During the recent few weeks, we have unpacked behavior trends, as well as demographics, of your social casino and bingo app users. This information – published in three handy infographics - will help you shape your ad creative for more relevance and engagement with your target users.
Now, we have compiled all three infographics into one, to give you a complete user guide you can bookmark for future use. And to make things even easier, here is a summary of the information highlights:
User demographics
- Your social casino and bingo app users live in suburbs
- They are employed and have $75,000 plus income
- They are 25-34 years old
User lifestyle
- Your social casino and bingo app users travel for leisure
- They prefer online shopping and download music frequently
User ad engagement
- Your social casino and bingo app users have different preferences regarding call to action (CTA) colors and CTA texts for different ad formats
- They prefer longer videos, interstitial displays with audio, and, banner ads that offer free coins or rewards
Keep an eye out for more in our Insights series as we unpack the background and interests of users from other app categories.
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