\uc778 \uc624\ub298\ub0a0\uc758 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc744 \uc704\ud574 \uc804\uccb4 \ud37c\ub110 \uc131\uc7a5 \ubc0f \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ucc28\uc138\ub300 \uba38\uc2e0\ub7ec\ub2dd \ud50c\ub7ab\ud3fc Encore\uc758 \ucd9c\uc2dc\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \uac15\ub825\ud55c \uc720\uc9c0\uc728\uc744 \uc704\ud574 \uc124\uacc4\ub41c Encore\ub294 \ub3d9\uc801 \ud0c0\uac9f\ud305, \uc9c0\uc18d\uc801\uc778 \ubaa8\ub378 \uc9c4\ud654, \uadf8\ub9ac\uace0 SKAN 4 \ucd5c\uc801\ud654\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encore\ub294 iOS \ubc0f Android \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\uc640 \ub9ac\ud0c0\uac9f\ud305(RT)\uc744 \ubaa8\ub450 \uc9c0\uc6d0\ud558\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uac16\ucd98 \uc5c5\uacc4 \uc720\uc77c\uc758 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uacfc \uc7a5\uae30\uc801\uc778 \uc0ac\uc6a9\uc790 \uc720\uc9c0\ub97c \uc704\ud55c \uac15\ub825\ud55c \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. 1,000\uac1c \uc774\uc0c1\uc758 \uc790\uccb4 \uc6b4\uc601 \uc11c\ubc84\uc640 \ucd08\ub2f9 600\ub9cc \uac1c\uc758 \ucffc\ub9ac \ucc98\ub9ac \ub2a5\ub825\uc744 \uac16\ucd98 Aarki\uc758 \ub3c5\uc810 AI \uc778\ud504\ub77c\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 Encore\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130, \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ub418\uc9c0 \uc54a\uc740 \uc2e0\ud638, \uc2e4\uc2dc\uac04 \uad11\uace0 \ud638\ucd9c \uc624\ubc84\ub808\uc774\ub97c \ub3d9\uc801\uc73c\ub85c \uc735\ud569\ud558\uc5ec \ubbf8\ub514\uc5b4 \ub0ad\ube44\ub97c \ucd5c\uc18c\ud654\ud558\uace0 \ucea0\ud398\uc778 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Encore\uc758 \uc8fc\uc694 \uc7a5\uc810:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub354 \uc2a4\ub9c8\ud2b8\ud55c \ud0c0\uac9f\ud305<\/strong>: \uc804\uccb4 \uc2a4\ud399\ud2b8\ub7fc \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uc815\ubc00 \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc18d\uc131\uc774 \uc9c0\uc815\ub418\uc9c0 \uc54a\uc740 MMP \ub370\uc774\ud130\uc640 \uc2e4\uc2dc\uac04 \uad11\uace0 \uc2e0\ud638\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud480 \ud37c\ub110 \uc778\ud154\ub9ac\uc804\uc2a4<\/strong>: UA\uc640 RT \uc804\ub7b5\uc744 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud558\uc5ec \uc571 \ub0b4 \uc0ac\uc6a9\uc790 \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d\uc801\uc778 \ud559\uc2b5<\/strong>: \ub525 \uc2e0\uacbd\ub9dd\uc740 \ub77c\uc774\ube0c \uc131\ub2a5 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\ub378\uc744 \uc7ac\ubcf4\uc815\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>SKAN 4-Ready \ucd5c\uc801\ud654<\/strong>: \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec\uc758 \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4\ub97c \uc704\ud55c \ubbf8\ub798 \uc9c0\ud5a5\uc801 \ud0c0\uac9f\ud305\uacfc \ub2e4\uc6b4\ud37c\ub110 \ucd5c\uc801\ud654.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aarki\uc5d0\uc11c\ub294 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\uac00 \uc131\uacfc\uc640 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \ud1b5\ud569\ud558\ub294 \ud50c\ub7ab\ud3fc\uc5d0 \uc18d\ud55c\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. <strong>Aarki\uc758 CEO\uc778 Aman Sareen<\/strong>&quot;Encore\ub97c \ud1b5\ud574 \ubaa8\ubc14\uc77c \uc571 \ub9c8\ucf00\ud130\ub4e4\uc774 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \ucd5c\uc6b0\uc120\uc778 \uc138\uc0c1\uc5d0\uc11c \uc131\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d \ud655\ubcf4\ubd80\ud130 \uc720\uc9c0\uae4c\uc9c0 \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud480 \ud37c\ub110 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Encore\ub294 \ub2e8\uc21c\ud55c \uc9c4\ud654\uac00 \uc544\ub2c8\ub77c, \uc5c5\uacc4\uac00 \uc9c0\ub2a5\uc801\uc774\uace0 \ucc45\uc784\uac10 \uc788\ub294 \uad11\uace0\uc5d0 \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc5d0 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uac83\uc785\ub2c8\ub2e4.