{"id":166,"date":"2023-02-27T15:12:00","date_gmt":"2023-02-27T23:12:00","guid":{"rendered":"https:\/\/aarki.com\/?p=166"},"modified":"2024-03-23T16:39:38","modified_gmt":"2024-03-23T23:39:38","slug":"key-metrics-of-mobile-retargeting-campaigns","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/key-metrics-of-mobile-retargeting-campaigns\/","title":{"rendered":"\ubaa8\ubc14\uc77c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \uc9c0\ud45c"},"content":{"rendered":"
\"Key<\/figure>\n\n\n\n

\uc138\uacc4 \uacbd\uc81c\uac00 \uc571 \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc571 \ub9c8\ucf00\ud130\ub4e4\uc740 \uace0\uac1d \uc720\uc9c0 \ubc0f \uc7ac\uad6c\ub9e4 \uc720\ub3c4 \uc804\ub7b5\uc744 \uc7ac\uace0\ud574\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2023\ub144 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc758 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub294 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n

\ubaa8\ubc14\uc77c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \ub355\ubd84\uc5d0 CTI(\ud074\ub9ad \ud22c \uc124\uce58)\uc640 \uac19\uc740 \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\uc5ec \uc0ac\uc6a9\uc790 \uac10\uc815\uc744 \uce21\uc815\ud558\uace0, RR(\uc720\uc9c0\uc728)\uc744 \ubd84\uc11d\ud558\uc5ec \uc0ac\uc6a9\uc790 \ub9cc\uc871\ub3c4\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

AppsFlyer\uc5d0 \ub530\ub974\uba74 \uc571 \uc81c\uac70 \ubcf4\uace0\uc11c \u2013 2023\ub144<\/a>, \uc571 \uc0ad\uc81c \uac74\uc218 491,300\uac74(TP3T)\uc774 \ucd9c\uc2dc \ud6c4 24\uc2dc\uac04 \uc774\ub0b4\uc5d0 \ubc1c\uc0dd\ud558\uba70, \uac8c\uc784 \uc571\uc758 \uacbd\uc6b0 \uc774\ubcf4\ub2e4 \ub192\uc740 661,300\uac74(TP3T)\uc774 \uc0ad\uc81c\ub429\ub2c8\ub2e4! \uc774\ub294 \ub9ce\uc740 \uc571 \uac1c\ubc1c\uc0ac\uc5d0\uac8c \uacbd\uace0\ud558\ub294 \ubc14\uc785\ub2c8\ub2e4. \uc571\uc774 \uc0ac\uc6a9\uc790\uc758 \uae30\ub300\ub97c \ucda9\uc871\uc2dc\ud0a4\uc9c0 \ubabb\ud558\uba74 \uc0ac\uc6a9\uc790\ub294 \uc81c\ud488 \ud398\uc774\uc9c0\uc5d0 \uc544\ubb34\ub7f0 \uc758\uacac\ub3c4 \ub0a8\uae30\uc9c0 \uc54a\uace0 \uc571\uc744 \ubc84\ub9b4 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub9cc\ud07c 2023\ub144 \ubaa8\ubc14\uc77c \ud604\ud669<\/a> Data.ai\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2022\ub144 \uc804 \uc138\uacc4 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub294 \uc804\ub144 \ub300\ube44 111,000\uac74 \uc99d\uac00\ud588\uace0, \uc571 \uc0ac\uc6a9 \uc2dc\uac04\ub3c4 91,000\uc2dc\uac04 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac19\uc740 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 \uc571 \uc18c\ube44 \uc9c0\ucd9c\uc740 \uc804\ub144 \ub300\ube44 21,000\uac74 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub294 \uac00\ucc98\ubd84 \uc18c\ub4dd\uc774 \uac10\uc18c\ud558\uace0 \uc788\uc73c\uba70, \uac8c\uc784 \uc18c\ube44 \uc9c0\ucd9c \ub610\ud55c \uc18c\ud3ed \uac10\uc18c\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 OTT, \uc9e7\uc740 \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20 \ub4f1 \ube44\uac8c\uc784 \uc571 \ucf58\ud150\uce20\uc758 \uc131\uc7a5\uc774 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud56d\uacf5\uae30\uac00 \uc774\ub959 \uc804\uc5d0 \uc804\ubb38\uac00 \ud300\uc758 \uc810\uac80\uc774 \ud544\uc694\ud55c \uac83\ucc98\ub7fc, \ubaa8\ubc14\uc77c \ucea0\ud398\uc778 \uc5ed\uc2dc \ub9c8\ucf00\ud305 \uc804\ub7b5, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\uc149\ud2b8, \uadf8\ub9ac\uace0 \uc131\uacfc \ucd94\uc801\uc5d0 \ud544\uc694\ud55c \uc9c0\ud45c\ub97c \uc815\uc758\ud560 \ud300\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uc694\uc18c\ub4e4\uc744 \ud56d\uacf5\uae30 \uc774\ub959 \uc804\uc5d0 \uc644\ubcbd\ud558\uac8c \uc870\uc728\ud574\uc57c\ub9cc \uc131\uacf5\uc801\uc778 \uc5ec\uc815\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \uc2e4\ud589 \uc2dc \uc0b4\ud3b4\ubd10\uc57c \ud560 \uc9c0\ud45c <\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

\uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \ubd84\uc11d\ud560 \ub54c, \uc9c0\ud45c\ub294 \uc0ac\uc6a9\uc790\uc758 \uc124\uce58 \uc804\ud6c4 \ud589\ub3d9\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ub370 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ud0c8\ud588\uac70\ub098 \ub354 \uc774\uc0c1 \uad00\uc2ec\uc744 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub294 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud574\uc57c \ud560\uae4c\uc694? \ubc14\ub85c \uc774\ub7f4 \ub54c \ub9ac\ud0c0\uac9f\ud305\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n

\ub9ac\ud0c0\uac9f\ud305 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc2e4\uc2dc\uac04 \uc785\ucc30(RTB) \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \ud0c0\uac9f\ud305\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \ud734\uba74 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ud1b5\ud574 \uc571\uc744 \uc0ac\uc6a9\ud558\ub2e4\uac00 \uc0ad\uc81c\ud55c \uc0ac\uc6a9\uc790 \uc911 \ud3c9\uc0dd \uac00\uce58(LTV)\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub2e4\uc2dc \ud65c\uc131\ud654\ud558\uc5ec \uc571\uc5d0 \ub300\ud55c \uc560\uc815\uc744 \ub418\uc0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud558\uc9c0\ub9cc \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uc62c\ubc14\ub978 \uc9c0\ud45c\ub97c \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud558\ub098\uc529 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac10\uc0c1\ud3c9:<\/strong>\u00a0\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc788\uc5b4 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uad11\uace0 \uacbd\ub9e4\uc758 \ucd5c\uc18c \ub2e8\uc704\uc774\uba70, \uc77c\ubc18\uc801\uc73c\ub85c CPM(1,000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9)\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uaddc\ubaa8\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc2ec\ud3d0\uc18c\uc0dd\uc220: <\/strong>\uc7ac\ud65c\uc131\ud654 \ube44\uc6a9(CPC)\uc740 \uc7ac\ucc38\uc5ec\ud55c \uc0ac\uc6a9\uc790 \ud55c \uba85\ub2f9 \uc9c0\ubd88\ud558\ub294 \uac00\uaca9\uc785\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ub418\uba70 \uc124\uce58\ub2f9 \ube44\uc6a9(CPP)\uacfc \uc720\uc0ac\ud569\ub2c8\ub2e4. \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d \ubaa9\ub85d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uacbd\uc6b0 \uc124\uce58\ub2f9 \ube44\uc6a9\ubcf4\ub2e4 \uc800\ub834\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uacf5\uc778\ud68c\uacc4\uc0ac(CPA): <\/strong>\uc561\uc158\ub2f9 \ube44\uc6a9(CPA)\uc740 \uac8c\uc784 \uc571\uc774 \uc544\ub2cc \uc571\uc758 \uc131\uacfc \uce21\uc815\uc5d0 \uc790\uc8fc \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uac8c\uc784 \uc571\uacfc \ub2ec\ub9ac \uc1fc\ud551 \uc571\uacfc \uac19\uc740 \uc77c\ubd80 \ube44\uac8c\uc784 \uc571\uc740 \uc0ac\uc6a9\uc790\uac00 \uad6c\ub9e4\ub85c \uc804\ud658\ud558\uae30 \uc804\uc5d0 \ub354 \ub9ce\uc740 \uc721\uc131 \uacfc\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc721\uc131 \uacfc\uc815\uc5d0\ub294 \uc0ac\uc6a9\uc790\uac00 \ud68c\uc6d0\uac00\uc785\uc744 \ud558\uac70\ub098, \ubb34\ub8cc \uccb4\ud5d8\ud310\uc5d0 \uac00\uc785\ud558\uac70\ub098, \uc0c1\ud488\uc744 \uc870\ud68c\ud558\uac70\ub098, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

