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Creative Insights & Best Practices

Designing compelling creative for maximum engagement

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Recent Updates
Creative Insights for Mobile Programmatic

May 21, 2022

Creative Insights for Mobile Programmatic

May 21, 2022

Delivering the Right Message with Personalized App Marketing

March 16, 2022

Delivering the Right Message with Personalized App Marketing

March 16, 2022

How to Elevate Content for Mobile Advertising Campaigns in 2022

December 8, 2021

How to Elevate Content for Mobile Advertising Campaigns in 2022

December 8, 2021

Your Ultimate Guide to Playable Ads

August 19, 2021

Your Ultimate Guide to Playable Ads

August 19, 2021

A Comprehensive Guide to Banner Ad Creative

June 29, 2021

A Comprehensive Guide to Banner Ad Creative

June 29, 2021

Level Up Your Hardcore Apps: Creative Practices

May 6, 2021

Level Up Your Hardcore Apps: Creative Practices

May 6, 2021

Aarki's Creative Capabilities

May 5, 2021

Aarki's Creative Capabilities

May 5, 2021

A Comprehensive Guide to Mobile Video Ads

April 22, 2021

A Comprehensive Guide to Mobile Video Ads

April 22, 2021

Ways to Improve your Call to Action and Boost your Click-Through Rate

April 1, 2021

Ways to Improve your Call to Action and Boost your Click-Through Rate

April 1, 2021

Finding the Perfect Ad Format for Your App Category

March 30, 2021

Finding the Perfect Ad Format for Your App Category

March 30, 2021

Creative Strategies for Live Stream, Live Video, and Live Chat Apps

February 19, 2021

Creative Strategies for Live Stream, Live Video, and Live Chat Apps

February 19, 2021

Marketplace Apps: User Ad Engagement

February 18, 2021

Marketplace Apps: User Ad Engagement

February 18, 2021

Spread Love on Valentine’s Day with Right Ad Creative

February 9, 2021

Spread Love on Valentine’s Day with Right Ad Creative

February 9, 2021

Do’s and Don’ts of Mobile Advertising

February 5, 2021

Do’s and Don’ts of Mobile Advertising

February 5, 2021

[eBook] How to Create Thumb-Stopping Mobile Ad Creative

January 20, 2021

[eBook] How to Create Thumb-Stopping Mobile Ad Creative

January 20, 2021

Expanding Your Social Networking Community with Dating App

January 16, 2021

Expanding Your Social Networking Community with Dating App

January 16, 2021

Playable Ads for Non-Gaming Brands

November 20, 2020

Playable Ads for Non-Gaming Brands

November 20, 2020

Ad Formats Made Simple

November 13, 2020

Ad Formats Made Simple

November 13, 2020

Role Playing and Strategy Games: User Ad Engagement

November 9, 2020

Role Playing and Strategy Games: User Ad Engagement

November 9, 2020

Creative Strategies for Word Games

October 19, 2020

Creative Strategies for Word Games

October 19, 2020

Creative Best Practices for your Healthcare Apps Users

August 31, 2020

Creative Best Practices for your Healthcare Apps Users

August 31, 2020

Programmatic Connect Digital: User Acquisition Strategies for Social Casino Apps

July 30, 2020

Programmatic Connect Digital: User Acquisition Strategies for Social Casino Apps

July 30, 2020

Category Insights: Social Casino & Bingo: User Ad Engagement

July 20, 2020

Category Insights: Social Casino & Bingo: User Ad Engagement

July 20, 2020

Programmatic Connect Digital: Creative Tips to Gain Users for Social Casino Apps

July 10, 2020

Programmatic Connect Digital: Creative Tips to Gain Users for Social Casino Apps

July 10, 2020

Level Up Your Ecommerce App in Europe

June 24, 2020

Level Up Your Ecommerce App in Europe

June 24, 2020

Best Strategies for Reaching APAC’s Booming Ecommerce Market

May 25, 2020

Best Strategies for Reaching APAC’s Booming Ecommerce Market

May 25, 2020

Creative Strategies to Re-engage Your Storytelling App Users

May 18, 2020

Creative Strategies to Re-engage Your Storytelling App Users

May 18, 2020

What works and what doesn’t: Leveling up your casual apps

April 8, 2020

What works and what doesn’t: Leveling up your casual apps

April 8, 2020

How to Level Up your Social Casino Apps: What Works and What Doesn’t

March 27, 2020

How to Level Up your Social Casino Apps: What Works and What Doesn’t

March 27, 2020

Creative Tips for Your Shopping App for the Ramadan Season

March 25, 2020

Creative Tips for Your Shopping App for the Ramadan Season

March 25, 2020

Best Practices for Seasonal Creative

January 29, 2020

Best Practices for Seasonal Creative

January 29, 2020

Creative Best Practices for Designing Your Next Korean Mobile Ad

December 20, 2019

