{"id":1150,"date":"2024-10-09T03:00:54","date_gmt":"2024-10-09T10:00:54","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1150"},"modified":"2024-11-21T23:04:32","modified_gmt":"2024-11-22T07:04:32","slug":"the-pulse-of-in-app-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/the-pulse-of-in-app-programmatic-advertising\/","title":{"rendered":"\uc571 \ub0b4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ub9e5\ubc15 \u2013 \ubd84\uae30\ubcc4 \uc2dc\ub9ac\uc988"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\ub9e4 \ubd84\uae30\ub9c8\ub2e4 \uc804 \uc138\uacc4 \uac70\ub798\uc18c\uc5d0\uc11c \uc218\uc2ed\uc5b5 \uac74\uc758 \uc778\uc571 \uad11\uace0 \uae30\ud68c\uac00 \ubc1c\uc0dd\ud558\uba70, \uac01 \uae30\ud68c\ub294 \uc0ac\uc6a9\uc790 \ud589\ub3d9, \uad11\uace0 \uc131\uacfc \ubc0f \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \uc815\ubcf4\ub97c \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4. Aarki\ub294 \ucd08\ub2f9 500\ub9cc \uac74 \uc774\uc0c1\uc758 \ucffc\ub9ac \ub610\ub294 \ubd84\uae30\ub2f9 38\uc870 \uac74\uc758 \uacbd\ub9e4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ub3c5\ubcf4\uc801\uc778 \uc704\uce58\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \ucc38\uc5ec \ud328\ud134\uacfc \uc2dc\uc7a5 \ubcc0\ud654\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \ubd84\uae30\ubcc4 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc131\uacf5\uc744 \uc774\ub044\ub294 \uc804\ub7b5\uacfc \ubaa8\ubc14\uc77c \uc131\uc7a5\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud558\ub294 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\ud76c\ub294 \ub9e4 \ubd84\uae30\ub9c8\ub2e4 \uc774\ub7ec\ud55c \ubd84\uc11d \uc790\ub8cc\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \uc778\uc571 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\ub97c \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4. \ud5a5\ud6c4 \ub274\uc2a4\ub808\ud130\ub97c \ud1b5\ud574 \uc5c5\ub370\uc774\ud2b8 \uc18c\uc2dd\uc744 \uc548\ub0b4\ud574 \ub4dc\ub9b4 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

