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Aarki Celebrates Women’s Month with the Women in Mobile Community
eBook: 5 Reasons Why You Should Market Your Mobile Gaming Apps in Southeast Asia
Ways to Improve your Call to Action and Boost your Click-Through Rate
Grow your High Lifetime User Base
Understanding the CPM Pricing Model: Concept & Benefits
Finding the Perfect Ad Format for Your App Category
Aarki Ranks on the AppsFlyer Performance Index XII, H2 2020 Edition
Introducing Agnes Lusung, Employee of the Month
What is Real-time Bidding (RTB)? How does it work?
Part 2: Major Ad Exchanges Share Their Perspective on Apple’s Privacy Changes
Part 1: Major MMPs Discuss IDFA Deprecation, the Future of Fraud Detection on iOS, and  SKAdNetwork Conversion Values
Women in Tech Throughout History, to Name a Few
Aarki’s February Events Round-up: From Sponsorships to Hostings
Pitch Oguan and Yves Daniel Cenita are Aarki’s Employees of The Month
Women in Mobile. Meet Milagros Pirali, One of the Women Game Changers in the Mobile Industry
Aarki: Fostering Diversity and Innovation
Creative Strategies for Live Stream, Live Video, and Live Chat Apps
Marketplace Apps: User Ad Engagement
We Made The Singular ROI Index 2021!
Spread Love on Valentine’s Day with Right Ad Creative
Do’s and Don’ts of Mobile Advertising
Booking Your Next Travel App Strategy with Oyo
The State of Programmatic in Vietnam
Introducing Catherine Jia, Employee of the Month
Aarki Integrates with Vungle for High Quality Global Video Inventory
How to Create Thumb-Stopping Mobile Ad Creative
Women in Mobile. Meet Claire Rozain, One of the Women Game Changers in the Mobile Industry
Expanding Your Social Networking Community with WakuWaku Matching App
DSP, SSP, and Ad Exchange: What is the Difference?
Marketplace Apps: User Lifestyle
Aarki 2020: Year In Review
We Made the AdExchanger’s 2020 Programmatic Power Players list
Introducing Pompika Gautam, Employee of the Month
What Should the Mobile Marketer Expect in 2021?
Celebrities in Ad Creatives
Programmatic in China: Make it Mobile, Make it Global
Marketplace Apps: User Demographics
Why Video Ads are the Way to Go for Mobile
Women in Mobile. Meet Linda Ouyang, One of the Women Game Changers in the Mobile Industry
Playable Ads for Non-Gaming Brands
Navigating Healthcare App Advertising During the Pandemic with mFine
Aarki Ranked Number 111 Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
Introducing Aarki Analytics Team, Employees of the Month
Events Recap: Mobile Growth Summit Global Virtual Conference 2.0
Ad Formats Made Simple
Women in Mobile. Meet Maria Cecilia Bueno, One of the Women Game Changers in the Mobile Industry
InMobi Exchange Helps Aarki Successfully Target LAT Users on iOS Devices
Role Playing and Strategy Games: User Ad Engagement
Women in Mobile. Meet Rachel Jieun Seo, One of the Women Game Changers in the Mobile Industry
Whitepaper: Mobile Advertising During the Holiday Season
Contextual Creative Selection
Programmatic User Acquisition: The Way It Really Works
Growth Strategies for Healthcare Apps featuring 1mg
Women in Mobile. Meet Maria Perov, One of the Women Game Changers in the Mobile Industry
Aarki Announces Integration with TNK FACTORY, a Kakao Company
Creative Strategies for Word Games
Role Playing and Strategy Games: User Lifestyle
Global Growth Strategies for Gaming Apps with Zynga
Nick Kramskoy and JC de los Reyes are Aarki's Employees of the Month
Programmatic Campaigns With Aarki Have Improved Performance Based on Leading App Developers
The State of Programmatic Advertising in Latin America
Level up your Educational Apps: Best Creative Strategies