Creative Best Practices for Designing Your Next Korean Mobile Ad

December 20, 2019

Creative Insights to Elevate your Simulation Game

October 17, 2019

Creative Insights to Elevate your Simulation Game

October 17, 2019

Reaching Your Campaign KPIs through Banner Ads

October 11, 2019

Reaching Your Campaign KPIs through Banner Ads

October 11, 2019

The Year of Hyper-Casual Gaming

September 19, 2019

The Year of Hyper-Casual Gaming

September 19, 2019

Dominating the App Market with Your News App

August 21, 2019

Dominating the App Market with Your News App

August 21, 2019

Flashy vs Simple Ad Performance

August 2, 2019

Flashy vs Simple Ad Performance

August 2, 2019

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

July 31, 2019

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

July 31, 2019

Benefiting from Creative Personalization: User-Level Attribute

July 30, 2019

Benefiting from Creative Personalization: User-Level Attribute

July 30, 2019

Avoiding Ad Fatigue with Meta Creatives

July 18, 2019

Avoiding Ad Fatigue with Meta Creatives

July 18, 2019

Comparing Ad Format Performance of Gaming Apps

June 17, 2019

Comparing Ad Format Performance of Gaming Apps

June 17, 2019

Appeal to Emotions

June 6, 2019

Appeal to Emotions

June 6, 2019

Sequential Advertising for Campaign Success

May 2, 2019

Sequential Advertising for Campaign Success

May 2, 2019

Trying Innovative Approaches & New Strategies to Creative

March 26, 2019

Trying Innovative Approaches & New Strategies to Creative

March 26, 2019

Best Practices for Events-Based Creative

February 19, 2019

Best Practices for Events-Based Creative

February 19, 2019

Creative Groups for Retargeting Success

January 19, 2019

Creative Groups for Retargeting Success

January 19, 2019

Have You Optimized Your Ads for the Holiday Season?

November 28, 2018

Have You Optimized Your Ads for the Holiday Season?

November 28, 2018

Discovering the Best Performing Display Ad

November 27, 2018

Discovering the Best Performing Display Ad

November 27, 2018

The Impact of Optimizing Ad Elements on Campaign Performance

October 2, 2018

The Impact of Optimizing Ad Elements on Campaign Performance

October 2, 2018

Multivariate Testing: The Concept and Benefits

July 27, 2018

Multivariate Testing: The Concept and Benefits

July 27, 2018

Champion/Challenger Multivariate Testing

May 16, 2018

Champion/Challenger Multivariate Testing

May 16, 2018

Creative that Engages: Playable and HTML5 Animated ads

April 13, 2018

Creative that Engages: Playable and HTML5 Animated ads

April 13, 2018

Using Multivariate for Geo Localization

November 20, 2017

Using Multivariate for Geo Localization

November 20, 2017

A Comparison of Display Ad Formats: HTML5 Animated vs. Static

October 11, 2017

A Comparison of Display Ad Formats: HTML5 Animated vs. Static

October 11, 2017

Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries

March 29, 2017

Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries

March 29, 2017

Creative Optimization. Part 2: Organize, Iterate, and Challenge

February 28, 2017

Creative Optimization. Part 2: Organize, Iterate, and Challenge

February 28, 2017

Dynamic Creative Optimization Set for Mobile Adoption

February 16, 2017

Dynamic Creative Optimization Set for Mobile Adoption

February 16, 2017

Creative Optimization. Part 1: The Process of Setting up Ad Creatives

December 29, 2016

Creative Optimization. Part 1: The Process of Setting up Ad Creatives

December 29, 2016

Understanding Dynamic Creative Optimization in Programmatic Advertising

August 31, 2016

Understanding Dynamic Creative Optimization in Programmatic Advertising

August 31, 2016

Keeping Your Ad Creative Refreshed

March 16, 2016

Keeping Your Ad Creative Refreshed

March 16, 2016

Multivariate Creative Optimization: Give the People What They Want

March 11, 2015

Multivariate Creative Optimization: Give the People What They Want

March 11, 2015

HTML5 for Mobile Video Ads, the Flash Killer

March 5, 2015

HTML5 for Mobile Video Ads, the Flash Killer

March 5, 2015

Designer Tip #6: Improving Click Quality by Optimizing Creative in Interactive Ads

February 19, 2015

Designer Tip #6: Improving Click Quality by Optimizing Creative in Interactive Ads

February 19, 2015

Measuring Engagement.

April 26, 2014

Measuring Engagement.

April 26, 2014

Interactive, Multiscreen Mini-Game Ads Provide Highest Engagement and Performance

March 21, 2014

Interactive, Multiscreen Mini-Game Ads Provide Highest Engagement and Performance

March 21, 2014

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