{"id":1621,"date":"2025-03-28T02:58:39","date_gmt":"2025-03-28T09:58:39","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1621"},"modified":"2025-04-07T20:28:13","modified_gmt":"2025-04-08T03:28:13","slug":"know-where-your-app-users-go-next-drive-retargeting-with-app-hive-analysis","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/know-where-your-app-users-go-next-drive-retargeting-with-app-hive-analysis\/","title":{"rendered":"\uc571 \uc0ac\uc6a9\uc790\uc758 \ub2e4\uc74c \ud589\uc120\uc9c0\ub97c \ud30c\uc545\ud558\uc138\uc694: App Hive \ubd84\uc11d\uc744 \ud1b5\ud574 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uac15\ud654\ud558\uc138\uc694"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-1024x576.jpg\" alt=\"\" class=\"wp-image-1648\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\uacbd\uc7c1\uc740 \uc2ec\ud654\ub418\uace0 \uc788\uc9c0\ub9cc \uc124\uce58 \uc218\ub294 \uc815\uccb4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc5d0\uc11c \uc0b4\uc544\ub0a8\ub294 \ube44\uacb0\uc740 \uace0\uac1d \uc720\uc9c0\uc774\uba70, \ub9ac\ud0c0\uac9f\ud305\uc740 \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\ub098\uac00\uae30 \uc704\ud55c \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>2024\ub144 \uc804 \uc138\uacc4 \ubaa8\ubc14\uc77c \uc571 \ubc0f \uac8c\uc784 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 1,270\uc5b5 \ub2ec\ub7ec(1\uc870 4\ucc9c\uc5b5 \uc6d0)\ub85c \uae09\uc99d\ud558\uc5ec \uc804\ub144 \ub300\ube44 15\uc870 7,130\uc5b5 \ub2ec\ub7ec(1\uc870 5\ucc9c\uc5b5 \uc6d0) \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \uc99d\uac00\uc5d0 \uc758\ud55c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<strong>\uc571 \uc124\uce58 \uc218\uac00 \uac10\uc18c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc571 \uc124\uce58 \uac74\uc218\ub294 \uc804\ub144 \ub300\ube44 23\uc5b5 1\ucc9c\ub9cc \uac74 \uac10\uc18c\ud558\uc5ec \uc2dc\uc7a5 \ud3ec\ud654 \uc0c1\ud0dc\ub97c \ub098\ud0c0\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<sup data-fn=\"ceec347c-8283-4525-ad38-1649f41a8f3b\" class=\"fn\"><a href=\"#ceec347c-8283-4525-ad38-1649f41a8f3b\" id=\"ceec347c-8283-4525-ad38-1649f41a8f3b-link\">1<\/a><\/sup> \uac8c\uc784 \uc124\uce58 \ub300\uc218\ub294 2021\ub144 \uc774\ud6c4 6% \uac10\uc18c\ud558\uba70 \ub354\uc6b1 \uc904\uc5b4\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<sup data-fn=\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\" class=\"fn\"><a href=\"#1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\" id=\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db-link\">2<\/a><\/sup><a href=\"https:\/\/sensortower.com\/state-of-mobile-2025\"> <\/a> \ubbf8\uad6d\uacfc \uac19\uc740 \uc120\uc9c4 1\uae09 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ube44\uc6a9 \uc99d\uac00 \uc18d\ub3c4\uac00 \uc0ac\uc6a9\uc790 \uc99d\uac00 \uc18d\ub3c4\ubcf4\ub2e4 \ube60\ub974\uac8c \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c4\uc815\ud55c \uacfc\uc81c\ub294 \ub2e8\uc21c\ud788 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \uac83\ub9cc\uc774 \uc544\ub2c8\ub77c, \uadf8\ub4e4\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\uace0 \ub2e4\uc2dc \ucc3e\uc544\uc624\uac8c \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc0ac\uc6a9\uc790\uac00 \uc774\ud0c8\ud588\uc744 \ub54c\ub294 \uc774\ub7ec\ud55c \uacfc\uc81c\uac00 \ub354\uc6b1 \uc5b4\ub835\uac8c \ub290\uaef4\uc9d1\ub2c8\ub2e4.