2019 is coming to a close and it is a great time to look back and review Aarki’s year. This year was full of amazing events, opportunities, and achievements. We faced challenges that were an impetus for thinking bigger, acting smarter, and finding better, more comprehensive solutions. Now we’re excited to look ahead to 2020 for another year full of more innovative and creative ideas, since challenges are mere opportunities for new achievements.

We are excited to announce the expansion of our operations with a new office in Bangalore, India. This is an important step in increasing Aarki’s position in the mobile programmatic market and our strong operational and mobile leadership worldwide.

“We are thrilled to extend our international growth in the Asia-Pacific region”, said Naoki Kobayashi, Sr. Director of Sales - Asia at Aarki. “With the recent establishment of our new offices in Beijing, Jakarta, Seoul, and Singapore, and now the addition of our India office, we continue to expand our reach to support the growing demands in the region.“

Asia-Pacific, and India specifically, is a huge source of innovation and growth for the mobile advertising landscape. India is expected to be the fastest-growing regional market in the world in terms of mobile programmatic, with 33% and growing of digital inventory already running through programmatic.

Aarki aims to deliver mobile marketing performance at scale and support the growing demand of the Indian market. As digital activity is increasing across devices, consumers are becoming more and more mobile-oriented. By penetrating into new territories and sharing our knowledge of programmatic-related issues that are unique to specific markets, we aim to help our clients achieve the best return on investment.

The success of an effective workplace depends on staff who are loyal, motivated, and committed, all of which lead to more productivity.

Employee appreciation, praise, and recognition are directly tied to workplace happiness. When employees and their work are valued, their engagement and productivity rise, boosting motivation.

We are extremely excited to announce that Nicol Cseko, VP of Product at Aarki, was named the winner of a Bronze Stevie® Award in the Woman of the Year category in The 16th Annual International Business Awards® today.

We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business Awards®.

The 2019 Internet Advertising Competition (IAC), hosted by Web Marketing Association honored Aarki with the “Best Advertising Rich Media Online Campaign” award for its User Onboarding for Huuuge Casino campaign.

It’s the beginning of the year and a good time to reflect on what we've done in the past twelve months. With that in mind, here’s a look back at Aarki’s top achievements in 2018.

Aarki is delighted to receive the award for “Best Client Services Team” and a commendation for the “Best AdOps Team” categories at The Wires by Exchangewire. The awards ceremony happened on November 22, 2018, in London with leading advertising technology executives and professionals in attendance.

Attributes 6,533 Percent Revenue Growth to advanced machine learning algorithms applied to mobile advertising.

Data analytics and data management platforms have revolutionized the mobile advertising industry, allowing app marketers to deliver highly targeted messaging to their prospective users.

With the rapid development of more advanced targeting capabilities for mobile programmatic media buying, marketers are now able to target users on an even more granular level. And thanks to the adoption of different strategies for audience segmentation, it’s now easier for marketers to reach more targeted users through their app marketing campaigns.

Aarki is excited to welcome Naoki Kobayashi, Sr. Director of Sales – Japan, who will lead sales in Asia-Pacific region.

Aarki announces its cost integration with AppsFlyer to bring campaign transparency to the next level. Marketers should have complete visibility and control over their campaigns in real-time and in a single dashboard with all the necessary information for calculating return on investment (ROI).

Aarki was excited to contribute to the King team initiative to help make the lives of people with physical disabilities more fun.

Aarki is pleased to announce and welcome Kim Carlson as VP of Sales, Americas who will lead sales and strategic partnerships across Aarki’s growing global business.

With the aim of creating a more transparent mobile ecosystem where marketers pay only for the ads that are verified and drive real value, Aarki is investing in fraud detection and protection initiatives such as joining Adjust’s Coalition Against Ad Fraud (CAAF). Aarki’s VP of Product, Nicol Cseko, spoke to Adjust about ad fraud and our membership in CAAF.

The Horizon Interactive Awards honored Aarki with the “Best in Category” award for Online Ads for its Gardenscapes Interactive Ad on April 2, 2018.

International Women’s Day has developed into a truly global celebration of gender equality and women’s empowerment. It’s a day when women are recognized for their achievements and contributions to society without regard to nationality, ethnicity, culture, economic status, or political views.

Aarki is pleased to announce its integration with Unity Technologies, creator of the world’s leading real-time development platform. Advertisers now have access to Unity’s massive in-app ads platform.

The rapid development of more advanced targeting capabilities for mobile programmatic media buying has enabled marketers to target users on an even more granular level and AppsFlyer’s Audiences is among these advancements. It has made running data-driven mobile app marketing campaigns easier.

It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.

The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.

Aarki is pleased to announce the expansion of its data center footprint with the addition of a new facility in Virginia, which is the company’s third data center in the US and its fifth globally.

