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Mobile Marketing Trends and Predictions That Will Shape 2023: Aarki Edition
Mobile Marketing Trends and Predictions That Will Shape 2023: Advertiser Edition (APAC)
Mobile App Marketing Trends and Challenges for 2023
Mobile Marketing Trends and Predictions That Will Shape 2023: Ad Exchange Edition
Mobile Marketing Trends and Predictions That Will Shape 2023: MMP Edition
Creative Testing for User Acquisition. Part 2: Variant Testing
Leveraging User Personas for Your App Marketing Campaign
A Guide to Optimizing Your Ads for the Holidays
Your Complete Guide to Mobile User Acquisition (UA)
Women in Mobile: Winnie Wen Shares Top Leadership Skills Needed in the Mobile Industry
ROI vs. ROAS: Definitions and Differences
Creative Testing for User Acquisition
Women in Mobile: Mahrukh Hoda Sheds Light on Important Skills for a UA Manager
Why App Marketers Should Leverage Storytelling Ads for Their Campaigns
Your Quick Guide to Mobile Programmatic
Why You Should Scale Your Casual Apps Globally
Objectives and KPIs of a User Acquisition Campaign
Aarki: This is Us
[Video] Retargeting Lapsed Mobile Users in Japan: A Roundtable Discussion
What is Retargeting and Why is it Important?
Creative Strategies for Hyper-Casual Gaming Apps
Creative Insights for Mobile Programmatic
Meet Aarki at Las Vegas for MAU ‘22
A Day in Aarki: Meet JunHyung Hong, Aarki's Senior Creative Specialist - Korea
Meet Anna Plotkina, One of the Women Game Changers in the Mobile Industry
How Leveraging ML Techniques Can Exceed Your App Marketing Goals
5 Questions to Ask the Pioneers of Women in Mobile
A Day in Aarki: Meet Armine Saghatelyan, Aarki's Senior Analyst
Meet Rachel Paeper, One of the Women Game Changers in the Mobile Industry
Delivering the Right Message with Personalized App Marketing
Meet Helen Chen, One of the Women Game Changers in the Mobile Industry
A Day in Aarki: Meet Chelsea Yarbro, Aarki's Senior Account Specialist
Aarki Ranks for Another Year in the 2022 Singular ROI Index
3Ms as to Why Holidays Should be Leveraged All Year Round for App Marketing
Meet Mikaela Bataller, One of the Women Game Changers in the Mobile Industry
Understanding View-Through Attribution
A Day in Aarki: Meet Troy Huynh, Aarki’s Senior Account Executive in Vietnam
Aarki 2021: Year in Review
Women in Mobile: 2021 in a Nutshell
How to Elevate Content for Mobile Advertising Campaigns in 2022
[Guide] Scaling Casual Apps in South Korea
Meet Lolita Ho, One of the Women Game Changers in the Mobile Industry
Scaling Your Mobile App in the Global Market. BONUS! Creative Checklist
[Video] Industry Experts Discuss Mobile Marketing for Dating Apps in Japan
Meet Milica Todorovic, One of the Women Game Changers in the Tech Industry
[Webinar] Mobile Advertising Deep Dive: Vietnam
[Webinar] Scaling UA Performance for Mobile Apps Globally
Teams Behind a Successful Programmatic User Acquisition Campaign
Meet Iris Hu, One of the Women Game Changers in the Mobile Industry
APAC’s Booming Ecommerce Market in 2021
Your Ultimate Guide to Playable Ads
Meet Christina Wein, One of the Women Game Changers in the Mobile Industry
Regional Analysis of the State of Mobile Gaming
Women in Mobile. Meet Celina Mendoza, One of the Women Game Changers in the Mobile Industry
Aarki Events Round-Up: What Happened During the Second Quarter of 2021?
[WIM+] Meet DJ Sabate, One of the Game Changers in the Mobile Industry
Aarki is coming to Shanghai for ChinaJoy 2021!
We Made the AdExchanger's 2021 Programmatic Power Players List, Again!