Role Playing and Strategy Games: User Demographics
Category Insights: Casual Puzzle
Programmatic Connect Digital: Key Pillars to Successfully Market your Mobile Game to a Global Audience
Creative Best Practices for your Healthcare Apps Users
Women in Mobile. Meet Margarita Filippova, One of the Women Game Changers in the Mobile Industry
Aarki Takes Part in ChinaJoy to Educate on Mobile Programmatic
Aarki Awarded as Gold Stevie® Award Winner in 2020 Stevie Awards
Category Insights: Casual Puzzle Games User Ad Engagement
All About Retargeting Your Casual Games/Solitaire App Users
The State of Programmatic in the Philippines
Aarki: New Vendor Registration to IAB Europe’s Transparency and Consent Framework
Programmatic Connect Digital: Re-engagement Basics with Jam City
Category Insights: Casual Puzzle Games User Lifestyle
Women in Mobile. Meet Zoriana Omelchuk, One of the Women Game Changers
Category Insights: Casual Puzzle Games User Demographics
Women in Mobile. Meet Snezana Djuric, One of the Women Game Changers in the Mobile Industry
Category Insights: Social Casino & Bingo
Aarki at the Stevie Awards for Great Employers 2020
Programmatic Connect Digital: User Acquisition Strategies for Social Casino Apps
Different Creative Strategies Using Users' Post Install Data
MVS Virtual Series: Aarki and Amazon Music on Preparing for the Future of Mobile Programmatic
Introducing Noelle Angco, Employee of the Month
Category Insights: Social Casino & Bingo: User Ad Engagement
Aarki is headed to Shanghai for the 18th ChinaJoy Conference!
Category Insights: Social Casino & Bingo: User Lifestyle
Programmatic Connect Digital: Creative Tips to Gain Users for Social Casino Apps
Demand-Side Platforms vs. Ad Networks: An In-Depth Comparison
Re-engaging Lapsed Users Via Rewards
Another AI Award! CogX honored Aarki as the Best AI Product in Marketing & Adtech
Category Insights: Social Casino & Bingo: User Demographics
Aarki Integrates with Fyber Enabling Robust App Marketing Performance
Aarki Announces Integration with CAULY
Level Up Your Ecommerce App in Europe
Women in Mobile. Meet Sabrina Chen, One of the Women Game Changers in the Mobile Industry
MVS Virtual Series: Aarki & DoorDash on Navigating the Mobile Programmatic World
A History of Pride: The Path Towards A United Society
Your Ultimate Guide to Mobile Programmatic User Acquisition
Enabling Non-Attributed Event Data for Re-Engagement
Best Strategies for Reaching APAC’s Booming Ecommerce Market
Creative Strategies to Re-engage Your Storytelling App Users
Using AI to Power Customized Ad Messaging – A Q&A with Aarki
Aarki Expands Presence in APAC with a New Office in Vietnam, New Hires & a Localized Website
White Paper: Machine Learning for Mobile Advertising
Best Practices for Re-engaging Your Golf Simulation App Users
The Impact of COVID-19 on Social Casino Apps
Women in Mobile. Meet Sisi Ji, One of the Women Game Changers in the Mobile Industry
3 Tips to Better Retarget VIP Users
What works and what doesn’t: Leveling up your casual apps
The Benefits of Enabling VTA for Retargeting on AppsFlyer Dashboard
Aarki Announces Integration with Adbrix
How to Level Up your Social Casino Apps: What Works and What Doesn’t
Aarki Awarded as Winner in 2020 Artificial Intelligence Excellence Awards
Creative Tips for Your Shopping App for the Ramadan Season
Introducing Coral An, Employee of the Month
Women in Mobile. Meet Vivian Watt, One of the Women Game Changers in the Mobile Industry
Develop a Recommendation Engine to Predict Future Customer Purchases
White Paper: A Beginner's Guide to Programmatic
Women Behind Aarki
1-minute Video: Re-engagement - The Aarki Way
Aarki Travels to New Delhi for the #1 AdTech Conference of the Year
