The new decade has brought the whole world into a time of unprecedented upheaval. All countries have been struck by a pandemic that no one was ready for but had to adapt to. In the mobile industry, the effect of the pandemic has led to many publishers and solution providers having to rapidly adjust to the increase of mobile users.
Did you know that mobile gaming app users have different ad preferences for each ad format? For role playing and strategy games, the most effective creative strategy for video and banner ads is to highlight the gameplay and boosters. Meanwhile, for interstitial display ads, characters and bonus rewards of the game are more compelling for users. One commonality is that users are more likely to engage with ads that have a multicolored background.
The holidays are fast approaching, and the season of giving is lifting our spirits. With the festivities just around the corner, app marketers need to start planning holiday season marketing strategies and expanding their ability to serve more users, to position themselves to grab a larger slice of the holiday pie.
As the number of active users grows, so is the number of gaming and non-gaming mobile apps available. With this strong competition, app developers need to look for ways to go above and beyond to get users to choose their apps. One of the tried and tested ways to succeed is to attract high lifetime value users through a targeted programmatic user acquisition strategy. In this article, we dive deep into details on how Aarki executes user acquisition campaigns and we reveal the benefits you receive when partnering with Aarki.
The mobile healthcare industry is showing continuous growth. Forecasts show that between 2019 and 2026, this industry will have a compound annual growth rate of 34.20%. As more consumers are shifting towards a mobile-centric lifestyle, it is unsurprising that the healthcare industry is moving towards this direction as well. The question is, how will these marketers strategize and prepare for a successful marketing campaign?
The mobile gaming app market is booming, now more than ever. It's constantly growing and changing, as are its users. To decide the best strategy, you need to understand both the industry trends and your audience. Their lifestyle and interests, beyond their personas in role playing game apps, should be the basis for your ad creatives to ensure the success of your advertising campaign.
Many international mobile gaming companies have extended their reach into India - one of the most populous countries in the world. It’s not surprising, as a current study shows that the Indian mobile gaming market is forecasted to reach $404 million by 2022, and possibly exceed that due to the lockdown.
Programmatic advertising is on a trajectory. Innovation and technological advancements are the key factors driving the growth of the digital ecosystem which creates new opportunities and needs within programmatic.
No one would deny that students today are glued to their smartphones. The young generation is addicted to mobile apps, whether it is for shopping, entertainment, or socializing, and nowadays, they are also looking for apps that will help them gain knowledge about the subjects they are interested in and help them with their studies.
Did you know that 37% of role playing and strategy game app users are married? Or that 15% are in the finance industry?
Over the last few weeks, we discussed the interests, behaviors, and demographics of your casual puzzle game app users. Our three-part infographic series was designed to help you better understand your top target audiences and take your next app marketing campaign to new levels of success.
Mobile gaming has skyrocketed and is yet to see its growth slowing down. It made up 60% of the global video game market in 2019 - generating $49 billion in revenue. The number of mobile gamers has also been rising and is at 1.36 billion worldwide last year.
The digital health market is flourishing worldwide. The use of mobile apps in the healthcare sector has skyrocketed, especially in the past five years, with approximately 200 new healthcare apps being built each day. However, this statistic is pre-COVID-19, so we can assume that this number is even higher now.
It is not widely known but casual app user preferences for ad copy, call to action (CTA) colors, and CTA text, vary considerably depending on the specific ad format. For instance, video ads and banner ads work best when offering free rewards and bonuses. Interstitial display ads perform best when the focus is on how to help the characters of the game.
Programmatic advertising has entered its second decade and is on an exciting trajectory. The new technologies around artificial intelligence, privacy policies, data segmentation, etc. not only give marketers more opportunities but also provide a more engaging, personalized experience for consumers.
In the past few years, the mobile programmatic industry has experienced a tremendous growth in the use of retargeting capabilities. The increase of app abandonment is prevalent, with 21% of users leaving an app after just one use. Because of that, increasing numbers of mobile marketers are educating themselves on the benefits and best practices of re-engaging lapsed mobile app users.
Increased engagement with mobile apps emerged as an interesting trend this year. Considering that there are countless apps for everything we are doing, have you surveyed why people download your app? Or analyzed how much time they spend on your app? Simple questions, right? Users look to an app to satisfy their interests and needs. The entire mobile app experience has become so personalized today that it is crucial to understand your users and their requirements first, and then design your ad creatives based on their lifestyle and interests.
Did you know that 65% of casual puzzle game app users are female? Or that 74% live in the suburbs, and 42% are university graduates?
During the recent few weeks, we have unpacked behavior trends, as well as demographics, of your social casino and bingo app users. This information – published in three handy infographics - will help you shape your ad creative for more relevance and engagement with your target users.
Social Casino games are experiencing a steady rise in usage amongst mobile gamers across the globe. The revenue for the social casino market reached $5.2 billion in 2018. This is forecasted to expand even more as several growth drivers, such as internet penetration, the prevalence of smartphones, and the increase in gaming traffic, are continuously rising globally.
