{"id":1039,"date":"2024-09-09T04:54:22","date_gmt":"2024-09-09T11:54:22","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1039"},"modified":"2025-07-28T05:16:17","modified_gmt":"2025-07-28T12:16:17","slug":"what-is-mobile-app-retargeting-and-why-are-these-ads-important","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/","title":{"rendered":"\ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70, \uc774\ub7ec\ud55c \uad11\uace0\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?"},"content":{"rendered":"<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-1024x576.jpg\" alt=\"How mobile app retargeting ads work\" class=\"wp-image-1068\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-table-of-contents\">\ubaa9\ucc28<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-retargeting\">\ub9ac\ud0c0\uac9f\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Retargeting-vs-Remarketing-vs-Re-engagement\">\ub9ac\ud0c0\uac9f\ud305 vs. \ub9ac\ub9c8\ucf00\ud305 vs. \uc7ac\ucc38\uc5ec<\/a><\/li>\n\n\n\n<li><a href=\"#retargeting-rt-vs-user-acquisition-ua\">\ub9ac\ud0c0\uac9f\ud305(RT) vs. \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)<\/a><\/li>\n\n\n\n<li><a href=\"#retargeting-strategies-across-app-categories\">\uc571 \uce74\ud14c\uace0\ub9ac \uc804\ubc18\uc5d0 \uac78\uce5c \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#benefits-of-in-app-retargeting\">\uc778\uc571 \ub9ac\ud0c0\uac9f\ud305\uc758 \uc774\uc810: \uc804\uccb4 \uc804\ub7b5\uc744 \ubcf4\uc644\ud558\ub294 \ubc29\ubc95<\/a><\/li>\n\n\n\n<li><a href=\"#Choosing-the-right-retargeting-partner\">\uc801\ud569\ud55c \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108 \uc120\uc815: \uc131\uacf5\uc744 \uc704\ud55c \ud575\uc2ec \uae30\uc900<\/a><\/li>\n\n\n\n<li><a href=\"#dos-and-donts-of-retargeting\">\ub9ac\ud0c0\uac9f\ud305\uc758 \uc7a5\ub2e8\uc810<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#best-practices-in-retargeting\">\ub9ac\ud0c0\uac9f\ud305 \uae30\uc220\uc744 \ub9c8\uc2a4\ud130\ud558\uae30 \uc704\ud55c \ubaa8\ubc94 \uc0ac\ub840<\/a><\/li>\n\n\n\n<li><a href=\"#creative-strategy-in-retargeting\">\uc124\ub4dd\ub825 \uc788\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud65c\uc6a9\ud55c \ub9ac\ud0c0\uac9f\ud305\uc758 \uc7a0\uc7ac\ub825 \uadf9\ub300\ud654<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#measuring-retargeting-campaigns\">\ub9ac\ud0c0\uac9f\ud305\uc758 \uc131\uacf5 \uce21\uc815<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc8fc\uc758\ub97c \uc0ac\ub85c\uc7a1\uae30 \uc704\ud55c \uce58\uc5f4\ud55c \uacbd\uc7c1\uc774 \ubc8c\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\ub4e4\uc740 \ud3c9\uade0 80\uac1c\uc758 \uc571\uc744 \uc124\uce58\ud588\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \ub9e4\uc77c \ud65c\ubc1c\ud558\uac8c \uc0ac\uc6a9\ud558\ub294 \uc571\uc740 9\uac1c\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ub9e4\ub144 \uc571 \uc720\uc9c0\uc728 \ud558\ub77d\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.appsflyer.com\/resources\/reports\/app-retention-benchmarks\/\">Appsflyer\uc758 \uc571 \uc720\uc9c0\uc728 \ubca4\uce58\ub9c8\ud06c<\/a>.<\/p>\n\n\n\n<p>\ub2e4\ub978 \uacf3\uc5d0\uc11c <a href=\"https:\/\/www.businessofapps.com\/guide\/mobile-app-retention\/\">\uc720\uc9c0\uc728\uc5d0 \uad00\ud55c \uc5f0\uad6c<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud3c9\uade0\uc801\uc73c\ub85c \uc571\uc740 \uc124\uce58 \ud6c4 \ub2e8 3\uc77c \ub9cc\uc5d0 \uc77c\uc77c \ud65c\uc131 \uc0ac\uc6a9\uc790(DAU) 771,330\ub9cc \uba85\uc744 \uc783\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc720\uc9c0\uc728\uc740 \uccab\ub0a0 25.3%\uc5d0\uc11c 30\uc77c\uc9f8\uc5d0\ub294 \uaca8\uc6b0 5.7%\ub85c \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n\n\n\n<li>3\uac1c\uc6d4 \uc774\uc0c1 \uc774\ud0c8\ub960\uc774 68%\uc5d0 \ub2ec\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc77c\uc8fc\uc77c\uc5d0 \ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc571\uc740 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud560 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uac00 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uac15\ub825\ud55c \uc804\ub7b5\uc73c\ub85c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p><strong>\uae30\uc874 \uace0\uac1d\uc740 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ubcf4\ub2e4 \ucc38\uc5ec\ub3c4\uac00 \ub192\uace0 \uad6c\ub9e4\ub7c9\ub3c4 \ub354 \ub9ce\uc744 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/strong> \uadf8\ub4e4\uc740 \ucc98\uc74c\uc5d0 \uc790\uc2e0\ub4e4\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uc558\ub358 \uba54\uc2dc\uc9c0\uc5d0 \uae0d\uc815\uc801\uc73c\ub85c \ubc18\uc751\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--1024x576.jpg\" alt=\"A study by Invesp that says the probability of generating revenue from an existing user or customer is higher than a new prospect. But only 18% of companies focus more on retention, which is a huge opportunity for re-engagement.\" class=\"wp-image-1058\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1-.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc0ac\uc6a9\uc790 \uc7ac\ucc38\uc5ec \uc720\ub3c4\ub294 \uc885\uc885 \uc18c\ud640\ud788 \uc5ec\uaca8\uc9c0\uace4 \ud569\ub2c8\ub2e4. \ub610\ud55c DSP \uae30\ubc18 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ubc0f \uc131\uc7a5 \uc804\ub7b5\uacfc \ubd84\ub9ac\ub418\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ub04c\uc5b4\ub4e4\uc774\uae30 \uc704\ud574 \uc571\ub4e4\uc740 \ud478\uc2dc \uc54c\ub9bc, \uc774\uba54\uc77c, \uc18c\uc15c \uba54\uc2dc\uc9c0 \ub4f1 \uac80\uc99d\ub41c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>DSP\ub97c \ud65c\uc6a9\ud55c \ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0<\/strong> \uc774\ub7ec\ud55c \uad11\uace0\ub294 \uae30\uc874 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ub178\ub825\uacfc \uc870\ud654\ub97c \uc774\ub8e8\uace0 \uac80\uc99d\ub41c \uc7ac\ucc38\uc5ec \uc720\ub3c4 \ubc29\ubc95\uc744 \ubcf4\uc644\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc571 \ub0b4\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \uc774\uc804 \uc0c1\ud638 \uc791\uc6a9 \ub610\ub294 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud45c\uc2dc\ub418\uba70, \uc0ac\uc6a9\uc790\ub97c \uc804\ud658 \uc5ec\uc815\uc73c\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc218\ub9ce\uc740 \uad11\uace0 \uc18d\uc5d0\uc11c \ub208\uc5d0 \ub744\uace0, \uc7a0\uc7ac \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc544 \uad81\uadf9\uc801\uc73c\ub85c \uc9c0\uc18d\uc801\uc778 \ucc38\uc5ec\uc640 \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-retargeting\"><strong>\ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h2>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc571\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\uc9c0\ub9cc \uad6c\ub9e4\ub97c \ud558\uae30 \uc804\uc5d0 \uc774\ud0c8\ud588\uc744 \uacbd\uc6b0\ub97c \ub300\ube44\ud574 \ub514\uc9c0\ud138 \uc720\ub3c4 \uc7a5\uce58\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \uc571 \uc774\uc6a9 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc744 \ub2e4\uc2dc \ud310\ub9e4 \uc720\uc785 \uacbd\ub85c\ub85c \ubd80\ub4dc\ub7fd\uac8c \uc774\ub04c\uc5b4 \uad81\uadf9\uc801\uc73c\ub85c \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Retargeting-vs-Remarketing-vs-Re-engagement\">\ub9ac\ud0c0\uac9f\ud305 vs. \ub9ac\ub9c8\ucf00\ud305 vs. \uc7ac\ucc38\uc5ec<\/h3>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ud0a4\ud2b8\uc5d0\uc11c \uc815\ubc00 \ub3c4\uad6c\uc640 \uac19\ub2e4\uace0 \uc0dd\uac01\ud558\uc2dc\uba74 \ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\ud588\uc9c0\ub9cc \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uc740 \ud2b9\uc815 \uac1c\uc778\uc5d0\uac8c \uc815\ud655\ud558\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ub9c8\ucf00\ud305\uc740 \ub9ac\ud0c0\uac9f\ud305\uacfc \uc720\uc0ac\ud55c \uc6a9\uc5b4\ub85c, \uae30\uc874 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ub354\uc6b1 \ud3ed\ub113\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud3bc\uce69\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc5d0\ub294 \uc774\uba54\uc77c, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0 \ub4f1\uc774 \ud3ec\ud568\ub418\uba70, \uad50\ucc28 \ud310\ub9e4 \ub610\ub294 \uc0c1\ud5a5 \ud310\ub9e4\ub97c \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub450 \uc804\ub7b5 \ubaa8\ub450 \uad00\uc2ec\uc744 \ub2e4\uc2dc \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uc9c0\ub9cc, \ub9ac\ud0c0\uac9f\ud305\uc758 \ub9de\ucda4\ud615 \uc811\uadfc \ubc29\uc2dd\uc740 \uc885\uc885 \ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \uac00\uc838\uc635\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc88b\uc544\ud558\ub294 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \ud558\uace0 \uc788\ub294\ub370 \uac11\uc790\uae30 \uc0ac\uc6a9 \uc911\uc778 \uc804\uc790\uc0c1\uac70\ub798 \uc571\uc5d0\uc11c \ub208\uc5ec\uaca8\ubcf4\ub358 \ubc14\ub85c \uadf8 \uc0c1\ud488 \uad11\uace0\uac00 \ub098\ud0c0\ub09c\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p>\uad6c\ub9e4 \uc9c1\uc804\uae4c\uc9c0 \uac14\ub358 \uc0c1\ud488\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub2e4\uc2dc \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc778\uc571 \ub9ac\ud0c0\uac9f\ud305\uc758 \ud798\uc785\ub2c8\ub2e4. \uc2dc\uc758\uc801\uc808\ud558\uace0 \uad00\ub828\uc131 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uc5ec \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ub04c\uc5b4\ub4e4\uc774\ub294 \uac83\uc774\uc8e0.<\/p>\n\n\n\n<p><strong>\ub9ac\ub9c8\ucf00\ud305\uacfc \ub9ac\ud0c0\uac9f\ud305\uc740 \ubaa8\ub450 \uace0\uac1d \uc7ac\ucc38\uc5ec\ub77c\ub294 \ub354 \ub113\uc740 \uac1c\ub150\uc758 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/strong>, \uc0ac\uc6a9\uc790\uc640 \ub2e4\uc2dc \uc5f0\uacb0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uc774 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub85c \ud2b9\uc815 \uac1c\uc778\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uc800\uaca9\uc218\ub77c\uba74, \ub9ac\ub9c8\ucf00\ud305\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \ub113\uc740 \uadf8\ubb3c\uc744 \ub358\uc9c0\ub294 \uc5b4\ubd80\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc7ac\ucc38\uc5ec\ub294 \uc774 \ub450 \uac00\uc9c0 \ubaa8\ub450\ub97c \ud3ec\ud568\ud558\uba70, \uadf8 \uc678\uc5d0\ub3c4 \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\ub7b5\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.pushwoosh.com\/blog\/what-are-push-notifications\/\">\ud478\uc2dc \uc54c\ub9bc<\/a> \ub610\ud55c \uc571 \ub0b4 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \ub418\uc0b4\ub9ac\uace0 \ud589\ub3d9\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-1024x576.jpg\" alt=\"Difference between mobile app retargeting ads, remarketing and re-engagement\" class=\"wp-image-1069\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"retargeting-rt-vs-user-acquisition-ua\">\ub9ac\ud0c0\uac9f\ud305(RT) vs. \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)<\/h3>\n\n\n\n<p>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uac70\ub300\ud55c \uc804\ub7b5 \uac8c\uc784\uc5d0\uc11c, <a href=\"https:\/\/www.aarki.com\/ko\/insights\/mobile-app-user-acquisition-strategy\/\">\uc0ac\uc6a9\uc790 \ud655\ubcf4<\/a> \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc11c\ub85c \ub2e4\ub978 \ub450 \uac00\uc9c0 \uc804\ud22c \uc804\uc220\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub294 \uc815\uba74 \uacf5\uaca9\uc73c\ub85c, \uc0c8\ub85c\uc6b4 \uc601\ud1a0\ub97c \uc815\ubcf5\ud558\uace0 \uc81c\uad6d\uc744 \ud655\uc7a5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud765\ubbf8\ub86d\uace0 \ud544\uc218\uc801\uc778 \ud65c\ub3d9\uc774\uc9c0\ub9cc, \uc790\uc6d0\uc744 \ube60\ub974\uac8c \uc18c\ubaa8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305\uc740 \uc774\ubbf8 \uc9c0\ubc30\ud558\uace0 \uc788\ub294 \uc601\uc5ed\uc744 \uac15\ud654\ud558\uace0 \ubc1c\uc804\uc2dc\ud0a4\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc571\uc758 \uacbd\uc7c1\ub825\uc744 \ub192\uc774\ub294 \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ud6a8\uc728\uc801\uc778 \ubc29\ubc95\uc774\uc8e0. \uc544\ub974\ud0a4(Aarki)\uc758 \ub525 \ub274\ub7f4 \ub124\ud2b8\uc6cc\ud06c\uc640 \uac19\uc740 \uace0\uae09 AI \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec, \ub9ac\ud0c0\uac9f\ud305\uc740 \ub514\uc9c0\ud138 \uc655\uad6d\uc5d0\uc11c \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc2dc\ubbfc\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uac1c\uc778 \ub9de\ucda4\ud615 \ud018\uc2a4\ud2b8\uc640 \ubcf4\uc0c1\uc744 \ud1b5\ud574 \uadf8\ub4e4\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubc00\ud55c \uc804\ub7b5\uc740 \ube44\ud65c\uc131 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ub04c\uc5b4\ub4e4\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc571 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac00\uce58 \ud50c\ub808\uc774\uc5b4\ub85c \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad11\ubc94\uc704\ud55c \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc640 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc744 \ud1b5\ud55c \ub9ac\ud0c0\uac9f\ud305, \uc774 \ub450 \uac00\uc9c0 \uc804\ub7b5\uc758 \uade0\ud615\uc744 \ub9de\ucd94\uba74 \uac15\ub825\ud55c \uc2dc\ub108\uc9c0\ub97c \ucc3d\ucd9c\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc2dc\ub108\uc9c0 \ud6a8\uacfc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc5b4\ub5a4 \uc811\uadfc \ubc29\uc2dd\uc744 \uc6b0\uc120\uc2dc\ud574\uc57c \ud560\uc9c0 \uacb0\uc815\ud558\ub294 \uac83\uc740 \uc5ec\uc804\ud788 \uc5b4\ub824\uc6b4 \uacfc\uc81c\uc785\ub2c8\ub2e4. \uc774 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ub17c\uc758\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.aarki.com\/ko\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/\">\ub9ac\ud0c0\uac9f\ud305 \ub300 \uc0ac\uc6a9\uc790 \ud655\ubcf4: \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0 \uc5b4\ub5a4 \uc804\ub7b5\uc774 \uc801\ud569\ud560\uae4c?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"retargeting-strategies-across-app-categories\">\ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uc758 \ub2e4\uc911\uc6b0\uc8fc: \ubaa8\ubc14\uc77c \uc571\uc758 \ub2e4\uc591\ud55c \ucc28\uc6d0\uc744 \uc544\uc6b0\ub974\ub294 \uc804\ub7b5<\/h3>\n\n\n\n<p>\ubaa8\ub4e0 \uc571 \uce74\ud14c\uace0\ub9ac\uc5d0 \uac78\uccd0 \ubcc0\ud568\uc5c6\ub294 \ud55c \uac00\uc9c0 \uc0ac\uc2e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uac00 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4. \uac8c\uc784\ubd80\ud130 \uc804\uc790\uc0c1\uac70\ub798, \ud53c\ud2b8\ub2c8\uc2a4\ubd80\ud130 \uae08\uc735\uae4c\uc9c0, \uac01 \uc571 \uc7a5\ub974\ub9c8\ub2e4 \uace0\uc720\ud55c \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud558\uc9c0\ub9cc, \uc81c\ub300\ub85c \uc2e4\ud589\ub41c \uc804\ub7b5\uc744 \ud1b5\ud574 \ubaa8\ub450 \uc0c1\ub2f9\ud55c \ud6a8\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/rovio-case-study\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOXPGNd923dkxxj06ATbUoRuEW1CIsnAxBIHNNrFDyMS7plEblxg21S7ThVkktldKHomKE0obDkoE-GW9atPC9LHod8Vonx9WKfQqiOzfBDpdrX_l1ykyWHBKR5U_li7TT4LKj9A?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:629px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/apps-case-study\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd4Yo8y0Axg_jPdditzRYUbgKSzlWO0pZwdL71aRfo5RTnc5Qm6IRKQ7f0tNBxxtQ-qEq0pmxPkyhlUY5496GNAEuXJfdAb9HwNbf7nR6gUa9jj1TlwUCfLTy1SjIScm9uAwIOCBg?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:633px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/retargeting-performance-at-scale-delivering-74-over-dhgates-roas-goal\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0c4dJ4Fy7zszyIkHmRibUYMUQc46jjhiwEaU8Ww8tHSz8uc2PvkRBeoE1cLrvH_O1QaxqDhOJOhqNMr7-O_XF5ICYkFKkVqHEag1okfV3pdlBZT4X4vNsHVuWBcblmzsKRutruA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:638px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uac8c\uc784 \uc571\uc5d0\uc11c \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \uac00\uc7a5 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uce90\uc8fc\uc5bc \uac8c\uc784\uc758 \uacbd\uc6b0, \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \uc544\uc9c1 \ud074\ub9ac\uc5b4\ud558\uc9c0 \ubabb\ud55c \uc7ac\ubbf8\uc788\ub294 \ub808\ubca8\uc774\ub098 \uae68\uc57c \ud560 \ucd5c\uace0 \uc810\uc218\ub97c \uc0c1\uae30\uc2dc\ucf1c \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ub7b5 \uac8c\uc784\uc758 \uacbd\uc6b0, \ud50c\ub808\uc774\uc5b4\uac00 \uac74\uc124\ud574 \uc628 \uc81c\uad6d\uc774\ub098 \ud65c\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc788\ub294 \ub3d9\ub9f9 \uad00\uacc4\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Aarki\uc640 \uac19\uc740 AI \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 \uac8c\uc784 \uc571\uc740 \ud50c\ub808\uc774\uc5b4\uc758 \uc9c4\ud589 \uc0c1\ud669, \ub2e4\uac00\uc624\ub294 \ubcf4\uc0c1 \ub610\ub294 \uae30\uac04 \ud55c\uc815 \uc774\ubca4\ud2b8\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub3d9\uc801 \uad11\uace0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9de\ucda4\ud615 \uc54c\ub9bc\uc740 \uac70\ubd80\ud560 \uc218 \uc5c6\ub294 \ubd80\uac00 \ud018\uc2a4\ud2b8\ucc98\ub7fc \uc791\uc6a9\ud558\uc5ec \ud50c\ub808\uc774\uc5b4\ub97c \ud55c\ub54c \uc0ac\ub791\ud588\ub358 \uac8c\uc784 \uc138\uacc4\ub85c \ub2e4\uc2dc \ub04c\uc5b4\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac8c\uc784 \uc678\uc5d0\ub3c4 \uac01 \uc571 \uce74\ud14c\uace0\ub9ac\ub9c8\ub2e4 \uace0\uc720\ud55c \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \uc571\uc740 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc544\ub450\uace0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud488\uc774\ub098 \uae5c\uc9dd \ud560\uc778 \ud589\uc0ac\ub97c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \ub2e8\uc21c\ud788 \uad6c\uacbd\ub9cc \ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \uad6c\ub9e4\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud53c\ud2b8\ub2c8\uc2a4 \uc571\uc740 \uc6b4\ub3d9 \uc5f0\uc18d \uae30\ub85d\uc774 \uae68\uc9c0\uae30 \uc9c1\uc804\uc774\uac70\ub098 \uac1c\uc778\ud654\ub41c \uc6b4\ub3d9 \ubaa9\ud45c\ub97c \uac15\uc870\ud558\uc5ec \uc0ac\uc6a9\uc790\uac00 \uac74\uac15 \uad00\ub9ac\ub97c \uc9c0\uc18d\ud558\ub3c4\ub85d \ub3d9\uae30\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0, \uc0ac\uc6a9\uc790\uac00 \ubab0\uc544\ubcf4\ub358 \ud504\ub85c\uadf8\ub7a8\uc758 \uc0c8 \uc5d0\ud53c\uc18c\ub4dc\ub97c \uc608\uace0\ud558\uac70\ub098 \uc2dc\uccad \uae30\ub85d\uc744 \ubc14\ud0d5\uc73c\ub85c \uc720\uc0ac\ud55c \ucf58\ud150\uce20\ub97c \ucd94\ucc9c\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ub4e0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud575\uc2ec\uc740 \uad00\ub828\uc131\uacfc \ud0c0\uc774\ubc0d\uc785\ub2c8\ub2e4. \uace0\uae09 DSP\ub294 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubb34\uc5c7\uc744 \ubcf4\uc5ec\uc904\uc9c0\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc5b8\uc81c \ubcf4\uc5ec\uc904\uc9c0\uae4c\uc9c0 \ud30c\uc545\ud568\uc73c\ub85c\uc368 \ub9ac\ud0c0\uac9f\ud305\uc774 \ubc29\ud574\uac00 \uc544\ub2cc, \uc7a0\uc7ac \uace0\uac1d\uc774 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uac00\uce58\ub97c \uc0c1\uae30\uc2dc\ucf1c\uc8fc\ub294 \uc720\uc6a9\ud55c \uc54c\ub9bc\ucc98\ub7fc \ub290\uaef4\uc9c0\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-in-app-retargeting\"><strong>\uc778\uc571 \ub9ac\ud0c0\uac9f\ud305\uc758 \uc774\uc810: \uc804\uccb4 \uc804\ub7b5\uc744 \ubcf4\uc644\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc571 \uc2dc\uc7a5\uc740 \uacbd\uc7c1\uc774 \ub9e4\uc6b0 \uce58\uc5f4\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub294 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud558\uc8e0. \uc0ac\uc6a9\uc790\ub97c \uacc4\uc18d\ud574\uc11c \ub04c\uc5b4\ub4e4\uc774\ub294 \uac83, \ubc14\ub85c \uadf8 \ubd80\ubd84\uc5d0\uc11c \uc9c4\uc815\ud55c \uc131\uacf5\uc774 \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \uc5c5\uc885\ubcc4\ub85c \uad6c\ud604 \ubc29\uc2dd\uc774 \ub2e4\ub974\uc9c0\ub9cc \uacf5\ud1b5\uc801\uc778 \uc7a5\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc758 \ub2e4\uc74c \uc0ac\ub840 \uc5f0\uad6c\ub97c \ud1b5\ud574 \ub9ac\ud0c0\uac9f\ud305\uc774 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \ubcf4\uc644\ud588\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-boost-your-user-acquisition-ua-strategy\"><strong>1) \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA) \uc804\ub7b5\uc744 \uac15\ud654\ud558\uc138\uc694<\/strong><\/h3>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc804\ub7b5\uc774 \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub97c \ub04c\uc5b4\ubaa8\uc73c\uace0 \uc788\ub354\ub77c\ub3c4 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud558\uc9c0 \uc54a\uc73c\uba74 \uc218\uc775\uc744 \ub193\uce58\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc774\uc720\ub97c \ub2e4\uc2dc \ub5a0\uc62c\ub9ac\uac8c \ud568\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ub178\ub825\uc758 \uc9c4\uc815\ud55c \uacb0\uc2e4\uc744 \ub9fa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-maximize-user-value\">2) <strong>\uc0ac\uc6a9\uc790 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694<\/strong><\/h3>\n\n\n\n<p>\uc624\ub79c \uce5c\uad6c\ub97c \ucd08\ub300\ud558\ub294 \uac83\uc774 \ub0af\uc120 \uc0ac\ub78c\uc744 \ucd08\ub300\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \uc27d\uc8e0? \ub9ac\ud0c0\uac9f\ud305\uc740 \uc571 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9de\ucda4\ud615 \ucd08\ub300\uc7a5\uc744 \ubcf4\ub0b4\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uad00\ub828\uc131 \ub192\uace0 \ub208\uae38\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad11\uace0\ub85c \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ub04c\uc5b4\ub4e4\uc774\ub294 \uac83\uc774\uc8e0. AI \uae30\ubc18 \uae30\uc220\uc740 \uc774\ub7ec\ud55c \uad11\uace0\ub97c \uc644\ubcbd\ud558\uac8c \ub9de\ucda4\ud654\ud558\uc5ec \uc0ac\uc6a9\uc790\uac00 \ub354\uc6b1 \uc18c\uc911\ud558\uac8c \uc5ec\uaca8\uc9c4\ub2e4\ub294 \ub290\ub08c\uc744 \ubc1b\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-enhance-brand-recall\"><strong>3) \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1<\/strong><\/h3>\n\n\n\n<p>\uc218\ub9ce\uc740 \uc571 \uc18d\uc5d0\uc11c \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uc740 \uc571\uc744 \ud56d\uc0c1 \ub208\uc5d0 \ub744\uac8c \uc720\uc9c0\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc5ec\uc90d\ub2c8\ub2e4. Aarki\uc758 \uc2a4\ub9c8\ud2b8 \ubd84\uc11d \uae30\ub2a5\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \uac00\uc7a5 \uc798 \uc54c\uc544\ucc4c \uc218 \uc788\ub294 \uc2dc\uc810\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \uc571\uc744 \uc78a\ud788\uc9c0 \uc54a\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-drive-revenue\">4) \uc218\uc775 \uc99d\ub300<\/h3>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \ub2e4\uc2dc \uc720\ub3c4\ud558\uba74 \uc778\uc571 \uad6c\ub9e4\uac00 \uc99d\uac00\ud558\uace0 \uc218\uc775\uc774 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. Aarki\uc758 \ub2e4\ubaa9\uc801 \uc785\ucc30 \ucd5c\uc801\ud654 \ub3c4\uad6c(Multi-objective Bid Optimizer\u2122)\ub294 \uc0ac\uc6a9\uc790\ub97c \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ud558\uc5ec \ud074\ub9ad\uc744 \uc218\uc775\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-achieve-other-in-app-goals\"><strong>5) \uc571 \ub0b4 \ub2e4\ub978 \ubaa9\ud45c \ub2ec\uc131<\/strong><\/h3>\n\n\n\n<p>\uc218\uc775 \ucc3d\ucd9c \uc678\uc5d0\ub3c4 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc138\uc158 \uc2dc\uac04 \uc5f0\uc7a5 \ubc0f \ub9cc\uc871\ub3c4 \ud5a5\uc0c1\uacfc \uac19\uc740 \ub2e4\ub978 \ubaa9\ud45c \ub2ec\uc131\uc5d0\ub3c4 \uae30\uc5ec\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \uc81c\uc791\ud558\ub824\uba74 \ucc3d\uc758\uc131\uacfc \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uc744 \uacb0\ud569\ud558\uc5ec \ucd5c\uc801\uc758 \uacb0\uacfc\ub97c \uc5bb\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc694\uc57d\ud558\uc790\uba74, \ub9ac\ud0c0\uac9f\ud305\uc740 \uac00\ub054 \ubc29\ubb38\ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \ucda9\uc131\ub3c4 \ub192\uc740 \ud32c\uc73c\ub85c \uc804\ud658\ud558\ub294 \uc9c0\ub984\uae38\uc785\ub2c8\ub2e4. DSP \uae30\ubc18 \ub9ac\ud0c0\uac9f\ud305\uc740 \uac04\uc18c\ud654\ub418\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \uc774\uc810\uc744 \ub354\uc6b1 \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Choosing-the-right-retargeting-partner\"><strong>\uc801\ud569\ud55c \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108 \uc120\uc815: \uc131\uacf5\uc744 \uc704\ud55c \ud575\uc2ec \uae30\uc900<\/strong><\/h2>\n\n\n\n<p>\uc801\ud569\ud55c \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uacb0\uc815\uc9d3\ub294 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c, 2024\ub144 \uc774\ud6c4 \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub9de\ucdb0 \ub2e4\uc74c\uacfc \uac19\uc740 \ud575\uc2ec \uc694\uc18c\ub4e4\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-ai-powered-technologies\">1) \uc778\uacf5\uc9c0\ub2a5 \uae30\ubc18 \uae30\uc220<\/h3>\n\n\n\n<p>\uc778\uacf5\uc9c0\ub2a5\uc740 \ub2e8\uc21c\ud55c \uc720\ud589\uc5b4\uac00 \uc544\ub2c8\ub77c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc2ec\uce35 \uc2e0\uacbd\ub9dd \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \uad6c\ud604\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc73c\uc2ed\uc2dc\uc624. \uc774\ub7ec\ud55c \uace0\uae09 AI \uc2dc\uc2a4\ud15c\uc740 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uc5ec \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c \ucd08\uac1c\uc778\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-privacy-first-engagement\">2) \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \ucc38\uc5ec<\/h3>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c, \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub294 \uc0c8\ub85c\uc6b4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\uac00 \ub192\uc544\uc57c \ud569\ub2c8\ub2e4. GDPR\uacfc \uac19\uc740 \uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 Apple\uc758 SKAN 4.0, AT&amp;T, Google\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uc640 \uac19\uc740 \ubcc0\ud654\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc0c1\uc801\uc778 \ud30c\ud2b8\ub108\ub294 \uc790\uc0ac \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc220\uc744 \ub3c4\uc785\ud558\ub294 \ub4f1 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uac16\ucd94\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-holistic-creative-strategy\">3) \ucd1d\uccb4\uc801\uc778 \ucc3d\uc758\uc801 \uc804\ub7b5<\/h3>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305\uc5d0\uc11c \uc885\uc885 \uac04\uacfc\ub418\ub294 \uce21\uba74 \uc911 \ud558\ub098\ub294 \ubc14\ub85c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc694\uc18c\uc785\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ubb38\uc131\uc744 \uacb0\ud569\ud55c \ud1b5\ud569\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uac1c\ubc1c\ubd80\ud130 \uc131\uacfc \ubd84\uc11d\uae4c\uc9c0 \uc544\uc6b0\ub974\ub294 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc544\ubcf4\uc138\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-robust-infrastructure-and-data-capabilities\">4) \uacac\uace0\ud55c \uc778\ud504\ub77c \ubc0f \ub370\uc774\ud130 \uc5ed\ub7c9<\/h3>\n\n\n\n<p>\uc131\uacf5\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud574\uc11c\ub294 \uc2a4\ub9c8\ud2b8 \ud0c0\uac9f\ud305\ub9cc\uc73c\ub85c\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. \ud0c4\ud0c4\ud55c \uae30\uc220\uc801 \uae30\ubc18\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud30c\ud2b8\ub108\uc0ac\ub294 \ub300\uaddc\ubaa8 \ubaa8\ub378 \ud559\uc2b5 \ub370\uc774\ud130\uc640 \uc804 \uc138\uacc4 \ubaa8\ubc14\uc77c \uc571 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc2dc\uac01\uc744 \ubcf4\uc720\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2e4\uc2dc\uac04\uc73c\ub85c \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \uc778\ud504\ub77c\ub294 \ub192\uc740 \ub9e4\uce6d\ub960\uacfc \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc138\ubd84\ud654\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-self-service-vs-managed-service\">5) \uc140\ud504 \uc11c\ube44\uc2a4 vs. \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4<\/h3>\n\n\n\n<p>\uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \uc81c\uc5b4\uad8c\uc744 \uc81c\uacf5\ud558\ub294 \ubc18\uba74, \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4\ub294 \uc804\ubb38\uc131\uc744 \uc81c\uacf5\ud558\uace0 \uadc0\uc911\ud55c \uc2dc\uac04\uc744 \uc808\uc57d\ud574 \uc90d\ub2c8\ub2e4. \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4 \ud30c\ud2b8\ub108\ub294 \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uacfc \uc0b0\uc5c5 \ubd84\uc57c\uc5d0 \uac78\uccd0 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud30c\ud2b8\ub108\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2e4\uc2dc\uac04\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc131\uacfc \ubcc0\ub3d9\uc5d0 \ub9de\ucdb0 \uc870\uc815\ud558\uc138\uc694.<\/li>\n\n\n\n<li>\uc785\ucc30 \uad00\ub9ac \ubc0f \uc7ac\uace0 \uc120\uc815\uc758 \ubcf5\uc7a1\uc131\uc744 \ucc98\ub9ac\ud558\uc138\uc694<\/li>\n\n\n\n<li>\ubb38\uc81c \ud574\uacb0 \ubc0f \uc131\ub2a5 \ubd84\uc11d\uc744 \uc704\ud55c \uc804\ub2f4 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc804\ubb38\uc131\uc744 \ud1b5\ud574 \uace0\uc704 \uc804\ub7b5\uc5d0 \uc9d1\uc911\ud558\uace0 \uc77c\uc0c1\uc801\uc778 \ucd5c\uc801\ud654 \uc791\uc5c5\uc740 \uc804\ubb38\uac00\uc5d0\uac8c \ub9e1\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-transparency-and-reporting\">6) \ud22c\uba85\uc131 \ubc0f \ubcf4\uace0<\/h3>\n\n\n\n<p>\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc2dc\ub300\uc5d0\ub294 \ud3ec\uad04\uc801\uc774\uace0 \ud22c\uba85\ud55c \ubcf4\uace0\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub294 \ucea0\ud398\uc778 \uc131\uacfc, \uace0\uac1d \ud589\ub3d9, ROI\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ubcf4\uace0 \uae30\ub2a5\uacfc \ud2b9\uc815 KPI\uc5d0 \ub9de\ucdb0 \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\ub2a5\ud55c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-adaptability-and-innovation\">7) \uc801\uc751\ub825\uacfc \ud601\uc2e0<\/h3>\n\n\n\n<p>\ub514\uc9c0\ud138 \uad11\uace0 \ud658\uacbd\uc740 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc758 \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uacfc\uc81c\uc5d0 \ub300\ud55c \uc804\ub7b5\uc744 \uc120\uc81c\uc801\uc73c\ub85c \uac1c\ubc1c\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dos-and-donts-of-retargeting\"><strong>\ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305\uc758 \uc7a5\ub2e8\uc810<\/strong> \uad11\uace0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-practices-in-retargeting\">\ub9ac\ud0c0\uac9f\ud305 \uae30\uc220\uc744 \ub9c8\uc2a4\ud130\ud558\uae30 \uc704\ud55c \ubaa8\ubc94 \uc0ac\ub840<\/h3>\n\n\n\n<p>\uace0\uac1d \uc720\uc9c0\uc728\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ud0c0\uac9f\ud305\uc740 \ub2e8\uc21c\ud55c \uc804\ub7b5\uc774 \uc544\ub2c8\ub77c, \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc608\uc220 \uc791\ud488\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \uac78\uc791\uc744 \uc644\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \ub4dc\ub9ac\uace0\uc790, \uae30\ubcf8\uc801\uc778 \ubd93\ub180\ub9bc\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub04a\uc784\uc5c6\uc774 \ub2e4\uc2dc \ubc29\ubb38\ud558\uac8c \ub9cc\ub4dc\ub294 \ub514\uc9c0\ud138 \ubaa8\ub098\ub9ac\uc790\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \ud601\uc2e0\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0ac \uba87 \uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>1) \ubb34\uc5c7\ubcf4\ub2e4 \uba3c\uc800, \ubaa9\ud45c\ub97c \ud30c\uc545\ud558\uc138\uc694<\/strong><\/p>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uba85\ud655\ud558\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uc138\uc694. \uad6c\ub9e4 \uc774\ub825\uc774 \uc5c6\ub294 \ud734\uba74 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ud65c\uc131\ud654\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uadf8\ub807\ub2e4\uba74 \uc124\uce58\ub2f9 \ube44\uc6a9(CPI) \ubc0f \uc720\uc9c0\uc728\uacfc \uac19\uc740 \uc9c0\ud45c\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.