Industry News


Recent Updates
Programmatic in China: Make it Mobile, Make it Global

December 5, 2020

Programmatic in China: Make it Mobile, Make it Global

December 5, 2020

The State of Programmatic Advertising in Latin America

September 22, 2020

The State of Programmatic Advertising in Latin America

September 22, 2020

The State of Programmatic in the Philippines

August 20, 2020

The State of Programmatic in the Philippines

August 20, 2020

The Evolution of Mobile App Marketing Part 1: User Acquisition

February 24, 2021

The Evolution of Mobile App Marketing Part 1: User Acquisition

February 24, 2021

Programmatic Advertising: The Present & the Future of Mobile Marketing

December 9, 2020

Programmatic Advertising: The Present & the Future of Mobile Marketing

December 9, 2020

Differentiating Open Auction, Private Auction & Preferred Deal

November 30, 2020

Differentiating Open Auction, Private Auction & Preferred Deal

November 30, 2020

Mobile Programmatic Trends and Predictions for 2020

January 23, 2020

Mobile Programmatic Trends and Predictions for 2020

January 23, 2020

India’s Shift Towards Programmatic Advertising

November 6, 2019

India’s Shift Towards Programmatic Advertising

November 6, 2019

The State of Programmatic Advertising in China

August 23, 2019

The State of Programmatic Advertising in China

August 23, 2019

Growth Factors of Programmatic Advertising in South Korea

July 15, 2019

Growth Factors of Programmatic Advertising in South Korea

July 15, 2019

Programmatic Trends That Will Shape Mobile Marketing in 2019

January 23, 2019

Programmatic Trends That Will Shape Mobile Marketing in 2019

January 23, 2019

What Is Deep Linking and Why Should Marketers Care?

August 28, 2018

What Is Deep Linking and Why Should Marketers Care?

August 28, 2018

2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out

January 31, 2018

2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out

January 31, 2018

The State of Programmatic Advertising in Japan

June 26, 2017

The State of Programmatic Advertising in Japan

June 26, 2017

What’s Propelling Mobile Video Growth?

May 26, 2017

What’s Propelling Mobile Video Growth?

May 26, 2017

Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction

April 27, 2017

Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction

April 27, 2017

Driving Higher Engagement with Vertical Video

April 17, 2017

Driving Higher Engagement with Vertical Video

April 17, 2017

An outsider’s guide to programmatic in China

February 8, 2017

An outsider’s guide to programmatic in China

February 8, 2017

How You Can Win Users with Rewarded Video

January 18, 2017

How You Can Win Users with Rewarded Video

January 18, 2017

Programmatic Predictions for 2017: How Mobile Industry Will Shape Out

December 22, 2016

Programmatic Predictions for 2017: How Mobile Industry Will Shape Out

December 22, 2016

Mobile App Marketing Strategies: Then vs. Now

December 8, 2016

Mobile App Marketing Strategies: Then vs. Now

December 8, 2016

What Is A Mobile User Lifetime Value (LTV) & Why is it Important?

November 22, 2016

What Is A Mobile User Lifetime Value (LTV) & Why is it Important?

November 22, 2016

All About Cross-Device Mobile App Marketing

November 17, 2016

All About Cross-Device Mobile App Marketing

November 17, 2016

The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments

November 2, 2016

The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments

November 2, 2016

The Differences Between Native Advertising and Content Marketing

October 20, 2016

The Differences Between Native Advertising and Content Marketing

October 20, 2016

Understanding Hard And Soft Price Floors in Programmatic Media Buying

October 19, 2016

Understanding Hard And Soft Price Floors in Programmatic Media Buying

October 19, 2016

Leveraging Mobile Apps to Gain Customer Loyalty

September 28, 2016

Leveraging Mobile Apps to Gain Customer Loyalty

September 28, 2016

The Effect of Programmatic Media Inventory Value on Campaign ROI

September 22, 2016

The Effect of Programmatic Media Inventory Value on Campaign ROI

September 22, 2016

Mobile Device Usage and What It Means For Your App Marketing Strategy

September 21, 2016

Mobile Device Usage and What It Means For Your App Marketing Strategy

September 21, 2016

Secondary Conversion, The Key to Driving App Marketing Return on Ad Spend

September 15, 2016

Secondary Conversion, The Key to Driving App Marketing Return on Ad Spend

September 15, 2016

Leveraging Behavioral Cohorts for Mobile App Marketing

September 14, 2016

Leveraging Behavioral Cohorts for Mobile App Marketing

September 14, 2016

Why Quality Matters Over Quantity When It Comes to Mobile App Users

September 6, 2016

Why Quality Matters Over Quantity When It Comes to Mobile App Users

September 6, 2016

Understanding Dynamic Creative Optimization in Programmatic Advertising

August 31, 2016

Understanding Dynamic Creative Optimization in Programmatic Advertising

August 31, 2016

Mobile Web vs. Mobile App: Which is Better for Your App Marketing Campaign?

