Mobile gaming has skyrocketed and is yet to see its growth slowing down. It made up 60% of the global video game market in 2019 - generating $49 billion in revenue. The number of mobile gamers has also been rising and is at 1.36 billion worldwide last year.
Watch the video below to learn how you can set up your mobile campaign to cater to a global audience.
In this episode, April Atkinson, Aarki’s Director of Sales in EMEA, discusses mobile app marketing for mid-core and strategy games with Pau Quevedo, Lead Programmatic Trading in Goodgame Studios. You can also learn more about Pau’s experiences with mobile programmatic and his thoughts on the upcoming iOS 14 update.
In this video, you will:
-
- Gain insights into the opportunities and challenges of mobile programmatic campaigns.
- Discover key strategies for marketing a gaming app to serve a global market.
- Learn the significant performance indicators to measure the success of your campaign.
Make yourself comfortable and listen in to some incredible insights from one of the top mobile experts in the world! Don’t forget to subscribe to our YouTube channel to catch the next episode of Programmatic Connect Digital.
.gif)