<\/p>\n\n\n\n<p>\uad6c\ub9e4 \uc758\uc9c0\uac00 \uc5c6\ub294 \uace0\uac1d\uc5d0\uac8c \ub2e4\uc2dc\uae08 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uadf8\ub807\ub2e4\uba74 &#039;\uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROAS)&#039;\uc5d0 \uc8fc\ubaa9\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>2) \uc138\ubd80\uc801\uc778 \ubd84\uc11d\uc744 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub85c \uc0bc\uc73c\uc138\uc694<\/strong><\/p>\n\n\n\n<p>\uace0\uac1d\uc744 \uc138\ubd84\ud654\ud560\uc218\ub85d \ud0c0\uac9f\ud305\uc758 \uac1c\uc778\ud654 \ubc0f \ud6a8\uacfc\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9 \uc571 \uc0ac\uc6a9 \ud6c4 \uacbd\uacfc \uc77c\uc218, \ub204\uc801 \uad6c\ub9e4\uc561 \ub610\ub294 \ub3c4\ub2ec\ud55c \uac8c\uc784 \ub808\ubca8 \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \uadf8\ub8f9\ud654\ud558\uc138\uc694. \uac01 \uc138\uadf8\uba3c\ud2b8\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud558\uace0 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uace0\uc720\ud55c \uae30\ud68c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>3) \ub525\ub9c1\ud06c\ub97c \ud65c\uc6a9\ud558\uc138\uc694<\/strong><\/p>\n\n\n\n<p>\ub525\ub9c1\ud06c\ub294 \uc0ac\uc6a9\uc790\ub97c \uc571 \ub0b4 \ud2b9\uc815 \ucf58\ud150\uce20\ub85c \ubc14\ub85c \uc5f0\uacb0\ud558\uc5ec \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub97c \uc571 \ud648\ud398\uc774\uc9c0\ub85c \ubcf4\ub0b4\ub294 \ub300\uc2e0, \uc0ac\uc6a9\uc790\uac00 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc81c\ud488\uc774\ub098 \ud398\uc774\uc9c0\ub85c \uc815\ud655\ud558\uac8c \uc5f0\uacb0\ub418\ub294 \ub525\ub9c1\ud06c\ub97c \uc81c\uacf5\ud558\uc138\uc694. \uc608\ub97c \ub4e4\uc5b4, \uad11\uace0\uc5d0\uc11c \ud2b9\uc815 \uc2e0\ubc1c\uc744 \ud64d\ubcf4\ud55c\ub2e4\uba74, \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub294 \uc571 \ub0b4 \ud574\ub2f9 \uc81c\ud488 \ud398\uc774\uc9c0\ub85c \ubc14\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>4) \uacfc\ub3c4\ud55c \uad11\uace0 \ub178\ucd9c\ub85c \uc0ac\uc6a9\uc790\ub97c \uc555\ub3c4\ud558\uc9c0 \ub9c8\uc138\uc694<\/strong><\/p>\n\n\n\n<p>\ub3d9\uc77c\ud55c \uad11\uace0\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\uba74 \uad11\uace0 \ud53c\ub85c\uac10\uc744 \uc720\ubc1c\ud558\uace0 \uacb0\uad6d \uc0ac\uc6a9\uc790\ub97c \ub5a0\ub098\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uc9dc\uc99d\uc744 \uc720\ubc1c\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uad00\uc2ec\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub9ac\ud0c0\uac9f\ud305 \ube48\ub3c4\uc5d0\uc11c \uc801\uc808\ud55c \uade0\ud615\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>5) \ucc3d\uc758\uc801\uc778 \uc120\uc815 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud558\uc138\uc694<\/strong><\/p>\n\n\n\n<p>\ubc14\ub85c \uc774\uacf3\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc758 \uc544\uc774\ub514\uc5b4\uac00 \uc0dd\uc0dd\ud558\uac8c \uc0b4\uc544\ub0a9\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uadf8\ub4e4\uc774 \ub193\uce58\uace0 \uc788\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\uc138\uc694. \uc608\ub97c \ub4e4\uc5b4, \uc804\uc790\uc0c1\uac70\ub798 \uc571\uc758 \uacbd\uc6b0, \ud2b9\ubcc4 \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uc5ec \uc1fc\ud551\uac1d\ub4e4\uc774 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc740 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\uc784 \uc571\uc758 \uacbd\uc6b0, \uc544\uc9c1 \ud50c\ub808\uc774\ud558\uc9c0 \uc54a\uc740 \uc720\uc800\ub4e4\uc5d0\uac8c \ud765\ubbf8\uc9c4\uc9c4\ud55c \uc2e0\uaddc \ub808\ubca8 \ub514\uc790\uc778\uc744 \uc0b4\uc9dd \ubcf4\uc5ec\uc8fc\uba70 \ub2e4\uc2dc \ud50c\ub808\uc774\ud558\uace0 \uc2f6\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc218\ub808\ubc14\ud034\ub97c \uc0c8\ub85c \ubc1c\uba85\ud558\ub824 \ud558\uc9c0 \ub9c8\uc138\uc694. \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ucea0\ud398\uc778\uc5d0\uc11c \uc131\uacf5\uc774 \uc785\uc99d\ub41c \ub514\uc790\uc778\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>6) \uc810\uc9c4\uc801 \uac1c\uc120 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud569\ud558\uc2ed\uc2dc\uc624<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.aarki.com\/ko\/insights\/incrementality-testing-in-marketing\/\">\uc810\uc9c4\uc801 \ud14c\uc2a4\ud2b8<\/a> \ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uc758 \uc2e4\uc81c \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub824\uba74, \ub9ac\ud0c0\uac9f\ud305 \ub178\ub825\uc774 \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0 \uc544\ub2c8\uba74 \uc5b4\ucc28\ud53c \uc804\ud658\ud588\uc744 \uc0ac\uc6a9\uc790\ub97c \ub2e8\uc21c\ud788 \ud655\ubcf4\ud558\ub294 \ub370 \uadf8\uce58\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc810\uc9c4\uc801 \ud14c\uc2a4\ud2b8 \uc5c6\uc774 \ud45c\uc900 \uc9c0\ud45c\uc5d0\ub9cc \uc758\uc874\ud558\uba74 \ucea0\ud398\uc778\uc758 \uc131\uacf5\ub960\uc744 \uacfc\ub300\ud3c9\uac00\ud558\uace0 \ube44\ud6a8\uc728\uc801\uc778 \uad11\uace0\ube44 \uc9c0\ucd9c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creative-strategy-in-retargeting\">\uc124\ub4dd\ub825 \uc788\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud65c\uc6a9\ud55c \ub9ac\ud0c0\uac9f\ud305\uc758 \uc7a0\uc7ac\ub825 \uadf9\ub300\ud654<\/h3>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uc5d0 \uc788\uc5b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \uc0ac\uc6a9\uc790\uc758 \uad11\uace0 \ud074\ub9ad \uc5ec\ubd80\ub97c \uacb0\uc815\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc774\uace0 \uad00\ub828\uc131 \ub192\uc73c\uba70 \uc798 \ub9cc\ub4e4\uc5b4\uc9c4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uace0 \uc571\uc73c\ub85c \ub2e4\uc2dc \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-1024x1024.png\" alt=\"Mobile app retargeting ad creatives for gaming and non-gaming apps\" class=\"wp-image-1044\" style=\"width:576px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-1024x1024.