Industry Experts Discuss Mobile Marketing for Dating Apps in Japan


Video interview with LLC and Alphakt

Even with the pandemic, dating apps in Japan have experienced a huge growth. More and more Japanese users have downloaded and used dating apps to overcome their feelings of loneliness and isolation during the pandemic and lockdown regulations.

With more users in Japan using dating apps, the stigma surrounding its usage is slowly disappearing, and is becoming a socially-acceptable way of finding love or companionship. They are also fast becoming a daily necessity, providing entertainment and social connection, and even becoming a legitimate way to solve the declining birth rate in Japan.

With so many new dating apps entering the market with a high demand from users, Aarki wanted to share how we, along with our Japanese clients, were able to leverage mobile programmatic for successful dating app campaigns in Japan.

We sat down with Japan’s top dating app mobile marketers, Ms. Hara from Alphakt and Mr. Hirose from LLC, to find out the secret behind how they have scaled dating apps in Japan despite the pandemic. This was moderated by Hiro Kurata, Aarki’s Country Manager - Japan. We provide answers to questions surrounding the topics of:

  • Successful mobile marketing strategies for Android and iOS for dating apps
  • KPIs to look out for in dating app marketing strategies
  • Effective creative strategies for dating apps

Download the interview article, and gain access to the full-length video interview.

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Topics: Marketplace Insights