{"id":138,"date":"2023-05-17T12:16:00","date_gmt":"2023-05-17T19:16:00","guid":{"rendered":"https:\/\/aarki.com\/?p=138"},"modified":"2024-03-23T15:14:48","modified_gmt":"2024-03-23T22:14:48","slug":"androids-evolution-as-a-mobile-marketing-platform-the-journey-from-gaid-to-googles-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/androids-evolution-as-a-mobile-marketing-platform-the-journey-from-gaid-to-googles-privacy-sandbox\/","title":{"rendered":"\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c\uc758 Android\uc758 \uc9c4\ud654: GAID\uc5d0\uc11c Google\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\ub85c\uc758 \uc5ec\uc815"},"content":{"rendered":"<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-1024x453.png\" alt=\"Android's Evolution as a Mobile Marketing Platform\" class=\"wp-image-634\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-1024x453.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-300x133.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-768x339.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-1536x679.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-2048x905.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc548\ub4dc\ub85c\uc774\ub4dc\ub294 \ud655\uace0\ud55c \uc790\ub9ac\ub97c \uc7a1\uc558\uc2b5\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/gs.statcounter.com\/os-market-share\/mobile\/worldwide\/#monthly-201301-202303\" rel=\"noreferrer noopener\" target=\"_blank\">\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac00\uc7a5 \ud070 \ubaa8\ubc14\uc77c \uc6b4\uc601\uccb4\uc81c<\/a>, 2014\ub144 \uc774\ud6c4 \uc804 \uc138\uacc4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 50% \uc774\uc0c1\uc785\ub2c8\ub2e4. \uc774 \uc810\uc720\uc728\uc740 \uafb8\uc900\ud788 \uc99d\uac00\ud558\uc5ec 2022\ub144 \ub9d0\uc5d0\ub294 71.8%\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704\ub97c \uace0\ub824\ud558\uba74 Android\uac00 \uc624\ub7ab\ub3d9\uc548 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uc120\ud638\ub418\ub294 \ud50c\ub7ab\ud3fc\uc778 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.  \uacb0\uad6d \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ucc44\ub110\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc804 \uc138\uacc4 \uc778\uad6c\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ubaa8\ubc14\uc77c \uc6b4\uc601 \uccb4\uc81c\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc120\ud0dd\uc774 \uc788\uc744\uae4c\uc694?<br><br>\uadf8\ub7ec\ub098 \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\ub2e4\ub294 \uac83\uc740 \ubaa8\ubc14\uc77c \uc571\uc744 \uad11\uace0\ud560 \uc704\uce58\ub97c \uc120\ud0dd\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc694\uc18c \uc911 \ud558\ub098\uc77c \ubfd0\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 Android\uc5d0 \uad11\uace0\ud558\uae30\ub85c \uc120\ud0dd\ud55c \uc720\uc77c\ud55c \uc774\uc720\ub294 \uc544\ub2d9\ub2c8\ub2e4.&nbsp;<br><br>Apple\uc758 iOS 14.5 \ucd9c\uc2dc\uc640 \ud568\uaed8 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uacaa\uc740 \uc5b4\ub824\uc6c0\uc740 Android\uc758 \uad11\uace0 \uc608\uc0b0 \uc810\uc720\uc728\uc774 \ub192\uc544\uc84c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. Android \uc6b4\uc601 \uccb4\uc81c\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc5c5\ub370\uc774\ud2b8\uc640 \uc815\uae30\uc801\uc778 \uc0c8\ub85c\uc6b4 \uae30\ub2a5 \ucd94\uac00\ub3c4 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \uc720\uce58\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Android\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4 \uc815\uc2dd \ucd9c\uc2dc\ub85c \ub2e4\uac00\uc628 \ud070 \ubcc0\ud654\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc774\ub4e4\uc758 \uc2e0\uc911\ud55c \uc870\uce58\uc640 \uc5c5\uacc4\uc640\uc758 \uc5f4\ub9b0 \ub300\ud654\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uac00 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uac00\ub2a5\uc131\uc740 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\ube60\ub978 \ub9c1\ud06c<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google \uad11\uace0 ID \uc18c\uac1c<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd \ucd9c\uc2dc<\/li>\n\n\n\n<li>Android Post-iOS 14.5\ub85c \uc804\ud658<\/li>\n\n\n\n<li>\uc548\ub4dc\ub85c\uc774\ub4dc 12 \ucd9c\uc2dc<\/li>\n\n\n\n<li>\ucd5c\uc2e0 \uc5c5\ub370\uc774\ud2b8: Google\uc758 Android\uc6a9 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/li>\n\n\n\n<li>Android\uc6a9 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ub300\ud55c \uc5c5\uacc4 \uc0ac\uace0 \ub9ac\ub354<\/li>\n\n\n\n<li>\uacb0\ub860<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Google \uad11\uace0 ID \uc18c\uac1c<\/h2>\n\n\n\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc740 \uc885\uc885 Android \uad11\uace0 ID(AAID)\uc640 \uac19\uc740 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ub418\ub294 Google \uad11\uace0 ID(GAID)\uac00 2013\ub144\uc5d0 \ub3c4\uc785\ub418\uba74\uc11c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/android-developers.googleblog.com\/2013\/10\/google-play-services-40.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play \uc11c\ube44\uc2a4 \ubc84\uc804 4.0<\/a>. GAID\ub294 \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790\uc758 \uc2e0\uc6d0\uc774\ub098 \uac1c\uc778 \uc815\ubcf4\ub97c \uacf5\uac1c\ud558\uc9c0 \uc54a\uace0 \ud0c0\uac9f \uad11\uace0\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uac01 Android \uae30\uae30\uc5d0 \ud560\ub2f9\ub41c \uace0\uc720 \uc2dd\ubcc4\uc790\uc785\ub2c8\ub2e4. \uc774\uc804\uc5d0\ub294 \uad11\uace0\uc8fc\uac00 \ud2b9\uc815 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uae30 \uc704\ud574 \ucfe0\ud0a4, IP \uc8fc\uc18c \ub4f1\uc758 \uc2dd\ubcc4\uc790\uc5d0 \uc758\uc874\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\uc740 \uc815\ud655\ud558\uc9c0 \uc54a\uac70\ub098 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc73c\uba70 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc2ec\uac01\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br><br>\uc774\ub7ec\ud55c \uc6b0\ub824\uc5d0 \ub300\uc751\ud558\uc5ec Google\uc740 \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud558\uace0 \ud0c0\uac9f \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ubcf4\ub2e4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uce5c\ud654\uc801\uc778 \ubc29\ubc95\uc73c\ub85c Google \uad11\uace0 ID\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. GAID\uc758 \ub3c4\uc785\uc73c\ub85c \uad11\uace0\uc8fc\ub294 \uad11\uace0 \ubaa9\uc801\uc73c\ub85c \uc124\uacc4\ub41c \uc801\uc774 \uc5c6\ub294 Android ID\uc640 \uac19\uc740 \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83 \uc678\uc5d0 \ucd94\uac00 \uc635\uc158\uc744 \uac16\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \ub354 \uc774\uc0c1 \uad11\uace0\uc8fc\uac00 \uc790\uc2e0\uc758 \uac1c\uc778 \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \uac83\uc5d0 \ub300\ud574 \uac71\uc815\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c GAID\uc758 \uc815\ud655\uc131\uacfc \uc77c\uad00\uc131\uc740 \uc0ac\uc6a9\uc790\uc758 Google \uacc4\uc815\uc5d0 \uc5f0\uacb0\ub418\ubbc0\ub85c \uad11\uace0\uc8fc\uc5d0\uac8c\ub3c4 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\uac00 \uc571\uacfc \uae30\uae30 \uc804\ubc18\uc5d0\uc11c \uc790\uc2e0\uc758 \ud65c\ub3d9\uc744 \ucd94\uc801\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\ubd84\uc57c\uc640 \uc120\ud638\ub3c4\ub97c \ud3ec\uad04\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ub354 \ub192\uc740 \ucc38\uc5ec\uc728\uacfc \ub354 \ub098\uc740 ROI\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd \ucd9c\uc2dc<\/h2>\n\n\n\n<p>GAID\uac00 \ub3c4\uc785\ub41c \ud6c4 \uba87 \ub144 \ub3d9\uc548 Android\ub294 \uad11\uace0\uc8fc\uc640 \uc0ac\uc6a9\uc790 \ubaa8\ub450\uc5d0\uac8c \ub354\uc6b1 \uc6d0\ud65c\ud55c \uad11\uace0 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub354\uc6b1 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uacc4\uc18d\ud574\uc11c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br><\/p>\n\n\n\n<p>Android\uc758 \uac00\uc7a5 \ub9e4\ub825\uc801\uc778 \ud2b9\uc131 \uc911 \ud558\ub098\ub294 \uc624\ud508 \uc18c\uc2a4 \ud50c\ub7ab\ud3fc\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac1c\ubc1c\uc790\ub294 \uc801\ud569\ud558\ub2e4\uace0 \ud310\ub2e8\ub418\ub294 \uc6b4\uc601 \uccb4\uc81c\ub97c \uc218\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc758 \ud2b9\uc131\uc0c1 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \ub300\uaddc\ubaa8\uc758 \ud65c\ub3d9\uc801\uc778 \uac1c\ubc1c\uc790 \ucee4\ubba4\ub2c8\ud2f0\ub97c \uc721\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uba3c\uc800 Android\uc5d0\uc11c \ub9ce\uc740 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc774 \ucd9c\uc2dc\ub418\ub294 \uc774\uc720\ub97c \uc124\uba85\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ub2a5 \uc911\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4. Android \uc6b4\uc601 \uccb4\uc81c\uc5d0 \ucc98\uc74c\uc73c\ub85c \ub3c4\uc785\ub41c \ub450 \uac00\uc9c0 \uad11\uace0 \ud615\uc2dd\uc740 \uc2dc\ud5d8 \uc2e4\ud589 \uad11\uace0\uc640 \ub300\ud654\ud615 \uc804\uba74 \uad11\uace0\uc600\uc2b5\ub2c8\ub2e4.<br><br><a href=\"https:\/\/adwords.googleblog.com\/2015\/12\/trial-run-ads-interactive-interstitials-beta.html\" target=\"_blank\" rel=\"noreferrer noopener\">\ud3c9\uac00\ud310 \uad11\uace0<\/a>2015\ub144\uc5d0 \ub3c4\uc785\ub41c \uc571 \uad11\uace0 \ud615\uc2dd\uc740 \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30 \uc804 \uc571\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc2a4\ud2b8\ub9ac\ubc0d\ud558\uc5ec \ucd5c\ub300 60\ucd08 \ub3d9\uc548 \uac8c\uc784\uc744 \ud50c\ub808\uc774\ud560 \uc218 \uc788\ub294 \ud615\uc2dd\uc785\ub2c8\ub2e4. \uc774 \ubab0\uc785\ud615 \ub370\ubaa8\ub294 \uc571\uc744 \uc124\uce58\ud55c \uc0ac\uc6a9\uc790\uac00 \uac8c\uc784 \ud50c\ub808\uc774\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc744 \ub192\uc5ec\uc90d\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uac1c\ubc1c\uc790\ub294 \uc774\ubbf8 \uacbd\ud5d8\ud55c \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uac8c\uc784\uc744 \uc120\ud0dd\ud55c \ub354 \ub098\uc740 \uc790\uaca9\uc744 \uac16\ucd98 \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\ud3c9\uac00\ud310 \uad11\uace0\uac00 \ucd9c\uc2dc\ub418\uc5c8\uc744 \ub54c \ub300\ud654\ud615 \uc804\uba74 \uad11\uace0 \ubca0\ud0c0 \ubc84\uc804\ub3c4 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/adwords.googleblog.com\/2015\/12\/trial-run-ads-interactive-interstitials-beta.html#:~:text=Get%20ultra%2Dcreative%20with%20customized%20mobile%20ads\" target=\"_blank\" rel=\"noreferrer noopener\">\ub300\ud654\ud615 \uc804\uba74 \uad11\uace0<\/a>&nbsp;\uac01 \uad11\uace0\uc8fc\uc758 \uc571\uc5d0 \ub9de\ucdb0 \ub9de\ucda4\ud654\ub41c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 HTML5 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ud45c\uc900 \ud15c\ud50c\ub9bf \ub300\uc2e0 HTML5\ub97c \uc0ac\uc6a9\ud558\uace0, \ub370\uc774\ud130\ub97c \ub3d9\uc801\uc73c\ub85c \uac00\uc838\uc624\uace0, \ubb34\uc81c\ud55c \uc0ac\uc6a9\uc790 \uc815\uc758\ub85c \uc0ac\uc6a9\uc790 \uc815\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc804 \ud615\uc2dd\uacfc \ub2ec\ub9ac \uc774\ub294 \uac8c\uc784 \uc571\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uace0 \uace0\uc720\ud55c \ud14c\uc2a4\ud2b8 \ubc0f \ucd5c\uc801\ud654 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ud615\uc2dd\uc740 \uc218\ub144\uc5d0 \uac78\uccd0 \uafb8\uc900\ud788 \ubc1c\uc804\ud574 \uc654\uc73c\uba70 &#039;<strong>\uc7ac\uc0dd \uac00\ub2a5\ud55c \uad11\uace0<\/strong>\uc624\ub298 \uc988\uc74c\uc5d0 &#039; \ud615\uc2dd\uc744 \ucde8\ud569\ub2c8\ub2e4.