Mobile Gaming Trends and Challenges
Shopping Apps: Ad Engagement
A Comprehensive Guide to Banner Ad Creative
A History of Pride: The Path Towards A United Society
[Webinar] Mobile Advertising 101: Trends & Challenges in the Vietnam Market
Aarki: Who We Are, and What We Do
[WIM+] Meet Olivia Sears, One of the Women Game Changers in the Mobile Industry
What to Look for in a Mobile Demand-Side Platform
Women in Mobile. Meet April Tayson, One of the Women Game Changers in the Mobile Industry
Introducing Alec Pambid, Employee of the Month
mHealth Landscape in India
Optimizing Your Ad Creative Post-IDFA
Women in Mobile. Meet Kavitha Gadde, One of the Women Game Changers in the Mobile Industry
Shopping Apps: User Lifestyle
Level Up Your Hardcore Apps: Creative Practices
Agency Trading Desks vs Demand-Side Platforms: Their Roles & Differences
Aarki's Creative Capabilities
Women in Mobile by Aarki: Q1 2021 Recap
Shopping Apps: User Demographics
The State of Programmatic in Russia
Introducing Elaiza Parumog, Employee of the Month
A Comprehensive Guide to Mobile Video Ads
Important SKAdNetwork Issues Not Being Talked About That Need to be Addressed
Mobile Shopping Spikes During Ramadan
Part 3: The Aarki Team Talks About Apple Privacy Changes: The DSP Perspective
Aarki Celebrates Women’s Month with the Women in Mobile Community
[eBook] 5 Reasons Why You Should Market Your Mobile Gaming Apps in Southeast Asia
Ways to Improve your Call to Action and Boost your Click-Through Rate
Grow your High Lifetime User Base
Understanding the CPM Pricing Model: Concept & Benefits
Finding the Perfect Ad Format for Your App Category
Aarki Ranks on the AppsFlyer Performance Index XII, H2 2020 Edition
Introducing Agnes Lusung, Employee of the Month
What is Real-time Bidding (RTB)? How does it work?
Part 2: Major Ad Exchanges Share Their Perspective on Apple’s Privacy Changes
Part 1: Major MMPs Discuss IDFA Deprecation, the Future of Fraud Detection on iOS, and  SKAdNetwork Conversion Values
Women in Tech Throughout History, to Name a Few
Aarki’s February Events Round-up: From Sponsorships to Hostings
Pitch Oguan and Yves Daniel Cenita are Aarki’s Employees of The Month
Women in Mobile. Meet Milagros Pirali, One of the Women Game Changers in the Mobile Industry
Aarki: Fostering Diversity and Innovation
Creative Strategies for Live Stream, Live Video, and Live Chat Apps
Marketplace Apps: User Ad Engagement
Spread Love on Valentine’s Day with Right Ad Creative
Do’s and Don’ts of Mobile Advertising
Booking Your Next Travel App Strategy with Oyo
The State of Programmatic in Vietnam
Introducing Catherine Jia, Employee of the Month
[eBook] How to Create Thumb-Stopping Mobile Ad Creative
[WIM+] Meet Claire Rozain, a Woman Game Changer in the Mobile Industry
Expanding Your Social Networking Community with Dating App
DSP, SSP, and Ad Exchange: What is the Difference?
Marketplace Apps: User Lifestyle
Aarki 2020: Year In Review
Introducing Pompika Gautam, Employee of the Month
What Should the Mobile Marketer Expect in 2021?
Programmatic in China: Make it Mobile, Make it Global
Marketplace Apps: User Demographics
Women in Mobile. Meet Linda Ouyang, One of the Women Game Changers in the Mobile Industry
Playable Ads for Non-Gaming Brands
Navigating Healthcare App Advertising During the Pandemic with mFine
Introducing Aarki Analytics Team, Employees of the Month
Ad Formats Made Simple
Women in Mobile. Meet Maria Cecilia Bueno, One of the Women Game Changers in the Mobile Industry
InMobi Exchange Helps Aarki Successfully Target LAT Users on iOS Devices
Role Playing and Strategy Games: User Ad Engagement
Women in Mobile. Meet Rachel Jieun Seo, One of the Women Game Changers in the Mobile Industry
Contextual Creative Selection
Programmatic User Acquisition: The Way It Really Works
Growth Strategies for Healthcare Apps featuring 1mg
Women in Mobile. Meet Maria Perov, One of the Women Game Changers in the Mobile Industry
Creative Strategies for Word Games
Role Playing and Strategy Games: User Lifestyle
Global Growth Strategies for Gaming Apps with Zynga
Nick Kramskoy and JC de los Reyes are Aarki's Employees of the Month
The State of Programmatic Advertising in Latin America
Level up your Educational Apps: Best Creative Strategies
Role Playing and Strategy Games: User Demographics
Category Insights: Casual Puzzle
Programmatic Connect Digital: Key Pillars to Successfully Market your Mobile Game to a Global Audience
Creative Best Practices for your Healthcare Apps Users
Women in Mobile. Meet Margarita Filippova, One of the Women Game Changers in the Mobile Industry
Aarki Takes Part in ChinaJoy to Educate on Mobile Programmatic
