{"id":1123,"date":"2024-09-26T06:39:39","date_gmt":"2024-09-26T13:39:39","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1123"},"modified":"2024-09-30T07:54:18","modified_gmt":"2024-09-30T14:54:18","slug":"retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/","title":{"rendered":"\ub9ac\ud0c0\uac9f\ud305 \ub300 \uc0ac\uc6a9\uc790 \ud655\ubcf4: \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0 \uc5b4\ub5a4 \uc804\ub7b5\uc774 \uc801\ud569\ud560\uae4c?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1024x453.png\" alt=\"\" class=\"wp-image-1126\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1024x453.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-300x133.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-768x339.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1536x679.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-2048x905.png 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ub514\uc9c0\ud138 \uc138\uc0c1\uc774 \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \ud655\uc7a5\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud130\ub4e4\uc740 \ud56d\uc0c1 \uc218\ub9ce\uc740 \uc120\ud0dd\uc9c0\uc5d0 \uc555\ub3c4\ub2f9\ud558\uace4 \ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uacfc \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uace0\ubbfc\ud560 \ub54c, \ub2e4\uc591\ud55c \uc804\ub7b5\uacfc \ucc44\ub110 \ub54c\ubb38\uc5d0 \uc608\uc0b0\uc744 \uc5b4\ub514\uc5d0 \ud560\ub2f9\ud558\uace0 \ub178\ub825\uc744 \uc9d1\uc911\ud574\uc57c \ud560\uc9c0 \uacb0\uc815\ud558\uae30\uac00 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 \ubaa8\ubc14\uc77c \uc571 \ub9c8\ucf00\ud305\uc758 \ubcf5\uc7a1\uc131\uc744 \ud5e4\uccd0\ub098\uac00\ub294 \uac83\uc740 \ub9c8\uce58 \ud3ed\ud48d\uc6b0 \uc18d \ubc30\uc758 \ud0a4\ub97c \uc7a1\uace0 \uc788\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ub04a\uc784\uc5c6\uc774 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud574\uc57c \ud55c\ub2e4\ub294 \uc5c4\uccad\ub09c \uc555\ubc15\uc5d0 \uc2dc\ub2ec\ub9ac\uace0 \uc788\uc73c\uba70, \ubaa8\ub4e0 \ucea0\ud398\uc778\uc740 \uc131\uacfc\uc640 \ud22c\uc790 \uc218\uc775\ub960(ROI) \uce21\uba74\uc5d0\uc11c \uba74\ubc00\ud788 \uac80\ud1a0\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\ub300\uce58\ub294 \ub04a\uc784\uc5c6\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. \ub9e4 \ubd84\uae30\ub9c8\ub2e4 \uc774\uc804 \ubd84\uae30\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc124\uce58 \uc218, \ub354 \ub098\uc740 \uace0\uac1d \uc720\uc9c0\uc728, \ub354 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud574\uc57c \ud569\ub2c8\ub2e4. \ub354\uc6b1\uc774, \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5 \uc2dc\ub300\uc5d0\ub294 \ub2e8\uc21c\ud788 \uc801\uc808\ud55c \ucc44\ub110\uc744 \uc120\ud0dd\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c, \ubaa8\ub4e0 \ucc44\ub110\uc744 \ub3d9\uc2dc\uc5d0 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \uad00\uac74\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-dilemma-with-retargeting-vs-user-acquisition\">\ub9ac\ud0c0\uac9f\ud305\uacfc \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc0ac\uc774\uc758 \ub51c\ub808\ub9c8<\/h2>\n\n\n\n<p><strong>\ubaa8\ubc14\uc77c \uc571 \uc131\uc7a5 \ub9c8\ucf00\ud130\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \ub450 \uac00\uc9c0 \uc804\ub7b5\uc740 \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\uc640 \uc131\uc7a5 \ucd09\uc9c4\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.aarki.com\/ko\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\ub9ac\ud0c0\uac9f\ud305(RT)<\/a>. <\/strong>\ub2e4\uc591\ud55c \uc804\ub7b5 \uc911\uc5d0\uc11c \uc5b4\ub5a4 \uac83\uc744 \uc6b0\uc120\uc2dc\ud574\uc57c \ud560\uae4c\uc694? \uc131\uc7a5 \ub3d9\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc5d0 \ub354\uc6b1 \uc9d1\uc911\ud574\uc57c \ud560\uae4c\uc694? \uc544\ub2c8\uba74 \uae30\uc874 \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud574\uc57c \ud560\uae4c\uc694?