Did you know that social casino and bingo app users have different preferences regarding call to action (CTA) colors and CTA texts for different ad formats? Video ads, for example, work best with a “Play Now” CTA, colored in red or blue. Interstitial display ads perform best with a “Play Now” CTA in yellow, blue, or green. And banner ads work best with the same colors as interstitial display but with a CTA of “Open App”.
Have you thought about when your app user is using your social casino and bingo game app? Are they eating at the same time, or enjoying a glass of wine, or even traveling for leisure? Gone are the days when mobile ads were designed for device models. It is essential to design your ad creatives around your audience’s lifestyles and interests.
Prepare to get creative with tips and strategies from Social Casino app expert, Wayne Qin, User Acquisition Director of Triwin Games.
Social casino continues to be one of the top-grossing mobile app categories and its growth shows no signs of slowing. In this episode of Programmatic Connect (Digital), we'll be sharing some successful user acquisition creative strategies that you can use in your next campaign.
Years ago, when advertisers and publishers traded directly in the mobile advertising market, the media buying process was similar to traditional media and easily understood by media buyers and marketers. The era of programmatic advertising ushered in additional players and layers of technology, creating confusion among marketers who were unfamiliar with this new technology architecture.
Did you know that 39% of social casino and bingo game app users are 25-34 years old? Or that 73% of your app users live in the suburbs, and 63% are employed?
Globally, the eCommerce industry is alive and well. This industry is bustling with opportunities across all demographics. Online shopping opportunities are now so convenient that today’s customers can get whatever they need with just a swipe of a finger.
With this fierce competition, it now takes more than just a great product to get users to choose your app.
The eCommerce industry globally is growing exponentially. New eCommerce markets are emerging at a rapid pace, and established markets are reaching new highs with fierce competition amongst online businesses.
The coronavirus pandemic continues to impact the lives of many people globally. It has become a generation defining period in everyone’s lives. As most (if not all) industries are affected by this global health crisis - from travel and shopping, finance to ad tech, this report will focus on how the coronavirus has impacted the mobile sphere of the social casino apps and the trends among the US mobile consumers.
Holidays and seasons can have a significant impact on mobile app use. During some, users drop off; in others, they increase. During Thanksgiving, for example, eCommerce booms. We see a similar activity during Ramadan.
Programmatic continues to propel mobile advertising toward new efficiencies that enable better results for app marketers and developers alike.
Programmatic advertising has become one of the fastest growing channels of digital marketing due to its inherent abundance of media inventory and buying efficiency. It offers mobile app advertisers the opportunity to find the right audience for their ads at the right price. But there are a few different ways to acquire media inventory programmatically and app advertisers are sometimes confused about which is the best method. To lessen the confusion, we will unpack the differences between the three ways of programmatic media buying: open auction, private auction, and preferred deal.
Love is in the air… And in smartphones—dating apps create the perfect atmosphere for their users to make connections. Have a dating app to promote? Then you need to dive deep into the analysis we made by gathering data from the Aarki bid stream and various data partners like AlikeAudience.
The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer spending is as high as ever! According to a consumer holiday report by OpenX, consumers are feeling overly optimistic about the future, with more than 70% feeling confident the economy will improve. Their optimism is fueling a growth in holiday spending, which is anticipated to grow by 5% year-over-year, including significant growth in digital shopping.
SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured.
Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that it could reach 60% market share of consumer spending by the end of 2019. For this article, we take an in-depth look into casual gaming apps.
Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.
There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.
Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage.
Ecommerce is on the rise. According to research from Statista, mobile eCommerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising.Read on for insights on how to grow your shopping app.
If you are in the mobile advertising industry, you have probably recently heard about audio ads. Compared with other ad formats sold through automation, programmatic audio has been slow to catch on but the trends are changing rapidly in mobile advertising. In this article, we will reveal the buzz around digital audio ads and the top three reasons to incorporate them into your 2019 strategy.
The mobile app ecosystem is growing towards acquiring high lifetime value (LTV) users. To keep up with the rapid pace of this change, app marketers need to find new and innovative solutions for solving new challenges.
An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up your branding game.
Launching a new app is no easy feat. With over two million apps available in the app store, how can you ensure your app stands out? The process of acquiring new users that have high lifetime value potential must be approached strategically. Read on to learn how cross promotion can bit by bit make your new app a hit.
Measuring campaign performance is essential to track your distance from your marketing goals. As such, the ability to quickly analyze the impact of your campaign strategies on audience conversion should be given emphasis. Check out our infographic below to learn how running a PSA test campaign helps you achieve optimum campaign performance.
Geo location is one way for app marketers to tailor-fit their campaigns. It enables ads to have multiple language variants based on the main language spoken at a particular geo. When we talk about tailor-fitting the ads, it’s not just about translating the ad to different languages. One of the most important things to consider when engaging with the target audience is their cultural preferences.
Every day, app users are exposed to many ads, which makes it harder for advertisers to develop relevant and memorable ads. Telling a story in the form of an ad has proven to be effective, but just as as advertisers should know what story to tell their audience, they must also know exactly when to tell it.