Creative Insights & Best Practices
Women in Mobile. Meet Stevie Duffin-Lutgen, One of the Women Game Changers in the Mobile Industry
The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement
The Evolution of Mobile App Marketing Part 1: User Acquisition
Programmatic Advertising: The Present & the Future of Mobile Marketing
Differentiating Open Auction, Private Auction & Preferred Deal
Why Run User Acquisition and Re-engagement Campaigns Simultaneously
Women in Mobile. Meet Krystle Eseller, One of the Women Game Changers
Aarki Ranks in The Singular ROI Index 2020
Best Practices for Seasonal Creative
Women in Mobile. Meet Dafna Ben-Onn, One of the Women Game Changers in the Mobile Industry
Aarki Kicks Off the First Networking Event in Bangalore, India
Mobile Programmatic Trends and Predictions for 2020
Using Non-Attributed Data to Improve ROI Predictions
Re-engagement: Basics and Beyond
Aarki Selected as a Singular Certified Partner
How to Maximize Retargeting with Non-Spenders
Aarki Supports First-Price Auctions Alongside Second-Price Auctions
Aarki 2019: Year In Review
We won the "Marketing Department of the Year" award in Best in Biz Awards
Aarki Strengthens its Footprint in APAC With a New Office in India
Creative Best Practices for Designing Your Next Korean Mobile Ad
Category Insights: Dating
Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign
Introducing Francis Calderon, Employee of the Month
Women in Mobile. Meet Kate Herbert, One of the Women Game Changers in the Mobile Industry
Slots Widget Updates in Aarki Studio
We Scooped Up Two Industry Awards
Reaching Japan’s Powerful App Market Through Ad Creatives
Static vs. Dynamic Retargeting for Shopping Apps
Introducing Mia Mediarito, Employee of the Month
The Most Important Factors when Choosing Users to Retarget
Mark Your Calendars - Aarki is Co-hosting G-Star On Air!
India’s Shift Towards Programmatic Advertising
Choosing Optimization Targets for Programmatic Advertising
Elevate Your Social Casino App with Retargeting
How to compose the best retargeting creative for your target audience
Preparing Your Growth Marketing Budget for the Holiday Season
Women in Mobile. Meet Elizabeth Perlman, One of the Women Game Changers in the Mobile Industry
Creative Insights to Elevate your Simulation Game
Introducing Olivia Stephens, Employee of the Month
Aarki is Now Integrated with Major Audience Data Management Platforms
Reaching Your Campaign KPIs through Banner Ads
Women in Mobile. Meet Rachel O'Meara, One of the Women Game Changers in the Mobile Industry
Aarki Now Has Direct Access to Japan Premium Inventory Through Integration with Fluct
Create Interactive Ads with Aarki Studio Widgets
Creative Iteration Using Bayesian Multi-armed Bandits
Insights On Retargeting in the Programmatic Industry
How to Reach Your Local Markets: Indonesia
Aarki Recognized By SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV
What metrics should marketers consider for retargeting?
The Year of Hyper-Casual Gaming
Women in Mobile. Meet Dana Mueller, One of the Women Game Changers in the Mobile Industry
Nicol Cseko Wins Bronze Stevie Award In 2019 International Business Awards
Event Recap: MGS Canada 2019
Women in Mobile. Meet Lace Rogers, One of the Women Game Changers in the Mobile Industry
The State of Programmatic Advertising in China
Dominating the App Market with Your News App
Make Your Next Retargeting Campaign a Hit
The Rise of Casual Gaming Apps
Mobile Growth Summit Canada is Returning. We Can’t Wait to Meet You There!
Flashy vs Simple Ad Performance
Strategies for Creative Iteration
Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?