What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we’ll feature a new team member every month.

Who’s in this month's spotlight?

Aarki announces its integration with Verizon: Mobile platform, which helps publishers monetize their content while enabling advertisers to reach audiences at scale.

Running a data-driven mobile app marketing campaign doesn’t have to be difficult. The integration of data management and programmatic advertising platforms makes it easy for marketers to transfer and leverage data for their campaigns through a single API in seconds.

Source: Chartboost
By Pepe Agell,VP of Corporate Strategy at Chartboost

What makes working at Aarki so special is being part of a team of exceptionally brilliant,ingeniously creative, and friendly people. To get to know more about our colleagues, wewill feature a new team member every month.

Who’s on this month's spotlight?

Aarki announces its integration with Chartboost, one of the largest mobile games-based growth and ad monetization platforms.

Aarki announces its integration with AdColony to offer full-screen HD quality video ads to app marketers. Advertisers can access AdColony’s premium Instant-Play™ video SDK-based supply at scale via programmatic buying. AdColony’s Instant-Play™ technology delivers a better user experience by virtually eliminating video ad load time. Aarki has seen good ROI performance from this premium video supply.

What makes working at Aarki so special is being part of a team of exceptionally brilliant,ingeniously creative, and friendly people. To get to know more about our colleagues, wewill feature a new team member every month.

Who’s on this month's spotlight?

Aarki announces its integration with Smaato, a leading global real-time advertising platform for mobile publishers and app developers.

“We are very pleased with the great service Smaato provides to their DSP partners and are looking forward to scaling our partnership,” said Nicol Cseko, Director of Product at Aarki.

What makes working at Aarki so special is being part of a team of exceptionally brilliant,ingeniously creative, and friendly people. To get to know more about our colleagues, wewill feature a new team member every month.

Who’s on this month's spotlight?

What makes working at Aarki so special is being part of a team of exceptionally brilliant,ingeniously creative, and friendly people. To get to know more about our colleagues, wewill feature a new team member every month.

Who’s on this month's spotlight?

Aarki is excited to announce the cost integration with Kochava which aims to simplify the complexity of mobile ad campaign analytics and optimization. With this integration, Kochava brings all the data into a single dashboard and gives the advertisers the capability to correctly compute ROI, as the missing part of the puzzle, i.e., cost data is now available with other measurement metrics such as revenue data, impressions, clicks, installs and events.

Aarki announces the expansion of its data center in Amsterdam, further widening its access to local programmatic media in Europe, Middle East, and Africa (EMEA).

With the recent expansion of our data center in APAC, Aarki is becoming a dominant force in app marketing. This data center gives Aarki customers greater access to local programmatic media in Asia. Based on positive campaign results, our engineering is scaling this end point to meet the growing demand from customers.

Source: AppsFlyer

If you haven’t heard about the latest acronym drawing increased attention in the mobile advertising space, now would be a good time to surface it. I’m talking about DCO, or Dynamic Creative Optimization, and its role in the mobile programmatic marketplace. DCO has been around for quite a while on desktop, but mush less so on mobile. With improved HTML5 rich media and multivariate testing capabilities, this reality is changing.

What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we will feature a new team member every month.

Who’s on this month's spotlight?

As programmatic advertising spend continues to skyrocket in recent years, fraud quickly became one of the top concerns for mobile app advertisers who conduct media-buying programmatically. In part 1 of this 2-part blog series, some of the common sources of errors that led to ad fraud are explained and ways advertisers can tell they are being affected by ad fraud are addressed. In this part, adjust discusses the repercussion of ad fraud and how advertisers can prevent it from degrading mobile app traffic quality will be discussed.

Middle East and North Africa (MENA) is the next hotspot for mobile advertising. With more than 500 million people, MENA is demanding some attention from its mobile advertising older siblings: U.S., China and LATAM. In the last year alone, the region brought in more than $100 million in revenue from the online gaming industry, up from $70 million the year before. The increase in revenue parallels the 57% increase in digital marketing spend. MENA continues to go up, up, up, and here’s why.

Our love affair with interactive went public in March at ad:tech San Francisco 2014 with our launch of Aarki Studio, and since then we’ve been busy professing our love around to the ad world. See below for a quick round up of recently published articles and releases.

Aarki Studio Launches at ad:tech – First Multiscreen Creative Ad Platform Built for Ease of Use

Aarki Study Reveals that Interactive, Multiscreen Mini-Game Ads Provide Highest Engagement and Performance

This year’s Advertising Week brought together the world’s leading brands and ad agencies to discuss all things mobile, digital and cross-platform.

In the second post in our "Developer Insights" series, Esther Kuperman, a highly regarded UI/UX designer with a background in marketing, gives her perspective on app design.