2024\ub144 3\ubd84\uae30<\/h2>\n\n\n\n

\ubd84\uae30\ubcc4 \uc131\uc7a5 \ubc0f \ucd94\uc138<\/h3>\n\n\n\n
    \n
  1. \uc804\ubc18\uc801\uc778 \uc131\uc7a5<\/strong>\uc0c1\uc704 3\uac1c\uad6d(\ubbf8\uad6d, \uc77c\ubcf8, \uc601\uad6d)\uc5d0\uc11c \uc785\ucc30\uac00\uac00 2\ubd84\uae30\uc5d0\uc11c 3\ubd84\uae30\ub85c \ud06c\uac8c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. 1.5\ubc30 \uc131\uc7a5<\/strong> \uc804\ubc18\uc801\uc778.<\/li>\n\n\n\n
  2. \uce74\ud14c\uace0\ub9ac \ud655\uc7a5<\/strong>:\n
      \n
    • \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c<\/strong> \uadf8\ub9ac\uace0 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9<\/strong> \ubbf8\uad6d\uc5d0\uc11c\ub294 \uac74\uc804\ud55c \uc131\uc7a5\uc744 \ubcf4\uc600\uc73c\uba70, \uadf8 \uc218\ub294 \uc57d 10\uc5b5 \uba85\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. 25% \uc131\uc7a5<\/strong> \uac01.<\/li>\n\n\n\n
    • \uce74\ud14c\uace0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc11c\uc801<\/strong> \uadf8\ub9ac\uace0 \uc1fc\ud551<\/strong> \uc548\uc815\uc131\uc744 \uc720\uc9c0\ud588\uc9c0\ub9cc \uc99d\uac00\ud3ed\uc740 \ubbf8\ubbf8\ud588\uc2b5\ub2c8\ub2e4(~5%\uc5d0\uc11c 10%\uae4c\uc9c0<\/strong>).<\/li>\n\n\n\n
    • \uc0ac\uc9c4 \ubc0f \ube44\ub514\uc624<\/strong> \uc57d 0.1% \uc815\ub3c4 \uc18c\ud3ed \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. 30%<\/strong>, \uc774\ub294 \uc2dc\uac01 \ucf58\ud150\uce20 \uc81c\uc791 \uc571\uc5d0 \ub300\ud55c \uad00\uc2ec \uc99d\uac00\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • \uc2e0\ud765 \uce74\ud14c\uace0\ub9ac<\/strong>:\n
        \n
      • \uacc4\ub7b5<\/strong> \ubaa8\ub4e0 \uad6d\uac00\uc5d0\uc11c \uc5ec\uc804\ud788 \uac00\uc7a5 \uc9c0\ubc30\uc801\uc778 \ubc94\uc8fc\uc600\uc73c\uba70, \uc785\ucc30\uac00\ub294 100% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. 40%<\/strong>.<\/li>\n\n\n\n
      • \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9<\/strong> \uadf8\ub9ac\uace0 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c<\/strong> \uce74\ud14c\uace0\ub9ac\uac00 \ud45c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4 \uc0c1\uc2b9 \ucd94\uc138<\/strong> \uc77c\ubcf8\uacfc \ubbf8\uad6d \ubaa8\ub450\uc5d0\uc11c \uc131\uc7a5\ub960\uc740 \uac70\uc758 \ube44\uc2b7\ud569\ub2c8\ub2e4. 20%\uc5d0\uc11c 25%\uae4c\uc9c0<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • \uac10\uc18c \ucd94\uc138\ub97c \ubcf4\uc774\ub294 \uce74\ud14c\uace0\ub9ac:<\/strong>\n
          \n
        • \ub3c4\uad6c<\/strong> 2\ubd84\uae30\uc640 3\ubd84\uae30 \uc0ac\uc774\uc5d0 \uc785\ucc30\ub7c9\uc774 \uac70\uc758 25% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
        • \uac74\uac15 \ubc0f \ud53c\ud2b8\ub2c8\uc2a4<\/strong> \uc785\ucc30\uac00\uac00 \uc57d 30% \uac10\uc18c\ud588\ub294\ub370, \uc774\ub294 \uad11\uace0\uc8fc\ub4e4\uc758 \uad00\uc2ec \ubd84\uc57c\uac00 \ubc14\ub00c\uc5c8\uc744 \uac00\ub2a5\uc131\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
        • \uc744 \uc704\ud55c \uc74c\uc545 \ubc0f \uc624\ub514\uc624<\/strong>, 2\ubd84\uae30\uc5d0 \uc131\uc7a5\uc138\ub97c \ubcf4\uc600\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc785\ucc30 \uac74\uc218\ub294 18% \uc774\uc0c1 \ud06c\uac8c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
        • \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9<\/strong>\uc785\ucc30\ub7c9\uc774 \uc57d 15% \uac10\uc18c\ud558\uc5ec \ud574\ub2f9 \ubd80\ubb38\uc758 \uacbd\uc7c1\uc774 \uc904\uc5b4\ub4e4\uc5c8\uc74c\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

