The travel industry is one of the largest industries across the globe. During 2019, there were 1.5 billion international tourist arrivals recorded globally. This passion for experiencing awe-inspiring scenery and local culture of faraway places was boosted by the selfie phenomenon, the rise of Instagram and a decline in airline costs. However, this industry was badly affected by the coronavirus as travel stopped and countries started to lock down borders. But our love for traveling is not lost and many of us are itching to embark on our next adventure!
In this episode of Programmatic Connect Digital, we find out how one of the biggest mobile travel apps in India has coped through the pandemic and is already strategizing for the next boom in travel. Oyo is a popular go-to travel app in India, as well as in several countries around the world. We’ve invited Rahul Kumar, Growth Manager at Oyo, to discuss with our Senior Account Executive in India, Pompika Gautam, about how they have been affected by the pandemic and what they’re currently doing to market their app during this ‘new normal’. They also discuss:
- Travel industry trends for the next few years
- Effective strategies that Oyo has implemented to acquire and retain its app’s mobile users
- The importance of creative strategies and how they contribute to campaign success
If you enjoy the conversation between Pompika and Rahul, catch more Programmatic Connect Digital episodes by visiting and subscribing to our YouTube channel.