<\/p>\n\n\n\n<p>\uc218\ub9ce\uc740 \uac00\ub2a5\uc131 \uc18d\uc5d0\uc11c \ucd5c\uc801\uc758 \uc120\ud0dd\uc744 \ucc3e\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ud2b8\ub80c\ub4dc\ub97c \ub530\ub974\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub2e8\uae30\uc801\uc778 \uc774\uc775\uacfc \uc7a5\uae30\uc801\uc778 \ubaa9\ud45c \ubaa8\ub450\uc5d0 \ubd80\ud569\ud558\ub294 \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 \ud575\uc2ec \uc804\ub7b5 \ub450 \uac00\uc9c0, \uc989 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc608\uc0b0, \uc790\uc6d0, \uadf8\ub9ac\uace0 \uae30\ub300\uce58\ub97c \uc870\uc728\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \uc5b4\ub5a4 \uc804\ub7b5\uc774 \uc5ec\ub7ec\ubd84\uc758 \uacfc\uc81c\ub97c \uac00\uc7a5 \uc798 \ud574\uacb0\ud574 \uc904\uc9c0, \uadf8\ub9ac\uace0 \uc804\uccb4\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uc5b4\ub5bb\uac8c \uc811\ubaa9\uc2dc\ud0ac \uc218 \uc788\uc744\uc9c0 \uace0\ubbfc\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc0c1\ud669\uc774 \ub9e4\uc6b0 \uc2ec\uac01\ud558\uace0, \ud574\ub2f5\uc774 \ud56d\uc0c1 \uba85\ud655\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-user-acquisition-campaigns-help\">\uc0ac\uc6a9\uc790 \ud655\ubcf4 \ucea0\ud398\uc778\uc740 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub098\uc694?<\/h2>\n\n\n\n<p>\uc571 \uc131\uc7a5\uc758 \uc2dc\uc791\uc740 \ub300\uac1c \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\uc785\ub2c8\ub2e4. \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud558\ub294 \uac83\uc740 \uc571\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc131\uacf5\uc801\uc778 UA \ucea0\ud398\uc778\uc740 \ub2e8\uc21c\ud788 \uc124\uce58 \uc218\ub97c \ub298\ub9ac\ub294 \uac83 \uc774\uc0c1\uc758 \uc758\ubbf8\ub97c \uc9c0\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \uc885\uc885 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ube44\uc6a9\uacfc \uc774\ub97c \ud1b5\ud574 \ucc3d\ucd9c\ub418\ub294 \uac00\uce58 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9de\ucd94\ub294\uc9c0\ub85c \uce21\uc815\ub429\ub2c8\ub2e4. \uc798 \uc2e4\ud589\ub41c UA \uc804\ub7b5\uc740 \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc774\ub7ec\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc591\uc9c8\uc758 \uc0ac\uc6a9\uc790\uc774\uba70 \uc7a5\uae30\uc801\uc73c\ub85c \uc571\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\uc758 \uc8fc\uc694 KPI\uc5d0\ub294 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9(CAC), \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV), \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROAS)\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc740 \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c, 7\uc77c\ucc28, 14\uc77c\ucc28, 30\uc77c\ucc28\uc758 \uc720\uc9c0\uc728\uc744 \ucd94\uc801\ud558\uba74 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \ud655\ubcf4\ubfd0 \uc544\ub2c8\ub77c \uc7a5\uae30\uc801\uc73c\ub85c \uc720\uc9c0\ud558\uace0 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uacb0\uad6d \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub294 \uccab\uac78\uc74c\uc5d0 \ubd88\uacfc\ud558\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc704\ud574\uc11c\ub294 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uac00 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-of-retaining-mobile-app-users\">\ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc758 \uacfc\uc81c<\/h2>\n\n\n\n<p>\uc7ac\ubbf8\uc788\uac8c, <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">\uc5f0\uad6c<\/a> \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4\ud560 \ud655\ub960\uc740 60~70%\uc778 \ubc18\uba74, \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4\ud560 \ud655\ub960\uc740 5~20%\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uc5f0\uad6c \uacb0\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc571\uc758 \uacbd\uc6b0 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc728\uc740 \uc8fc\uc694 \uacfc\uc81c\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\ub294 \ud3c9\uade0 80\uac1c\uc758 \uc571\uc744 \uc124\uce58\ud558\uc9c0\ub9cc, \ub9e4\uc77c \uc2e4\uc81c\ub85c \uc0ac\uc6a9\ud558\ub294 \uc571\uc740 9\uac1c\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc720\uc9c0\uc728\uc740 \ub9e4\ub144 \uac10\uc18c\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ub2e4\uc74c \uc790\ub8cc\uc5d0\uc11c\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.appsflyer.com\/resources\/reports\/app-retention-benchmarks\/\">Appsflyer\uc758 \uc571 \uc720\uc9c0\uc728 \ubca4\uce58\ub9c8\ud06c<\/a>.