          \uad6d\uac00\ubcc4 \uad00\ucc30 \uc0ac\ud56d:<\/h3>\n\n\n\n
            \n
          1. \ubbf8\uad6d (\ucd5c\uace0 \uc131\uacfc \uad6d\uac00)<\/strong>:\n
              \n
            • \ubbf8\uad6d\uc740 \uc0c1\ub2f9\ud55c \ubcc0\ud654\ub97c \uacaa\uc5c8\ub2e4. 30% \uc131\uc7a5<\/strong> 2\ubd84\uae30\ubd80\ud130 3\ubd84\uae30\uae4c\uc9c0\uc758 \ucd1d \uc785\ucc30\uc561\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n
            • \uce74\ud14c\uace0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uacc4\ub7b5<\/strong>, \uc74c\uc545<\/strong>, \uadf8\ub9ac\uace0 \uc624\ub77d<\/strong> \ub208\uc5d0 \ub744\ub294 \uc99d\uac00\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uacc4\ub7b5<\/strong> \uc120\ub450\uc8fc\uc790\ub85c \uc57d 100% \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. 40%<\/strong> \ubd84\uae30\ubcc4.<\/li>\n\n\n\n
            • \uc74c\uc545<\/strong> \uadf8\ub9ac\uace0 \uc624\ub77d<\/strong> \ub610\ud55c \uc57d 100\ub9cc \ub2ec\ub7ec\uc758 \uafb8\uc900\ud55c \uc131\uc7a5\uc744 \uacbd\ud5d8\ud588\uc2b5\ub2c8\ub2e4. 25%\uc640 20%<\/strong> \uac01\uae30.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • \uc77c\ubcf8<\/strong>:\n
                \n
              • \uc77c\ubcf8\uc740 \uc804\uc2dc\ud588\uc2b5\ub2c8\ub2e4 \uac70\uc758 2\ubc30 \uc99d\uac00<\/strong> 2\ubd84\uae30\ubd80\ud130 3\ubd84\uae30\uae4c\uc9c0\uc758 \uc785\ucc30\uc5d0\uc11c.<\/li>\n\n\n\n
              • \ub2e4\uc74c\uacfc \uac19\uc740 \uce74\ud14c\uace0\ub9ac \uc11c\uc801<\/strong> \uadf8\ub9ac\uace0 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c<\/strong> \uae09\uc18d\ud55c \uc131\uc7a5\uc744 \ubcf4\uc600\ub2e4(\uc704 \ucc38\uc870) 50%<\/strong>).<\/li>\n\n\n\n
              • \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9<\/strong> \uae09\uc99d\ud588\uc73c\uba70, \uc57d \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. 50%<\/strong> 3\ubd84\uae30 \uc2e4\uc801\uc740 2\ubd84\uae30 \ub300\ube44 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub294 \ucee4\ubba4\ub2c8\ud2f0 \uc911\uc2ec\uc758 \uc571 \ucc38\uc5ec\ub85c\uc758 \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • \uc601\uad6d<\/strong>:\n
                  \n
                • \uc601\uad6d\uc740 \uc804\uccb4 \uc785\ucc30\uc561\uc774 \ube44\uad50\uc801 \uc644\ub9cc\ud558\uac8c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. 10-15% \uc131\uc7a5<\/strong>.<\/li>\n\n\n\n
                • \uacc4\ub7b5<\/strong> \uac00\uc7a5 \ud070 \ubc94\uc8fc\ub85c \ub0a8\uc544 \uc788\uc5c8\uc9c0\ub9cc \uc131\uc7a5\ub960\uc740 \ub2e4\uc18c \ub0ae\uc544\uc84c\uc2b5\ub2c8\ub2e4(~15%<\/strong> (\ub2e4\ub978 \uc9c0\uc5ed\uacfc \ube44\uad50\ud588\uc744 \ub54c).<\/li>\n\n\n\n
                • \uce74\ud14c\uace0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc1fc\ud551<\/strong>, \uc74c\uc545<\/strong>, \uadf8\ub9ac\uace0 \uc0ac\uc9c4 \ubc0f \ube44\ub514\uc624<\/strong> \uc18c\ud3ed \uc0c1\uc2b9\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. 10-20%<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

                  2024\ub144 4\ubd84\uae30 \uc804\ub9dd<\/h3>\n\n\n\n

                  \uc9c0\ub09c \ubd84\uae30 \ubc0f 2023\ub144\uc758 \ucd94\uc138\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc5f0\ud734 \uc2dc\uc98c\uc73c\ub85c \uc778\ud574 \ud754\ud788 '5\ubd84\uae30'\ub77c\uace0 \ubd88\ub9ac\ub294 2024\ub144 4\ubd84\uae30\uc5d0 \ub300\ud55c \uc608\uce21\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

                  1. 1\ud68c \ucd2c\uc601\ub2f9 \ube44\uc6a9(CPM) \uc99d\uac00:<\/strong><\/p>\n\n\n\n

