The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.
Aarki is passionate about strengthening women’s leadership and voices. Here we continue our series highlighting women in the mobile industry.
User Acquisition Manager - DSPs and Influence marketing, Product Madness
"Move fast, be humble and be open minded."
Q: What’s the coolest thing you’re working on right now?
Monthly creative testing plans for DSPs. I really like the tests I do with Aarki, sometimes with some crazy iteration or amazing creators/influencers UGC creatives!
We had the chance to work with an influencer that developed a song for us, for an app title, and I am so glad to be able to test this creative and see how Aarki will iterate on it to make it perform! That’s quite exciting when creativity and performance deliver great results from the consumer!
Q: What are your thoughts on Apple’s IDFA changes? How will the industry adapt to the new reality?
It is great, because ever since this change came out, I am seeing so much interesting and innovative content about it. Especially in the way we determine performance in a deterministic way versus a holistic way. I think it will for sure change the way we optimize - especially because conversion value and timing will be key, and I love that!
Q: What are the qualities of a good UA manager?
To move fast, be humble and be open minded. Never forget that there are many teams involved in your success and that everything is moving so fast! You need to be able to evolve every day and challenge what you think, because what is valuable today can be totally different tomorrow!
Q: What are the common challenges women face today in the world of ad tech?
There is a misconception that women are not into gaming. When I see the gaming market for apps and consoles, I see a lot of people underestimate the female market which is really huge, profitable, and healthy. I remember once I had a job interview and the feedback was “you are not enough of a gamer” and I think it was an unconscious bias because I have my Switch, PS4, Xbox, Twitch… too bad for them!
Q: What is your biggest professional achievement to date?
My biggest professional achievement is that I can enrich myself with the insight from so many experts with so many amazing backgrounds. I am really proud to work at Product Madness - a best-in-class company - where I can ask all my questions to top professionals and I learn something new every day!
"My biggest achievement is the people I have connected with and I am thankful for that."
Q: Tell us something that might surprise us about you.
I was meant to be a philosophy teacher. I am still passionate about it. I feel reading philosophy helps so much to understand people around me; everyone is so different and sometimes so similar at the same time! I enjoy analyzing different communication styles because language with words but also body language or art is fascinating!
Q: If you could teach a subject at school, what would it be?
So definitely Philosophy! I had the best teacher. He would scratch out my sentences and make me re-write with new words until it was perfect. I found it challenging, and it made me pay attention to each word I write. I loved it!
Q: What’s the best piece of advice anyone has given you?
Be yourself. This one comes from my sister - we are really close - and she has always been my best ally and friend. I am thankful to her for always being so open with me and helping me grow into the person I am today. I admire her greatly.
Q: How would you describe yourself to people who don’t know you?
I would not :). Always found it hard to say who I am because depending on the person the perception of myself will be so different. I think the only thing I am sure about is that I am a passionate person.
Q: What do you consider to be the most important innovation you have witnessed in your lifetime?
The Internet. I clearly saw the before and after. Some would say this change in our lives is for the better, some for the worse, but no one would say that it did not impact them!
*The opinions and views shared in this article aren’t in any way connected to the Product Madness company view.