Category Insights: Social Casino & Bingo: User Demographics

Infographics Social Casino and Bingo user demographics

Did you know that 39% of social casino and bingo game app users are 25-34 years old? Or that 73% of your app users live in the suburbs, and 63% are employed? 


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  • 58% for iOS users
  • 53% Male for Android users


  • 39% 25 to 34 years old

Marital Status

  • 36% Married


  • 45% University Graduate


  • 73% Suburban


  • Marketing and Advertising (14%)
  • Manufacturing and Production
  • Construction and Extraction
  • Accounting and Finance

Income Level

  • 86% $75,000 plus


  • 63% Employed

Social casino and bingo games continue to be among the top-grossing mobile app categories and their growth shows no signs of slowing. The latest analysis we revealed in our article The Impact of COVID-19 on Social Casino Apps shows a year-on-year increase of 23% for US social casino app downloads, and a revenue increase of over 19%. 

To keep up with the rapid growth of social casino and bingo games, we'll be sharing a three-part infographic series, giving you more information on the demographics, lifestyle, and ad engagement habits of your app users. By better understanding your app users you can make your next app marketing campaign a hit.

The infographic above is the first in our series. It shows impressive statistics about the demographics of your social casino and bingo games users that can help you plan and convey your message correctly. 

Keep an eye out for the second part of our series where we will guide you through your app users’ lifestyle, interests, hobbies, and more.  

Topics: Marketplace Insights