In the past few years, the mobile programmatic industry has experienced a tremendous growth in the use of retargeting capabilities. The increase of app abandonment is prevalent, with 21% of users leaving an app after just one use. Because of that, increasing numbers of mobile marketers are educating themselves on the benefits and best practices of re-engaging lapsed mobile app users.
Discover how you can start your own re-engagement campaign with some basic tips and strategies by watching the video below.
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In this episode of Programmatic Connect Digital, we’ve invited Gabe Hauser, Growth Lead in Jam City, to share his thoughts and insights on re-engaging lapsed users based on his experience with their popular app, Bingo Pop. Together with Aarki’s VP of Sales - North America, Kim Carlson, they’ll also discuss the trends and challenges in the mobile programmatic space.
In this episode you will:
- Gain some insight into trends and misconceptions in the mobile programmatic industry
- Understand the importance of data and testing for re-engagement campaigns
- Learn strategies for re-engaging lapsed users through segmentation, KPIs, and creative
Get yourself comfortable and listen in to this insightful discussion! Don’t forget to follow us on our social media channels and subscribe to Aarki’s YouTube channel for more exciting content.