\u2018 <a href=\"https:\/\/www.aarki.com\/ko\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\ub9ac\ud0c0\uac9f\ud305<\/a> \uc774\uac83\uc774 \ud574\uacb0\ucc45\uc774\uc9c0\ub9cc, Aarki\uc5d0\uc11c\ub294 \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac00 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc774\ub3d9\ud558\ub294\uc9c0 \ubd84\uc11d\ud558\uc5ec \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305 \uae30\ud68c\ub97c \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-winning-retargeting-with-a-holistic-app-hive-view\">App Hive\uc758 \uc804\uccb4\uc801\uc778 \uad00\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9ac\ud0c0\uac9f\ud305\uc5d0\uc11c \uc131\uacf5\ud558\uae30<\/h2>\n\n\n\n<p>\uc0ac\uc6a9\uc790\ub4e4\uc740 \uc571\uc744 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud53c\ud2b8\ub2c8\uc2a4 \uc571\uc5d0\uc11c \uc74c\uc2dd \ubc30\ub2ec \uc11c\ube44\uc2a4\ub85c, \ubaa8\ubc14\uc77c \uac8c\uc784\uc774\ub098 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\ub3d9\ud558\uba70 \uc571\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepVjCi7CE7be9N1UqXqw3NSj9XV-mfd0Sn6pfdhHdRhPI9KDubrLoNKOCXgj24PsNmI2mFDpzeHkthtmYjdFo9H_QA71G1ewhEmv5Q4hUErL9sm7uJg987UCHqcRcprqcMHatSVA?key=pn8mdI9AH3q0gIMrOXwFyYML\" alt=\"\" style=\"width:784px;height:auto\"\/><\/figure>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \uc5f0\uac04 40~100\uac1c\uc758 \uc571\uc744 \uc0b4\ud3b4\ubcf4\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \uc571\uc740 10~15\uac1c\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. <strong>\uc6b0\ub9ac\ub294 \uc774\uac83\uc744 \uc571 \ud558\uc774\ube0c\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \uc571 \ud558\uc774\ube0c\ub294 \ubaa8\ub4e0 \uc571\uc774 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ud615\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \uc0c1\ud638 \uc758\uc874\uc801\uc778 \uacf5\uac04\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c \ub9c8\ucf00\ud130\uac00 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0 \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\ub824\uba74, \uc0ac\uc6a9\uc790\uac00 \ub2e4\uc74c\uc5d0 \uc5b4\ub514\ub85c \uc774\ub3d9\ud558\ub294\uc9c0 \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ud30c\uc545\ud558\uace0, \ub9de\ucda4\ud615 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc73c\ub85c \ub2e4\uc2dc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ubd80\ubd84\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. <strong>Aarki\uc758 App Hive \ubd84\uc11d<\/strong> \uc2ec\uce35\uc801\uc778 AI \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ud310\ub3c4\ub97c \ubc14\uafc0 \uc218 \uc788\ub294 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smarter-retargeting-starts-with-the-app-hive-analysis\">\ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc740 App Hive \ubd84\uc11d\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/h2>\n\n\n\n<p>\uc0ac\uc6a9\uc790\uac00 \ub2e4\uc74c\uc5d0 \uc5b4\ub514\ub85c \uc774\ub3d9\ud558\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc774 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc571 \ud558\uc774\ube0c \ubd84\uc11d\uc740 \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ucf1c \uc0ac\uc6a9\uc790\uc758 \uc2e4\uc81c \uc571 \uc0ac\uc6a9 \ud589\ud0dc\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \uadf8\ub8f9\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc571 \uac04 \uc774\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uc5ec \ub370\uc774\ud130 \uae30\ubc18 \uc194\ub8e8\uc158\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. <strong>\u2018&#039;\ud569\uc131 \ucf54\ud638\ud2b8&#039;\u2019<\/strong> \uad11\uace0\uc8fc\uac00 \ucc38\uc5ec, \uc804\ud658 \ubc0f \uc720\uc9c0 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-ai-and-massive-data-infrastructure-help-build-synthesized-cohorts\">\uc778\uacf5\uc9c0\ub2a5\uacfc \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc778\ud504\ub77c\uac00 \ud569\uc131 \ucf54\ud638\ud2b8 \uad6c\ucd95\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420\uae4c\uc694?