                    \n
                  • CPM\uc740 2023\ub144 4\ubd84\uae30 \ub0b4\ub0b4 \uafb8\uc900\ud788 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. 52\uc8fc \ucc28\uc5d0 \ub450 \ubc30\ub85c \uc99d\uac00<\/strong>, \uc774\ub294 \uc5f0\ud734 \uc2dc\uc98c \ub3d9\uc548 \uac15\ud55c \uc218\uc694\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. 2024\ub144 4\ubd84\uae30\uc5d0\ub3c4 \uc720\uc0ac\ud55c \ucd94\uc138\uac00 \uc608\uc0c1\ub418\uba70, CPM\uc740 \uc0c1\uc2b9\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. 70-100%\ub9cc\ud07c \uc99d\uac00<\/strong> \ubd84\uae30 \ucd08\ubd80\ud130 \ub9d0\uae4c\uc9c0 \uc774\ub7ec\ud55c \ucd94\uc138\uac00 \ub098\ud0c0\ub0ac\ub294\ub370, \uc774\ub294 \uc5f0\ud734 \uc1fc\ud551 \uc131\uc218\uae30 \ub3d9\uc548 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud55c \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uc5c8\uc74c\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

                    2. \ub178\ucd9c\uc218 \uac10\uc18c, \ube44\uc6a9 \uc99d\uac00:<\/strong><\/p>\n\n\n\n

                      \n
                    • 2023\ub144\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc77c\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc778\uc0c1\ub960\uc758 \uc810\uc9c4\uc801 \uac10\uc18c<\/strong> 40\uc8fc\ucc28\ubd80\ud130 47\uc8fc\ucc28\uae4c\uc9c0 \uac10\uc18c\uc138\ub97c \ubcf4\uc774\ub2e4\uac00 48\uc8fc\ucc28\ubd80\ud130 \ub2e4\uc2dc \uc99d\uac00\uc138\ub85c \ub3cc\uc544\uc130\uc2b5\ub2c8\ub2e4. \uc774\ub294 12\uc6d4\ub85c \uc811\uc5b4\ub4e4\uba74\uc11c \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\uac00 \ub0ae\uc544\uc9c8 \uc218 \uc788\uc9c0\ub9cc, \uc8fc\uc694 \uc5f0\ud734 \ud310\ub9e4 \uc2dc\uc98c\uc774 \uac00\uae4c\uc6cc\uc9c8\uc218\ub85d \uad11\uace0 \uc218\uc694\uac00 \ub2e4\uc2dc \uae09\uc99d\ud55c\ub2e4\ub294 \uac83\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. 2024\ub144\uc5d0\ub3c4 \ube44\uc2b7\ud55c \ud328\ud134\uc774 \uc608\uc0c1\ub418\uba70, \uad11\uace0 \ub178\ucd9c \uc218\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc591\uc0c1\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc57d 30% \uac10\uc18c<\/strong> 4\ubd84\uae30 \ucd08\ubc18\uc774\uc9c0\ub9cc 10-15%\ub85c \ubc18\ub4f1<\/strong> \ub05d\ubd80\ubd84\uc73c\ub85c \uac08\uc218\ub85d.<\/li>\n\n\n\n
                    • \ub178\ucd9c \uc218\ub294 \uac10\uc18c\ud588\uc9c0\ub9cc \ube44\uc6a9\uc740 \uacc4\uc18d \uc0c1\uc2b9\ud558\uc5ec \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uac00\uaca9\uc774 \uc0c1\uc2b9\ud588\uc74c\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ube44\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc608\uc0c1\ub429\ub2c8\ub2e4. 50-60% \uc99d\uac00<\/strong> 2024\ub144 4\ubd84\uae30 \ub0b4\ub0b4, \ud734\uc77c \uad11\uace0\uc5d0 \ub300\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uac00\uaca9\uc774 \ubc18\uc601\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

                      3. \ubd84\uae30 \ub9d0 \uc778\uc0c1\ub960 \ud68c\ubcf5\uc138:<\/strong><\/p>\n\n\n\n