Category Insights: Casual Puzzle Games User Ad Engagement
All About Retargeting Your Casual Games/Solitaire App Users
The State of Programmatic in the Philippines
Aarki: New Vendor Registration to IAB Europe’s Transparency and Consent Framework
Programmatic Connect Digital: Re-engagement Basics with Jam City
Category Insights: Casual Puzzle Games User Lifestyle
Women in Mobile. Meet Zoriana Omelchuk, One of the Women Game Changers
Category Insights: Casual Puzzle Games User Demographics
Women in Mobile. Meet Snezana Djuric, One of the Women Game Changers in the Mobile Industry
Category Insights: Social Casino & Bingo
Programmatic Connect Digital: User Acquisition Strategies for Social Casino Apps
MVS Virtual Series: Aarki and Amazon Music on Preparing for the Future of Mobile Programmatic
Introducing Noelle Angco, Employee of the Month
Category Insights: Social Casino & Bingo: User Ad Engagement
Category Insights: Social Casino & Bingo: User Lifestyle
Programmatic Connect Digital: Creative Tips to Gain Users for Social Casino Apps
Demand-Side Platforms vs. Ad Networks: An In-Depth Comparison
Category Insights: Social Casino & Bingo: User Demographics
Level Up Your Ecommerce App in Europe
Women in Mobile. Meet Sabrina Chen, One of the Women Game Changers in the Mobile Industry
MVS Virtual Series: Aarki & DoorDash on Navigating the Mobile Programmatic World
Best Strategies for Reaching APAC’s Booming Ecommerce Market
Creative Strategies to Re-engage Your Storytelling App Users
Using AI to Power Customized Ad Messaging – A Q&A with Aarki
White Paper: Machine Learning for Mobile Advertising
The Impact of COVID-19 on Social Casino Apps
Women in Mobile. Meet Sisi Ji, One of the Women Game Changers in the Mobile Industry
3 Tips to Better Retarget VIP Users
What works and what doesn’t: Leveling up your casual apps
The Benefits of Enabling VTA for Retargeting on AppsFlyer Dashboard
How to Level Up your Social Casino Apps: What Works and What Doesn’t
Creative Tips for Your Shopping App for the Ramadan Season
Introducing Coral An, Employee of the Month
Women in Mobile. Meet Vivian Watt, One of the Women Game Changers in the Mobile Industry
Develop a Recommendation Engine to Predict Future Customer Purchases
Women Behind Aarki
Women in Mobile. Meet Stevie Duffin-Lutgen, One of the Women Game Changers in the Mobile Industry
The State of Programmatic Advertising in APAC
The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement
The Evolution of Mobile App Marketing Part 1: User Acquisition
Programmatic Advertising: The Present & the Future of Mobile Marketing
Differentiating Open Auction, Private Auction & Preferred Deal [Video]
Why Run User Acquisition and Re-engagement Campaigns Simultaneously
Women in Mobile. Meet Krystle Eseller, One of the Women Game Changers
Aarki Ranks in The Singular ROI Index 2020
Best Practices for Seasonal Creative
Women in Mobile. Meet Dafna Ben-Onn, One of the Women Game Changers in the Mobile Industry
Aarki Kicks Off the First Networking Event in Bangalore, India
Mobile Programmatic Trends and Predictions for 2020
Using Non-Attributed Data to Improve ROI Predictions
Re-engagement: Basics and Beyond
Aarki Selected as a Singular Certified Partner
How to Maximize Retargeting with Non-Spenders
Aarki Supports First-Price Auctions Alongside Second-Price Auctions
Aarki 2019: Year In Review
We won the "Marketing Department of the Year" award in Best in Biz Awards
Creative Best Practices for Designing Your Next Korean Mobile Ad
Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign
Introducing Francis Calderon, Employee of the Month
Women in Mobile. Meet Kate Herbert, One of the Women Game Changers in the Mobile Industry
Static vs. Dynamic Retargeting for Shopping Apps
Introducing Mia Mediarito, Employee of the Month
Retargeting Tips from Grace: The Most Important Factors when Choosing Users to Retarget
India’s Shift Towards Programmatic Advertising
Choosing Optimization Targets for Programmatic Advertising
Elevate Your Social Casino App with Retargeting
Preparing Your Growth Marketing Budget for the Holiday Season
Women in Mobile. Meet Elizabeth Perlman, One of the Women Game Changers in the Mobile Industry
Creative Insights to Elevate your Simulation Game
Introducing Olivia Stephens, Employee of the Month
Reaching Your Campaign KPIs through Banner Ads
Women in Mobile. Meet Rachael O'Meara, One of the Women Game Changers in the Mobile Industry
Create Interactive Ads with Aarki Studio Widgets
Creative Iteration Using Bayesian Multi-armed Bandits
Insights On Retargeting in the Programmatic Industry
What Metrics Should Marketers Consider for Retargeting?
