Role Playing and Strategy Games: User Demographics

Core Apps User Demographics

Did you know that 37% of role playing and strategy game app users are married? Or that 15% are in the finance industry?

One of the very first role playing games (RPGs) ever invented was the ever-popular Dungeons and Dragons, which was played on tabletops. Since then, it has made its way to PCs and consoles, and then to mobile devices. This category of games is fun and imaginative and can be enjoyed with other RPG players.

As of 2020, according to Mobile Game Conversion Statistics for 2020, role playing and strategy games have the highest conversion rate (up to 1.6%) whereas most genres have a 0.5% daily conversion rate.

Infographic - Role Playing and Strategy Games: User Demographics

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54% Male 
47% Female


42% 25 - 34 years old 
34% 35 - 44 years old 

Relationship Status 

37% Married 
18% Divorced 
16% Cohabiting 


48% Suburban 


30% College Graduate 

Income Level 

82% $125,000 Plus 

Occupation: Function 

21% Sales 
21% Finance 
13% Marketing 


15% Finance 
14% Software 
13% Transportation

To help you maintain your relevance in the role playing and strategy game market, we have prepared a three-part infographic series that details the demographics, lifestyle, and ad engagement habits of your app users. These will assist you in getting to know your audience better and understanding what marketing campaign will fit them best.

The first infographic in this role playing and strategy games series, as seen above, displays interesting demographic information about your app users that can aid you in getting your message across to your audience clearly and correctly.

But wait, there's more! Stick around as the second part of our infographic series is coming out soon.


Topics: Marketplace Insights