Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Jigsaw app.
Decrease in Cost-Per-Install
Increase Conversion Rate
Increase in Return on Investment
With the use of display ads, a user acquisition campaign that we’ve done on a jigsaw app was able to surpass its ROI goal by 48% in one month. The best performing jigsaw ad was a passion point creative focused on showing food. Results showed that it surpassed the ROI 1.6x greater than the initial goal.
From this campaign, it could be concluded that a passion point creative was the creative strategy that saw the most engagement from users. Elevate your mobile ads through taking into account the interests of your target audience. Aarki uses seed data to identify user interests, like sports, music, and fashion, and target users with the corresponding creative ads. Strategies still differ depending on what your mobile app needs. Keep testing to know which approach will lead to your app’s success!
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users