Women in Mobile. Meet Dana Mueller, One of the Women Game Changers in the Mobile Industry
Women in Mobile. Meet Lace Rogers, One of the Women Game Changers in the Mobile Industry
The State of Programmatic Advertising in China
Dominating the App Market with Your News App
The Rise of Casual Gaming Apps
Flashy vs Simple Ad Performance
Strategies for Creative Iteration
Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?
Benefiting from Creative Personalization: User-Level Attribute
Save the Date with Aarki for Grow Commerce New York 2019
Avoiding Ad Fatigue with Meta Creatives
Women in Mobile. Meet Maria Klepikova, One of the Women Game Changers in the Mobile Industry
Growth Factors of Programmatic Advertising in South Korea
June With Aarki: Events Round-Up!
New Responsive Creative Builder Tools Available in Aarki Studio
App Promotion Summit NYC is Back. We Hope to See You There!
Acquiring high LTV users for Entertainment Apps
Comparing Ad Format Performance of Gaming Apps
Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats
Appeal to Emotions
Women in Mobile. Meet Mada Seghete, One of the Women Game Changers in the Mobile Industry
Grow Your Shopping App
Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?
Bid Landscape Evolution: Q1 2019
Discussions at Programmatic Connect Seoul
Sequential Advertising for Campaign Success
What’s the Buzz Around Audience Optimization?
Should You Use Audio Ads for Your Next App Marketing Campaign?
Join Aarki for the ultimate MAU experience!
Answering Your Top Mobile App User Acquisition Questions
Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)
Women in Mobile. Meet Meagan Ralston, One of the Women Game Changers in the Mobile Industry
Women in Mobile. Meet Maria Skliarenko, One of the Women Game Changers in the Mobile Industry
Event Recap: Mobile Mixer Jakarta
Trying Innovative Approaches & New Strategies to Creative
Aarki Encore Adds More Anti-Fraud Checks
Acquiring high LTV users through Suppression Lists: Case Study
Branding Campaign Strategy
Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle
Growing Your User Base with Cross Promotion
Recap: Programmatic Connect Tokyo
Aarki Puts Creative Optimization on Autopilot
Women in Mobile. Meet Ani Westrom, One of the Women Game Changers in the Mobile Industry
New Navigation Updates in Aarki Studio
Best Practices for Events-Based Creative
Recap: Programmatic Connect SF
3 Tips to Optimize Your Retargeting Campaigns for 2019
Women in Mobile. Meet Roz Haijan, One of the Women Game Changers in the Mobile Industry
Predicting Lift with PSA Test Campaign
Join MoPub and Aarki at Programmatic Connect San Francisco
Programmatic Trends That Will Shape Mobile Marketing in 2019
Women in Mobile. Meet Abby Levine, One of the Women Game Changers in the Mobile Industry
Creative Groups for Retargeting Success
Publisher App Category Age Targeting Now Available in Aarki Encore
Women in Mobile. Meet Sarah Yamanouchi, One of the Women Game Changers in the Mobile Industry
Aarki 2018 Year in Review
Women in Mobile. Meet Sha Liang, One of the Women Game Changers in the Mobile Industry
Bid Landscape Evolution
Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads
Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire
Have You Optimized Your Ads for the Holiday Season?
Discovering the Best Performing Display Ad
Women in Mobile. Meet Margarita Vasilevskaya, One of the Women Game Changers in the Mobile Industry
Aarki Awarded #19 Fastest Growing Company in North America and #4 in the Bay Area on Deloitte's 2018 Technology Fast 500™
Women in Mobile. Meet Agatha Bochenek, One of the Women Game Changers in the Mobile Industry
Women in Mobile. Meet Susan Kuo, One of the Women Game Changers in the Mobile Industry
Aarki Exceeds ROI Goals by over 800% With Chartboost
Women in Mobile. Meet Chen Glanz Shtern, One of the Women Game Changers in the Mobile Industry
Aarki Automates Adjust Audience Delivery
The Impact of Optimizing Ad Elements on Campaign Performance
Keeping Users Engaged Through Sequential Advertising
Women in Mobile. Meet Maria Alegre, One of the Women Game Changers in the Mobile Industry
Kickstarting Programmatic Connect
Women in Mobile. Meet Jessica Hasenplaugh, One of the Women Game Changers in the Mobile Industry
Women in Mobile. Meet Katie Hutcherson Madding, One of the Women Game Changers in the Mobile Industry
What Is Deep Linking and Why Should Marketers Care?
