{"id":1533,"date":"2025-02-23T19:41:19","date_gmt":"2025-02-24T03:41:19","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1533"},"modified":"2025-02-24T07:05:59","modified_gmt":"2025-02-24T15:05:59","slug":"aarki-at-mama-goa-2025-charting-the-future-of-retention-marketing","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/event-capsule\/aarki-at-mama-goa-2025-charting-the-future-of-retention-marketing\/","title":{"rendered":"AppsFlyer MAMA Goa 2025\uc5d0\uc11c\uc758 Aarki: \ub9ac\ud150\uc158 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\ub97c \ucc28\ud2b8\ub85c \ud45c\ud604"},"content":{"rendered":"<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.185), 16px);\">AppsFlyer\uc758 MAMA Goa 2025\ub294 \ub728\uac70\uc6b4 \uc5f4\uae30\ub85c \uac00\ub4dd\ud588\uc2b5\ub2c8\ub2e4. \uace8\ub4dc \uc2a4\ud3f0\uc11c\ub85c\uc11c Aarki\ub294 \uc5c5\uacc4 \ub9ac\ub354, \uc120\uad6c\uc801\uc778 \uc0ac\uc0c1\uac00, \uadf8\ub9ac\uace0 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub4e4\uacfc \ud568\uaed8 \ubaa8\ubc14\uc77c \uad11\uace0 \uae30\uc220\uc758 \ubbf8\ub798\ub97c \ub9cc\ub4e4\uc5b4\uac00\ub294 \uc601\uad11\uc744 \ub204\ub838\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc758 \ud654\ub450\ub294 \uc0ac\uc6a9\uc790 \ud655\ubcf4\ubfd0 \uc544\ub2c8\ub77c \uadf8 \uc774\ud6c4\uc758 \uc0c1\ud669\uc5d0 \ub300\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub9ac\ud150\uc158\uc774 \ud575\uc2ec\uc774\uc5c8\uace0, Aarki\ub294 \ubc14\ub85c \uadf8 \uc911\uc2ec\uc5d0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/1-3.png\" alt=\"\" class=\"wp-image-1534\" style=\"width:461px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaways-that-matter\"><strong>\uc911\uc694\ud55c \ud14c\uc774\ud06c\uc544\uc6c3<\/strong><\/h2>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.185), 16px);\">MAMA Goa 2025\uc5d0\uc11c\ub294 \ubaa8\ubc14\uc77c \uad11\uace0 \uae30\uc220\uc758 \uc8fc\uc694 \ubcc0\ud654\ub97c \uac15\uc870\ud588\uc73c\uba70, \uc5c5\uacc4 \ub9ac\ub354\ub4e4\uc740 \uc0ac\uc6a9\uc790 \ucc38\uc5ec \ubc0f \uc720\uc9c0\uc758 \ucc28\uc138\ub300 \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retention-is-everything\"><strong>\uc720\uc9c0\uac00 \uc804\ubd80\uc785\ub2c8\ub2e4<\/strong><\/h2>\n\n\n\n<p>\uc778\uc218 \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uacbd\uc7c1 \ud658\uacbd\uc774 \uc810\uc810 \ub354 \uce58\uc5f4\ud574\uc9c0\ub294 \uc0c1\ud669\uc5d0\uc11c \ud55c \uac00\uc9c0 \ud655\uc2e4\ud55c \uc0ac\uc2e4\uc740 \uc0ac\uc6a9\uc790\ub97c \uc778\uc218\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc804\ud22c\uc758 \uc808\ubc18\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c\ub294 \uc0ac\uc6a9\uc790\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uac8c\uc784\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804 \uc138\uacc4 \uc571 \uc124\uce58 \uc218\ub294 2.3% \uac10\uc18c\ud588\uc73c\uba70, \uc774\ub294 \uacbd\uc7c1\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uce58\uc5f4\ud574\uc9c4 \uc131\uc219\ub41c \uc0dd\ud0dc\uacc4\ub97c \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0 <a href=\"https:\/\/marketing.aarki.com\/retention-radar-2025?utm_source=Aarki+event+blog+post+-+MAMA+Goa&amp;utm_medium=website&amp;utm_campaign=retention-radar-2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc571 \ud558\uc774\ube0c<\/strong><\/a>\ubaa8\ub4e0 \uc571\uc774 \ub354 \ud070 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ud750\ub984\uc5d0 \uae30\uc5ec\ud558\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \uc0c1\ud638 \uc758\uc874\uc801\uc778 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub294 \uac10\uc815\uc801, \uae30\ub2a5\uc801 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \uc571 \uac04\uc744 \uc790\uc720\ub86d\uac8c \uc624\uac00\uba70 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uae30\uae30\uc5d0\ub294 