<br><br>\uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd\uc740 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uac70\ub098 \uae30\uc874 \uc7a0\uc7ac\uace0\uac1d\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub610\ud55c \uc774\ub294 \uad11\uace0\uc8fc\uac00 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ud558\uc5ec \ud63c\uc7a1\ud55c \ubaa8\ubc14\uc77c \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0bc \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \ub9e4\uc77c \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774 \uac1c\ubc1c\ub418\uba74\uc11c \uad11\uace0\uc8fc\uac00 \ud601\uc2e0\uc744 \uc218\uc6a9\ud558\uae30 \uc704\ud574 Android\uc758 \uc720\uc5f0\uc131\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Android Post-iOS 14.5\ub85c \uc804\ud658<\/h2>\n\n\n\n<p>2021\ub144 4\uc6d4, Apple\uc740 iOS 14.5\ub97c \ucd9c\uc2dc\ud558\uc5ec \uc0ac\uc6a9\uc790\uac00 \uc571\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc0ac\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc758 \uc8fc\uc694 \uae30\ub2a5 \uc911 \ud558\ub098\ub294&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" target=\"_blank\" rel=\"noreferrer noopener\">\uc571 \ucd94\uc801 \ud22c\uba85\uc131(ATT)<\/a>&nbsp;\uc774\ub294 \uc571 \uac1c\ubc1c\uc790\uac00 \uad11\uace0 \ubaa9\uc801\uc73c\ub85c \ub2e4\ub978 \ud68c\uc0ac\uc758 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud65c\ub3d9\uc744 \ucd94\uc801\ud558\uae30 \uc804\uc5d0 \uba85\uc2dc\uc801\uc778 \uc0ac\uc6a9\uc790 \ub3d9\uc758\ub97c \uc5bb\uc5b4\uc57c \ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uc989, \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \ud65c\ub3d9\uc744 \ucd94\uc801\ud558\ub3c4\ub85d \uc124\uc815\ub41c \uc571\uc744 \uc5f4\uba74 \uba3c\uc800 \ud65c\ub3d9 \ucd94\uc801 \uad8c\ud55c\uc744 \uc694\uccad\ud558\ub294 \uba54\uc2dc\uc9c0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc0ac\uc6a9\uc790\ub294 \uc571\ubcc4\ub85c \ucd94\uc801\uc744 \ud5c8\uc6a9\ud558\uac70\ub098 \uac70\ubd80\ud558\ub3c4\ub85d \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br><\/p>\n\n\n\n<p>\uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\ub294 \uc804\uccb4 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \uc0b0\uc5c5\uc5d0 \uc5c4\uccad\ub09c \ud63c\ub780\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ucd9c\uc2dc \uc804\ubd80\ud130 \uc218\uac1c\uc6d4 \ub3d9\uc548 \uc0ac\uc6a9\uc790 \uc218\uc900 \ub370\uc774\ud130\uc5d0 \ud06c\uac8c \uc758\uc874\ud574 \uc628 \uad11\uace0\uc8fc\ub294 \uc62c\ubc14\ub978 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uacc4\uc18d\ud574\uc11c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uace0 \uc774\uc804\uacfc \ub3d9\uc77c\ud55c \uc218\uc900\uc758 \uc131\uacfc\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\uc57c \ud588\uc2b5\ub2c8\ub2e4.<br><br>\uad11\uace0\uc8fc\ub4e4\uc774 \uc791\uc5c5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uae30 \uc704\ud574 \uc2e4\ud5d8\uc801\uc778 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud558\ub294 \ub3d9\uc548 \uad11\uace0 \uc608\uc0b0\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \ub354 \uc548\uc815\uc801\uc778 \ud50c\ub7ab\ud3fc\uc778 Android\ub85c \uc774\uc804\ub418\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<br><br>iOS 14.5\uac00 \ucd9c\uc2dc\ub41c \uc9c0 \ubd88\uacfc 2\uc8fc \ub9cc\uc5d0 \uba87\uba87 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc740 \uc774\ubbf8 iOS 14.5\uc758 \uc99d\uac00\ub97c \uacbd\ud5d8\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2021\/05\/19\/ios-145-causes-massive-shift-in-ad-spend-to-android\/?sh=332306ab20d7\" target=\"_blank\" rel=\"noreferrer noopener\">Android\uc5d0\uc11c 8%~21% \uc0ac\uc774\uc758 \uad11\uace0 \uc9c0\ucd9c<\/a>. iOS \uad11\uace0\uc758 \uad11\uace0 \uc218\uc775\uc740 9%\ub9cc\ud07c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. iOS\uc758 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc744 \ucc3e\uae30 \uc704\ud55c \ub178\ub825\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \ub354\uc6b1 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/www.businesswire.com\/news\/home\/20230308005067\/en\/Gaming-App-Install-Ad-Spend-Reaches-26.7-Billion-Globally-Despite-Slowing-Growth-in-Installs-According-to-New-AppsFlyer-Report\" target=\"_blank\" rel=\"noreferrer noopener\">Android\uc5d0\uc11c \ucd1d \uac8c\uc784 \uc571 \uc124\uce58 \uc218\uac00 8% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/a>&nbsp;2022\ub144\uc5d0\ub294 \uac19\uc740 \uae30\uac04 iOS\uc5d0\uc11c 5% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. CPI\ub3c4 iOS\uc758 \uacbd\uc6b0 \ud06c\uac8c \uc99d\uac00\ud55c \ubc18\uba74 Android\ub294 \uc548\uc815\uc801\uc73c\ub85c \uc720\uc9c0\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br><br>\uc774\uac83\uc774 \ubc18\ub4dc\uc2dc Android\uc758 \ubcc0\ud654\ub85c \ubc1c\uc0dd\ud55c \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc, \ub2f9\uc2dc \uad11\uace0\uc8fc\ub4e4\uc774 Android\ub97c \ub354 \uc548\uc815\uc801\uc778 \uc635\uc158\uc73c\ub85c \uc5ec\uae30\uace0 \uad11\uace0 \uc9c0\ucd9c\uc5d0 \ubcc0\ud654\ub97c \uac00\uc838\uc628 \uac83\uc740 \ubc14\ub85c \uc6b4\uc601\uccb4\uc81c\uc758 \uc548\uc815\uc131 \ub54c\ubb38\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc548\ub4dc\ub85c\uc774\ub4dc 12 \ucd9c\uc2dc<\/h2>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc810\uc810 \ucee4\uc9c0\ub294 \uc0ac\uc6a9\uc790 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \uc218\uc6a9\ud558\uae30 \uc704\ud574 Android\uac00 \ubcc0\uacbd\ub418\ub294 \uac83\uc740 \uc2dc\uac04 \ubb38\uc81c\ub77c\ub294 \uac83\uc744 \ubaa8\ub450\uac00 \uc54c\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Apple\uc774 2021\ub144\uc5d0 ATT\ub97c \ucd9c\uc2dc\ud558\ub294 \ub3d9\uc548 Google\uc774 \uc774\ubbf8 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uacc4\ud68d\uc744 \uc9c4\ud589\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/blog.google\/products\/chrome\/building-a-more-private-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">2\ub144 \uc804(2019\ub144) \uad6c\uae00 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uacf5\uac1c\ub41c \ub54c<\/a>. Google\uc774 2013\ub144\uc5d0 GAID\ub97c \ub3c4\uc785\ud558\uba74\uc11c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \ud574\uacb0\ud588\ub358 \ubc29\uc2dd\uacfc \uc720\uc0ac\ud558\uac8c, Google\uc740 \uc0ac\uc6a9\uc790 \uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \ucf58\ud150\uce20\ub97c \uc778\ud130\ub137\uc5d0\uc11c \uacc4\uc18d \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uc194\ub8e8\uc158\uc744 \ub2e4\uc2dc \ud55c \ubc88 \uc2dc\ub3c4\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<br><br>\uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\uacc4 \ud53c\ub4dc\ubc31\uc744 \uad6c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc0c8\ub85c\uc6b4 \uc6f9 \ud45c\uc900\uc744 \uac1c\ubc1c\ud558\ub824\ub294 \uc5f4\ub9dd\uc73c\ub85c \uc778\ud574 \uc774\ub294 \uae30\ub098\uae34 \uc5ec\uc815\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad11\uace0\uc8fc\ub4e4\uc740 \ub9c8\uce68\ub0b4 Android 12\uc758 \ucd9c\uc2dc\ub85c \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ubc94\uc704\ub97c \uc5ff\ubcfc \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br><br>\uc0ac\uc6a9\uc790\uc5d0\uac8c \uac00\uc7a5 \ub208\uc5d0 \ub744\ub294 \ubcc0\ud654\ub294&nbsp;<a href=\"https:\/\/android-developers.googleblog.com\/2021\/05\/android-security-and-privacy-recap.html\" target=\"_blank\" rel=\"noreferrer noopener\">\uac1c\uc778\uc815\ubcf4 \ub300\uc2dc\ubcf4\ub4dc<\/a>: \uc571\uc774 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud574 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac00\uc2dc\uc131\uacfc \uc81c\uc5b4\uad8c\uc744 \uc81c\uacf5\ud558\ub294 \uac04\ub2e8\ud558\uace0 \uba85\ud655\ud55c \ud0c0\uc784\ub77c\uc778 \ubcf4\uae30\uc785\ub2c8\ub2e4. \uc774 \uc815\ubcf4\ub97c \ub354 \uc27d\uac8c \ubcfc \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790\ub294 \uc571\uc774 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \uad8c\ud55c\uc744 \uc989\uc2dc \ubcc0\uacbd\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br><br>Android 12 \ucd9c\uc2dc\uc640 \uac70\uc758 \ub3d9\uc2dc\uc5d0 Google\uc740 Google Play\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc139\uc158\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/blog.google\/products\/google-play\/data-safety\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ub370\uc774\ud130 \uc548\uc804 \uc139\uc158<\/a>. \uc774 \uc0c8\ub85c\uc6b4 \uc815\ucc45\uc5d0 \ub530\ub77c \uac1c\ubc1c\uc790\ub294 \uc571\uc758 Play \uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\uc5d0\uc11c \uc571\uc5d0\uc11c \uc218\uc9d1\ud558\uace0 \uc0ac\uc6a9\ud558\ub294 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc218\uc9d1\ub41c \ub370\uc774\ud130 \uc720\ud615, \ub370\uc774\ud130 \uc0ac\uc6a9 \ubc29\ubc95, \uc81c3\uc790\uc640 \uacf5\uc720 \uc5ec\ubd80\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<br><br>\uc774\ub7ec\ud55c \ubcc0\uacbd \uc0ac\ud56d \uc911 \uc77c\ubd80\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ucc98\uc74c \ubc1c\ud45c\ub41c \uc774\ud6c4 \uc608\uc0c1\ub418\uc5c8\uc744 \uc218 \uc788\uc9c0\ub9cc,&nbsp;<strong>\uad11\uace0\uc8fc\ub97c \uc704\ud55c Android 12\uc758 \uac00\uc7a5 \ud070 \ucc28\uc774\uc810\uc740 GAID \uad00\ub9ac \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/strong>. GAID\uac00 \ucc98\uc74c \ucd9c\uc2dc\ub418\uc5c8\uc744 \ub54c\ubd80\ud130 \uc0ac\uc6a9\uc790\ub294 \ud0c0\uac9f \uad11\uace0\ub97c \uc120\ud0dd \ud574\uc81c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 GAID\ub294 \uc18d\uc131, \ubd84\uc11d, \uc0ac\uae30 \ubc29\uc9c0 \ub4f1 \uc644\uc804\ud55c \uad11\uace0 \uc774\uc678\uc758 \uc81c\ud55c\ub41c \ubaa9\uc801\uc73c\ub85c \uacc4\uc18d \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub204\uad6c\ub4e0\uc9c0 \uc5b8\uc81c\ub4e0\uc9c0 GAID\ub97c \uc7ac\uc124\uc815\ud558\uc5ec \uc218\uc9d1\ub41c \uac1c\uc778 \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ad\uc81c\ud558\uc5ec \uc0c8\ub85c \uc2dc\uc791\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. Android 12 \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub294 \ub354 \ub9ce\uc740 \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 GAID\ub97c \uc7ac\uc124\uc815\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\uc81c \uc644\uc804\ud788 \uc0ad\uc81c\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc120\ud0dd \ud574\uc81c\ud558\uba74 GAID\uac00 \uc644\uc804\ud788 \uc9c0\uc6cc\uc9c0\uace0 \ub2e4\uc74c\uc73c\ub85c \ubcc0\uacbd\ub429\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/6048248?hl=en\/\" target=\"_blank\" rel=\"noreferrer noopener\">0\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c4 \ubb38\uc790\uc5f4<\/a>.&nbsp;<br><br>\uc774 \ubaa8\ub4e0 \uac83\uc744 \ud1b5\ud574 Google\uc740 GAID\uc5d0 \ub300\ud55c \ub300\uc548\uc774 \ub9c8\ub828\ub418\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<strong>ATT\uc640 \ub2ec\ub9ac \uc774\ub7ec\ud55c \ubcc0\uacbd \uc0ac\ud56d\uc740 \uc989\uc2dc \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong>, \uc5c5\uacc4 \uc774\ud574\uad00\uacc4\uc790\uc758 \ud53c\ub4dc\ubc31 \uc5c6\uc774\ub3c4 \uad11\uace0\uc8fc\ub294 \uc5ec\uc804\ud788 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd5c\uc2e0 \uc5c5\ub370\uc774\ud2b8: Google\uc758 Android\uc6a9 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/h2>\n\n\n\n<p>Android 12\ub97c \ubbf8\ub9ac \uacf5\uac1c\ud55c \ud6c4 \uc624\ub7ab\ub3d9\uc548 \uae30\ub2e4\ub824\uc628 Google\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4 \ubca0\ud0c0 \ub9b4\ub9ac\uc2a4\uac00 \uc62c\ud574 \ucd08 \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc774\uba70, \uc5c5\uacc4\ub97c \ub2e4\uc2dc \ud55c \ubc88 \ub4a4\ud754\ub4dc\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<br><br>\uc5d0 \ub530\ub974\uba74&nbsp;<a href=\"https:\/\/privacysandbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4 \uc6f9\uc0ac\uc774\ud2b8<\/a>, \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ubaa9\ud45c\ub294 \uc0ac\uc774\ud2b8 \uac04 \ubc0f \uc571 \uac04 \ucd94\uc801\uc744 \uc904\uc5ec \uc0ac\uc6a9\uc790 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc640 \uae30\uc5c5 \ubc0f \uac1c\ubc1c\uc790\uc758 \uc694\uad6c \uc0ac\ud56d \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \uc628\ub77c\uc778 \ucf58\ud150\uce20\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc77c\ubd80 \uc0ac\ub78c\ub4e4\uc740 Google\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uac00 Apple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131\uacfc \ube44\uc2b7\ud558\ub2e4\uace0 \ub9d0\ud560 \uc218\ub3c4 \uc788\uc9c0\ub9cc \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc628\ub77c\uc778 \ucd94\uc801\uacfc \uad00\ub828\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc788\uc5b4 \ub9e4\uc6b0 \ub2e4\ub978 \ub450 \uac00\uc9c0 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4.