Aarki Announces Cost Integration with AppsFlyer
Making the World a Better Place with Video Games
Women in Mobile. Meet Kele Song, One of the Women Game Changers in the Mobile Industry
Multivariate Testing: The Concept and Benefits
Aarki Announces Integration with Appsumer
Women in Mobile. Meet Magdalena Zareba, One of the Women Game Changers in the Mobile Industry
Nicol Cseko: Innovation In Ad Technology | Casual Connect Video
Retargeting Creative Strategy for Puzzle Games
Aarki Welcomes North America Vice President of Sales
Women in Mobile. Meet Noga Laron, One of the Women Game Changers in the Mobile Industry
CAAF Spotlight: How Aarki works to fight fraud
Meet Aarki at Mobile Growth Summit New York!
Are you ready for GDPR?
Champion/Challenger Multivariate Testing
Women in Mobile. Meet Kayla Wilson, One of the Women Game Changers in the Mobile Industry
Driving performance for a casual gaming developer with MoPub Inventory Packages
Women in Mobile. Meet Tarika Maini Soni, One of the Women Game Changers in the Mobile Industry
Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition
Creative that Engages: Playable and HTML5 Animated ads
PMP vs. Open Exchange: Access premium inventory with stable volume
Aarki Encore Inside Out
Women in Mobile. Meet Nicol Cseko, One of the Women Game Changers in the Mobile Industry
International Women's Day: The History, The Celebration and Aarki’s Contribution.
Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit
Aarki Announces Integration with Unity
Aarki Studio - Creative Design Suite
Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem
Creating and Uploading AppsFlyer’s Audiences To Aarki
See You at Mobile Growth Summit!
Women in Mobile. Meet Kim Aquino, One of the Women Game Changers in the Mobile Industry
2017 Year Recap, Part 1: Challenges and Achievements
(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic
It’s the Most Wonderful Time of the Year: How to Make the Most of It
Retargeting vs New User Acquisition: A Report from Adjust
Employee Spotlight: Susan Khloyan
Aarki Announces Integration with Verizon
The Rise of Playable Ads
Using Multivariate for Geo Localization
AdColony Partner Spotlight: Aarki
Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps
Aarki Announces Integration with InMobi
Aarki Announces Integration with AppsFlyer Audiences
A Comparison of Display Ad Formats: HTML5 Animated vs. Static
From Switzerland to the Philippines: Top Surprising Countries for Mobile ROI
Employee Spotlight: Igor Raush
(Adjust) Announcing CAAF: The Coalition Against Ad Fraud
Aarki Announces Integration with Chartboost
Aarki Announces Integration with AdColony
Employee Spotlight: Shushan Saribekyan
Scrubbing Now Available for Timeline
Suppression List Case Study
The State of Programmatic Advertising in the U.S.
(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser
Aarki Announces Its Integration With Smaato
Employee Spotlight: Joanna Escueta
Case Study: Multiplicative Algorithm - Machine Learning Optimization to Drive Higher ROI
Leveraging External Datasets for Probability Prediction by Decomposing Probabilities
Employee Spotlight: Claire Cruz
The State of Programmatic Advertising in Japan
Case Study: The Impact of Cross Promotion
Understanding Native Advertising. Part 1: Programmatic Native
Case Study: The Impact of Impression Attribution
Re-engaging Users Through Retargeting Campaign: Case Study
Aarki Announces Cost Integration with Kochava
Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction
Aarki Announces EMEA Data Center Expansion
The Value of Real-Time Segmented Lists for Targeted Campaigns
Driving Higher Engagement with Vertical Video
How to Use App Analytics to Identify Your Ideal Target Customer
Using Non-Attributed Events to Build Lookalike Audiences
Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries
The Importance of Frequency Management
Employee Spotlight: Aram Danielyan
Transfer Learning: An Approach for ROI Optimization
Creative Optimization. Part 2: Organize, Iterate, and Challenge
Employee Spotlight: Arlene Sevilla
Dynamic Creative Optimization Set for Mobile Adoption
Successful User Acquisition Strategies for Puzzle Games
An outsider’s guide to programmatic in China
Bayesian Approach to Transfer Learning: Predicting Rare Events
Understanding Impression Attribution
Employee Spotlight: Mark Kalygulov
adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud
(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective
Creative Optimization. Part 1: The Process of Setting up Ad Creatives
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