                        \n
                      • 2023\ub144\uc5d0\ub294 \uc778\uc0c1\ub960\uc758 \uc7ac\ubd80\uc0c1<\/strong> 48\uc8fc\ucc28\uc5d0 \uc2dc\uc791\ub418\uc5b4 52\uc8fc\ucc28\uae4c\uc9c0 \uc774\uc5b4\uc9c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ube14\ub799\ud504\ub77c\uc774\ub370\uc774, \uc0ac\uc774\ubc84\uba3c\ub370\uc774 \ubc0f \uc5f0\ud734 \ud504\ub85c\ubaa8\uc158\uc758 \uc601\ud5a5\uc73c\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 2024\ub144\uc5d0\ub3c4 \ubc18\ubcf5\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. 10-20% \ub178\ucd9c\uc218 \uc99d\uac00<\/strong> 48\uc8fc \ucc28\ucbe4\ubd80\ud130 \uc2dc\uc791\ud574\uc11c 51~52\uc8fc \ucc28\uc5d0 \uc815\uc810\uc744 \ucc0d\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

                        4. CPM \ubc0f \uc9c0\ucd9c \ud6a8\uc728\uc131 \ud5a5\uc0c1:<\/strong><\/p>\n\n\n\n

                          \n
                        • 2023\ub144\uc5d0\ub294 46\uc8fc\ucc28 \uc774\ud6c4 CPM\uc774 \uae09\ub4f1\ud588\uc2b5\ub2c8\ub2e4. 50%\uc758 CPM\uc740 46\uc8fc\uc5d0\uc11c 52\uc8fc\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/strong>. 2024\ub144\uc5d0\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \uc81c\ud55c\ub41c \uc5f0\ud734 \uad11\uace0 \uc2dc\uac04\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub354\uc6b1 \uce58\uc5f4\ud558\uac8c \uacbd\uc7c1\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \ucd94\uc138\uac00 \ub354 \uc77c\ucc0d \ub098\ud0c0\ub0a0 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. CPM\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc608\uc0c1\ub429\ub2c8\ub2e4. 60-70% \uc0c1\uc2b9<\/strong> \uc774 \uc2dc\uae30, \ud2b9\ud788 47\uc8fc\ucc28\ubd80\ud130 52\uc8fc\ucc28 \uc0ac\uc774\uc5d0 \uadf8\ub807\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

                          5. \ube44\uc6a9 \ud6a8\uc728\uc131 \uc608\uce21:<\/strong><\/p>\n\n\n\n

                            \n
                          • 2023\ub144\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, CPM\uc774 \ub192\uc544\uc9c0\ub354\ub77c\ub3c4 \ub2ec\ub7ec\ub2f9 \ub178\ucd9c \uc218\ub294 \uc9c0\ucd9c\uc774 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud558\ub294 4\ubd84\uae30 \ub9d0\uc5d0 \uc548\uc815\ud654\ub418\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144\uc5d0\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ub354 \ub9ce\uc740 \ubcc0\ud654\uc5d0 \ub300\ube44\ud574\uc57c \ud569\ub2c8\ub2e4. \ubd84\uae30 \ub9d0\uc5d0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uad11\uace0 \ub178\ucd9c \uc81c\uacf5<\/strong>, \uadf8\ub4e4\uc774 \uc5bb\uc744 \uc218 \uc788\uc744 \ub54c \ub2ec\ub7ec\ub2f9 20-30% \ub354 \ub9ce\uc740 \ub178\ucd9c<\/strong> 4\ubd84\uae30 \uc911\ubc18\ubcf4\ub2e4.<\/li>\n<\/ul>\n\n\n\n

                            6. \uc804\ub7b5\uc801 \uc785\ucc30 \uc2dc\uc810:<\/strong><\/p>\n\n\n\n

                              \n
                            • \uad11\uace0\uc8fc\ub294 CPM\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 4\ubd84\uae30 \ucd08\ubc18(40~46\uc8fc\ucc28)\uc5d0 \uad11\uace0\ube44\ub97c \uc9d1\uc911 \ud22c\uc790\ud558\uc5ec \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\uace0, \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uc9c0\ub9cc \uc5f0\ud734 \ucea0\ud398\uc778\uc5d0 \ub354 \uc720\ub9ac\ud560 \uc218 \uc788\ub294 \ub9c8\uc9c0\ub9c9 \uba87 \uc8fc(48~52\uc8fc\ucc28)\uc5d0 \ub2e4\uc2dc \uad11\uace0\ube44\ub97c \ub298\ub9ac\ub294 \uc804\ub7b5\uc744 \ucde8\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

