Industry News


Recent Updates
Programmatic in China: Make it Mobile, Make it Global

December 5, 2020

Programmatic in China: Make it Mobile, Make it Global

December 5, 2020

The State of Programmatic Advertising in Latin America

September 22, 2020

The State of Programmatic Advertising in Latin America

September 22, 2020

The State of Programmatic in the Philippines

August 20, 2020

The State of Programmatic in the Philippines

August 20, 2020

The Evolution of Mobile App Marketing Part 1: User Acquisition

February 24, 2021

The Evolution of Mobile App Marketing Part 1: User Acquisition

February 24, 2021

Programmatic Advertising: The Present & the Future of Mobile Marketing

December 9, 2020

Programmatic Advertising: The Present & the Future of Mobile Marketing

December 9, 2020

Differentiating Open Auction, Private Auction & Preferred Deal

November 30, 2020

Differentiating Open Auction, Private Auction & Preferred Deal

November 30, 2020

Mobile Programmatic Trends and Predictions for 2020

January 23, 2020

Mobile Programmatic Trends and Predictions for 2020

January 23, 2020

India’s Shift Towards Programmatic Advertising

November 6, 2019

India’s Shift Towards Programmatic Advertising

November 6, 2019

The State of Programmatic Advertising in China

August 23, 2019

The State of Programmatic Advertising in China

August 23, 2019

Growth Factors of Programmatic Advertising in South Korea

July 15, 2019

Growth Factors of Programmatic Advertising in South Korea

July 15, 2019

Programmatic Trends That Will Shape Mobile Marketing in 2019

January 23, 2019

Programmatic Trends That Will Shape Mobile Marketing in 2019

January 23, 2019

What Is Deep Linking and Why Should Marketers Care?

August 28, 2018

What Is Deep Linking and Why Should Marketers Care?

August 28, 2018

The State of Programmatic Advertising in Japan

June 26, 2017

The State of Programmatic Advertising in Japan

June 26, 2017

Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction

April 27, 2017

Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction

April 27, 2017

Driving Higher Engagement with Vertical Video

April 17, 2017

Driving Higher Engagement with Vertical Video

April 17, 2017

An outsider’s guide to programmatic in China

February 8, 2017

An outsider’s guide to programmatic in China

February 8, 2017

What is A Mobile User Lifetime Value (LTV) & Why is it Important?

November 22, 2016

What is A Mobile User Lifetime Value (LTV) & Why is it Important?

November 22, 2016

The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments

November 2, 2016

The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments

November 2, 2016

Understanding Hard And Soft Price Floors in Programmatic Media Buying

October 19, 2016

Understanding Hard And Soft Price Floors in Programmatic Media Buying

October 19, 2016

Leveraging Mobile Apps to Gain Customer Loyalty

September 28, 2016

Leveraging Mobile Apps to Gain Customer Loyalty

September 28, 2016

Mobile Device Usage and What It Means For Your App Marketing Strategy

September 21, 2016

Mobile Device Usage and What It Means For Your App Marketing Strategy

September 21, 2016

Secondary Conversion, The Key to Driving App Marketing Return on Ad Spend

September 15, 2016

Secondary Conversion, The Key to Driving App Marketing Return on Ad Spend

September 15, 2016

Why Quality Matters Over Quantity When It Comes to Mobile App Users

September 6, 2016

Why Quality Matters Over Quantity When It Comes to Mobile App Users

September 6, 2016

Understanding Dynamic Creative Optimization in Programmatic Advertising

August 31, 2016

Understanding Dynamic Creative Optimization in Programmatic Advertising

August 31, 2016

Why Mobile Beats Desktop in Native Advertising

August 17, 2016

Why Mobile Beats Desktop in Native Advertising

August 17, 2016

Understanding Programmatic: Reserved & Unreserved Programmatic Direct

July 26, 2016

Understanding Programmatic: Reserved & Unreserved Programmatic Direct

July 26, 2016

(Sensor Tower) 65 Million U.S. Shopping Category Downloads So Far: The Top Apps, Best Days, and More

July 25, 2016

(Sensor Tower) 65 Million U.S. Shopping Category Downloads So Far: The Top Apps, Best Days, and More

July 25, 2016

How Proximity-Based Marketing Can Be Beneficial for App Marketers

July 12, 2016

How Proximity-Based Marketing Can Be Beneficial for App Marketers

July 12, 2016

The Evolution of Mobile Advertising

May 31, 2016

The Evolution of Mobile Advertising

May 31, 2016

Leveraging DMA Targeting in Mobile Advertising

April 20, 2016

Leveraging DMA Targeting in Mobile Advertising

April 20, 2016

Bridging The Gap Between Creative And Media In Mobile App Marketing

April 6, 2016

Bridging The Gap Between Creative And Media In Mobile App Marketing

April 6, 2016

Engagement Advertising & Rich Media: The Future of Brand Ads

March 19, 2013

Engagement Advertising & Rich Media: The Future of Brand Ads

March 19, 2013

Succeeding as an App Developer Series Kickoff: iOS or Android?

February 14, 2013

Succeeding as an App Developer Series Kickoff: iOS or Android?

February 14, 2013

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