August 24, 2016

Mobile Web vs. Mobile App: Which is Better for Your App Marketing Campaign?

August 24, 2016

Why Mobile Beats Desktop in Native Advertising

August 17, 2016

Why Mobile Beats Desktop in Native Advertising

August 17, 2016

Programmatic Advertising: Getting Your Mobile Ads Seen

August 10, 2016

Programmatic Advertising: Getting Your Mobile Ads Seen

August 10, 2016

Understanding Programmatic: Reserved & Unreserved Programmatic Direct

July 26, 2016

Understanding Programmatic: Reserved & Unreserved Programmatic Direct

July 26, 2016

(Sensor Tower) 65 Million U.S. Shopping Category Downloads So Far: The Top Apps, Best Days, and More

July 25, 2016

(Sensor Tower) 65 Million U.S. Shopping Category Downloads So Far: The Top Apps, Best Days, and More

July 25, 2016

How Proximity-Based Marketing Can Be Beneficial for App Marketers

July 12, 2016

How Proximity-Based Marketing Can Be Beneficial for App Marketers

July 12, 2016

How Can Programmatic Creative Elevate Your App Marketing?

July 6, 2016

How Can Programmatic Creative Elevate Your App Marketing?

July 6, 2016

Solving for The Ad Blocking Epidemic

June 29, 2016

Solving for The Ad Blocking Epidemic

June 29, 2016

How To Get High Quality Users Who Will Help Your Mobile App Achieve Stronger ROI

June 22, 2016

How To Get High Quality Users Who Will Help Your Mobile App Achieve Stronger ROI

June 22, 2016

Setting Up Your Mobile Advertising Campaign for Success

June 14, 2016

Setting Up Your Mobile Advertising Campaign for Success

June 14, 2016

Delivering the Right Message with Personalized App Marketing

June 8, 2016

Delivering the Right Message with Personalized App Marketing

June 8, 2016

The App Marketing Benefits of Sharing Non-Attributed Information

June 7, 2016

The App Marketing Benefits of Sharing Non-Attributed Information

June 7, 2016

The Evolution of Mobile Advertising

May 31, 2016

The Evolution of Mobile Advertising

May 31, 2016

Transparency, The Key to Success in Programmatic Advertising

May 4, 2016

Transparency, The Key to Success in Programmatic Advertising

May 4, 2016

Leveraging DMA Targeting in Mobile Advertising

April 20, 2016

Leveraging DMA Targeting in Mobile Advertising

April 20, 2016

The App Marketing Benefits of Private Marketplace Deals

April 13, 2016

The App Marketing Benefits of Private Marketplace Deals

April 13, 2016

Bridging The Gap Between Creative And Media In Mobile App Marketing

April 6, 2016

Bridging The Gap Between Creative And Media In Mobile App Marketing

April 6, 2016

Is Facebook Right In Nixing Its Demand-Side Platform For Atlas?

April 5, 2016

Is Facebook Right In Nixing Its Demand-Side Platform For Atlas?

April 5, 2016

China: The Mobile Hot Spot

December 14, 2015

China: The Mobile Hot Spot

December 14, 2015

The Chameleon of Ad Tech: Native Advertising

December 3, 2015

The Chameleon of Ad Tech: Native Advertising

December 3, 2015

No Room for Ad Fraud

November 18, 2015

No Room for Ad Fraud

November 18, 2015

2016 U.S. Ad Tech Trends Predictions Part 1

October 30, 2015

2016 U.S. Ad Tech Trends Predictions Part 1

October 30, 2015

The Trinity of V’s in Big Data Analytics

October 28, 2015

The Trinity of V’s in Big Data Analytics

October 28, 2015

Key Best Practices for Maps in Mobile Ads

June 17, 2015

Key Best Practices for Maps in Mobile Ads

June 17, 2015

Europe’s Biggest Mobile Game Advertising Creative Pain Point – Localization

May 14, 2015

Europe’s Biggest Mobile Game Advertising Creative Pain Point – Localization

May 14, 2015

Fewer Partners, Better Users

May 8, 2015

Fewer Partners, Better Users

May 8, 2015

Designer Tip #8: Love at First Sight

February 27, 2015

Designer Tip #8: Love at First Sight

February 27, 2015

If Content is King, Distribution is King Kong

February 12, 2015

If Content is King, Distribution is King Kong

February 12, 2015

5 Key Mobile Advertising Trends for Brands

January 9, 2015

5 Key Mobile Advertising Trends for Brands

January 9, 2015

6 Emerging Trends in Digital Advertising

January 7, 2015

6 Emerging Trends in Digital Advertising

January 7, 2015

2015 Likely to be a Year of Continuing Shifts for User Acquisition Performance Marketing

December 17, 2014

2015 Likely to be a Year of Continuing Shifts for User Acquisition Performance Marketing

December 17, 2014

Robust Architecture. Strong Platform. Joyful Creative.

