Originally published by InMobi
In preparation for the expected changes around the Identifier for Advertisers (IDFA) set to occur sometime in 2021 with Apple’s latest mobile operating system, iOS 14, leading demand-side platform Aarki expanded an existing campaign using InMobi Exchange to target users who had turned on the Limit Ad Tracking feature on their iPhone or iPad. The campaign was a huge success, with Aarki realizing ROI that was 350% above initial expectations.Read the full case study here to learn more.