We are glad to announce our status as the latest approved vendor to join IAB Europe’s Transparency and Consent Framework (referred to as “The Framework”).
Aarki’s mission is to build the best performing mobile app marketing ecosystem by connecting users to brands they love. Through joining IAB Europe’s Transparency and Consent Framework, we can protect consumer’s privacy and help shape the future of mobile marketing and advertising in Europe.
With The Framework, publishers can continue to sell inventory and brands can continue to reach their audiences with digital advertising, all while consumer privacy is protected.
The addition of Aarki to The Framework further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.
The Framework is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. These apply when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. Moreover, it provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices and enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.