The digital video advertising market is growing quickly. The amount of inventory available and value of that available inventory is increasing rapidly, creating a perfect pathway for high ROI.
However the true star, difficult to ignore, has been distribution. In 2014, distribution via real-time bidding proved itself an efficient way of targeting, buying and optimizing digital advertising campaigns. Successful time and time again, RTB systems will take their place at the top of the advertising adtech game in 2015. According to a report by the Association of Online Publishers, RTB systems will account for 27% of U.S. ad spend in 2015, which is double the spend from 2011.