{"id":101,"date":"2022-10-04T10:55:56","date_gmt":"2022-10-04T17:55:56","guid":{"rendered":"https:\/\/aarki.com\/?p=101"},"modified":"2024-03-23T16:48:40","modified_gmt":"2024-03-23T23:48:40","slug":"roi-vs-roas-definitions-and-differences","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/ko\/insights\/roi-vs-roas-definitions-and-differences\/","title":{"rendered":"ROI\uc640 ROAS: \uc815\uc758 \ubc0f \ucc28\uc774\uc810"},"content":{"rendered":"
\"ROI<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\ubaa8\ubc14\uc77c \uad11\uace0 \uc5c5\uacc4\uc5d0 \uc885\uc0ac\ud558\uc2e0\ub2e4\uba74 ROI\uc640 ROAS \uac19\uc740 \uc6a9\uc5b4\ub97c \ub4e4\uc5b4\ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, \uc774 \uc6a9\uc5b4\ub4e4\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub54c\ub54c\ub85c \uc774 \ub450 \uc6a9\uc5b4\uac00 \ud63c\uc6a9\ub418\uc5b4 \uac19\uc740 \uc758\ubbf8\ub85c \uc778\uc2dd\ub418\uae30\ub3c4 \ud558\uc9c0\ub9cc, \uadfc\ubcf8\uc801\uc778 \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ucc28\uc774\uc810\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uae30 \uc804\uc5d0, \uac01 \uc6a9\uc5b4\ub97c \ud558\ub098\uc529 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

ROI\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h2>\n\n\n\n

ROI\ub294 \ub2e4\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud22c\uc790 \uc218\uc775\ub960.<\/strong> \uc218\uc775\ub960\uc740 \ud2b9\uc815 \ud22c\uc790\uc5d0 \ub300\ud55c \ube44\uc6a9 \ub300\ube44 \uc218\uc775\ub960\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ud22c\uc790\ud55c \uae08\uc561 \ub300\ube44 \uc5bc\ub9c8\ub098 \ub3cc\ub824\ubc1b\uc558\ub294\uc9c0\ub97c \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

ROI\ub294 \uc804\uccb4 \ub9c8\ucf00\ud305 \ud22c\uc790\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uc218\uc775\uc131\uc744 \ubcf4\uc5ec\uc8fc\uba70 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub77c\uc774\uc120\uc2a4, \uc0ac\ubb34\uc2e4 \ube44\uc6a9, \ud611\ub825\uc5c5\uccb4 \uc218\uc218\ub8cc, \uc778\uac74\ube44 \ub4f1\uc758 \uae30\ud0c0 \ube44\uc6a9\ub3c4 \uace0\ub824\ud569\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, ROI\ub294 \ud574\ub2f9 \ucea0\ud398\uc778\uc774 \uc0ac\uc5c5\uc744 \uc9c0\uc18d\ud560 \ub9cc\ud07c \ucda9\ubd84\ud55c \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\ub294\uc9c0 \uc5ec\ubd80\ub97c \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub798\uc11c, \ud22c\uc790\uc218\uc775\ub960(ROI)\uc740 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub098\uc694?<\/strong> \uacf5\uc2dd\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uc774\uc775\uc744 \ud22c\uc790 \ube44\uc6a9\uc73c\ub85c \ub098\ub204\uace0 \uc774 \uc22b\uc790\uc5d0 100%\ub97c \uacf1\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"ROI<\/figure>\n\n\n\n

ROAS\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h2>\n\n\n\n

ROAS\ub294 \uad11\uace0 \uc9c0\ucd9c \ub300\ube44 \uc218\uc775\ub960(Return on Ad Spend)\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4. \ud2b9\uc815 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc218\uc775\uc774 \ucc3d\ucd9c\ub418\uc5c8\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uad11\uace0\ube44 1\ub2ec\ub7ec\ub2f9 \uc5bb\uc740 \uc218\uc775\uc744 \ubc31\ubd84\uc728\ub85c \ub098\ud0c0\ub0b8 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

