Role Playing and Strategy Games: User Ad Engagement


Core-Apps_Header_User-Ad-Engagement

Did you know that mobile gaming app users have different ad preferences for each ad format? For role playing and strategy games, the most effective creative strategy for video and banner ads is to highlight the gameplay and boosters. Meanwhile, for interstitial display ads, characters and bonus rewards of the game are more compelling for users. One commonality is that users are more likely to engage with ads that have a multicolored background.

 

Core Apps User Ad Engagement Infographics

Use this HTML code to share the infographic on your website:

Video 

Duration 

Less than 30 seconds 

Background 

Color: Multicolor 

Design: Non Plain / Nature, Space themes

Creative Strategy 

Highlights the gameplay and boosters 

Ad Copy 

Offers free rewards 

CTA 

Text: Open App / Free Install 

Color: Pink, Violet 

Interstitial Display 

Ad Copy 

Focus on how to save or help the characters of the game

Audio 

No audio 

Creative Strategy 

Highlights the characters and bonus rewards of the game

Background 

Color: Multicolor 

Design: Has game elements 

CTA 

Text: Play Free / Install Now 

Color: Yellow, blue 

Banner

Copy

Offers free rewards or coins 

Creative Strategy 

Highlights the gameplay and boosters 

Background 

Color: Multicolor 

Design: Non Plain / Has game elements 

CTA

Text: Play Now 

Color: Blue, White

An exceptional creative can forge a meaningful connection with your audience. Your target users are more likely to resonate with your ads if they find them relatable. Considering the demographics, lifestyle, and ad engagement habits of your role playing and strategy game app users (as presented in the infographic above) helps you craft creatives that are engaging and relevant to your audience.

Let our three-part infographic series about role playing and strategy gaming app users be your inspiration to create a next-level mobile app marketing campaign!

 

Topics: Creative Insights, Marketplace Insights