Re-Engage With Lapsed Jigsaw App Users!

Reactivation Campaign

 

Reactivating your mobile user base is a key strategy to maintaining the longevity of your app. Using mobile programmatic media, you can target previous users of your app to do a specific action or become active app users again. Whether these users haven’t opened their app in a given period or have uninstalled the app, the goal is to re-engage these previously active users.

 

Segmentation Strategy

Audience segments are one of the most important pillars in retargeting campaigns. User segments based on historical behavior, such as spend and days lapsed, are used to inform ad messaging to retarget users. The creative ads are tailored to targeted segments. Each intersection list is a Targeting Group with a corresponding Creative Group.

In a Jigsaw app, you can tier your audience segments based on in-app purchase level and last open. We'll work with you to create an ad strategy that is optimized for high engagement.



The Challenge

The app publisher needed a retargeting partner to reach users who have stopped engaging with their Jigsaw app. Additional requirements included: support for multiple ad formats, global market scale, various devices for ad display, and creative personalization.

Performance Results

18%

Decrease in Cost-Per-Reactivation 
(eCPR)

24%

Increase in Return on Investment
(ROI)

13%

Increase in
Install Rate
(IR)

12%

Increase in Conversion Rate
(CR)


Creative Iterations

rt-display-cropped
Display Ad


Video Ad

Key Takeaways

Based on the results of the reactivation campaign, the best performing creative strategies highlighted special offers that might attract lapsed users. The video ad creative, which highlighted a special offer, engaged the most users - resulting in a 73.13% increase in ROI. The ad is enticing to users because it offers them an incentive on top of the current status of their jigsaw app. 

There are different factors that impact the success of a reactivation strategy. With Aarki, we can help your jigsaw app reach new heights with our programmatic advertising platform. We marry data and creatives to optimize your campaign. If you want to know more about re-engaging past users, check out this article.

Benefits of Engaging Lapsed Users

Group 13

Drive more
engagement

Retention Icon

Boost retention

value users icon

Gain more high
lifetime value users


Did You Know?

$0.16
Generated revenue per active user for puzzle games during 2018

57.29%
Penetration rate of puzzle games among smartphone users in 2018

58%
Percentage of mobile gamers that have a puzzle game on their device during 2018

Group 248

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights



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