This is why sequential advertising is important in telling a relevant and engaging story.
Have you heard of GDPR? If you haven’t, chances are you will soon.
The General Data Protection Regulation (GDPR) is a new set of laws aimed at enhancing the protection of European citizens’ personal data and increasing the obligations of organizations to deal with those data in transparent and secure ways. It applies not only to EU-based businesses, but also to all organizations outside the EU that collect and/or process the personal data of EU residents.
Aarki collaborated with MoPub, the leading monetization platform for mobile apps, to publish a joint case study showing the superior campaign results for a casual gaming app driven by targeting with MoPub Inventory Packages.
Programmatic offers multiple ways for mobile app advertisers to find the right media inventory for their ads, one of which is Private Marketplaces (PMP).
It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.
The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.
The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing“new procedures to bring more clarity to the byzantine digital ad-supply chain”.This new protocol is actively being developed within the IAB, which is accepting public comments untilDecember 15, 2017.
Gone are the days when holiday season sales were associated only with ringing cash registers. Digital clicks are becoming new signs of holiday shopping.
Mobile advertising continues to be an evolving industry with the rise of different ad formats. While app marketers across the world focus their KPIs on acquiring high-quality users, as opposed to prioritizing scale, playable ads are starting to take momentum on both acquiring high-quality users and scaling campaign performance.
Proper advertising is crucial for the success of any app marketing campaign. A wrong ad creative can drive potential high lifetime value (LTV) users away. Moreover, ad creatives also help app marketers grab users’ attention and drive them to take action, whether it’s installing an app, registering for an account, or making a purchase.
The mobile app ecosystem has always been dynamic. The app marketers’ key performance indicators (KPIs) for ad campaigns used to be measured by ad clicks and install volumes. As the industry continues to develop, LTV user acquisitions are now the measurement of campaign performance.
Programmatic has grown to become a popular media-buying channel for advertisers across the globe. The diversified interests and behaviors of mobile users make it more difficult for app advertisers who are using traditional advertising ways to select, negotiate, and buy media that better optimizes ad performance.
An effective mobile app marketing strategy to acquire high lifetime value (LTV) users is cross-promotion. This allows app marketers to take advantage of their already existing or lapsed high LTV user base by promoting a new app to them. For example, an app developer has an existing app and has just launched a new app. Considering that both apps fall into the same category, the advertiser can promote the new app to the high LTV users of the old app. The theory behind this is if the users are driving the return on investment (ROI) of the old app, they are highly likely to do the same for the new app since the two are in the same category.
Native advertising is proving itself to be one of the most effective ways of engaging with users in an advertising context. According to a prediction made by BI Intelligence, native ads will account for 63% of mobile ad revenue by 2020, up from 53% in 2016.
Mobile advertising and attribution are based on click-through conversions rather than impression (view-through) conversions. The direct correlation between the click and the app install is a stronger attribution than the indirect correlation between the impression (ad view) and the install. Despite the fact that the real value of impressions is difficult to quantify, the value gained from the impression measurement should not be overlooked.
Marketers talk all the time about data being a core “asset” for their organization but rarely treat it as such. This is particularly true when it comes to valuing real-time customer data.
Most investments are time dependent. If marketers want to produce high-yielding results for their targeted campaigns, they need to understand how speed-to-market impacts the value of their data.
A very effective approach to solve the ad fatigue problem is frequency management. Knowing when and with what frequency to show the ad proves to be an important factor in running a successful app marketing campaign. With frequency capping, you can limit the maximum number of impressions a user can see within a given period of time.
Social casino apps have grown tremendously to become highly profitable. They have gained popularity across a wide range of audiences. According to Eilers Research, the social casino gaming market is expected to generate $4.4 billion in revenue this year.
Puzzle games have proved that very simple repetitive mechanics can be hugely profitable. A search for “puzzle” games in the App Store reveals over 2,000 results with the likes of Candy Crush Saga and Candy Crush SodaSaga at the top. Due to the immense popularity enjoyed by this genre, puzzle games have gone mainstream.
In a world where mobile app marketers can't rely only on clicks to accurately measure the impact and effectiveness of their advertising campaigns, a different method of attribution needs to be employed. This is where impression attribution comes into play.
Over the years, mobile devices have become indispensable. There was a time mobile devices were primarily used for making telephone calls. Nowadays, mobile devices are ubiquitous and are used for a variety of purposes. From finding transportation to doing taxes, mobile app solutions have been growing at an exponential rate. One of the fastest growing mobile app verticals is eCommerce.
Brand advertisersare shifting away from traditional media, like print and TV, towards the novel channels of mobile, social and video. Mobile devices ability to connect consumers everywhere, along with video and social networks shift to mobile, has focused brands attention on engaging mobile consumers. As we’ve previously discussed, mobile has surpassed desktop in competing for consumers’ attention, and appears to be on track to emerge as the dominant consumer engagement platform.
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