One of the biggest advertising events of the year has come and gone. The afternoon/evening when everyone is huddled around the televisionwith pizza, nachos and soda to watch the best in the NFL has come to a close, and with it, the epic battle for advertising greatness.

We will leave the heckling over the best ad to the rest of the interweb and focus on how brands can maximize local advertising opportunities for next year. Ourlocal advertisingexpert, Daniel Song, walks us through three ways advertisers could have shown up more at this year’s Super Bowl.