<\/h3>\n\n\n\n<p>\uc800\ud76c \uc811\uadfc \ubc29\uc2dd\uc758 \ud575\uc2ec\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <strong>\ub300\uaddc\ubaa8 \uad11\uace0 \uc2e0\ud638 \ucc98\ub9ac<\/strong> \uadf8\ub9ac\uace0 <strong>\uace0\uae09 AI \ubaa8\ub378\ub9c1<\/strong>, \uc571 \ud558\uc774\ube0c\uc5d0 \uc788\ub294 \uc571\ub4e4 \uac04\uc758 \uc5f0\uacb0 \uad00\uacc4\ub97c \ubc1d\ud600\ub0b4\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uae00\ub85c\ubc8c \uaddc\ubaa8 \ub370\uc774\ud130 \ucc98\ub9ac<\/strong><strong><br><\/strong>\uc6b0\ub9ac\uc758 \uc778\ud504\ub77c \ud504\ub85c\uc138\uc2a4 <strong>\uc77c\uc77c 2200\uc5b5 \uc785\ucc30 \uacbd\ub9e4<\/strong>. \uc774\ucc98\ub7fc \uad11\uace0 \uae30\uc220 \uc0dd\ud0dc\uacc4\uc5d0 \ub300\ud55c \ud0c1\uc6d4\ud55c \uac00\uc2dc\uc131\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \uc571 \uce74\ud14c\uace0\ub9ac\uc5d0 \uac78\uccd0 \uc138\ubd84\ud654\ub41c \ucf54\ud638\ud2b8\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud589\ub3d9 \ubd84\uc11d\uc744 \uc704\ud55c \uc2ec\uce35 \uc2e0\uacbd\ub9dd<\/strong><strong><br><\/strong>Aarki\uc758 AI \ubaa8\ub378\uc740 \ub2e4\uc74c\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. <strong>\uc2ec\uce35 \uc2e0\uacbd\ub9dd(DNN)<\/strong>, \uc138\uc158 \ube48\ub3c4, \uc571 \uc804\ud658 \ud589\ub3d9 \ubc0f \ucc38\uc5ec \ucd94\uc138\uc5d0\uc11c \ud328\ud134\uc744 \uac10\uc9c0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e4\uce35\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub294 \uae30\uc874\uc758 \uc138\ubd84\ud654\ub97c \ub6f0\uc5b4\ub118\uc5b4 \uad11\uace0\uc8fc\uac00 \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\uac00 \ub2e4\uc74c\uc5d0 \uc5b4\ub514\uc5d0\uc11c \ud65c\ub3d9\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc815\ud655\ub3c4 \ud5a5\uc0c1\uc744 \uc704\ud55c \ud569\uc131 \ub370\uc774\ud130<\/strong><strong><br><\/strong>\ubcf4\uc815 \ubaa8\ub378\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac\ub294 \ub2e4\uc74c\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. <strong>\ud569\uc131 \ub370\uc774\ud130<\/strong> \uc774\ub294 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \ucd08\uae30 \ube44\ud6a8\uc728\uc131\uc744 \uc904\uc774\uae30 \uc704\ud574 \uae0d\uc815 \ubc0f \ubd80\uc815 \uc0d8\ud50c\uc744 \ubbf8\ub9ac \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc608\uce21 \uc815\ud655\ub3c4\uac00 \ud5a5\uc0c1\ub418\uace0 \ucea0\ud398\uc778 \uc608\uc0b0 \ub0ad\ube44\uac00 \ucd5c\uc18c\ud654\ub418\uba70 ROI\uac00 \uac00\uc18d\ud654\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-insights-to-actionable-targeting\">\ud1b5\ucc30\ub825 \ud655\ubcf4\ubd80\ud130 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud0c0\uac9f\ud305\uae4c\uc9c0<\/h3>\n\n\n\n<p>\ud569\uc131 \ucf54\ud638\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74 \uad11\uace0\uc8fc\ub294 \uc608\uce21 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc571 \uce74\ud14c\uace0\ub9ac\uc758 \ucf54\ud638\ud2b8\ub97c \ubd84\uc11d\ud558\uba74 \uc571 \uac04 \ud611\uc5c5\uc744 \uc704\ud55c \ubcf4\uc644\uc801\uc778 \uc571 \uce74\ud14c\uace0\ub9ac\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \ub354 \uc790\uc138\ud788 \uc124\uba85\ud558\uc790\uba74, \uc800\ud76c\ub294 <a href=\"https:\/\/www.aarki.com\/ko\/insights\/the-app-stickiness-index-and-why-it-matters-for-user-retention\/\"><strong>\uc571 \uc9c0\uc18d\uc131 \uc9c0\uc218<\/strong><\/a> \uc774 \uc5f0\uad6c\ub294 \ub2e4\uc591\ud55c \uc571 \uce74\ud14c\uace0\ub9ac\uac00 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc0ac\uc6a9\uc790\ub97c \uc720\uc9c0\ud558\ub294 \ubc29\uc2dd\uc744 \ud0d0\uad6c\ud558\uc5ec \uc7a5\uae30\uc801\uc778 \ucc38\uc5ec \ucd94\uc138\uc5d0 \ub300\ud55c \ub610 \ub2e4\ub978 \ucc28\uc6d0\uc758 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud540\ud14c\ud06c \uc571 \uc0ac\uc6a9\uc790 \uc9d1\ub2e8\uc758 \ud569\uc131 \ub370\uc774\ud130\ub97c \uc608\ub85c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud540\ud14c\ud06c \uc0ac\uc6a9\uc790\ub4e4\uc740 \ub2e4\uc591\ud55c \uc571 \uce74\ud14c\uace0\ub9ac\ub97c \uc790\uc8fc \uc774\uc6a9\ud558\ub294\ub370, \uadf8\uc911\uc5d0\uc11c\ub3c4 \uac8c\uc784 \uc571\uc774 \uac00\uc7a5 \ub9ce\uc774 \ucc3e\ub294 \uc571\uc73c\ub85c \ub208\uc5d0 \ub755\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub294 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc5d0 \ub9e4\uc6b0 \uc720\uc6a9\ud558\uba70, \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub9de\ucdb0 \uac8c\uc784 \ud14c\ub9c8\uc758 \uad11\uace0 \uc18c\uc7ac\ub97c \uc81c\uc791\ud558\ub294 \ub4f1 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"424\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image.png\" alt=\"\" class=\"wp-image-1628\" style=\"box-shadow:var(--wp--preset--shadow--natural);width:544px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image.png 791w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image-300x161.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image-768x412.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image-18x10.png 18w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-deeper-insights-across-app-categories\">\uc571 \uce74\ud14c\uace0\ub9ac \uc804\ubc18\uc5d0 \uac78\uccd0 \ub354 \uc2ec\uce35\uc801\uc778 \uc815\ubcf4\ub97c \uc5bb\uc73c\uc138\uc694<\/h3>\n\n\n\n<p>\uc774\ub294 \ud569\uc131 \ucf54\ud638\ud2b8\uac00 \uc5b4\ub5bb\uac8c \uc571 \uac04 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \ud55c \uc608\uc77c \ubfd0\uc785\ub2c8\ub2e4. <a href=\"https:\/\/marketing.aarki.com\/retention-radar-2025\"><strong>Aarki Retention Radar 2025<\/strong><\/a>, \uc800\ud76c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. <strong>\ub2e4\uc591\ud55c \uc571 \uce74\ud14c\uace0\ub9ac\uc5d0 \uac78\uce5c \uc885\ud569\uc801\uc778 App Hive \ubd84\uc11d<\/strong>\uac8c\uc784 \ubc0f \ube44\uac8c\uc784 \ubd84\uc57c \ubaa8\ub450\uc5d0\uc11c \uc8fc\uc694 \ucc38\uc5ec \ud328\ud134\uc744 \ud30c\uc545\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marketing.aarki.com\/retention-radar-2025\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-1024x559.jpg\" alt=\"\" class=\"wp-image-1637\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-1024x559.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-300x164.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-768x419.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-1536x838.