{"id":1210,"date":"2024-11-05T06:24:36","date_gmt":"2024-11-05T14:24:36","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1210"},"modified":"2024-12-04T21:06:05","modified_gmt":"2024-12-05T05:06:05","slug":"dsp-vs-ssp-vs-ad-exchange-in-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/dsp-vs-ssp-vs-ad-exchange-in-programmatic-advertising\/","title":{"rendered":"DSP \ub300 SSP \ub300 Ad Exchange: \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \uc8fc\uc694 \ucc28\uc774\uc810 \uc774\ud574"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/MMP-DSP-vs-SSP-vs-Ad-Exchange_Header-Image_1-1024x430.jpg\" alt=\"DSP vs SSP vs Ad Exchange vs MMP: Understanding Key Differences In Programmatic Advertising\" class=\"wp-image-1213\"\/><\/figure>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0 \uc801\ud569\ud55c \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \ub9c8\uce58 \ubbf8\ub85c\ub97c \ud5e4\ub9e4\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. DSP, SSP, \uad11\uace0 \uac70\ub798\uc18c \ub4f1 \ud3c9\uac00\ud574\uc57c \ud560 \ud50c\ub7ab\ud3fc\uc774 \ub108\ubb34 \ub9ce\uc544 \ub9c8\ucf00\ud130\ub4e4\uc774 \uadf8 \ubcf5\uc7a1\uc131\uc5d0 \uc555\ub3c4\ub2f9\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc\uc640 \uc571 \ub9c8\ucf00\ud130\uc5d0\uac8c \uad11\uace0 \uc804\ub7b5\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \uc2dc\uc791\uc740 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc0c1\ud638 \uc791\uc6a9\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP), \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP), \uadf8\ub9ac\uace0 \uad11\uace0 \uac70\ub798\uc18c\uc758 \uc8fc\uc694 \ucc28\uc774\uc810\uc744 \uc0b4\ud3b4\ubd04\uc73c\ub85c\uc368 \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uace0 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc800\ud76c\uc758 \ud1b5\ucc30\ub825\uc740 \uc218\ub144\uac04\uc758 \uc5c5\uacc4 \ub9ac\ub354\uc2ed\uacfc \ucca8\ub2e8 AI \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\uc628 \uacbd\ud5d8\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \uad11\uace0 \uae30\uc220 \uc0dd\ud0dc\uacc4\ub97c \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \ud568\uaed8 \ubd84\uc11d\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-dsp-demand-side-platform\">DSP(\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc)\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uc740 \uc801\uc808\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub300\uaddc\ubaa8\ub85c \uad11\uace0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uad00\ubb38\uc785\ub2c8\ub2e4. DSP\ub294 \uad11\uace0\uc8fc\uac00 \uc5ec\ub7ec \ub124\ud2b8\uc6cc\ud06c\uc640 \uad11\uace0 \uac70\ub798\uc18c\uc5d0\uc11c \ubaa8\ubc14\uc77c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud55c \uacf3\uc5d0\uc11c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc815\uad50\ud55c \ub3c4\uad6c\ub77c\uace0 \uc0dd\uac01\ud558\uc2dc\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac1c\ubcc4 \ud37c\ube14\ub9ac\uc154\uc640 \ud611\uc0c1\ud558\uac70\ub098 \uc5b4\ub5a4 \ubbf8\ub514\uc5b4\uac00 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc77c\uc9c0 \ucd94\uce21\ud558\ub294 \ub300\uc2e0, DSP\ub294 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub178\ucd9c\uc5d0 \uc785\ucc30\ud558\ub294 \ub4f1 \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uad11\uace0\uc5d0 \uc788\uc5b4 \uc774\uac83\uc774 \uc65c \uc911\uc694\ud560\uae4c\uc694? \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4\ub294 \uc18d\ub3c4\uc640 \uc815\ud655\uc131\uc744 \uc694\uad6c\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DSP(\ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc)\ub97c \uc0ac\uc6a9\ud558\uba74 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9, \uad00\uc2ec\uc0ac \ubc0f \uc571 \uc0ac\uc6a9 \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud48d\ubd80\ud55c \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uac8c\uc784\uc758 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub4e0, <a href=\"https:\/\/www.aarki.com\/ko\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\ub9ac\ud0c0\uac9f\ud305<\/a> DSP\ub294 \uc571\uc5d0 \ub2e4\uc2dc \ucc38\uc5ec\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uace0\uac00\uce58 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uad11\uace0\uac00 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc2dc\uc810\uacfc \uc7a5\uc18c\uc5d0 \uc815\ud655\ud558\uac8c \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uad11\uace0\uc8fc\ub97c \uc704\ud574 Aarki\uc758 \ubaa8\ubc14\uc77c DSP\ub294 \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac11\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 AI \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc740 \ub2e8\uc21c\ud788 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ud559\uc2b5\ud558\uc5ec \uc131\uacfc \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d \uc124\uc815\uacfc \uad11\uace0 \uc18c\uc7ac \uc804\ub2ec \ubc29\uc2dd\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\uc5d0 \uac00\uc7a5 \uc801\uadf9\uc801\uc73c\ub85c \ubc18\uc751\ud560 \uc900\ube44\uac00 \ub41c \uc2dc\uc810\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ub354\uc6b1 \uc9c0\ub2a5\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc694\uc57d\ud558\uc790\uba74, DSP\ub294 \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \uc704\ud55c \uc0ac\ub839\ud0d1 \uc5ed\ud560\uc744 \ud558\uba70, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-ssp-supply-side-platform\">SSP(\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc)\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ubc18\ub300\ud3b8\uc5d0\ub294 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc774 \uc788\uc2b5\ub2c8\ub2e4. DSP\uac00 \uad11\uace0\uc8fc\uac00 \ubaa8\ubc14\uc77c \uad11\uace0 \uacf5\uac04\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub3d5\ub294 \ubc18\uba74, SSP\ub294 \ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc571 \uac1c\ubc1c\uc790, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubc0f \ubaa8\ubc14\uc77c \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucd5c\uace0 \uc785\ucc30\uc790\uc5d0\uac8c \ud310\ub9e4\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>SSP(Supply-Side Platform)\ub294 \uc5ec\ub7ec \uad11\uace0 \uac70\ub798\uc18c \ubc0f DSP(Demand-Side Platform)\uc640 \uc5f0\uacb0\ub418\uc5b4 \uac8c\uc2dc\uc790\uac00 \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uad6c\ub9e4\uc790\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. SSP\ub294 \uac1c\ubcc4 \uad11\uace0\uc8fc\uc640 \uc9c1\uc811 \ud611\uc0c1\ud558\ub294 \ub300\uc2e0 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \ubaa8\ub4e0 \uacfc\uc815\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4. \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc5d0 \ub300\ud574 \uacbd\ub9e4\ub97c \uc9c4\ud589\ud558\uace0 \uac00\uc7a5 \ub192\uc740 \uac00\uaca9\uc744 \uc81c\uc2dc\ud558\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ud310\ub9e4\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ud754\ud788 &quot;\uc2e4\uc2dc\uac04 \uc785\ucc30(RTB)&quot;\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.\u201c<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c SSP(Supply-Side Platform)\ub294 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uad11\uace0 \uc2ac\ub86f\uc744 \ucc44\uc6b0\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uac00\uc7a5 \ub192\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \uad00\ub828\uc131\uc774 \ub192\uc740 \uad11\uace0\ub85c \uc2ac\ub86f\uc744 \ucc44\uc6b0\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub294 \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9 \ud328\ud134\uc5d0 \ub9de\ub294 \uad11\uace0\ub97c \ubcfc \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c0\ubbc0\ub85c \ub354\uc6b1 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacbd\ud5d8\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub354 \ub9ce\uc740 \uad6c\ub9e4\uc790\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>SSP(Supply-Side Platform)\ub97c \uc774\uc6a9\ud558\uba74 \uac8c\uc2dc\uc790\ub294 \ub354 \ub9ce\uc740 \uc81c\uc5b4 \uad8c\ud55c\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\uc2dc\uc790\ub294 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uad6c\ub9e4 \uc790\uaca9\uc5d0 \ub300\ud55c \ub9e4\uac1c\ubcc0\uc218\ub97c \uc124\uc815\ud558\uc5ec \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \ubcf4\uc7a5\ud558\uace0 \uc571\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad11\uace0 \uc720\ud615\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \ucc38\uc5ec\ub3c4\uac00 \uc911\uc694\ud55c \ubaa8\ubc14\uc77c \ud658\uacbd\uc5d0\uc11c \uc774\ub7ec\ud55c \uc218\uc900\uc758 \uc81c\uc5b4 \uad8c\ud55c\uc740 \uad11\uace0 \uacbd\ud5d8\uc758 \uc9c8\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc694\uc57d\ud558\uc790\uba74, SSP\ub294 \uac8c\uc2dc\uc790\uac00 \uc778\ubca4\ud1a0\ub9ac\uc758 \ubaa8\ub4e0 \ub178\ucd9c\uc5d0\uc11c \ucd5c\ub300\ud55c\uc758 \uac00\uce58\ub97c \uc5bb\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud504\ub85c\uc138\uc2a4\ub97c \uc6d0\ud65c\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dsp-vs-ssp-key-differences-and-how-they-complement-each-other\">DSP\uc640 SSP: \uc8fc\uc694 \ucc28\uc774\uc810 \ubc0f \uc0c1\ud638 \ubcf4\uc644\uc801\uc778 \uad00\uacc4<\/h2>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ubcf5\uc7a1\uc131\uc744 \ud5e4\uccd0\ub098\uac00\ub824\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uacfc \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc758 \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub458 \ub2e4 \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uc9c0\ub9cc, \uae30\ub2a5\uacfc \ub300\uc0c1 \uace0\uac1d\uc740 \uc0c1\ub2f9\ud788 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>1. \ud575\uc2ec \uae30\ub2a5: \uc218\uc694 vs. \uacf5\uae09<\/strong><\/p>\n\n\n\n<p>DSP(Demand-Side Platform)\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \uad11\uace0\uc8fc\ub97c \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. DSP\ub294 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc801\uc808\ud55c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \ud589\ub3d9, \uc120\ud638\ub3c4 \ubc0f \uc778\uad6c \ud1b5\uacc4\ud559\uc801 \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ubbc0\ub85c \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ubc0f \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc640 \ub300\uc870\uc801\uc73c\ub85c SSP(Supply-Side Platform)\ub294 \ud37c\ube14\ub9ac\uc154\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\ud569\ub2c8\ub2e4. SSP\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad00\ub9ac\ud558\uace0 \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. SSP\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \ub2e4\uc591\ud55c DSP(Demand-Side Platform) \ubc0f \uad11\uace0 \uac70\ub798\uc18c\ub97c \ud3ec\ud568\ud55c \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc5d0\uac8c \uad11\uace0 \uacf5\uac04\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc778\ubca4\ud1a0\ub9ac \uc218\uc694\ub97c \uadf9\ub300\ud654\ud568\uc73c\ub85c\uc368 SSP\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0\uc5d0 \ub300\ud574 \ucd5c\uc801\uc758 \uac00\uaca9\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>2. \ub204\uac00 \uc0ac\uc6a9\ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\ub4e4\uc758 \uc0ac\uc6a9\uc790\uce35\uc740 \uadf8 \ucc28\uc774\uc810\uc744 \ub354\uc6b1 \ubd80\uac01\uc2dc\ucf1c \uc90d\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc640 \uad11\uace0 \ub300\ud589\uc0ac\ub294 DSP\ub97c \ud65c\uc6a9\ud558\uc5ec \uad11\uace0 \uad6c\ub9e4\ub97c \uac04\uc18c\ud654\ud558\uace0 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Aarki\uc758 DSP\ub97c \uc0ac\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uace0\uae09 AI \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \ub354\uc6b1 \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uacfc \ub192\uc740 ROI\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\uba74, \ud37c\ube14\ub9ac\uc154, \uc571 \uac1c\ubc1c\uc790 \ubc0f \uc6f9\uc0ac\uc774\ud2b8 \uc18c\uc720\uc790\ub294 SSP\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad00\ub9ac\ud558\uace0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uacf5\uac04\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4. SSP\ub97c \ud65c\uc6a9\ud558\uba74 \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uc218\uc694\ucc98\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc7a0\uc7ac\uc801\uc778 \uad11\uace0 \uc218\uc775\uc744 \ub193\uce58\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>3. \uadf8\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ud611\ub825\ud558\ub294\uac00<\/strong><\/p>\n\n\n\n<p>DSP\uc640 SSP\ub294 \uac01\uac01 \uace0\uc720\ud55c \uc5ed\ud560\uc744 \uac00\uc9c0\uace0 \uc788\uc9c0\ub9cc, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc11c\ub85c\ub97c \ubcf4\uc644\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0\uc790 \ud560 \ub54c, DSP\ub294 SSP\ub97c \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \uad11\uace0 \ub178\ucd9c\uc5d0 \uc785\ucc30\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud638 \uc5f0\uacb0\uc131\uc744 \ud1b5\ud574 \uac8c\uc2dc\uc790\uc5d0\uc11c \uad11\uace0\uc8fc\ub85c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uac00 \uc6d0\ud65c\ud558\uac8c \ud750\ub974\uac8c \ub418\uc5b4 \uc591\uce21 \ubaa8\ub450 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"1024\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP-604x1024.jpg\" alt=\"A table that compares Demand Side Platform vs Supply Side Platform (DSP vs SSP)\" class=\"wp-image-1211\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP-604x1024.jpg 604w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP-177x300.jpg 177w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP-768x1302.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP-906x1536.jpg 906w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP-1208x2048.jpg 1208w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP-7x12.jpg 7w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/11\/DSP-vs-SSP.jpg 1235w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">DSP \ubc0f SSP \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uad11\uace0 \uac70\ub798\uc18c\uc758 \uc5ed\ud560<\/h2>\n\n\n\n<p>\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uacfc \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \ud658\uacbd\uc758 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c\uc774\uc9c0\ub9cc, \uad11\uace0 \uac70\ub798\uc18c \ub610\ud55c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc758 \uad6c\ub9e4 \ubc0f \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uad11\uace0 \uac70\ub798\uc18c\uac00 \uc774\ub7ec\ud55c \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub294\uc9c0 \uc774\ud574\ud558\uba74 DSP\uc640 SSP \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \ub354\uc6b1 \uba85\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>1. \uad11\uace0 \uac70\ub798\uc18c\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\uad11\uace0 \uac70\ub798\uc18c\ub294 \uad11\uace0\uc8fc(DSP \uc0ac\uc6a9)\uc640 \uac8c\uc2dc\uc790(SSP \uc0ac\uc6a9)\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad11\uace0 \uacf5\uac04\uc744 \uc0ac\uace0\ud314 \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uad11\uace0 \uac70\ub798\uc18c\ub294 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc790\ub3d9\ud654\ub41c \uacbd\ub9e4\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \uc5ec\ub7ec \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\uac00 \uc9c1\uc811 \ud611\uc0c1 \uc5c6\uc774 \uac70\ub798\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud6a8\uc728\uc131\uc740 \uad11\uace0 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uac70\ub798\uac00 \uc2e0\uc18d\ud558\uace0 \ud22c\uba85\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>2. \uad11\uace0 \uac70\ub798\uc18c\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uad11\uace0 \ub178\ucd9c \uae30\ud68c\uac00 \uc0dd\uae30\uba74 \uad11\uace0 \uac70\ub798\uc18c\ub294 \uad00\uc2ec \uc788\ub294 DSP(\ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc) \uac04\uc758 \uacbd\ub9e4\ub97c \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uc791\ub3d9 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uad11\uace0 \uc694\uccad:<\/strong> \uc0ac\uc6a9\uc790\uac00 \uad11\uace0 \uacf5\uac04\uc774 \uc788\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38\ud558\uba74 \uad11\uace0 \uac70\ub798\uc18c\uc5d0 \uad11\uace0 \uc694\uccad\uc774 \uc804\uc1a1\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\ub9e4:<\/strong> \uad11\uace0 \uac70\ub798\uc18c\ub294 \uc5f0\uacb0\ub41c DSP(\ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4)\uc5d0 \uad11\uace0 \uc694\uccad\uc744 \ubcf4\ub0b4\uace0, DSP\ub294 \ud2b9\uc815 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc5d0 \ubd80\uc5ec\ud558\ub294 \uac00\uce58\ub97c \uae30\uc900\uc73c\ub85c \uc785\ucc30\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub099\ucc30\uac00:<\/strong> \uac00\uc7a5 \ub192\uc740 \uae08\uc561\uc744 \uc81c\uc2dc\ud55c \uc5c5\uccb4\uac00 \uad11\uace0 \ub178\ucd9c\uad8c\uc744 \ud68d\ub4dd\ud558\uace0, \ud574\ub2f9 \uad11\uace0\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc774 \uc2e4\uc2dc\uac04 \uc785\ucc30 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ub178\ucd9c \uc218\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uacbd\uc7c1\ud560 \uc218 \uc788\uc73c\uba70, \uac8c\uc2dc\uc790\ub294 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>3. DSP, SSP \ubc0f \uad11\uace0 \uac70\ub798\uc18c \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9<\/strong><\/p>\n\n\n\n<p>DSP, SSP, \uadf8\ub9ac\uace0 \uad11\uace0 \uac70\ub798\uc18c \uac04\uc758 \uad00\uacc4\ub294 \uc0c1\ud638 \ubcf4\uc644\uc801\uc785\ub2c8\ub2e4. DSP\ub294 \ub2e4\uc591\ud55c SSP\ub97c \ud1b5\ud574 \ud3ed\ub113\uc740 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc811\uadfc\ud558\uae30 \uc704\ud574 \uad11\uace0 \uac70\ub798\uc18c\uc5d0 \uc758\uc874\ud558\uba70, \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ub2e4\uc591\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c SSP\ub294 \uad11\uace0 \uac70\ub798\uc18c\ub97c \ud1b5\ud574 \uc218\ub9ce\uc740 DSP\uc640 \uc5f0\uacb0\ub418\uc5b4 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uac00 \ucd5c\ub300\ud55c \ub9ce\uc740 \uc218\uc694\uc5d0 \ub178\ucd9c\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc0c1\ud638 \uc5f0\uacb0\ub41c \ub124\ud2b8\uc6cc\ud06c\ub294 \uad11\uace0 \ud504\ub85c\uc138\uc2a4\uc758 \ud6a8\uc728\uc131\uacfc \ucd5c\uc801\ud654\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 DSP(\ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc)\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc73c\uba70, \ud37c\ube14\ub9ac\uc154\ub294 SSP(\uc2a4\ub0c5\uc0f7 \ud50c\ub7ab\ud3fc)\ub97c \ud1b5\ud574 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ub354\uc6b1 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uac70\ub798\uc18c\uc758 \uc2e4\uc2dc\uac04 \ud2b9\uc131\uc774 \uc774\ub7ec\ud55c \ud6a8\uc728\uc131\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Aarki\ub294 \uc804 \uc138\uacc4 \uad11\uace0 \uac70\ub798\uc18c\uc5d0 \ub300\ud55c \ud0c1\uc6d4\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \ubc29\ub300\ud55c \ub370\uc774\ud130\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3ec\uad04\uc801\uc778 \uc811\uadfc\uc131\uc744 \ud1b5\ud574 Aarki\ub294 \ucea0\ud398\uc778\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uace0 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ud0c0\uac9f \uace0\uac1d\uacfc \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0dd\ud0dc\uacc4\uc758 \ub610 \ub2e4\ub978 \uc8fc\uc694 \ucc38\uc5ec\uc790: \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc744 \uc704\ud55c \ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108(MMP)<\/h2>\n\n\n\n<p><strong>\ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108(MMP)<\/strong> \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc(MMP)\uc740 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubc0f \ucea0\ud398\uc778 \ud6a8\uacfc\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \uad11\uace0\uc8fc\uac00 DSP \ubc0f \uad11\uace0 \uac70\ub798\uc18c\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc0c1\ud638\uc791\uc6a9\uacfc \uad11\uace0 \uc9c0\ucd9c \uac04\uc758 \uc5f0\uad00\uc131\uc744 \ud30c\uc545\ud568\uc73c\ub85c\uc368 MMP\ub294 \uad11\uace0\uc8fc\uac00 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ud22c\uc790 \uc218\uc775\ub960\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>MMP\ub294 \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \uc5ec\ub7ec \uac00\uc9c0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uc18d\uc131<\/strong>\uc0ac\uc6a9\uc790 \ud589\ub3d9(\uc608: \uc571 \uc124\uce58 \ub610\ub294 \uc778\uc571 \uad6c\ub9e4)\uc744 \ud2b9\uc815 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uacfc \uc5f0\uacb0\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uc5b4\ub5a4 \uc804\ub7b5\uc774 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud574\uc11d\ud559<\/strong>MMP\ub294 \ud3ec\uad04\uc801\uc778 \ubd84\uc11d \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4, \uc720\uc9c0\uc728 \ubc0f \ud3c9\uc0dd \uac00\uce58\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucea0\ud398\uc778 \ucd5c\uc801\ud654<\/strong>MMP\ub294 \uc131\uacfc \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uc608\uc0b0 \ubc30\ubd84 \ubc0f \ud0c0\uac9f\ud305\uc5d0 \ub300\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<p>\uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\ub294 \uc5ec\ub7ec \uc800\uba85\ud55c MMP \uc5c5\uccb4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.appsflyer.com\/\"><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong><\/a>, <a href=\"https:\/\/www.singular.net\/\"><strong>\ub2e8\uc218\ud615<\/strong><\/a>, \uadf8\ub9ac\uace0 <a href=\"https:\/\/www.adjust.com\/\"><strong>\uc870\uc815\ud558\ub2e4<\/strong><\/a>.<\/p>\n\n\n\n<p>MMP\ub97c \uad11\uace0 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc744 \ud1b5\ud574 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf5\uc7a1\ud55c \uc0dd\ud0dc\uacc4\ub97c \ub354\uc6b1 \uc27d\uac8c \ud0d0\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc571\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud558\uc138\uc694<\/h2>\n\n\n\n<p>\uc131\uc7a5 \ub9c8\ucf00\ud130\uac00 \ub3c4\ub2ec \ubc94\uc704\uc640 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74 DSP, SSP, \uadf8\ub9ac\uace0 \uad11\uace0 \uac70\ub798\uc18c\uc758 \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uac01 \uad6c\uc131 \uc694\uc18c\ub294 \uc6d0\ud65c\ud55c \uac70\ub798, \ud0c0\uac9f\ud305 \uae30\ub2a5 \uac15\ud654, \uadf8\ub9ac\uace0 \uad11\uace0 \ube44\uc6a9 \ucd5c\uc801\ud654\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub4e4\uc744 \uc801\uc808\ud788 \uc870\ud569\ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\ub294 \ubcf5\uc7a1\ud55c \uc2dc\uc7a5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\ub7b5\ud558\uace0 \ubaa9\ud45c \uace0\uac1d\uc5d0\uac8c \ucea0\ud398\uc778\uc744 \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc635\uc158\uc744 \uac80\ud1a0\ud558\uc2e4 \ub54c, \ucca8\ub2e8 \uae30\uc220\uacfc \ucc3d\uc758\uc801\uc778 \uc804\ub7b5\uc744 \ubcf4\uc720\ud55c Aarki\uac00 \uc5b4\ub5bb\uac8c \ubaa8\ubc14\uc77c \uad11\uace0 \uc804\ub7b5\uc744 \ud55c \ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub294\uc9c0 \uace0\ub824\ud574 \ubcf4\uc138\uc694. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \ub6f0\uc5b4\ub09c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uadf8\ub9ac\uace0 \uc2e4\uc9c8\uc801\uc778 \uacb0\uacfc\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ub9de\ucda4\ud615 AI \uae30\ubc18 \uc194\ub8e8\uc158\uc744 \uc6d0\ud558\uc2e0\ub2e4\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574 \uc8fc\uc138\uc694. <a href=\"https:\/\/www.aarki.com\/ko\/resources\/\">\uc800\ud76c\uc5d0\uac8c \uc5f0\ub77d\ud558\uc138\uc694<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0 \uc801\ud569\ud55c \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \ub9c8\uce58 \ubbf8\ub85c\ub97c \ud5e4\ub9e4\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. DSP, SSP, \uad11\uace0 \uac70\ub798\uc18c \ub4f1 \ud3c9\uac00\ud574\uc57c \ud560 \ud50c\ub7ab\ud3fc\uc774 \ub108\ubb34 \ub9ce\uc544 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud63c\ub780\uc2a4\ub7ec\uc6cc\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":15,"featured_media":1213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DSP vs. SSP vs. Ad Exchange: Understanding Key Differences in Programmatic Advertising - Aarki<\/title>\n<meta name=\"description\" content=\"Curious about DSP vs SSP vs Ad Exchange? 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