                              2024\ub144 2\ubd84\uae30<\/h2>\n\n\n\n
                                \n
                              • \uac8c\uc784 \ubd80\ubb38\uc740 \uc804\uccb4 \uacbd\ub9e4\uc5d0\uc11c 68%\ub97c \uae30\ub85d\ud558\uba70 \uc120\ub450\ub97c \ub2ec\ub838\uace0, \uc774\ub294 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uce74\ud14c\uace0\ub9ac(#2)\uc758 18\ubc30\uac00 \ub118\ub294 \uc218\uce58\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n
                              • \ud37c\uc990 \uac8c\uc784\uacfc \uce90\uc8fc\uc5bc \uac8c\uc784\uc774 \ub450\ub4dc\ub7ec\uc9c0\uba70, \uc804\uccb4 \uac8c\uc784 \uacbd\ub9e4\uc561\uc758 \uc57d 401,300\uc5b5 \uc6d0\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
                              • \uac8c\uc784 \uc774\uc678\uc758 \uce74\ud14c\uace0\ub9ac \uc911\uc5d0\uc11c\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc18c\uc15c \ubd80\ubb38\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \uc785\ucc30\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
                              • \ud765\ubbf8\ub86d\uac8c\ub3c4 \ub3c4\uc11c \uce74\ud14c\uace0\ub9ac\ub294 \uc18c\uc15c \uce74\ud14c\uace0\ub9ac \ubc14\ub85c \ub4a4\ub97c \uc774\uc5b4 \uc0c1\ub2f9\ud55c \uc218\uc758 \uacbd\ub9e4\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub294\ub370, \uc774\ub294 \uafb8\uc900\ud55c \uc0ac\uc6a9\uc790 \uad00\uc2ec\uacfc \ud0c0\uac9f \uad11\uace0\uc758 \uac00\ub2a5\uc131\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
                              • \ubbf8\uad6d\uc5d0\uc11c\ub294 \ub3d9\ubd80 \ud45c\uc900\uc2dc \uae30\uc900 \uc624\ud6c4 7\uc2dc\uc5d0\uc11c 10\uc2dc \uc0ac\uc774\uc5d0 \uc785\ucc30\uc774 \uac00\uc7a5 \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc84c\uc73c\uba70, \uc774\ub294 \uc77c\uc77c \ud3c9\uade0 \uc785\ucc30\ub7c9\uc758 \uc57d 25%\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
                              • 2\ubd84\uae30\uc5d0 iOS\ub294 \uc548\ub4dc\ub85c\uc774\ub4dc\ubcf4\ub2e4 2\ubc30 \uc774\uc0c1 \ub9ce\uc740 \uacbd\ub9e4 \uac74\uc218\ub97c \uae30\ub85d\ud588\uc73c\uba70, iOS 17\uc740 \ub2e4\ub978 \ubaa8\ub4e0 iOS \ubc84\uc804\uc744 \ud569\uce5c \uac83\ubcf4\ub2e4 \uac70\uc758 4\ubc30\ub098 \ub9ce\uc740 \uacbd\ub9e4 \uac74\uc218\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

                                \ub9e4 \ubd84\uae30\ub9c8\ub2e4 \uc804 \uc138\uacc4 \uad11\uace0 \uac70\ub798\uc18c\uc5d0\uc11c \uc218\uc2ed\uc5b5 \uac74\uc758 \uc778\uc571 \uad11\uace0 \uae30\ud68c\uac00 \ubc1c\uc0dd\ud558\uba70, \uac01 \uae30\ud68c\ub294 \uc0ac\uc6a9\uc790 \ud589\ub3d9, \uad11\uace0 \uc131\uacfc \ubc0f \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4. Aarki\ub294 500\ub9cc \uac1c \uc774\uc0c1\uc758 \uac70\ub798\uc18c\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c\u2026<\/p>","protected":false},"author":15,"featured_media":1166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"\nThe Pulse of In-App Programmatic Advertising - A Quarterly Series - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/the-pulse-of-in-app-programmatic-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pulse of In-App Programmatic Advertising - A Quarterly Series\" \/>\n<meta property=\"og:description\" content=\"Every quarter, billions of in-app advertising opportunities unfold across global exchanges, each carrying signals about user behavior, ad performance, and emerging trends. 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