RR: <\/strong>\uc720\uc9c0\uc728\uc740 \uc77c\uc815 \uc2dc\uac04\uc774 \uc9c0\ub09c \ud6c4 \ub2e4\uc2dc \ubc29\ubb38\ud558\ub294 \uc0ac\uc6a9\uc790\uc758 \ube44\uc728\uc785\ub2c8\ub2e4. \uce21\uc815 \uae30\uc900\uc73c\ub85c \uc801\uc808\ud55c \uae30\uac04\uc740 30\uc77c\uc774\uc9c0\ub9cc, \uc571\uc758 \uc885\ub958\uc640 \uc6b4\uc601\uccb4\uc81c\uc5d0 \ub530\ub77c 2\uc77c \ub610\ub294 7\uc77c\ub3c4 \uace0\ub824\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc911\uc694 \uc0ac\ud56d: <\/strong><\/em>\ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \ubc94\uc6a9 \ubca4\uce58\ub9c8\ud06c\ub97c \ucc3e\uace0 \uc788\ub2e4\uba74 Adjust\ub97c \uc0ac\uc6a9\ud558\uc138\uc694. \uc81c\uc548\ud558\ub2e4<\/a> \uccab\ub0a0 \ud3c9\uade0 \uc720\uc9c0\uc728\uc740 \uc548\ub4dc\ub85c\uc774\ub4dc 25%, iOS 28%\uc774\uace0, 7\uc77c\ucc28\uc5d0\ub294 \uc548\ub4dc\ub85c\uc774\ub4dc 11%, iOS 13%\uc774\uba70, 30\uc77c\ucc28\uc5d0\ub294 \uc548\ub4dc\ub85c\uc774\ub4dc 6%, iOS 7%\uc785\ub2c8\ub2e4.  <\/p>\n\n\n\n

ARPU:<\/strong> \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775(ARPU)\uc740 \uc0ac\uc6a9\uc790 \ud55c \uba85\uc774 \ucc3d\ucd9c\ud558\ub294 \ucd1d \uc218\uc775\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ubaa8\ub4e0 \uc778\uc571 \uad6c\ub9e4, \uc778\uc571 \uad11\uace0, \uc720\ub8cc \ub2e4\uc6b4\ub85c\ub4dc \ubc0f \uae30\ud0c0 \uc720\ub8cc \uad6c\ub3c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc544\ub974\ud478<\/strong>\uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775(ARPA)\uc740 \uae30\uc874 \uc778\uc571 \uad6c\ub9e4(IAP) \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uae30\ub2a5('IAP \uc774\ubca4\ud2b8')\uc774 \uc0ac\uc6a9\uc790 \ud750\ub984\uc5d0 \ub3c4\uc785\ub41c \uacbd\uc6b0, \uc774 \uc9c0\ud45c\ub294 \ud574\ub2f9 \uae30\ub2a5\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ubcf4\uc5ec\uc904 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \ub54c A\/B \ud14c\uc2a4\ud2b8\uc758 \ubca4\uce58\ub9c8\ud06c\ub85c\ub3c4 \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