ROAS(\uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960)\uc758 \uc911\uc694\uc131\uc740 \uc544\ubb34\ub9ac \uac15\uc870\ud574\ub3c4 \uc9c0\ub098\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc571 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc591\uc9c8\uc758 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uace0 \uc571 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub354\ub77c\ub3c4, \uc2e0\uaddc \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc5d0 \uc9c0\ucd9c\ud55c \ube44\uc6a9\uc774 \uc5bb\uc740 \uc218\uc775\ubcf4\ub2e4 \ub9ce\ub2e4\uba74 \uc5ec\uc804\ud788 \uc190\ud574\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad81\uae08\ud574\ud558\uba70 ROAS\ub294 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub098\uc694? <\/strong>\uac04\ub2e8\ud788 \ub9d0\ud574, \uad11\uace0 \ucea0\ud398\uc778 \uc218\uc775\uc744 \uad11\uace0 \ucea0\ud398\uc778 \ube44\uc6a9\uc73c\ub85c \ub098\ub204\uace0, \uadf8 \uacb0\uacfc\uc5d0 100%\ub97c \uacf1\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"ROAS<\/figure>\n\n\n\n

ROAS\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n\n\n\n

\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uad00\ub9ac\uc790\ub294 ROAS(\uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960) \uacc4\uc0b0\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc131\uacfc\ub97c \uc608\uce21\ud558\uace0 \ubaa9\ud45c \ub2ec\uc131 \uc5ec\ubd80\ub97c \ud655\uc778\ud569\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ub2f4\ub2f9\uc790\ub294 \uc77c\ubc18\uc801\uc73c\ub85c D3, D7, D14, D30\uacfc \uac19\uc740 \ucf54\ud638\ud2b8\ubcc4\ub85c ROAS\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \uac01 \ucf54\ud638\ud2b8\ubcc4 \uc131\uacfc \ucd94\uc774\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud130\ub294 \uc5b4\ub5a4 \ucc44\ub110\uc774\ub098 \uad11\uace0 \ud615\uc2dd\uc5d0 \ub354 \ud22c\uc790\ud558\uace0 \uc5b4\ub5a4 \uac83\uc744 \uc904\uc77c\uc9c0 \uc2e0\uc911\ud558\uac8c \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

ROI\uc640 ROAS\uc758 \ucc28\uc774\uc810<\/strong><\/h2>\n\n\n\n

ROI\uc640 ROAS\uc5d0\ub294 \uba87 \uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, ROI\ub294 \uc804\uccb4 \ud22c\uc790\uc5d0 \ub300\ud55c \ucd1d \uc218\uc775\ub960\uc744 \uce21\uc815\ud558\ub294 \ubc18\uba74, ROAS\ub294 \ud2b9\uc815 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc218\uc775\ub960\ub9cc \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc989, ROI\ub294 \uc804\uccb4\uc801\uc778 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uc778 \ubc18\uba74, ROAS\ub294 \ud2b9\uc815 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. <\/strong><\/p>\n\n\n\n

\ub458\uc9f8\ub85c, ROAS\ub294 \ub9e4\ucd9c\uc744 \uae30\uc900\uc73c\ub85c \ud558\ub294 \ubc18\uba74 ROI\ub294 \uc774\uc775\uc744 \uae30\uc900\uc73c\ub85c \ud569\ub2c8\ub2e4. ROAS\ub294 \uad11\uace0 \uc9c1\uc811 \uc9c0\ucd9c\uc561\ub9cc\uc744 \uae30\uc900\uc73c\ub85c \uacc4\uc0b0\ub418\uc9c0\ub9cc, ROI\ub294 \ucd1d \uc6b4\uc601 \ube44\uc6a9\uc744 \ud3ec\ud568\ud558\uc5ec \uacc4\uc0b0\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, ROAS\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0 \uc5ec\ubd80\ub97c \uc54c\ub824\uc8fc\uc9c0\ub9cc, \uad81\uadf9\uc801\uc73c\ub85c \ud68c\uc0ac\uc5d0 \uc218\uc775\uc131\uc774 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub294 \uc54c\ub824\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