December 12, 2014

Robust Architecture. Strong Platform. Joyful Creative.

December 12, 2014

Japan Sees Acceleration In Interactive Advertising

October 14, 2014

Japan Sees Acceleration In Interactive Advertising

October 14, 2014

How Can You Stay Ahead of the Mobile Advertising Curve?

October 9, 2014

How Can You Stay Ahead of the Mobile Advertising Curve?

October 9, 2014

Three Predictions for Ad Week 2014

September 26, 2014

Three Predictions for Ad Week 2014

September 26, 2014

The Advertising #NextList by Aarki

September 26, 2014

The Advertising #NextList by Aarki

September 26, 2014

Connected Lives, Connected Interactive Ads.

June 20, 2014

Connected Lives, Connected Interactive Ads.

June 20, 2014

The Perfect Home for Native Ads.

May 16, 2014

The Perfect Home for Native Ads.

May 16, 2014

The Year of Multiscreen

May 9, 2014

The Year of Multiscreen

May 9, 2014

Multiscreen Advertising is Here to Stay!

December 17, 2013

Multiscreen Advertising is Here to Stay!

December 17, 2013

General Motors and Mobile: An Auto Industry Leader

November 4, 2013

General Motors and Mobile: An Auto Industry Leader

November 4, 2013

Successful Omnichannel Begins With Mobile

October 30, 2013

Successful Omnichannel Begins With Mobile

October 30, 2013

Marketers More Knowledgeable About Mobile

October 16, 2013

Marketers More Knowledgeable About Mobile

October 16, 2013

Leading the Charge: CPG Invests in Mobile

October 14, 2013

Leading the Charge: CPG Invests in Mobile

October 14, 2013

Invest in Mobile This Holiday Season

October 7, 2013

Invest in Mobile This Holiday Season

October 7, 2013

Supercharged: The Auto Industry Gears Up for Mobile

September 23, 2013

Supercharged: The Auto Industry Gears Up for Mobile

September 23, 2013

Global Ad Spend Shifts to Mobile & Digital Video

September 18, 2013

Global Ad Spend Shifts to Mobile & Digital Video

September 18, 2013

The Growth of the Chinese Mobile Market

September 4, 2013

The Growth of the Chinese Mobile Market

September 4, 2013

The Future of Mobile Engagement

August 22, 2013

The Future of Mobile Engagement

August 22, 2013

The Growth of the Mobile Media Consumer

August 20, 2013

The Growth of the Mobile Media Consumer

August 20, 2013

Rich Media Takes the Lead in Mobile Advertising

August 14, 2013

Rich Media Takes the Lead in Mobile Advertising

August 14, 2013

Brand-Safe Mobile Advertisements, Guaranteed

August 7, 2013

Brand-Safe Mobile Advertisements, Guaranteed

August 7, 2013

Keeping Mobile Private

July 31, 2013

Keeping Mobile Private

July 31, 2013

The Rise of the Super Publisher: Topping the Charts with Publishing Partners

July 24, 2013

The Rise of the Super Publisher: Topping the Charts with Publishing Partners

July 24, 2013

Mobile Application and Web Advertising Metrics Have Been Standardized

July 16, 2013

Mobile Application and Web Advertising Metrics Have Been Standardized

July 16, 2013

The Future of Mobile Monetization Lies With Premium Brands

July 10, 2013

The Future of Mobile Monetization Lies With Premium Brands

July 10, 2013

Choosing the Right App Monetization Model

July 3, 2013

Choosing the Right App Monetization Model

July 3, 2013

How do the best mobile game developers succeed?

June 27, 2013

How do the best mobile game developers succeed?

June 27, 2013

What’s Slowing the Shift to Mobile?

June 19, 2013

What’s Slowing the Shift to Mobile?

June 19, 2013

Going Beyond the Banner

June 13, 2013

Going Beyond the Banner

June 13, 2013

The Shift Towards Native Integrated Brand Ads

May 31, 2013

The Shift Towards Native Integrated Brand Ads

May 31, 2013

Engagement Advertising & Rich Media: The Future of Brand Ads

March 19, 2013

Engagement Advertising & Rich Media: The Future of Brand Ads

March 19, 2013

Succeeding as an App Developer Series II: User Growth: Quantity vs Quality?

March 7, 2013

Succeeding as an App Developer Series II: User Growth: Quantity vs Quality?

March 7, 2013

Defining Mobile Ad Engagement

February 22, 2013

Defining Mobile Ad Engagement

February 22, 2013

Succeeding as an App Developer Series Kickoff: iOS or Android?

February 14, 2013

Succeeding as an App Developer Series Kickoff: iOS or Android?

February 14, 2013

The Hidden Cost of Exclusivity

May 8, 2012

The Hidden Cost of Exclusivity

May 8, 2012

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