LTV<\/strong>\uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\ub294 \uc2e0\uaddc \uc0ac\uc6a9\uc790\uc758 \uac00\uce58\ub97c \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ub294 \ud574\ub2f9 \uc0ac\uc6a9\uc790\uac00 \uc804\uccb4 \uace0\uac1d \uad00\uacc4 \uae30\uac04 \ub3d9\uc548 \ud68c\uc0ac\uc5d0 \uac00\uc838\ub2e4\uc904 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uac00\uce58\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. LTV\ub294 \ub2e4\uc591\ud55c \ubaa9\uc801\uc73c\ub85c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud558\uace0, \uc0ac\uc6a9\uc790 \ucda9\uc131\ub3c4\uc758 \uac00\uce58\ub97c \ud3c9\uac00\ud558\uba70, \uc131\uc7a5\uc744 \uc608\uce21\ud558\ub294 \ub3c4\uad6c\ub85c\ub3c4 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ub85c\uc544\uc2a4<\/strong><\/a>\uad11\uace0\ud22c\uc790\uc218\uc775\ub960(ROAS)\uc740 \ud2b9\uc815 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc218\uc775\uc774 \ucc3d\ucd9c\ub418\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \ucea0\ud398\uc778\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ud22c\uc790\uc218\uc775\ub960(ROI)<\/strong><\/a>\ud22c\uc790 \uc218\uc775\ub960(ROI)\uc740 \ud2b9\uc815 \ud22c\uc790\uc5d0 \ub300\ud55c \ube44\uc6a9 \ub300\ube44 \uc218\uc775\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. ROI\ub294 \ucea0\ud398\uc778\uc774 \uc0ac\uc5c5\uc744 \uc9c0\uc18d\ud560 \ub9cc\ud07c \ucda9\ubd84\ud788 \uc218\uc775\uc131\uc774 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub97c \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud3c9\uac00\ud560 \ub54c\ub294 \uace0\ub824\ud574\uc57c \ud560 \uc694\uc18c\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\ud560 \uc9c0\ud45c\ub294 \uc571 \uce74\ud14c\uace0\ub9ac, \uc218\uc775 \ucc3d\ucd9c \ubc29\uc2dd, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4! \ub530\ub77c\uc11c \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \uc124\uc815\ud558\uc5ec \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\uc640 \ud6a8\uacfc\uc801\uc73c\ub85c \ud611\ub825\ud558\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \uc804\ubb38\uac00\uc758 \ud301 <\/strong><\/h3>\n\n\n\n

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    \n
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    \uadf8\ub7ec\ub2c8 \uc0ac\uc6a9\uc790\uc758 \ubd88\ub9cc\uc740 \ub2f9\uc5f0\ud55c \uac83\uc774\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694!<\/p>","protected":false},"excerpt":{"rendered":"

    \uc138\uacc4 \uacbd\uc81c\uac00 \uc571 \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc571 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc7ac\uace0\ud574\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":5,"featured_media":665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[47,45,46,44,42,41,38,40,39,43],"class_list":["post-166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-arppu","tag-arpu","tag-average-revenue-per-paying-user","tag-average-revenue-per-user","tag-cost-per-action","tag-cost-per-reactivation","tag-key-metrics","tag-metrics-to-look-into-retargeting-campaign","tag-mobile-retargeting-campaigns","tag-retention-rate"],"yoast_head":"\nKey Metrics of Mobile Retargeting Campaigns - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/key-metrics-of-mobile-retargeting-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Metrics of Mobile Retargeting Campaigns\" \/>\n<meta property=\"og:description\" content=\"It is evident that the global economy has had an impact on consumer spending in the app world. 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