Ever wondered what your marketplace app users are up to? One of the biggest influencers of the increase in downloads of marketplace apps is the lockdown. We saw a 17.1% growth in downloads all around the world this 2020. People are looking for ways to continue their shopping habits in the safety of their own homes.
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Music
- 54% Pop
- 20% Hip Hop, Rap
Food
- 33% Asian
- 27% Pizza
Video Games: Genre
- 32% Action
TV Viewership: Genre
26% Sports
23% Travel
General Interest
- 12% Green Living
Travel Destination
- 59% Europe
Propensity - Retail
- 34% Discount Stores
Shopping Habits
- 16% Black Friday and Cyber Monday
Shopping - Category
- 12% Fashion
- 12% Personal Tech
- 12% Food and Wine
Finance and Insurance Services
- 32% Banking
Restaurants
- 32% Popular Chains
Online Purchase: Entertainment
- 45% Movies
Brand: Online Store
- 51% Amazon
Streamed Media
- 28% Youtube
Social Media
- 29% Facebook
- 24% Pinterest
- 15% Instagram
Entertainment Online
- 27% Music Downloads
- 17% Streamed Media
For a campaign to succeed, your audience must be able to relate to it, and what better way than to try to get into the shoes of your market to understand them. The infographic above shows different information about the user lifestyle of marketplace app users. It is a good insight into the interests of your audience and will help you craft the right messaging that could capture the attention of your market.
By looking into the infographic, one of the things that can be noticed is that the highlighted shopping category is fashion, which you could use in your ad creative to appeal to the likes of the audience. Furthermore, the most used social media is Facebook. This information could be used to know where you could place your ads to maximize the reach.
Ready to know more about the user of this rising app category? Read more about their demographics and ad engagement!
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