Acquire New Jigsaw App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
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The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Jigsaw app.


Performance Results

65%

Decrease in Cost-Per-Install
(CPI)

127%

Increase Conversion Rate
(CR)

262%

Increase in Return on Investment
(ROI)

131%

Increase Install
Rate
(IR)

 

Creative Iterations

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Display Ad

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Video Ad

Key Takeaways

With the use of display ads, a user acquisition campaign that we’ve done on a jigsaw app was able to surpass its ROI goal by 48% in one month. The best performing jigsaw ad was a passion point creative focused on showing food. Results showed that it surpassed the ROI 1.6x greater than the initial goal. 

From this campaign, it could be concluded that a passion point creative was the creative strategy that saw the most engagement from users. Elevate your mobile ads through taking into account the interests of your target audience. Aarki uses seed data to identify user interests, like sports, music, and fashion, and target users with the corresponding creative ads. Strategies still differ depending on what your mobile app needs. Keep testing to know which approach will lead to your app’s success!

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users


Did You Know?

11%
Day 28 retention rate of the top performing puzzle games of 2018

25%
Percentage of monthly users who play puzzle games in day in 2018

58%
Percentage of mobile gamers that have a puzzle game on their device during 2018

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?