Born in Karachi, Pakistan, Mahrukh moved to the states in the ‘90s and lived in Astoria, Queens for a couple of years before her family moved to Connecticut. She moved to Washington, DC after college and worked as a paralegal in corporate immigration before she decided to go back to grad school at NYU. After moving back to NYC, Mahrukh interned at iProspect which sparked her interest in advertising. After graduation, she has had many marketing related roles at Publishers Clearing House, Blink Fitness (subsidiary of Equinox), letgo (mobile app for buying/selling secondhand goods) and now at Jackpocket, an app for buying lottery tickets.
What made you decide to pursue a career in tech?
It’s constantly evolving which keeps it interesting. I also consider myself to be a lifelong learner, appreciate automation & love analyzing trends which is what makes tech a perfect fit for me.
What do you think are the most important skills necessary to succeed in being a User Acquisition Manager?
Open to Testing & Experimentation, quantitative skills (being good with excel, Looker/Tableau dashboards, SQL if needed), not afraid to throw out crazy out of the box ideas, collaborating with others within your team and other departments, and of course, really understanding the user behavior and the product you are advertising so that you can be the most effective UA manager.
What was your most memorable experience in the mobile industry?
One of the most memorable experiences was definitely attending the Mobile Apps Unlocked conference in Vegas. It’s the only conference that is really focused on mobile apps and a great place to meet other marketers and partners as well.
How do you stay ahead of changes in technology?
Reading marketing blogs, talking to other marketers, joining marketing related clubs such as the Liftoff Mobile Heroes Lunch Club, joining slack channels or forums with other marketers across various industries and attending webinars as well.
How do you define success?
Success is living a balanced life. Balance includes moderation in what you do, what you eat and how you live. It’s also about the bigger picture and knowing that certain tasks that may be difficult now will lead to a better outcome in the future.
What is the best advice you have ever received?
Keep learning and don’t stick to just what your job role is. Continue to develop yourself and learn across multiple fields and industries as you never know what you may end up doing or what could become a valuable skill set 10, 20, or even 30 years down the line.
What is your favorite book you’ve read this year?
Circe by Madeline Miller.
What is the most courageous thing you have ever done?
Parasailing in Hawaii over the ocean and kayaking through mangroves in pitch black night time to see bioluminescent organisms in Puerto Rico.
What words do you over use?
These 3: Sounds good. Nice! Cool.
If you could start a charity, what would it be?
An Orphanage - in particular to help refugees and war displaced families.