InMobi Exchange Helps Aarki Successfully Target LAT Users on iOS Devices

Aarki and InMobi logos: iOS14 LAT

Originally published by InMobi

In preparation for the expected changes around the Identifier for Advertisers (IDFA) set to occur sometime in 2021 with Apple’s latest mobile operating system, iOS 14, leading demand-side platform Aarki expanded an existing campaign using InMobi Exchange to target users who had turned on the Limit Ad Tracking feature on their iPhone or iPad. The campaign was a huge success, with Aarki realizing ROI that was 350% above initial expectations.

Read the full case study here to learn more.

Case Study: The ChallengeNicol's photo with her quote on LAT



Topics: Company News, Partnerships