<\/p>\n\n\n\n<p>\ub2e4\ub978 \uacf3\uc5d0\uc11c <a href=\"https:\/\/www.businessofapps.com\/guide\/mobile-app-retention\/\">\uc720\uc9c0\uc728\uc5d0 \uad00\ud55c \uc5f0\uad6c<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud3c9\uade0\uc801\uc73c\ub85c, <strong>\uc571\ub4e4\uc774 \uc77c\uc77c \ud65c\uc131 \uc0ac\uc6a9\uc790(DAU) 771,330\uc5b5 \uba85\uc744 \uc783\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong> \uc124\uce58 \ud6c4 \ub2e8 3\uc77c \ub9cc\uc5d0<\/li>\n\n\n\n<li>\uc720\uc9c0\uc728\uc740 \uccab\ub0a0 25.3%\uc5d0\uc11c 30\uc77c\uc9f8\uc5d0\ub294 \uaca8\uc6b0 5.7%\ub85c \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud568\uaed8 <strong>3\uac1c\uc6d4 \ucc28 \uc774\uc0c1 \uc774\ud0c8\ub960 68%<\/strong>, \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc77c\uc8fc\uc77c\uc5d0 \ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc571\uc740 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud560 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0\uc11c \ub9ac\ud0c0\uac9f\ud305\uc774 \ubaa8\ubc14\uc77c \uc571 \ub9c8\ucf00\ud130\uc5d0\uac8c \uac15\ub825\ud55c \uc804\ub7b5\uc73c\ub85c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-retargeting-help\">\ub9ac\ud0c0\uac9f\ud305\uc740 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc744\uae4c\uc694?<\/h2>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305\uc740 \uc571\uc744 \uc0ac\uc6a9\ud588\uc9c0\ub9cc \uc8fc\uc694 \uc791\uc5c5\uc744 \uc644\ub8cc\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ud0a4\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd98 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\ub294 \uc720\uc9c0\uc728, \ube44\uc6a9 \ud6a8\uc728\uc131, \ucea0\ud398\uc778 \ud6a8\uacfc\uc640 \uac19\uc774 \uc131\uc7a5 \ub9c8\ucf00\ud130\uac00 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305\uc740 \uc571\uc744 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc0c1\uae30\uc2dc\ucf1c \uc774\ud0c8\ub960\uc744 \uc904\uc774\uace0 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790(MAU)\ub97c \uc99d\uac00\uc2dc\ucf1c \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc728\uc744 \ub192\uc785\ub2c8\ub2e4. \uc774\ub294 \uc720\uc9c0\ub41c \uc0ac\uc6a9\uc790\uac00 \uc7a5\uae30\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc740 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \ud655\ubcf4\ubcf4\ub2e4 \ube44\uc6a9 \ud6a8\uc728\uc131\uc774 \ub192\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc544 \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9(CPA)\uc744 \ub0ae\ucd94\uace0 \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc5d0 \uc775\uc219\ud55c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROAS)\uc744 \ub192\uc5ec \uad11\uace0 \uc608\uc0b0\uc744 \ub354\uc6b1 \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparing-ua-and-rt-side-by-side\">UA\uc640 RT\ub97c \ub098\ub780\ud788 \ube44\uad50\ud574 \ubcf4\uba74<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"1024\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-594x1024.png\" alt=\"Comparing retargeting and user acquisition (RT vs. UA)\" class=\"wp-image-1124\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-594x1024.png 594w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-174x300.png 174w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-768x1323.