Acquire New Hyper Casual App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.

Campaign Startup Process

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Hyper Casual app.

Performance Results


Decrease in Cost-Per-Install


Increase in Click Through Rate


Increase in
Install Rate


Increase in  Conversion Rate


Creative Iterations

Hyper Casual Display Ad

Hyper Casual Video Ad

Key Takeaways

Utilizing different creative strategies for a campaign will help with reaching different audience preferences or behaviors. In this case study, challenging the users to see how long they could play the mobile game through a specific message was the approach that was used. 

The strategy was done in two ad formats: display ads and video ads. Both formats had different messages, though, the main theme of challenging the user was in place. The outcome presented a mix of performance results between the two formats with display ads coming out on top based on the cost-per-install (CPI). However, video ads had a 10x higher conversion rate (CR) after seven weeks.

As a mobile marketer, it’s always good to keep on testing in order to see what will work best for your user acquisition campaigns.

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

value users icon

Boost lifetime value of mobile game users

Did You Know?

Total daily average users of the top performing hyper casual games during 2018

Total number of new gamers brought in by hyper casual games during 2018

Estimated market for hyper casual games for 2019


About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.


For more information, please visit or follow us on Twitter: @aarkimobile.




Ready to grow and scale your user base?