The mobile gaming app market is booming, now more than ever. It's constantly growing and changing, as are its users. To decide the best strategy, you need to understand both the industry trends and your audience. Their lifestyle and interests, beyond their personas in role playing game apps, should be the basis for your ad creatives to ensure the success of your advertising campaign.
Did you know that 39% of role playing and strategy game app users are interested in health & wellness? Or that 37% have a fish as a pet?
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Entertainment - Online
26% Music downloads
17% Streamed Media - Video
Video Games - By Genre
29% Action
Tech Enthusiasts - Software
82% Games
Purchase Behaviors - Category
24% Fashion
Brand - Fast Food
34% KFC
Diet and Fitness
39% Health & Wellness
Hobbies
24% Food and Wine
Beverages
37% Coffee
29% Beer and Wine
Political & Social Concerns
39% Child Welfare
Lifestyle - Pets
37% Fish
Shopping - Personal Tech
54% Computers
42% Car and GPS
Travel - Interest - Holiday Type
38% International
Streamed Media
27% YouTube
Brand - Online Store
48% Google Play
Entertainment - Cinema
28% Romantic
Brand - Social Media
31% Facebook
In the first part of our infographic series, we shared insightful demographics to assist you in getting to know your role playing and strategy games app users better. The infographic displayed above is the second in our series. It entails helpful statistics about the lifestyle of role playing and strategy game app users that you can use to convey impactful messages your audience can relate to.
Ready for more? Stay tuned for the third part of our infographic series as we give more insights about your app users' ad engagement habits.