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-891x1536.png 891w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-7x12.png 7w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE.png 1080w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\uba85\ubc31\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc11c\ub85c \ubcf4\uc644\uc801\uc778 \uad00\uacc4\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n<p><strong>\uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc0c1\ud638 \ubc30\ud0c0\uc801\uc778 \uac1c\ub150\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/strong> \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ud0c0\uac9f\ud305\uacfc \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \ube44\uad50\ud558\ub294 \uac83\uc740 \uc808\ub300 \uae08\ubb3c\uc785\ub2c8\ub2e4. \ub450 \uac00\uc9c0\ub97c \uacb0\ud569\ud574\uc57c \uc571 \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \ucd5c\ub300\uc758 \uac00\uce58\uc640 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01\uac01\uc740 \uc804\uccb4\uc801\uc778 \uc131\uc7a5 \uc804\ub7b5\uc5d0\uc11c \uc11c\ub85c \uae34\ubc00\ud558\uac8c \uc5f0\uacb0\ub41c, \ub3c5\ud2b9\ud558\uba74\uc11c\ub3c4 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \ud655\ubcf4\ub294 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc720\uce58\ud558\uc5ec \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \uc571\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc131\uc7a5\uc744 \uc9c4\uc815\uc73c\ub85c \ud65c\uc6a9\ud558\ub824\uba74 \ub9ac\ud0c0\uac9f\ud305\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ubbf8 \uc571\uc744 \uc0ac\uc6a9\ud55c \uacbd\ud5d8\uc774 \uc788\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub2e4\uc2dc \uc811\uadfc\ud568\uc73c\ub85c\uc368 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc728\uacfc \uc9c0\uc18d\uc801\uc778 \ucc38\uc5ec\ub97c \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>UA\uc640 RT\ub97c \uacb0\ud569\ud558\uba74 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ud6a8\uc728\uc131\uc774 \ud5a5\uc0c1\ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790 \uc0dd\uc560 \uac00\uce58(LTV) \ubc0f \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775(ARPU)\uacfc \uac19\uc740 \uc9c0\ud45c\ub3c4 \ud06c\uac8c \uac1c\uc120\ub429\ub2c8\ub2e4. UA\ub294 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub97c \uc720\uc785\uc2dc\ud0a4\uace0, RT\ub294 \uae30\uc874 \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uac00\uce58\ub97c \ub192\uc5ec \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ub458\uc744 \uacb0\ud569\ud558\uba74 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc774\uace0 \uc218\uc775\uc131 \uc788\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud558\uc5ec \ucd08\uae30 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc7a5\uae30\uc801\uc778 \uc218\uc775\uc6d0\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\uc640 \uc2e4\uc2dc\uac04 \ucc98\ub9ac(RT)\uc758 \uc2dc\ub108\uc9c0\ub294 \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \uc6d0\ud65c\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305 \uc0ac\uc774\uc758 \uc644\ubcbd\ud55c \uade0\ud615\uc744 \uc774\ub8e8\ub824\uba74 \uc804\ub7b5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud558\uba70, Aarki\uc758 \ucca8\ub2e8 AI \uae30\ubc18 \uc194\ub8e8\uc158\uc740 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \ucd5c\uc801\ud654\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \ud655\uc7a5\ud558\ub4e0 \uae30\uc874 \uc0ac\uc6a9\uc790\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub4e0, Aarki\ub294 \uc885\ud569\uc801\uc778 \uc804\ub7b5\uc5d0 \ud544\uc694\ud55c \uc804\ubb38 \uc9c0\uc2dd\uacfc \uae30\uc220\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc571 \uc131\uc7a5\uc744 \ud55c \ub2e8\uacc4 \ub354 \ub04c\uc5b4\uc62c\ub9b4 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694? <a href=\"https:\/\/www.aarki.com\/ko\/contact-us\/\">\ubb38\uc758\ud558\uae30<\/a> \uc624\ub298 \ubc14\ub85c \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uc138\uc0c1\uc774 \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \ud655\uc7a5\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud130\ub4e4\uc740 \ud56d\uc0c1 \uc218\ub9ce\uc740 \uc120\ud0dd\uc9c0\uc5d0 \uc555\ub3c4\ub2f9\ud558\uace4 \ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uacfc \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uace0\ubbfc\ud560 \ub54c, \ub2e4\uc591\ud55c \uc804\ub7b5\uacfc \ucc44\ub110 \ub54c\ubb38\uc5d0 \uc5b4\ub514\uc5d0 \uc9d1\uc911\ud574\uc57c \ud560\uc9c0 \uacb0\uc815\ud558\uae30\uac00 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":15,"featured_media":1126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign? - Aarki<\/title>\n<meta name=\"description\" content=\"Retargeting vs. user acquisition: Is growing your app all about new users, or does retargeting steal the show? Explore the ultimate showdown.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign?\" \/>\n<meta property=\"og:description\" content=\"Retargeting vs. user acquisition: Is growing your app all about new users, or does retargeting steal the show? Explore the ultimate showdown.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aarki.com\/ko\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Aarki\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T13:39:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T14:54:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1024x453.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abhishek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/\"},\"author\":{\"name\":\"Abhishek\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#\\\/schema\\\/person\\\/7a3f8915280b7a82b36d29c8766fdc6e\"},\"headline\":\"Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign?\",\"datePublished\":\"2024-09-26T13:39:39+00:00\",\"dateModified\":\"2024-09-30T14:54:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/\"},\"wordCount\":990,\"image\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/RT-VS-UA-BLOG-V2-HERO.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/\",\"url\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/\",\"name\":\"Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign? - Aarki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/RT-VS-UA-BLOG-V2-HERO.png\",\"datePublished\":\"2024-09-26T13:39:39+00:00\",\"dateModified\":\"2024-09-30T14:54:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#\\\/schema\\\/person\\\/7a3f8915280b7a82b36d29c8766fdc6e\"},\"description\":\"Retargeting vs. user acquisition: Is growing your app all about new users, or does retargeting steal the show? Explore the ultimate showdown.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/RT-VS-UA-BLOG-V2-HERO.png\",\"contentUrl\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/RT-VS-UA-BLOG-V2-HERO.png\",\"width\":4000,\"height\":1768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aarki.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#website\",\"url\":\"https:\\\/\\\/www.aarki.com\\\/\",\"name\":\"Aarki\",\"description\":\"AI-Enabled Mobile Marketing Platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aarki.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#\\\/schema\\\/person\\\/7a3f8915280b7a82b36d29c8766fdc6e\",\"name\":\"Abhishek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g\",\"caption\":\"Abhishek\"},\"url\":\"https:\\\/\\\/www.aarki.com\\\/ko\\\/author\\\/abhishek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\ub9ac\ud0c0\uac9f\ud305 vs. \uc0ac\uc6a9\uc790 \ud655\ubcf4: \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0 \uc801\ud569\ud55c \uc804\ub7b5\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? - Aarki","description":"\ub9ac\ud0c0\uac9f\ud305 vs. \uc0ac\uc6a9\uc790 \ud655\ubcf4: \uc571 \uc131\uc7a5\uc758 \ud575\uc2ec\uc740 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc77c\uae4c\uc694, \uc544\ub2c8\uba74 \ub9ac\ud0c0\uac9f\ud305\uc774 \uc8fc\ub3c4\uad8c\uc744 \uc950\uace0 \uc788\uc744\uae4c\uc694? \uad81\uadf9\uc801\uc778 \ub300\uacb0\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aarki.com\/ko\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/","og_locale":"ko_KR","og_type":"article","og_title":"Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign?","og_description":"Retargeting