The number of mobile apps is growing exponentially, exceeding 11 million as of May 2020.With this fierce competition, it now takes more than just a great product to get users to choose your app.
A proper user acquisition (UA) strategy is the proven way to attract high lifetime value users and ensure your app reaches its full potential.
This white paper aims to provide an understanding of how to successfully leverage programmatic media for your next user acquisition campaign. You will learn:
- Programmatic user acquisition
- Machine learning models for User Acquisition
- Creative strategies
- The Aarki way: getting started with Aarki’s User Acquisition strategy
- Case Study
Stay tuned for our upcoming white papers to get a better understanding of hot topics in mobile advertising.