80~100\uac1c\uc758 \uc571\uc774 \uc124\uce58\ub418\uc9c0\ub9cc, \uc77c\uc0c1 \uc0dd\ud65c\uc5d0 \uc2e4\uc81c\ub85c \uc0ac\uc6a9\ub418\ub294 \uc571\uc740 10~15\uac1c\uc5d0 \ubd88\uacfc\ud558\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc800\ud76c \ubd84\uc11d\uc5d0 \ub530\ub974\uba74 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc728\uc744 10%\ub9cc \ub192\uc5ec\ub3c4 \ucd5c\ub300 90%\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub97c \uc720\uc785\ud558\ub294 \ubc18\uba74, \uc720\uc9c0\uc728\uc740 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\uc5ec \uc7a5\uae30\uc801\uc778 \uac00\uce58 \ucc3d\ucd9c\uacfc \uc571 \uac04 \uad50\ucc28 \ud65c\uc6a9 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uacbd\ud5d8, \uc7ac\ucc38\uc5ec \uc804\ub7b5, AI \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc720\uc9c0\uc728\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \ube0c\ub79c\ub4dc\ub9cc\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-driven-programmatic-is-reshaping-roi\"><strong>AI \uae30\ubc18 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\uc774 ROI\ub97c \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/h2>\n\n\n\n<p>\uc790\ub3d9\ud654\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uacb0\uacfc\uc785\ub2c8\ub2e4. MAMA \uace0\uc544\uc5d0\uc11c\uc758 \ub17c\uc758\ub294 AI \uae30\ubc18 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\uc774 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud55c \uc720\ud589\uc5b4\uac00 \uc544\ub2c8\ub77c \uad11\uace0 \uc9c0\ucd9c \ucd5c\uc801\ud654, \ud0c0\uac9f\ud305 \uac1c\uc120, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \ud6a8\uacfc \uc81c\uacf5\uc5d0 \uc788\uc5b4 \ud68d\uae30\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc74c\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ud655\uc778\uc2dc\ucf1c \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\uc758 \ucc28\uc774\ub294 \uc131\uacf5\uc744 \uc88c\uc6b0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-1024x288.png\" alt=\"\" class=\"wp-image-1536\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-1024x288.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-300x84.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-768x216.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-1536x432.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-18x5.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emerging-trends-in-mobile-marketing-insights-from-appsflyer\"><strong>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc758 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc: AppsFlyer\uc758 \ud1b5\ucc30\ub825<\/strong><\/h2>\n\n\n\n<p>\uc5c5\uacc4\uac00 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c AppsFlyer\uc640\uc758 \ud611\ub825 \ud655\ub300\uc640 \uac19\uc740 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc740 \uce21\uc815, \ucd5c\uc801\ud654, \uadf8\ub9ac\uace0 \ub9ac\ud150\uc158 \ub9c8\ucf00\ud305 \uac04\uc758 \uac04\uadf9\uc744 \uba54\uc6b0\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AppsFlyer\uc5d0\uc11c \uc5bb\uc740 \uac00\uc7a5 \ud765\ubbf8\ub85c\uc6b4 \uc0ac\uc2e4 \uc911 \ud558\ub098\ub294 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud658\uacbd\uc758 \ubcc0\ud654\uc600\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud130\ub4e4\uc740 iOS \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac9f\ud305\uc744 \uc81c\ub300\ub85c \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 \uae30\ud68c\ub85c \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Aarki\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc608\uc0c1\ud558\uace0 \ub370\uc774\ud130 \uc911\uc2ec \ud658\uacbd\uc5d0\uc11c \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0, \uc720\uc9c0\uc728\uc744 \ub192\uc774\uba70, \uc0dd\uc560 \uac00\uce58(LTV)\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d iOS \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub9c8\ucf00\ud130\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uc720\uae30\uc801 \uc18c\uc15c \ub9c8\ucf00\ud305\uacfc \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\uc73c\uba70, \uc778\ub3c4 \uc571 \uc131\uc7a5 \ub9c8\ucf00\ud130\ub3c4 \uc131\uacfc \uc608\uc0b0\uc758 \uc77c\ubd80\ub85c \uc774\ub7ec\ud55c \ucc44\ub110\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \ud0d0\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Aarki\uc758 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub124\ud2b8\uc6cc\ud06c\ub294 \uad11\uace0\uc8fc\uac00 \ub2e8\uc21c\ud788 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \ub118\uccd0\ub098\ub294 \uc2dc\uc7a5\uc5d0 \ucc38\uc5ec\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub529 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uace0, \uc2e4\uc81c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uba70, \uc815\ud655\ud55c \uc131\uacfc \ucd94\uc801\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uce21\uc815 \uac00\ub2a5\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \uc778\ud50c\ub8e8\uc5b8\uc11c \ucea0\ud398\uc778\uc744 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \uad11\uace0\uc8fc\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ucd5c\ub300 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-what-s-next-for-aarki\">\uc55e\uc73c\ub85c\uc758 \uc804\ub9dd: Aarki\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694?<\/h2>\n\n\n\n<p>\uc800\ud76c\ub294 \ub2e8\uc21c\ud788 \ud2b8\ub80c\ub4dc\ub97c \ub530\ub974\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud2b8\ub80c\ub4dc\ub97c \ub9cc\ub4e4\uc5b4\uac11\ub2c8\ub2e4. \uc5c5\uacc4\uac00 \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uace0 AI \uae30\ubc18\uc758 \ub9ac\ud150\uc158 \uc804\ub7b5\uc73c\ub85c \uc804\ud658\ud568\uc5d0 \ub530\ub77c, Aarki\ub294 \uac00\ub2a5\uc131\uc744 \uc7ac\uc815\uc758\ud558\ub294 \ub370 \uc55e\uc7a5\uc11c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc800\ud76c\ub294 \ud30c\ud2b8\ub108\ub4e4\uc774 \uc55e\uc11c \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1456\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4.jpg\" alt=\"\" class=\"wp-image-1557\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4.jpg 2200w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-300x199.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-1024x678.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-768x508.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-1536x1017.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-2048x1355.jpg 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n<p>MAMA Goa 2025\ub97c \uc78a\uc9c0 \ubabb\ud560 \ud589\uc0ac\ub85c \ub9cc\ub4e4\uc5b4 \uc8fc\uc2e0 Aarki, AppsFlyer, \uadf8\ub9ac\uace0 \ubaa8\ub4e0 \ud6cc\ub96d\ud55c \ud30c\ud2b8\ub108 \uc5ec\ub7ec\ubd84\uaed8 \uc9c4\uc2ec\uc73c\ub85c \uac10\uc0ac\ub4dc\ub9bd\ub2c8\ub2e4. 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As a Gold Sponsor, Aarki had the privilege of standing alongside industry leaders, thought pioneers, and decision-makers, all converging to shape &#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[118],"tags":[],"class_list":["post-1533","post","type-post","status-publish","format-standard","hentry","category-event-capsule"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aarki at AppsFlyer MAMA Goa 2025: Charting the Future of Retention Marketing - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/event-capsule\/aarki-at-mama-goa-2025-charting-the-future-of-retention-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aarki at AppsFlyer MAMA Goa 2025: Charting the Future of Retention Marketing\" \/>\n<meta property=\"og:description\" content=\"The energy at AppsFlyer\u2019s MAMA Goa 2025 was electric. 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