ROAS\uc640 ROI\uc758 \ucc28\uc774\uc810\uc744 \uc694\uc57d\ud55c \uc544\ub798 \ud45c\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n

\"ROAS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

ROAS\uc640 ROI\uc758 \uc2e4\uc81c \uc801\uc6a9 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\uc758 \ub9e4\ucd9c\uc774 10\ub9cc \ub2ec\ub7ec\uc774\uace0 \uad11\uace0\ube44\ub85c 2\ub9cc 5\ucc9c \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uc18c\ud504\ud2b8\uc6e8\uc5b4, \uc778\uac74\ube44 \ub4f1 \uae30\ud0c0 \ube44\uc6a9\uc774 8\ub9cc \ub2ec\ub7ec\ub77c\uace0 \ud558\uba74, ROI\uc640 ROAS\ub97c \uacc4\uc0b0\ud558\uc5ec \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

ROAS = ($100,000 \/ $25,000) x 100% = 400%
ROI = (-$5,000 \/ $105,000) x 100% = -4.76%
\uc5ec\uae30\uc11c -$5,000\uc740 \uc774\uc775($100,000 \u2013 $25,000 \u2013 $80,000)\uc785\ub2c8\ub2e4.
\uadf8\ub9ac\uace0 $105,000\uc740 \uad11\uace0\ube44($25,000 + $80,000)\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubcf4\uc2dc\ub2e4\uc2dc\ud53c, ROAS\ub294 \ub9e4\uc6b0 \uae0d\uc815\uc801\uc778 \uc218\uce58\ub97c \ubcf4\uc5ec\uc8fc\uc5b4 \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc784\uc744 \ub098\ud0c0\ub0b4\uc9c0\ub9cc, ROI \uc9c0\ud45c\ub294 \uc804\uccb4 \ud504\ub85c\uc81d\ud2b8\uac00 \ud68c\uc0ac\uc5d0 \uc218\uc775\uc131\uc774 \uc5c6\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ubc14\uc77c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \ub54c\ub294 ROI\uc640 ROAS \ubaa8\ub450\ub97c \uafb8\uc900\ud788 \ud30c\uc545\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

ROAS(\ud22c\uc790\uc218\uc775\ub960)\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 3\uac00\uc9c0 \ubc29\ubc95 (\uad81\uadf9\uc801\uc73c\ub85c ROI \ud5a5\uc0c1\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4)<\/strong><\/h2>\n\n\n\n

    1. \uae30\uc900\uc810 \uc124\uc815<\/strong><\/h3>\n\n\n\n

ROAS(\uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960)\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud558\ub294 \ub370 \uc624\ub7ab\ub3d9\uc548 \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc9c0\ub9cc, "\uc88b\uc740 ROAS\ub780 \ubb34\uc5c7\uc778\uac00"\ub77c\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ub2f5\uc740 \uc544\uc9c1 \uc5c6\uc2b5\ub2c8\ub2e4. \uae0d\uc815\uc801\uc778 ROAS \uc218\uce58\ub97c \uc88b\uc740 ROAS\ub85c \uac04\uc8fc\ud560 \uc218\ub294 \uc788\uc9c0\ub9cc, \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uc571 \uce74\ud14c\uace0\ub9ac, \ud0c0\uac9f \uace0\uac1d, \uadf8\ub9ac\uace0 \uacfc\uac70 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uba85\ud655\ud55c \uae30\uc900\uc810\uc744 \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    2. \ud14c\uc2a4\ud2b8 \ubc0f \ucd5c\uc801\ud654 <\/strong><\/h3>\n\n\n\n

ROAS\ub97c \uac1c\uc120\ud558\ub294 \ub610 \ub2e4\ub978 \ud575\uc2ec \uc694\uc18c\ub294 \ud14c\uc2a4\ud2b8\uc785\ub2c8\ub2e4. \uc804\ub7b5, \uad11\uace0 \uc18c\uc7ac, \uad11\uace0 \ud615\uc2dd\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \uac01 \uc694\uc18c\ub294 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \ubc18\ubcf5 \uacfc\uc815\uc744 \uac70\uccd0 \uccb4\uacc4\uc801\uc73c\ub85c \ud558\ub098\uc529 \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. Aarki\uc5d0\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc774\uac83<\/a>.<\/p>\n\n\n\n