&nbsp;<br><br>ATT\ub294 \uc571 \uac1c\ubc1c\uc790\uac00 \uad11\uace0 \ubaa9\uc801\uc73c\ub85c \ub2e4\ub978 \ud68c\uc0ac\uac00 \uc18c\uc720\ud55c \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ucd94\uc801\ud558\uae30 \uc804\uc5d0 \ud31d\uc5c5 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790 \ub3d9\uc758\ub97c \uc5bb\ub3c4\ub85d \uc694\uad6c\ud569\ub2c8\ub2e4. Google\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\ub294 \uac1c\ubcc4 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uacf5\uac1c\ud558\uc9c0 \uc54a\uace0\ub3c4 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 API\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<br><br>GAID\uac00 \uace7 \uc9c0\uc6d0 \uc911\ub2e8\ub428\uc5d0 \ub530\ub77c API\ub294 \uad11\uace0\uc8fc\uac00 \uac1c\ubcc4 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uacf5\uac1c\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc720\uc0ac\ud55c \uad00\uc2ec\ubd84\uc57c\ub97c \uac00\uc9c4 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc5d0 \uad00\ub828 \uad11\uace0\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br><br>Android\uc6a9 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uc5d0\ub294 \uc138 \uac00\uc9c0 \uc8fc\uc694 API\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developer.android.com\/design-for-safety\/privacy-sandbox\/topics\" rel=\"noreferrer noopener\" target=\"_blank\">\uc548\ub4dc\ub85c\uc774\ub4dc \ud1a0\ud53d API<\/a>&nbsp;\u2013 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uac00 \uc571 \uac04 \uad00\uc2ec \ubd84\uc57c\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 API\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>FLEDGE(\ud604\uc7ac\ub294&nbsp;<a href=\"https:\/\/developer.chrome.com\/en\/docs\/privacy-sandbox\/fledge\/\" rel=\"noreferrer noopener\" target=\"_blank\">\ubcf4\ud638\ub41c \ub300\uc0c1 API<\/a>) \u2013 \ub9ac\ub9c8\ucf00\ud305 \ubc0f \uae30\ud0c0 \ub9de\ucda4 \uc7a0\uc7ac\uace0\uac1d\uc774 \ud544\uc694\ud55c \uacbd\uc6b0\ub97c \uc704\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc7a0\uc7ac\uace0\uac1d \uad00\ub9ac \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><a href=\"https:\/\/developer.android.com\/design-for-safety\/privacy-sandbox\/attribution\" rel=\"noreferrer noopener\" target=\"_blank\">\uae30\uc5ec \ubcf4\uace0 API<\/a>&nbsp;\u2013 GAID \uc9c0\uc6d0 \uc911\ub2e8 \ud6c4 \uae30\uc5ec \ubd84\uc11d \uae30\ub2a5\uacfc \ubcf4\uace0 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>ATT\ub294 \ub354 \ubaa8\ud638\ud55c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc0ac\uc6a9\uc790\uac00 \uc120\ud0dd\uc744 \ucde8\uc18c\ud558\ub294 \uc21c\uac04 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uc2e4\uc9c8\uc801\uc73c\ub85c \uc81c\uac70\ud558\uc9c0\ub9cc, \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\ub294 GAID \uc5c6\uc774\ub3c4 \uc774\uac83\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.&nbsp;<br><br>\uadf8\ub7ec\ub098 Google\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\ub85c \uc778\ud574 \uad11\uace0, \ud2b9\ud788 \uae30\uc5ec \ubc0f \ud0c0\uac9f\ud305 \uc601\uc5ed\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc81c\ud55c\uc774 \ubc1c\uc0dd\ud55c\ub2e4\ub294 \uc810\uc744 \uc778\uc815\ud569\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 Google\uc740 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc0c8\ub85c\uc6b4 \ud504\ub808\uc784\uc6cc\ud06c\uc640 API\ub97c \uacc4\uc18d \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc548\uc815\uc801\uc778 \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \uc704\ud574\uc11c\ub294 Android\uac00 \uc5ec\uc804\ud788 \uc120\ud638\ub418\ub294 \uc635\uc158\uc785\ub2c8\ub2e4.