The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.
Aarki is passionate about strengthening women’s leadership and voices. Here we continue our series highlighting women in the mobile industry.
Zoriana Omelchuk 
DSP UA & RE Specialist/Marketing, MURKA
"The best way to break down all barriers and challenges, is to speak up about them and, most importantly, learn new things all the time."
Q: What is your top tip when it comes to choosing a Demand Side Platform to partner with?
Nowadays ad buying is becoming easier as DSPs are changing the landscape of media-buying. Thanks to the big DSPs, the process of choosing the target audience is becoming easier as well. It helps us choose partners who focus on our KPIs and buying needs. So, we can find our perfect players. :)
One of my tips is to choose a partner with a suitable business model that works for your apps. Another one is the bidding model and optimization strategies should effectively give you more bidding power in the market.
Q: What do you think are the most important skills that are necessary to succeed in your position?
There are many such skills. Some of the most important are good teamwork skills as they help to complete tasks efficiently while creating an enjoyable environment for all the team members.
Communication skills are important as well as they help us to work well with partners, during conversations, projects, meetings, or other types of collaboration.
Also, analytical skills are really helpful in gathering information, working with large volumes of data, and identifying trends in that data. So analytical skills are transferable and come in handy in lots of professional contexts.
Not least are good organization and planning skills that help carry out responsibilities and complete tasks in time.
Women are choosing positions in the tech industry at higher volumes than ever. And to be honest with you, they achieve success in the tech industry the same way men do. I think one of the challenges is to be heard in your work environment. And one way to overcome this is to give women space and time to explore their ideas and come with a receptive mindset so they can share their thoughts in the right way and can be heard.
The best way to break down all barriers and challenges, is to speak up about them and, most importantly, learn new things all the time.
Another challenge in my opinion is the balance in work/home-life, but this balance is absolutely possible to achieve. Moreover, the tech industry has changed its attitude towards female workers, and provides more opportunities to help women enter and progress in the tech industry.
Q: What is your go-to resource for keeping up with the mobile adtech industry?
Currently, online marketing changes fast, and marketing managers need to constantly adapt and improve their knowledge.
As for me, I'm using the leading sources of news and information about the field of online marketing, e.g. online webinars, blogs about advertising on the internet and other reliable sources of news and trends in the DSP field.
Q: Can you describe Murka in three adjectives?
Exclusive, international, innovative.
Q: What’s the best piece of advice you have ever received?
"If you're going to try, go all the way. Otherwise, don't even start."
Q: Name the top three apps you use daily.
Reddit, Spotify, Scatter Slots :)
Q: If you had a free plane ticket, where would you like to go?
Definitely it will be New York USA because one of my biggest dreams is to see the Niagara waterfall.
Q: What’s something about yourself that you think a lot of people wouldn’t know?
I don't wear watches because I don't like it. Don't get me wrong, I do have a few watches but I keep them on my bedside table and never wear them.
Q: Name one thing you’re most passionate about and why.
Theatre is my passion for many reasons, but one big reason is because of the feeling it gives me and that I can give to its visitors. One of my hobbies is acting in a small theatre. I feel so excited standing in the center of the stage, looking out into the audience. The theatre has also taught me how to think creatively, break down walls and doors in public speaking and so much more.
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