&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd08\uae30 \uacb0\uacfc\ub294 Encore\uc758 \uc601\ud5a5\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud55c \uae00\ub85c\ubc8c \uac8c\uc784 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0, Aarki\uc758 Encore\ub294 \uae30\uc874 \ucd5c\uc801\ud654 \ubc29\uc2dd \ub300\ube44 D7 ROAS\ub97c 25% \uc99d\uac00\uc2dc\ud0a4\uace0 \uc124\uce58\ub2f9 \ube44\uc6a9(CPI)\uc744 18% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Encore\ub294 \ub610\ud55c \uc2e4\uc2dc\uac04 \uad11\uace0 \uc804\ub7b5 \ubc0f \uc131\uacfc\ub97c \uc704\ud55c \uc0ac\ub0b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc2a4\ud29c\ub514\uc624\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. Encore\ub294 \uc9c0\uc18d\uc801\uc778 \ud559\uc2b5, \uc5ed\ub3d9\uc801\uc778 \ud0c0\uac9f \uace0\uac1d \uc0dd\uc131, \uadf8\ub9ac\uace0 \ud06c\ub85c\uc2a4 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uac00 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc7a5\uae30\uc801\uc778 \uc0ac\uc6a9\uc790 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aarki\ub294 14\ub144 \ub118\uac8c AI \uae30\ubc18 \ubaa8\ubc14\uc77c \uc131\uc7a5 \uc194\ub8e8\uc158\uc744 \uc120\ub3c4\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ud604\uc7ac Aarki\ub294 \uc804 \uc138\uacc4 100\uc5b5 \ub300 \uc774\uc0c1\uc758 \uae30\uae30\uc5d0\uc11c \ucd08\ub2f9 500\ub9cc \uac74\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud558\uba70 \uc218\ubc31 \uac1c\uc758 \uc8fc\uc694 \ube0c\ub79c\ub4dc\uc640 \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ubc0f \uc720\uc9c0 \uae30\ud68c\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 Post-Back \uc194\ub8e8\uc158\uc758 \uc131\uacf5\uc744 \ubc14\ud0d5\uc73c\ub85c, Aarki\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubaa8\ubc14\uc77c \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \ud601\uc2e0\uc744 \ud1b5\ud574 IDFA \uc774\ud6c4\uc758 \ud658\uacbd\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Encore\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \ub2e4\uc74c\uc744 \ubc29\ubb38\ud558\uc138\uc694.&nbsp;<a href=\"https:\/\/marketing.aarki.com\/encore\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/marketing.aarki.com\/encore<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aarki \uc18c\uac1c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aarki\ub294 \ub3d9\uc801 \ud0c0\uac9f\ud305, \uc2ec\uce35 \uc2e0\uacbd\ub9dd \ucd5c\uc801\ud654, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec\uc758 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc804\uccb4 \ud37c\ub110(Funnel) \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub294 AI \uae30\ubc18 \ubaa8\ubc14\uc77c \uc131\uc7a5 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc8fc\uc694 \ube0c\ub79c\ub4dc\uc640 \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 Aarki\ub294 \uace0\uae09 \uba38\uc2e0\ub7ec\ub2dd, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5, \uc790\uccb4 \uc778\ud504\ub77c\ub97c \uacb0\ud569\ud558\uc5ec \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \uace0\uac1d \ud655\ubcf4, \uac15\ub825\ud55c \uc720\uc9c0\uc728, \uadf8\ub9ac\uace0 \ud0c1\uc6d4\ud55c ROI\ub97c \ub2ec\uc131\ud569\ub2c8\ub2e4. Aarki\ub294 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0 \ubcf8\uc0ac\ub97c \ub450\uace0 \uc788\uc73c\uba70, \ubd81\ubbf8, \uc720\ub7fd, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0 \uc9c0\uc0ac\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Encore\ub294 \uc2ec\uce35 \uc2e0\uacbd\ub9dd \ucd5c\uc801\ud654 \ubc0f SKAN 4 \uc9c0\uc6d0 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud569\ud558\uc5ec iOS \ubc0f Android \uc804\ubc18\uc5d0 \uac78\uccd0 \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ube60\ub978 \ubaa8\ubc14\uc77c \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54, \uce98\ub9ac\ud3ec\ub2c8\uc544 \u2013 5\uc6d4\u2026<\/p>","protected":false},"author":15,"featured_media":1794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/pr\/aarki-launches-encore-full-funnel-mobile-growth-platform-built-for-the-privacy-first-era\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era\" \/>\n<meta property=\"og:description\" content=\"Encore unifies User Acquisition and Retargeting with deep neural network optimization and SKAN 4-ready targeting to drive smarter, faster mobile growth across iOS and Android. 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