<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Android\uc6a9 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ub300\ud55c \uc5c5\uacc4 \uc0ac\uace0 \ub9ac\ub354<\/h2>\n\n\n\n<p>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uc758 \ubbf8\ub798\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \uc6b0\ub9ac\ub294 AppsFlyer, Branch, Kochava, Singular \ubc0f Tenjin\uacfc \uac19\uc740 \uc8fc\uc694 \ubaa8\ubc14\uc77c \uce21\uc815 \ud50c\ub7ab\ud3fc(MMP)\uc758 \uc5c5\uacc4 \ucd5c\uace0\uc758 \uc804\ubb38\uac00\ub4e4\uc744 \ubaa8\uc544 \uadf8\ub4e4\uc758 \uad00\uc810\uc744 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea0cb840 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1.png\" alt=\"Alex Bauer Branch\" class=\"wp-image-640\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2.png\" alt=\"Gadi Eliashiv Singular\" class=\"wp-image-641\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3.png\" alt=\"Mark Kellogg Kochava\" class=\"wp-image-642\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860<\/h2>\n\n\n\n<p>\uae30\uc220\uc774 \uc608\uce21\ud560 \uc218 \uc5c6\ub294 \ubc29\uc2dd\uc73c\ub85c \uacc4\uc18d \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \ubaa8\ubc14\uc77c \uad11\uace0\uc758 \ubbf8\ub798\ub294 \uc5ec\uc804\ud788 \ubd88\ud655\uc2e4\ud569\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc5c5\uacc4\uac00 \uacc4\uc18d\ud574\uc11c \ubc1c\uc804\ud558\uace0 \uc801\uc751\ud558\uc5ec \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.\u00a0<br><br>\ubbf8\ub798\uc5d0\ub294 \uc608\uc0c1\uce58 \ubabb\ud55c \ubcc0\ud654\uac00 \uc77c\uc5b4\ub0a0 \uc218 \uc788\uc9c0\ub9cc Android\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 \uacc4\uc18d \uac15\uc138\ub97c \ubcf4\uc77c \uac83\uc774\ub77c\ub294 \uc810\uc740 \uac70\uc758 \ud655\uc2e4\ud569\ub2c8\ub2e4. \ub610\ud55c Google\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uad6c\ud604\ud558\ub294 \ub370 \uc0ac\ub824 \uae4a\uace0 \ud611\ub825\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc571 \uac1c\ubc1c\uc790, \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c, \ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108 \ub4f1 \uc5c5\uacc4 \uc774\ud574\uad00\uacc4\uc790\uc640 \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \ucd5c\uc885\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad00\ub828\ub41c \ubaa8\ub4e0 \ub2f9\uc0ac\uc790\uac00 \ucd5c\uc0c1\uc758 \uc194\ub8e8\uc158\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790. \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704, \ud601\uc2e0\uc801\uc778 \uae30\ub2a5 \ubc0f \uc720\uc5f0\uc131 \ub355\ubd84\uc5d0 Android\ub294 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub97c \uc704\ud55c \ucd5c\uace0\uc758 \uc120\ud0dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><em><br><\/em>Android\uc5d0\uc11c \uadc0\ud558\uc758 \uc571\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc0b4\ud3b4\ubcf4\ub294 \ub370 \uad00\uc2ec\uc774 \uc788\uc73c\uc2ed\ub2c8\uae4c?\u00a0<a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5ec\uae30\ub85c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uc8fc\uc138\uc694<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc548\ub4dc\ub85c\uc774\ub4dc\ub294 2014\ub144 \uc774\ud6c4 \uc804 \uc138\uacc4 \uc2dc\uc7a5 \uc810\uc720\uc728 501,0 ...<\/p>","protected":false},"author":5,"featured_media":634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[31,30,24,28,25,29,26,27],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-aaid","tag-android-advertising-id","tag-android-mobile-marketing-platform","tag-future-of-mobile-advertising","tag-gaid","tag-google-advertising-id","tag-google-privacy-sandbox","tag-google-privacy-sandbox-for-android"],"yoast_head":"<!-- This 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