vs. user acquisition: Is growing your app all about new users, or does retargeting steal the show? Explore the ultimate showdown.","og_url":"https:\/\/www.aarki.com\/ko\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/","og_site_name":"Aarki","article_published_time":"2024-09-26T13:39:39+00:00","article_modified_time":"2024-09-30T14:54:18+00:00","og_image":[{"width":1024,"height":453,"url":"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1024x453.png","type":"image\/png"}],"author":"Abhishek","twitter_card":"summary_large_image","twitter_misc":{"\uae00\uc4f4\uc774":"Abhishek","\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04":"5\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/#article","isPartOf":{"@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/"},"author":{"name":"Abhishek","@id":"https:\/\/www.aarki.com\/#\/schema\/person\/7a3f8915280b7a82b36d29c8766fdc6e"},"headline":"Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign?","datePublished":"2024-09-26T13:39:39+00:00","dateModified":"2024-09-30T14:54:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/"},"wordCount":990,"image":{"@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO.png","articleSection":["Insights"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/","url":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/","name":"\ub9ac\ud0c0\uac9f\ud305 vs. \uc0ac\uc6a9\uc790 \ud655\ubcf4: \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0 \uc801\ud569\ud55c \uc804\ub7b5\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? - Aarki","isPartOf":{"@id":"https:\/\/www.aarki.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO.png","datePublished":"2024-09-26T13:39:39+00:00","dateModified":"2024-09-30T14:54:18+00:00","author":{"@id":"https:\/\/www.aarki.com\/#\/schema\/person\/7a3f8915280b7a82b36d29c8766fdc6e"},"description":"\ub9ac\ud0c0\uac9f\ud305 vs. \uc0ac\uc6a9\uc790 \ud655\ubcf4: \uc571 \uc131\uc7a5\uc758 \ud575\uc2ec\uc740 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc77c\uae4c\uc694, \uc544\ub2c8\uba74 \ub9ac\ud0c0\uac9f\ud305\uc774 \uc8fc\ub3c4\uad8c\uc744 \uc950\uace0 \uc788\uc744\uae4c\uc694? \uad81\uadf9\uc801\uc778 \ub300\uacb0\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/#primaryimage","url":"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO.png","contentUrl":"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO.png","width":4000,"height":1768},{"@type":"BreadcrumbList","@id":"https:\/\/www.aarki.com\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aarki.com\/"},{"@type":"ListItem","position":2,"name":"Retargeting vs. User Acquisition: Which Strategy Suits Your Next Campaign?"}]},{"@type":"WebSite","@id":"https:\/\/www.aarki.com\/#website","url":"https:\/\/www.aarki.com\/","name":"\uc544\ub974\ud0a4","description":"AI \uae30\ubc18 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aarki.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Person","@id":"https:\/\/www.aarki.com\/#\/schema\/person\/7a3f8915280b7a82b36d29c8766fdc6e","name":"\uc544\ube44\uc170\ud06c","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/secure.gravatar.com\/avatar\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3f4915162aa6eef428c3bdc0003a6b4469ebc38c3ca7929195c7897827e5f2a?s=96&d=mm&r=g","caption":"Abhishek"},"url":"https:\/\/www.aarki.com\/ko\/author\/abhishek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/posts\/1123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/comments?post=1123"}],"version-history":[{"count":0,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/posts\/1123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/media\/1126"}],"wp:attachment":[{"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/media?parent=1123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/categories?post=1123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aarki.com\/ko\/wp-json\/wp\/v2\/tags?post=1123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}