Benefiting from Creative Personalization: User-Level Attribute
Save the Date with Aarki for Grow Commerce New York 2019
Avoiding Ad Fatigue with Meta Creatives
Women in Mobile. Meet Maria Klepikova, One of the Women Game Changers in the Mobile Industry
Growth Factors of Programmatic Advertising in South Korea
June With Aarki: Events Round-Up!
New Responsive Creative Builder Tools Available in Aarki Studio
App Promotion Summit NYC is Back. We Hope to See You There!
Acquiring high LTV users for Entertainment Apps
Comparing Ad Format Performance of Gaming Apps
Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats
Appeal to Emotions
Women in Mobile. Meet Mada Seghete, One of the Women Game Changers in the Mobile Industry
Dating in the Digital Age
Grow Your Shopping App
Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?
Bid Landscape Evolution: Q1 2019
Aarki Awarded as Bronze Stevie® Award Winner in 2019 American Business Awards®
Do's and Don'ts for Your First Retargeting Campaign
Discussions at Programmatic Connect Seoul
Sequential Advertising for Campaign Success
What’s the Buzz Around Audience Optimization?
Should You Use Audio Ads for Your Next App Marketing Campaign?
Join Aarki for the ultimate MAU experience!
Answering Your Top Mobile App User Acquisition Questions
Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)
Women in Mobile. Meet Meagan Ralston, One of the Women Game Changers in the Mobile Industry
Women in Mobile. Meet Maria Skliarenko, One of the Women Game Changers in the Mobile Industry
Event Recap: Mobile Mixer Jakarta
Creative Best Practices for Banner Ads
Trying Innovative Approaches & New Strategies to Creative
Aarki Encore Adds More Anti-Fraud Checks
Acquiring high LTV users through Suppression Lists: Case Study
Branding Campaign Strategy
Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle
Growing Your User Base with Cross Promotion
Recap: Programmatic Connect Tokyo
Aarki Puts Creative Optimization on Autopilot
Women in Mobile. Meet Ani Westrom, One of the Women Game Changers in the Mobile Industry
New Navigation Updates in Aarki Studio
Best Practices for Events-Based Creative
Recap: Programmatic Connect SF
3 Tips to Optimize Your Retargeting Campaigns for 2019
Women in Mobile. Meet Roz Haijan, One of the Women Game Changers in the Mobile Industry
Predicting Lift with PSA Test Campaign
Join MoPub and Aarki at Programmatic Connect San Francisco
Programmatic Trends That Will Shape Mobile Marketing in 2019
Women in Mobile. Meet Abby Levine, One of the Women Game Changers in the Mobile Industry
Creative Groups for Retargeting Success
See you at PocketGamer Connects London!
Publisher App Category Age Targeting Now Available in Aarki Encore
Women in Mobile. Meet Sarah Yamanouchi, One of the Women Game Changers in the Mobile Industry
Aarki 2018 Year in Review
Women in Mobile. Meet Sha Liang, One of the Women Game Changers in the Mobile Industry
The Impact of Localization on Your App Marketing Campaign
Bid Landscape Evolution
How to Leverage Programmatic for Your Retargeting Needs. Part 2: Creative Strategies
Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads
Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire
Have You Optimized Your Ads for the Holiday Season?
Discovering the Best Performing Display Ad
Women in Mobile. Meet Margarita Vasilevskaya, One of the Women Game Changers in the Mobile Industry
How to leverage programmatic for your retargeting needs? Part 1: Defining Segments
Aarki Awarded #19 Fastest Growing Company in North America and #4 in the Bay Area on Deloitte's 2018 Technology Fast 500™
App Promotion Summit is Back - Join us in Berlin!