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-300x300.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-150x150.png 150w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-768x768.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-1536x1536.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-12x12.png 12w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\uac8c\uc784 \uc571\uc744 \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5<\/strong><\/p>\n\n\n\n<p>\uac8c\uc784 \uc571\uc740 \uc0c8\ub85c\uc6b4 \uae30\ub2a5, \uc5c5\ub370\uc774\ud2b8 \ubc0f \ud765\ubbf8\ub85c\uc6b4 \uc571 \ub0b4 \uc774\ubca4\ud2b8\ub97c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uc774\ud0c8\ud55c \ud50c\ub808\uc774\uc5b4\uc758 \ucc38\uc5ec\ub97c \ub2e4\uc2dc \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ub9ac\ud0c0\uac9f\ud305\uc744 \uad11\ubc94\uc704\ud558\uac8c \uc0ac\uc6a9\ud558\uba70, \uc774\ub97c \ud1b5\ud574 \ud50c\ub808\uc774\uc5b4\uac00 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \ud0d0\uc0c9\ud558\uace0 \uc0c8\ub85c\uc6b4 \uac8c\uc784 \uacbd\ud5d8\uc744 \uc990\uae30\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0c8\ub85c\uc6b4 \uae30\ub2a5, \uc5c5\ub370\uc774\ud2b8 \ubc0f \uc778\uc571 \uc774\ubca4\ud2b8\ub97c \uc18c\uac1c\ud558\uc5ec \ud50c\ub808\uc774\uc5b4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uc138\uc694. \ub2e4\uc591\ud55c \uac8c\uc784 \ubaa8\ub4dc, \ubbf8\ub2c8 \uac8c\uc784 \ub610\ub294 \ud2b9\ubcc4\ud55c \ub300\ud68c\uc640 \uac19\uc740 \uc5ec\ub7ec \uac8c\uc784 \ud50c\ub808\uc774 \uc2dc\ub098\ub9ac\uc624\ub97c \uac15\uc870\ud558\uc5ec \uac8c\uc784\uc774 \uc81c\uacf5\ud558\ub294 \ub2e4\ucc44\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec\uc8fc\uc138\uc694. \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc774\ub098 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \ubb34\ub8cc \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uad11\uace0\ub294 \ub2e8\uc21c\ud788 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac <a href=\"https:\/\/marketing.aarki.com\/best-creative-practices-for-in-app-advertising-aarki\">\uc885\ud569 \ud50c\ub808\uc774\ubd81<\/a> \uac8c\uc784 \uc571 \ub9c8\ucf00\ud130\ub97c \uc704\ud574, \uc6b0\ub9ac\ub294 \uc7a0\uc7ac\uace0\uac1d\uc758 \uacf5\uac10\uc744 \uc5bb\uace0 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub97c \uc81c\uc791\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud575\uc2ec\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud615\uc2dd \uc804\ub7b5, \uac1c\uc778\ud654 \uc804\uc220 \ubc0f \ucea0\ud398\uc778 \uc124\uc815 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uac8c\uc784 \uc678 \uc571\uc758 \uacbd\uc6b0<\/strong><\/p>\n\n\n\n<p>\uac8c\uc784 \uc571\uc774 \uc544\ub2c8\ub354\ub77c\ub3c4 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \uc5c4\uccad\ub09c \uc7a0\uc7ac\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \ud06c\uac8c \uc904\uc77c \uc218 \uc788\uc73c\uba70, \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc0ac\uc6a9\uc790\uc758 \uc7ac\ubc29\ubb38\uc744 \ucd09\uc9c4\ud558\uc5ec \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae0d\uc815\uc801\uc778 \uc0ac\uc6a9\uc790 \ub9ac\ubdf0, \uc218\uc0c1 \uacbd\ub825 \ubc0f \ucc2c\uc0ac\ub97c \uac15\uc870\ud558\uc5ec \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\uc138\uc694. \uc138\uc77c, \uae30\uac04 \ud55c\uc815 \ud2b9\uac00, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uacfc \uac19\uc740 \uc608\uc815\ub41c \ud504\ub85c\ubaa8\uc158\uc744 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc54c\ub9ac\uc138\uc694. \uc774\ub294 \uc0ac\uc6a9\uc790\uac00 \ud604\uba85\ud55c \uc120\ud0dd\uc744 \ud558\uace0 \ubcf4\uc0c1\uc744 \ubc1b\ub294\ub2e4\ub294 \ub290\ub08c\uc744 \uc8fc\uc5b4 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubcf8 \uac04\uacb0\ud55c \uac00\uc774\ub4dc\ub294 \uac8c\uc784 \uc571\uc774 \uc544\ub2cc \uc571\uc744 \uc704\ud55c \uce74\ud14c\uace0\ub9ac\ubcc4 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uc81c\uacf5\ud558\uba70, \uc2dd\uc74c\ub8cc, \uae08\uc735, \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uae30\ud0c0 \uc5c5\uc885\uc5d0 \ud2b9\ud654\ub41c \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \uace0\uc720\ud55c \uad00\uc2ec\uc0ac\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ubd80\ud569\ud558\ub294 \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc571 \uce74\ud14c\uace0\ub9ac\uc640 \uad00\uacc4\uc5c6\uc774 \ubaa9\ud45c\ub294 \uac1c\uc778\ud654\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ubaa8\ubc94 \uc0ac\ub840\ub97c \ub530\ub974\uba74 \ub2e8\uc21c\ud55c \ub9ac\ud0c0\uac9f\ud305\uc744 \ub118\uc5b4 \uac01 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9de\ucda4\ud615 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\uace0, \uc815\ud655\ud558\uace0 \ucc3d\uc758\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \uc571\uc73c\ub85c \ub2e4\uc2dc \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ubc95\uc744 \uc219\ub2ec\ud558\ub294 \uac83\uc740 \ud604\uba85\ud55c \uc120\ud0dd\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\ub098\uac00\uace0 \uae30\uc874 \uc0ac\uc6a9\uc790\ub97c \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-retargeting-campaigns\"><strong>\ub9ac\ud0c0\uac9f\ud305\uc758 \ud30c\uae09 \ud6a8\uacfc \uc131\uacf5 \uce21\uc815<\/strong><\/h2>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud56d\uc0c1 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uc694\uc18c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ub178\ub825\uacfc \uacb0\ud569\ub420 \ub54c, \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \uac15\ub825\ud55c \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud6a8\uacfc\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4 \ud5a5\uc0c1, \uace0\uac1d \uc0dd\uc560 \uac00\uce58 \uc99d\uac00, \uadf8\ub9ac\uace0 \ub9e4\ucd9c \uc99d\ub300\ub85c \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305\uacfc \uc0ac\uc6a9\uc790 \ud655\ubcf4(UA)\ub97c \uacb0\ud569\ud558\uba74 \ub2e8\uc21c\ud788 \uc0c8\ub294 \uc591\ub3d9\uc774\ub97c \ub9c9\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc571 \uc138\uacc4\uc5d0\uc11c\ub294 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uac00 \uc2dc\uc791\uc77c \ubfd0\uc774\uba70, \ub9ac\ud0c0\uac9f\ud305\uc740 \uc131\uc7a5\uc744 \uc9c0\uc18d\uc2dc\ud0a4\ub294 \uc6d0\ub3d9\ub825\uc774\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uae30\ubcf8 \uc0ac\ud56d\uc744 \ub118\uc5b4\uc11c: \ub9ac\ud0c0\uac9f\ud305 \uad00\ub828 \uc9c0\ud45c<\/h3>\n\n\n\n<p>\ud074\ub9ad\ub960, \uc804\ud658\uc728, ROAS\uc640 \uac19\uc740 \uc77c\ubc18\uc801\uc778 \uc9c0\ud45c\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \ucea0\ud398\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ud55c\uce35 \ub354 \uac15\ud654\ud574 \uc904 \ub9ac\ud0c0\uac9f\ud305 \uc804\uc6a9 \uc9c0\ud45c\ub4e4\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc99d\ubd84 ROAS(iROAS): <\/strong>\uc774\ub294 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \uba85\uc2dc\uc801\uc73c\ub85c \ucc3d\ucd9c\ub41c \ucd94\uac00 \uc218\uc775\uc744 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud558\uc9c0 \uc54a\uc558\uc744 \ub54c\uc640 \ube44\uad50\ud558\uc5ec \uce21\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9ac\ud0c0\uac9f\ud305 \ub178\ub825\uc758 \uc9c4\uc815\ud55c \ud6a8\uacfc\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc7ac\ucc38\uc5ec\uc728:<\/strong> \uc774\ub294 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uc5d0 \ub178\ucd9c\ub41c \ud6c4 \uc571\uc73c\ub85c \ub2e4\uc2dc \ub3cc\uc544\uc624\ub294 \uc774\uc804\uc5d0 \ud65c\ub3d9\ud558\uc9c0 \uc54a\uc558\ub358 \uc0ac\uc6a9\uc790\uc758 \ube44\uc728\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube48\ub3c4:<\/strong> \uc774\ub294 \ub3d9\uc77c\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \ube48\ub3c4\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uad11\uace0 \ud53c\ub85c\ub3c4\ub97c \ubc29\uc9c0\ud558\ub824\uba74 \uc801\uc808\ud55c \uade0\ud615\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5:<\/strong> \uc774\ub97c \ud1b5\ud574 \ub9ac\ud0c0\uac9f\ud305\uc774 \uc0ac\uc6a9\uc790 LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c LTV\ub97c \uc99d\uac00\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561(AOV):<\/strong> \uc804\uc790\uc0c1\uac70\ub798 \uc571\uc758 \uacbd\uc6b0, \uc774\ub294 \ub9ac\ud0c0\uac9f\ud305, \ud2b9\ud788 \uc5c5\uc140\ub9c1\uc774\ub098 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc774 \ub354 \ub192\uc740 \uac00\uce58\uc758 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0 \uc5ec\ubd80\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc81c\uac70\uc728:<\/strong> \uc774 \uc9c0\ud45c\ub294 \ub9ac\ud0c0\uac9f\ud305 \ud65c\ub3d9\uc774 \uc571 \uc0ad\uc81c\uc728\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \uc758\ub3c4\uce58 \uc54a\uac8c \uc0ac\uc6a9\uc790\ub97c \uc774\ud0c8\uc2dc\ud0a4\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc5ec\uae30\uc11c \uba48\ucd94\uc9c0 \ub9c8\uc138\uc694. \ub9ac\ud0c0\uac9f\ud305\uc774 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ucea0\ud398\uc778\uc744 \uc5b4\ub5bb\uac8c \ubcf4\uc644\ud558\ub294\uc9c0 \ubd84\uc11d\ud558\uc5ec \ub354 \ud070 \uadf8\ub9bc\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694. \uc2e0\uaddc \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc728\uc774 \ub192\uc544\uc9c0\uace0 \uc788\ub098\uc694? \uc804\uccb4 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \uac10\uc18c\ud558\uace0 \uc788\ub098\uc694?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud1b5\ucc30\ub825\uc744 \ud589\ub3d9\uc73c\ub85c \uc62e\uae38 \ub54c\uc785\ub2c8\ub2e4<\/strong><\/h2>\n\n\n\n<p>\uc774 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \ub17c\uc758 \ub05d\uc5d0, \ub9ac\ud0c0\uac9f\ud305\uc5d0 \uc815\ud574\uc9c4 \uc804\ub7b5\uc774\ub780 \uc5c6\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \ub180\ub77c\uc2e4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc644\ubcbd\ud55c \ub9e5\ub77d, \uc644\ubcbd\ud55c \ud0c0\uac9f \uace0\uac1d, \uadf8\ub9ac\uace0 \uc644\ubcbd\ud55c \uc2dc\uc810\uc5d0 \uac00\uc7a5 \uadfc\uc811\ud558\ub294 \ubc29\ubc95\uc740 Aarki\uc758 \uac83\uacfc \uac19\uc740 \ub525\ub7ec\ub2dd \uc2e0\uacbd\ub9dd\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub124\ud2b8\uc6cc\ud06c\ub294 \ubc29\ub300\ud558\uace0 \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ubaa8\ubc14\uc77c \ud658\uacbd \uc18d\uc5d0\uc11c \ub04a\uc784\uc5c6\uc774 \ud559\uc2b5\ud558\uc5ec \ucd5c\uace0\uc758 ROI\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ud0c0\uac9f\ud305 \uc5ec\uc815\uc744 \uc2dc\uc791\ud560 \ub54c, \uc131\uacf5\uc740 \ucd5c\ucca8\ub2e8 \uae30\uc220, \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8, \uadf8\ub9ac\uace0 \ucc3d\uc758\uc801\uc778 \uac10\uac01\uc758 \uc644\ubcbd\ud55c \uc870\ud654\uc5d0 \ub2ec\ub824 \uc788\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694. AI \uae30\ubc18 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\uace0, \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\uba70, \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \ub193\uce5c \uae30\ud68c\ub97c \ub418\ucc3e\ub294 \uac83\uc740 \ubb3c\ub860, \uc0ac\uc6a9\uc790\uc640 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc571\uc758 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"166\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-1024x166.png\" alt=\"Aarki is a global leader in mobile app retargeting ads, as reflected in Appsflyer's Remarketing Index.\" class=\"wp-image-1061\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-1024x166.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-300x49.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-768x125.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-1536x249.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-2048x332.png 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-18x3.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uae00\ub85c\ubc8c \ub9ac\ud0c0\uac9f\ud305 \uc120\ub3c4 \uae30\uc5c5\uc778 Aarki\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc571 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0 \uc571 \uc131\uc7a5\uc744 \uadf9\ub300\ud654\ud558\uc138\uc694. 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