Ramadan is the most sacred month of the year in Islamic culture. It is a time for fasting, prayer, reflection, and acts of charity in the community. Ramadan is also an opportunity for family and friends to get together.
At the end of Ramadan, the Muslim community celebrates Eid al-Fitr. This is a huge celebration wherein people exchange good will amongst each other and break their 30 day fast. This holiday is celebrated with prayers and feasting. Although there are differences in celebrations around the world, there is one extremely popular tradition: gift giving.
One of the most popular apps during this season are shopping apps. A study by Facebook shows that the days before Eid is the “single biggest 10-day shopping period.” This can be correlated with the gift giving festivities that happen during this season. There is a big misconception among mobile marketers that they should allocate their marketing spend to the two weeks leading up to Ramadan. But data by AppsFlyer and Braze show that there was a 60% increase in non-organic installs in the period right before Eid.
This is a great opportunity for mobile marketers to up their ad spend for their shopping app, not just leading up to Ramadan, but also all throughout. Take a look at the infographic below to learn more about consumer behavior during Ramadan.
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Mobile user behavior during Ramadan:
- 48% of people said that they spend more time on their mobile phone during Ramadan.
- Only 20% said they've completed their shopping before Ramadan.
- 1st Peak is before Ramadan: Mid-April (11th-22nd).
- 2nd Peak is before the start of Eid: Mid-May (11th-22nd).
- 60% have bought products on their mobile device directly from a mobile ad.
- 82% of Ramadan shoppers mostly use their smartphones for online shopping.
- 51% of Ramadan shoppers prefer to buy in-app.
Tips on how to market your shopping app during Ramadan:
- Focus on meaningful storytelling.
Tell a story through your mobile ads, with themes of togetherness of family and friends, and self-care, to capture your audience.
- Make use of relevant imagery.
Popular symbolism associated with Eid are crescent moons, lanterns, Mosques, dates, and many more.
- Be respectful and use the correct messaging.
Ramadan is celebrated all over the world, so localize your ad to the area you are targeting. There are a lot of greetings for Ramadan, so you can find the one that best suits your campaign.
Ramadan just started, so it’s not too late to ramp up your mobile programmatic campaign for your shopping app! Check out this article to gain insights on creative strategies during this season. If you're interested to learn more of Aarki’s services, drop us a message here.