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-2048x1117.jpg 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-your-users-are-hopping-across-the-app-hive-are-you-keeping-up-tap-into-aarki-s-app-hive-advantage-and-craft-smarter-retargeting-strategies-get-in-touch-with-us-now\">\uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571 \ud558\uc774\ube0c\ub97c \ub04a\uc784\uc5c6\uc774 \uc624\uac00\uace0 \uc788\ub294\ub370, \uc5ec\ub7ec\ubd84\uc740 \uadf8 \ud750\ub984\uc5d0 \ubc1c\ub9de\ucdb0 \ub098\uac00\uace0 \uacc4\uc2e0\uac00\uc694? Aarki\uc758 \uc571 \ud558\uc774\ube0c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574 \ubcf4\uc138\uc694. <a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/\">\uc9c0\uae08 \ubc14\ub85c \uc800\ud76c\uc5d0\uac8c \uc5f0\ub77d\ud558\uc138\uc694.<\/a><\/h5>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/marketing.aarki.com\/aarki-app-solute-masterclass\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-1024x576.png\" alt=\"\" class=\"wp-image-1668\" style=\"width:676px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"ceec347c-8283-4525-ad38-1649f41a8f3b\"><a href=\"https:\/\/techcrunch.com\/2024\/12\/18\/app-downloads-decline-2-3-in-2024-but-consumer-spending-grows-to-127b\/\">\ud14c\ud06c\ud06c\ub7f0\uce58\uc5d0 \ub530\ub974\uba74 2024\ub144 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub294 2.31\uc870 3\ucc9c\uc5b5 \uac74 \uac10\uc18c\ud588\uc9c0\ub9cc, \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 1,400\uc5b5 1,270\uc5b5 \ub2ec\ub7ec\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/a> <a href=\"#ceec347c-8283-4525-ad38-1649f41a8f3b-link\" aria-label=\"1\uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><li id=\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\"><a href=\"https:\/\/sensortower.com\/state-of-mobile-2025\">2025\ub144 \ubaa8\ubc14\uc77c \ud604\ud669, \uc13c\uc11c \ud0c0\uc6cc<\/a> <a href=\"#1bb55fce-9a06-4a2b-b5da-f8e4ce8153db-link\" aria-label=\"2 \uac01\uc8fc\ub97c \ucd94\ucc9c\ud574\uc8fc\uc138\uc694.\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\uacbd\uc7c1\uc740 \uc2ec\ud654\ub418\ub294 \ubc18\uba74 \uc124\uce58 \uc218\ub294 \uc815\uccb4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc5d0\uc11c \uc0b4\uc544\ub0a8\ub294 \ube44\uacb0\uc740 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc774\uba70, \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\ub294 \uc6d0\ub3d9\ub825\uc740 \ub9ac\ud0c0\uac9f\ud305\uc785\ub2c8\ub2e4. 2024\ub144 \uc804 \uc138\uacc4 \ubaa8\ubc14\uc77c \uc571 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740\u2026<\/p>","protected":false},"author":4,"featured_media":1648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":"[{\"content\":\"<a href=\\\"https:\/\/techcrunch.com\/2024\/12\/18\/app-downloads-decline-2-3-in-2024-but-consumer-spending-grows-to-127b\/\\\">App downloads decline 2.3% in 2024, but consumer spending grows to $127B, TechCrunch<\/a>\",\"id\":\"ceec347c-8283-4525-ad38-1649f41a8f3b\"},{\"content\":\"<a href=\\\"https:\/\/sensortower.com\/state-of-mobile-2025\\\">State of Mobile 2025, Sensor Tower<\/a>\",\"id\":\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\"}]"},"categories":[13],"tags":[],"class_list":["post-1621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Know Where Your App Users Go Next: Drive Retargeting with App Hive Analysis - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/know-where-your-app-users-go-next-drive-retargeting-with-app-hive-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know Where Your App Users Go Next: Drive Retargeting with App Hive Analysis\" \/>\n<meta property=\"og:description\" content=\"Competition is rising, installs are not\u2014retention is how you stay in the race, and retargeting is the fuel that keeps you ahead. 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