Did you know that mobile gaming app users have different ad preferences for each ad format? For role playing and strategy games, the most effective creative strategy for video and banner ads is to highlight the gameplay and boosters. Meanwhile, for interstitial display ads, characters and bonus rewards of the game are more compelling for users. One commonality is that users are more likely to engage with ads that have a multicolored background.
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Video
Duration
Less than 30 seconds
Background
Color: Multicolor
Design: Non Plain / Nature, Space themes
Creative Strategy
Highlights the gameplay and boosters
Ad Copy
Offers free rewards
CTA
Text: Open App / Free Install
Color: Pink, Violet
Interstitial Display
Ad Copy
Focus on how to save or help the characters of the game
Audio
No audio
Creative Strategy
Highlights the characters and bonus rewards of the game
Background
Color: Multicolor
Design: Has game elements
CTA
Text: Play Free / Install Now
Color: Yellow, blue
Banner
Copy
Offers free rewards or coins
Creative Strategy
Highlights the gameplay and boosters
Background
Color: Multicolor
Design: Non Plain / Has game elements
CTA
Text: Play Now
Color: Blue, White
An exceptional creative can forge a meaningful connection with your audience. Your target users are more likely to resonate with your ads if they find them relatable. Considering the demographics, lifestyle, and ad engagement habits of your role playing and strategy game app users (as presented in the infographic above) helps you craft creatives that are engaging and relevant to your audience.
Let our three-part infographic series about role playing and strategy gaming app users be your inspiration to create a next-level mobile app marketing campaign!
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