    3. \uace0\uac00\uce58 \uc0ac\uc6a9\uc790 \uc7ac\ucc38\uc5ec \uc720\ub3c4 <\/strong><\/h3>\n\n\n\n

\uc608\uc0b0\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \uae30\uc874 \uc0ac\uc6a9\uc790\uc758 \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV)\ub97c \ub192\uc774\ub294 \ub370 \ud22c\uc790\ud558\uc5ec \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uc138\uc694. \ub192\uc740 \ud22c\uc790 \uc218\uc775\ub960(ROAS)\uc744 \uc81c\uacf5\ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \ud30c\uc545\ud558\uace0, \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub97c \ud1b5\ud574 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uc5ec \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n

\uacb0\ub860<\/strong><\/h2>\n\n\n\n

ROI\uc640 ROAS\ub97c \ube44\uad50\ud560 \ub54c\ub294 \ub458 \uc911 \ud558\ub098\ub9cc \uc120\ud0dd\ud574\uc57c \ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4. \ub450 \uc9c0\ud45c \ubaa8\ub450 \uc571 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uacfc \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc704\ud574 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. ROI\ub294 \uc7a5\uae30\uc801\uc778 \uc218\uc775\uc131\uc744 \ud30c\uc545\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\uace0, ROAS\ub294 \ub2e8\uae30\uc801\uc778 \uc804\ub7b5 \ucd5c\uc801\ud654\uc5d0 \ud65c\uc6a9\ud558\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"

ROAS\uc640 ROI\ub294 \uc885\uc885 \ud63c\uc6a9\ub418\uc5b4 \uac19\uc740 \uac83\uc73c\ub85c \uc778\uc2dd\ub418\uc9c0\ub9cc, \uadfc\ubcf8\uc801\uc778 \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":5,"featured_media":681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[55,50,49,51,52,48,53,54],"class_list":["post-101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-improve-your-roas","tag-roas-definition","tag-roi-definition","tag-roi-roas-definitions","tag-roi-roas-differences","tag-roi-versus-roas","tag-what-is-roas","tag-why-does-roas-matter"],"yoast_head":"\nROI vs. ROAS: Definitions and Differences - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/ko\/insights\/roi-vs-roas-definitions-and-differences\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI vs. ROAS: Definitions and Differences\" \/>\n<meta property=\"og:description\" content=\"Sometimes ROAS and ROI are used interchangeably and are perceived as the same, but there are fundamental differences between them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aarki.com\/ko\/insights\/roi-vs-roas-definitions-and-differences\/\" \/>\n<meta property=\"og:site_name\" content=\"Aarki\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T17:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-23T23:48:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2022\/10\/ROI-vs-ROAS-Blog-Header-1024x453.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carla\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/roi-vs-roas-definitions-and-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/roi-vs-roas-definitions-and-differences\\\/\"},\"author\":{\"name\":\"Carla\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/#\\\/schema\\\/person\\\/fe1530cc8c70710375a875fa4af15e10\"},\"headline\":\"ROI vs. ROAS: Definitions and Differences\",\"datePublished\":\"2022-10-04T17:55:56+00:00\",\"dateModified\":\"2024-03-23T23:48:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/roi-vs-roas-definitions-and-differences\\\/\"},\"wordCount\":853,\"image\":{\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/roi-vs-roas-definitions-and-differences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aarki.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/ROI-vs-ROAS-Blog-Header.png\",\"keywords\":[\"improve your ROAS\",\"ROAS Definition\",\"ROI Definition\",\"ROI ROAS Definitions\",\"ROI ROAS Differences\",\"ROI versus ROAS\",\"What is ROAS\",\"Why does ROAS matter\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/roi-vs-roas-definitions-and-differences\\\/\",\"url\":\"https:\\\/\\\/www.aarki.com\\\/insights\\\/roi-vs-roas-definitions-and-differences\\\/\",\"name\":\"ROI vs. ROAS: Definitions and Differences - 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