The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.
Aarki is passionate about strengthening women’s leadership and voices. Here we continue our series highlighting women in the mobile industry.
Marketing Manager at Me2zen
“You will never know what’s going to happen before you try something on your own.“
Q: What motivated you to pursue this career?
As a student, I enjoyed playing mobile and PC games and was excited about the opportunity to work in the mobile gaming industry. I first found a job at a small company, learned the ropes of user acquisition, then moved to ME2ZEN. The mobile marketing industry is constantly changing, which means I am always learning new things. And I get to meet many amazing and smart people to share thoughts and ideas with. Mobile marketing is also very data-driven, and I love using data to make decisions.
Q: What do you like the most about the environment that you’re currently working in?
The balance of competition and cooperation. As a creative business, when it comes to ideas, our team will challenge each other’s ideas just to push individuals to the next level. Once the decision is made, all members work as one on the lead, no matter who first pitched the idea. It is a lot harder than it sounds to build this team environment.
Q: What are the common challenges women face today in the world of ad tech?
Well, actually I think women face almost the same challenges in all industries, not only in the ad tech industry. And now women are having more opportunities in career development, progression, and the right to voice an opinion than ever before. The ad tech industry is not like traditional industries. Personally I think women in ad tech tend to be more inclusive and receptive. And I think nowadays for most Chinese women, balancing our personal life and work after becoming a mother is still a challenge.
“Now women are having more opportunities in career development, progression, and the right to voice an opinion than ever before.”
Q: How do you champion a new idea or strategy in your workplace?
My ideas come from data analysis or experience. I have different ways to pitch an idea based on its origin. If an idea comes from data analysis, I’d explain the deduction coming from data to make sure everyone understands the logic and sees the flows as I do. If it comes from experience, then I have to tell a good story of that experience for others to acknowledge this is reusable. I talk with my work partners regularly, learn from them, and study the updated industry reports to understand the marketing trend and benchmarks.
Q: What do you wish someone taught you before starting your career?
You will never know what’s going to happen before you try something on your own. All the difficulties I’ve been through and all the mistakes I’ve made have helped me to grow faster, to be more professional at work, and to be a better person. But if someone had told me to learn Python or AE before starting my career, that would be really appreciated Lol. I mean, that may change my life at some point.
Q: What is something only a few people know about you?
At first sight, many people think I am not a person who is easy to get along with, but all my good friends think I’m actually a bit nuts, in a good way Lol.
Q: What are three things you cannot live without?
My cats, music, and games. I am a cat person and I have two very cute cats; I love them. Music and games can make me feel relaxed and give me energy when I’m sad or depressed.
Q: If you had a free plane ticket, where would you like to go?
To Iceland and to see the beautiful Aurora Borealis.
Q: What’s the coolest thing you have done in your life?
I was one of the performers in our own advertisement. Sometimes our team will shoot our own video creatives. It’s a really fun experience.
Q: If you were appointed leader of the world for a day, what changes would you make?
I don't know, maybe ban any form of clickbait ads from the market, it's really annoying for me personally Lol. And it's bad for business. Marketing ought to be innovative and creative, not deceptive.