Easy Site Category Targeting in Aarki DSP
Women in Mobile. Meet Agatha Bochenek, One of the Women Game Changers in the Mobile Industry
Creative Ideation for Refreshes
5 Best Creative Practices for App Retargeting
Women in Mobile. Meet Susan Kuo, One of the Women Game Changers in the Mobile Industry
Aarki Exceeds ROI Goals by over 800% With Chartboost
Aarki Announces Integration with Narrative
Women in Mobile. Meet Chen Glanz Shtern, One of the Women Game Changers in the Mobile Industry
Meet Us at App Growth Summit SF
Aarki Automates Adjust Audience Delivery
The Impact of Optimizing Ad Elements on Campaign Performance
Keeping Users Engaged Through Sequential Advertising
Sharing Audience Segments with Aarki via mParticle
Women in Mobile. Meet Maria Alegre, One of the Women Game Changers in the Mobile Industry
Kickstarting Programmatic Connect
New Navigation and Design Updates in Aarki Studio
Women in Mobile. Meet Jessica Hasenplaugh, One of the Women Game Changers in the Mobile Industry
Meet Aarki at MGS Event in Canada!
Aarki Further Expands its Presence in APAC with a New Hire
Personalization Strategies for Retargeting for Games
Women in Mobile. Meet Katie Hutcherson Madding, One of the Women Game Changers in the Mobile Industry
What Is Deep Linking and Why Should Marketers Care?
Aarki Announces Cost Integration with AppsFlyer
Making the World a Better Place with Video Games
Mobile Growth Summit Europe Returns to Berlin: Don’t Miss It!
Women in Mobile. Meet Kele Song, One of the Women Game Changers in the Mobile Industry
Cutting Edge Techniques for Ad Creatives: Creative Frequency
Multivariate Testing: The Concept and Benefits
Aarki Announces Integration with Appsumer
Women in Mobile. Meet Magdalena Zareba, One of the Women Game Changers in the Mobile Industry
Nicol Cseko: Innovation In Ad Technology | Casual Connect Video
Aarki Event Recap: Casual Connect London and Mobile Growth Summit New York
Retargeting Creative Strategy for Puzzle Games
Reactivation Strategy: The Aarki Way
Aarki Welcomes North America Vice President of Sales
Women in Mobile. Meet Noga Laron, One of the Women Game Changers in the Mobile Industry
CAAF Spotlight: How Aarki works to fight fraud
Meet Aarki at Mobile Growth Summit New York!
Aarki is Heading to Casual Connect London. See You There!
Are you ready for GDPR?
Champion/Challenger Multivariate Testing
Women in Mobile. Meet Kayla Wilson, One of the Women Game Changers in the Mobile Industry
Driving performance for a casual gaming developer with MoPub Inventory Packages
Women in Mobile. Meet Tarika Maini Soni, One of the Women Game Changers in the Mobile Industry
Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition
Meet Aarki at Grow.co MAU in Las Vegas!
Creative that Engages: Playable and HTML5 Animated ads
PMP vs. Open Exchange: Access premium inventory with stable volume
Ad Creative in Retargeting Campaigns: With or Without Audio
Aarki Encore Inside Out
Are you heading to Game Developers Conference? So are we!
Women in Mobile. Meet Nicol Cseko, One of the Women Game Changers in the Mobile Industry
International Women's Day: The History, The Celebration and Aarki’s Contribution.
Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit
Reactivation Strategy: Campaign Management
Aarki Announces Integration with Unity
Aarki Studio - Creative Design Suite
Aarki is Heading to Kochava Mobile Summit. See you there!
Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem
Creating and Uploading AppsFlyer’s Audiences To Aarki
See You at Mobile Growth Summit!
2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out
Women in Mobile. Meet Kim Aquino, One of the Women Game Changers in the Mobile Industry
2017 Year Recap, Part 1: Challenges and Achievements
Aarki Announces East Coast Data Center Expansion
(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic
Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps (EMEA)
It’s the Most Wonderful Time of the Year: How to Make the Most of It
Retargeting vs New User Acquisition: A Report from Adjust
Employee Spotlight: Susan Khloyan
Aarki Announces Integration with Verizon
The Rise of Playable Ads
Using Multivariate for Geo Localization
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